A construction site doesn't run on software alone. It runs on the pallet of drywall that has to be on the third floor by noon, the water heater for the spec home across town, and the bundle of rebar that just arrived at the depot. The last mile for industrial supplies is a mess of phone calls, spreadsheets, and carrier boards, a problem that is both brutally physical and deeply fragmented. Curri, a Ventura-based logistics platform, is betting it can be the connective tissue.
Founded in 2018 by Matt Lafferty and Brian Gonzalez, Curri operates a nationwide marketplace that connects suppliers and contractors with a network of on-demand drivers and carriers. The company’s core proposition is a unified platform for everything from rush hotshots to scheduled, dedicated fleet services and less-than-truckload (LTL) freight. The company has raised a total of $50.8 million in venture backing from investors including Bessemer Venture Partners and Brick & Mortar Ventures, with a $42 million Series B closed in June 2023 [TechCrunch, 2023-06-06].
The logistics wedge: from hotshot to LTL
Curri’s product strategy is to be a single point of contact for a supplier’s entire delivery motion.
- On-demand urgency. The platform’s gig-style network of cars, trucks, and flatbeds is built for same-day or scheduled deliveries of construction materials, large appliances, and industrial equipment [Curri, Unknown].
- Recurring fleet management. For customers with predictable delivery routes, Curri offers dedicated truck and driver services.
- Carrier orchestration. The platform also functions as a carrier management system, allowing businesses to compare LTL rates from over 100 nationwide carriers [Curri, Unknown].
The technical glue holding this together is what Curri calls Core Intelligence, an AI layer designed to automate manual tasks. Its Smart Import feature uses AI to extract order details from PDFs or photos, while Payload Decorator helps determine weights and dimensions for accurate pricing [Curri, Unknown].
The team and the traction
The leadership team has been built out with executives focused on scaling an operations-heavy business. Alongside founders Lafferty (CEO) and Gonzalez (CTO), the C-suite includes Noah Tutak as Chief Commercial Officer, Phil Hall as CFO, Tyler Harkness as Chief Legal Officer, and Vinit Parikh as COO [Curri, Unknown]. The company reports having between 100 and 172 employees [PitchBook, 2026] [Growjo, Unknown].
Revenue figures from secondary sources suggest the business is scaling. One source estimates annual revenue of $27.4 million, while another cites $23.9 million in annual recurring revenue for 2024 [Growjo, Unknown] [getlatka.com, Unknown]. The same sources estimate a valuation around $71.6 million [getlatka.com, Unknown].
| Executive | Role |
|---|---|
| Matt Lafferty | Founder & CEO |
| Brian Gonzalez | Founder & CTO |
| Noah Tutak | Chief Commercial Officer |
| Phil Hall | Chief Financial Officer |
| Vinit Parikh | Chief Operating Officer |
| Tyler Harkness | Chief Legal Officer |
The competitive landscape and the defensible niche
Curri faces competition from generalist on-demand delivery services like Roadie and GoShare. The key differentiator is vertical specialization. Construction and industrial delivery involves unique challenges: oversized loads, specific handling requirements, job site accessibility, and the need for equipment like flatbeds or forklifts.
Curri’s bet is that by layering software across the entire spectrum of industrial logistics, it can achieve deeper integration into its customers’ workflows. This creates a data moat; understanding the flow of materials from supplier to site allows for better routing, capacity forecasting, and pricing.
Where the wheels could come off
Marketplace businesses live and die by liquidity and quality on both sides. For Curri, scaling the driver network nationally while maintaining service reliability for heavy, irregular loads is a non-trivial operational challenge. The company’s ability to consistently match supply with demand at a national scale will determine its customer retention and unit economics.
The technical breakdown: Core Intelligence in practice
The AI features Curri promotes are best understood as automation for manual, error-prone tasks. Smart Import tackles a common bottleneck: orders often arrive as scanned purchase orders or pictures of handwritten forms. Payload Decorator’s attempt to auto-calculate weight and dimensions aims to prevent costly repricing or load rejection. The real technical lift remains the core marketplace engine, matching load, location, vehicle type, and driver in real-time across a fragmented national network.