A 60-horsepower electric motor sits inside a stainless steel chassis. It puts out 1,400 foot-pounds of torque. It can mow, tow, and grade land autonomously, and it starts at $15,799 [LinkedIn, retrieved 2025].
Founded in 2018, the Seattle company is selling a heavy-duty, solar-electric Land Care Robot (LCR) designed for property owners and solar site operators [Directed Machines website, retrieved 2025]. The company claims its fleet has performed over 1,000 miles of work in structured and unstructured terrain since sales began in March 2020 [LinkedIn, retrieved 2025].
A wedge at the intersection of labor and land
Utility-scale solar farms, commercial agriculture, golf courses, and nurseries require consistent vegetation control and site monitoring. Labor shortages are driving 68% of commercial farms toward automation [Accio, retrieved 2026].
Directed Machines pitches a single machine that combines Mow, Tow, and Know™ capabilities [Directed Machines website, retrieved 2026].
- Mow. The robot is a zero-turn mower built to navigate between rows of solar panels or across fields [agtecher, retrieved 2026].
- Tow. An optional LCR Tow unit can haul loads up to 10,000 pounds [Directed Machines website, retrieved 2025].
- Know. The platform can be equipped with sensors for tasks like soil monitoring or detecting fire risks and generation issues on solar sites [Directed Machines website, retrieved 2026].
The founder and the fleet
Georgios Chrysanthakopoulos is the founder and CEO [GeekWire, 2019]. Dan Abramson is co-founder and COO, joining in late 2020 [Crunchbase, retrieved 2025]. The team has grown to an estimated 11-50 employees [LinkedIn, retrieved 2025].
| Metric | Value |
|---|---|
| Peak Power | 60 HP |
| Torque | 1400 ft.lb |
| Starting Price | 15799 USD |
| Autonomous Miles | 1000+ miles |
The next twelve months
For a company that has been selling for four years, the next phase is about fleet density and vertical dominance. The logical milestone is a major fleet deployment with a named solar farm operator or agricultural conglomerate. The hardware is shipping and the price is set; the question is whether the company can convert early deployments into reference customers.