You start with a clipboard, a spreadsheet, and a gnawing sense that the numbers on the page are already wrong. The truck is late, the temperature in the cold room is drifting, and the certificate of analysis for the last pallet of strawberries is somewhere in an email chain from three days ago. This is the daily reality for thousands of food supply chain operators, a world of manual logs and disconnected systems where a single missed document can mean a rejected shipment and a trailer full of spoiling produce. It is the exact kind of operational friction that Charles Julius and Jason Pesek learned to automate at Motive, and it’s the wedge their new startup, Loamy, is driving into the agricultural economy.
Loamy sells an AI-powered operations hub, a cloud-based platform that aims to be the single system of record for food growers, shippers, and processors [Loamy, current company profile]. Its interface consolidates the frantic, paper-chase workflows of food safety, quality inspections, inventory tracking, and harvest planning into a single dashboard. The promise is predictive intelligence: using data to forecast harvest volumes, flag compliance risks before an auditor arrives, and prevent the food loss that happens between the field and the grocery store [PERPLEXITY SONAR PRO BRIEF].
The Motive Muscle Memory
The company’s founding story is written in logistics software. Co-founders Charles Julius and Jason Pesek met and worked together for years at Motive (formerly KeepTruckin), the fleet management unicorn [Slauson & Co., April 2026]. Julius, now Loamy’s CEO, built Procore’s marketplace before leading go-to-market strategy at Motive, where he is credited with helping connect the platform to more than half of the trucks in North America [Slauson & Co., April 2026]. Pesek spent over seven years at Motive in product leadership roles spanning compliance, mobile apps, and workforce management [PERPLEXITY SONAR PRO BRIEF].
This background is Loamy’s foundational asset. The founders aren’t just selling software to an industry; they are applying a specific playbook,honed in the complex, regulated, asset-heavy world of trucking,to another complex, regulated, asset-heavy world: food. They understand how to embed software into physical operations, how to navigate compliance mandates, and how to build tools for frontline workers who are not deskbound.
Traction in the Field
As of early 2026, Loamy reported having nearly a dozen paying customers, a early signal that its wedge was finding purchase [Supply Change Capital, January 2026]. The initial roster includes notable names in California produce: ReadyPac (described as the state’s third-largest food processor), Evolution Fresh (a Starbucks subsidiary), Better Produce, and DeBernardi Brothers, a grower-packer within the Driscoll’s ecosystem [Supply Change Capital, January 2026]. For a company founded in 2024, these are consequential logos.
Investors have taken note, funding the company’s push to expand from this beachhead. Loamy has raised a total of $10 million in seed funding, with a $6 million round in October 2026 led by Zeal Capital Partners and joined by Supply Change Capital, Slauson & Co., and Amplify.LA [Blue Book Services, October 2026]. The capital appears earmarked for scaling the team and the technology.
| Role | Name | Key Background |
|---|---|---|
| Co-Founder & CEO | Charles Julius | Built Procore Marketplace; led GTM/strategy at Motive. |
| Co-Founder | Jason Pesek | 7+ years at Motive, leading product for compliance, mobile, and workforce. |
| CTO & Co-Founder | Priya Srinath | Named as CTO on company ‘About’ page [Loamy, October 2026]. |
| Head of Compliance | Marco Benetti | Named in company leadership [Loamy, October 2026]. |
The Platform’s Promise: From Clipboards to Agents
Loamy’s platform is a tapestry of features designed to intercept manual work. It offers tools for detailed quality inspections, real-time inventory visibility, multi-date harvest forecasting, and order tracking [Loamy Technologies, Inc. - Loamy Blog][Harvest Planning | Loamy]. It integrates financial tracking to ensure on-time payment and can set customer limits to prevent overselling [Loamy | Food Supply Chain Management & Operations Hub]. The company talks about these not as isolated features, but as surfaces for “agentic AI” that can handle work across field operations, finance, sales, and compliance [Loamy, current company profile].
The ultimate product vision is a unified data layer that turns operational chaos into a manageable, even predictable, flow. One early customer, Better Produce, reportedly saw fewer shipment rejections and higher revenue after implementing Loamy’s tools [Slauson & Co., April 2026]. That’s the core ROI: reducing waste and maximizing the value of every pallet that moves through the system.
The Inevitable Friction
For all its early momentum, Loamy’s path is lined with the formidable inertia of a centuries-old industry. The company’s success hinges on convincing organizations to abandon deeply ingrained, if inefficient, habits. The risks are not hypothetical.
- Adoption friction. The target user is often a field manager or quality inspector for whom a clipboard is a faster, more trusted tool than a tablet app, especially in environments with poor connectivity. Loamy must prove its mobile experience is not just better, but indispensable.
- Integration burden. To become the promised “system of record,” Loamy must connect with a gauntlet of legacy systems, from farm management software to enterprise ERPs and transportation management platforms. Each integration is a custom project.
- Competitive awakening. While no direct competitors are named in available sources, the space is not empty. Large ERP vendors, specialized food safety software companies, and other ag-tech platforms could easily extend their offerings into Loamy’s core territory once the market is proven.
The company’s answer to these challenges is its team’s DNA. The Motive experience was a masterclass in overcoming exactly these kinds of adoption and integration hurdles in trucking. Their playbook is likely one of relentless focus on user experience for non-technical workers and building key partnerships to ease the path to data unification.
The Next Harvest
The next twelve months for Loamy will be about proving that its dozen early customers are the beginning of a pattern, not a novelty. Key milestones to watch will be expansion within its initial vertical,signing more major shippers and processors,and the announcement of strategic technology or distribution partnerships. The company is actively hiring, including for a founding account executive role, signaling a push to build its sales muscle [LinkedIn, December 2024].
The question Loamy is ultimately built to answer isn’t just about reducing spoilage or streamlining inspections. It’s about whether the intricate, human-mediated dance of getting food from soil to shelf can be choreographed by software. Can the intuition of a seasoned produce buyer, the vigilance of a food safety auditor, and the hustle of a logistics manager be encoded into a platform? Loamy is betting that the answer is yes, and that the first place you’ll see it isn’t in a boardroom deck, but on the loading dock, where the clipboard finally gets put away.
Sources
- [Blue Book Services, October 2026] Loamy raises $6MM to cut food waste in produce supply chain | https://www.bluebookservices.com/loamy-raises-6mm-to-cut-food-waste-in-produce-supply-chain/
- [Supply Change Capital, January 2026] Our Investment in Loamy | https://supplychangecapital.substack.com/p/our-investment-in-loamy
- [Slauson & Co., April 2026] Loamy is Building the Intelligent Food Supply Chain | https://slausonandco.substack.com/p/loamy-is-building-the-intelligent
- [Loamy, October 2026] About Loamy | https://www.inloamy.com/about
- [Loamy, current company profile] Company LinkedIn Profile | https://www.linkedin.com/company/getloamy
- [PERPLEXITY SONAR PRO BRIEF] Company and product description
- [Loamy Technologies, Inc. - Loamy Blog] Feature description | https://www.inloamy.com/blog
- [Harvest Planning | Loamy] Feature description | https://www.inloamy.com/harvest-planning
- [Loamy | Food Supply Chain Management & Operations Hub] Product homepage | https://getloamy.com/
- [LinkedIn, December 2024] Founding Team, Account Executive job posting | https://www.linkedin.com/jobs/view/founding-team-account-executive-at-loamy-4365882533