In a market where commerce runs on voice notes and direct messages, a new kind of salesperson is clocking in. EzguSavdo, a startup from Tashkent, has built an AI agent that speaks the local language, literally, to handle customer inquiries and close sales for small retailers across Uzbekistan. The bet is that conversational commerce, the dominant mode for many local businesses, can be automated with an understanding of Uzbek slang, Cyrillic-Russian script mixing, and the tight margins of a merchant selling from home.
A wedge in the messaging layer
EzguSavdo positions itself as an AI sales operating system for retail, but its entry point is pragmatic. Retailers upload a price list, and the system builds a storefront within messaging apps like Telegram, Instagram Direct, and WhatsApp [Perplexity Sonar Pro Brief]. The AI agent, powered by Google Gemini, then consults customers via text and voice 24/7, negotiating within preset business rules and applying discounts [ezgusavdo.uz]. The platform’s core technical differentiator is its deterministic pricing module, which works alongside the AI to enforce margin controls, and its integration with local inventory systems like 1C and Billz to sync stock levels [Perplexity Sonar Pro Brief]. This focus on the operational realities of Uzbek retail,where transactions are personal, inventory tracking is manual, and language is fluid,defines its wedge.
Early traction and a lean operation
Co-founded by Mirjalol Shavkatov and Nail Gizatullin in early 2026, EzguSavdo operates under parent company EZGUPRO LLC, an IT Park Uzbekistan resident and Meta Verified Tech Provider [Perplexity Sonar Pro Brief, LinkedIn]. The company is in a classic pre-seed phase, having raised a reported $50,000 in February 2026 [StartupBase.uz, August 2026]. Its early metrics, while modest, sketch the outline of initial product-market fit. The startup reports five paying clients, has processed 30,000 customer dialogs, and closed 80 orders through its platform [StartupBase.uz, August 2026]. The founders are publicly targeting growth to $1 million in annual recurring revenue [LinkedIn, 2026].
The company employs a SaaS pricing model aimed at scaling with small businesses, from a free tier to a business plan priced at 2,990,000 Uzbek som per billing period [Perplexity Sonar Pro Brief].
| Plan | Price (UZS per period) | Key Features |
|---|---|---|
| Free | 0 | Basic storefront, limited dialogs |
| Starter | 249,000 | Increased dialog limits, basic analytics |
| Pro | 1,190,000 | Voice support, advanced pricing rules, inventory sync |
| Business | 2,990,000 | Priority support, full feature set, API access |
| Source: [Perplexity Sonar Pro Brief] |
The regional competitive field
EzguSavdo is not operating in a vacuum. It faces competition from other platforms targeting similar needs in the region. The landscape includes:
- Umnico: A more established customer communication management platform offering omnichannel sales and help desk software across the broader CIS region [umnico.com, 2026].
- Flex AI (GPTuz): An AI startup also based in Uzbekistan, recognized in the local ecosystem directory, potentially overlapping in the automation space [awards.gov.uz, 2026].
- Tezcode: Another Tashkent-based provider offering AI business automation services [tezcode.dev, 2026].
The primary risk for EzguSavdo is one of scope and scalability. Its deep specialization in the Uzbek retail context is its strength, but also its constraint. Expansion into neighboring markets with different linguistic, cultural, and business norms would require significant adaptation. Furthermore, the platform’ success hinges on continuous refinement of its AI’s conversational understanding in a dynamic, colloquial environment,a task that demands ongoing investment in data and model training.
For the small business owner in Uzbekistan today, the standard of care is intensely manual. Sales happen through constant, personal attention to Telegram channels and Instagram DMs. Inventory is often tracked in separate spreadsheets or legacy systems, leading to errors and overselling. Customer service hours are limited by the merchant’s own availability. EzguSavdo is attempting to codify this high-touch, low-tech process into a reliable, always-on system. The patient population, so to speak, is the vast cohort of entrepreneurs and shopkeepers for whom messaging apps are the primary storefront. Their condition is one of opportunity constrained by operational friction and the 24-hour clock. If the AI agent can truly handle the nuance of a negotiation in mixed Uzbek-Russian script, it won’t just be automating sales,it will be granting a small business its first full-time, expert employee.
Sources
- [Perplexity Sonar Pro Brief] EzguSavdo AI Sales Platform Overview | https://ezgusavdo.uz/en
- [StartupBase.uz, August 2026] Startup Directory Entry for EzguSavdo
- [LinkedIn, 2026] Mirjalol Shavkatov Profile | https://uz.linkedin.com/in/mirjalol-shavkatov
- [LinkedIn, 2026] Nail Gizatullin Profile | https://www.linkedin.com/in/nail-gizatullin-ba374924
- [umnico.com, 2026] Umnico - Customer communication management software
- [awards.gov.uz, 2026] Flex AI (GPTuz) Startup Directory
- [tezcode.dev, 2026] Tezcode - AI Business Automation