The prompt appears on the phone screen during a commercial break: predict the next goal scorer. You tap a name. Your choice logs, entering you in a prize draw. For ninety seconds, you participate. You generate data. This is Komo Technologies' pitch. Attention turns into interaction for brands in a cookie-less world.
Founded in 2014 in Perth, Komo refines this. Its SaaS lets teams build quizzes, polls, competitions, gamified loyalty programs. Distribute via web, social, email, venue screens. Output: branded entertainment. Input: zero- and first-party data [Komo Technologies Blog].
Fox Sports uses it for NRL, AFL, MotoGP activations [Komo Technologies Blog]. Clients: Heineken, Woolworths, McDonald's, Australian Olympic Committee [Campaign Brief WA].
A wedge into the post-cookie funnel
End of tracking forces value exchange. Komo tools enable it. Replace pixels with brackets or wheels.
Branded as "AI-powered Engagement OS" [Facebook]. Core: templates, data orchestration. Goal: full non-transactional management.
Traction in sports and mass retail
Growth anchors in sports, consumer goods. Live moments suit digitization.
| Client Sector | Example Brands (Cited) | Use Case |
|---|---|---|
| Sports & Media | Fox Sports, A-Leagues, Commonwealth Games Australia | Sponsor integrations, fan engagement during broadcasts, venue activations |
| Retail & QSR | Woolworths, McDonald's, San Churro | In-store promotions, loyalty program gamification, receipt-based campaigns |
| Property & Corporate | JLL, Goodman Fielder | Employee engagement, B2B lead generation at events |
32 employees, <$5M revenue [Perplexity Sonar Pro, ZoomInfo]. Offices: Australian cities, New York [Campaign Brief WA]. Undisclosed funding from Spacecubed, muru-D [Axios, 2024].
The quiet competition
Rivals: Woobox, Second Street, ShortStack for contests.
- The feature parity trap. Contests, builders commoditize. Edge: sports templates, OS positioning.
- The scale question. Decade to 30+ team shows stability.
- The AI veneer. Claims need personalization proof.
US move tests breakout [CMSWire].
The cultural question in the code
Komo codes permission via interactivity. Data as score. Post-cookie relevance grows. Can stadium campaigns scale to brand consent?
Sources
- [Komo Technologies Blog] Komo Unveils Major Platform Updates, Launching AI-Powered Engagement OS | https://blog.komo.tech/press/komo-unveils-major-platform-updates-launching-ai-powered-engagement-os-as-brands-shift-from-transactional-to-engagement-first-relationships
- [Campaign Brief WA] Client roster mention | Source not captured
- [Facebook] Komo Technologies AI-powered Engagement Engine claim | https://www.facebook.com/choosekomo/
- [Perplexity Sonar Pro] Employee count and product description | Source not captured
- [ZoomInfo] Revenue estimate | https://www.zoominfo.com/c/komo-technologies/1317469454
- [Axios, 2024] Martech startup Komo Technologies raising seed | https://www.axios.com/pro/retail-deals/2024/02/26/martech-startup-komo-technologies-raising-seed
- [CMSWire] Australia's Leading Customer Engagement Platform, Komo Technologies, Enters US Market | https://www.cmswire.com/the-wire/australias-leading-customer-engagement-platform-komo-technologies-enters-us-market/