For a child with ADHD, the world can feel like a room with a hundred televisions on at once. A Brooklyn-based startup called MindMuscle, a product of PigPug Health, is building a tool it believes can help therapists. It is a wearable EEG headset paired with adaptive software, designed to deliver structured neurofeedback within a clinical setting.
The company is backed by a convertible note from StartUp Health and has initial data from a study involving more than 40 children [MindMuscle.health, retrieved 2024]. Its focus on the pediatric clinic marks a turn toward a regulated, evidence-based path.
A clinical wedge for a crowded field
MindMuscle’s system includes a clinical-grade EEG headset that captures brain activity. The adaptive software analyzes this data and provides immediate visual and auditory feedback to the child. The system is designed to support the clinician’s decision-making with session data, aiming to integrate into existing therapy workflows [MindMuscle.health, retrieved 2024].
Who Is Behind the Company
The venture is led by PigPug Health CEO Vitali Karpeichyk, with a co-founding team that includes Andrei Pliachko, a brain researcher, and Juan Ricardo Diaz, a neurofeedback expert [pigpug.co/team/, retrieved 2026]. Ore Segal, another co-founder, is a psychology and neuroscience student [LinkedIn, retrieved 2026].
| Role | Name | Background Note |
|---|---|---|
| CEO & Co-founder | Vitali Karpeichyk | Leads PigPug Health [LinkedIn, retrieved 2024]. |
| CAO, Co-Founder | Andrei Pliachko | Brain researcher [pigpug.co/team/, retrieved 2026]. |
| Co-Founder | Juan Ricardo Diaz | Neurofeedback expert [pigpug.co/team/, retrieved 2026]. |
| Co-Founder | Ore Segal | Psychology and neuroscience student [LinkedIn, retrieved 2026]. |
Early traction and the path to evidence
MindMuscle reports completing a study with over 40 children and logging more than 400 therapy sessions [MindMuscle.health, retrieved 2024]. The next steps include publishing results in a peer-reviewed journal and navigating the FDA’s framework for digital therapeutics.
Where the wheels could come off
The primary challenge is generating the high-quality clinical evidence required to move from an interesting pilot to a standard-of-care tool. Furthermore, the company’s branding under the broader PigPug Health umbrella, which also lists applications for sleep disorders, anxiety, and depression, could lead to focus dilution [pigpug.co/mindmuscle/, retrieved 2026].
The next twelve months
The immediate horizon for MindMuscle will be defined by evidence and execution: publishing the initial study data, securing a partnership with a research hospital, and landing the first commercial contracts with therapy clinics.