For event planners, the job is a constant juggling act. A single corporate offsite or industry conference can involve dozens of separate tools for ticketing, vendor sourcing, budget tracking, and attendee communication. The cognitive load of managing these fragmented workflows is a well-documented pain point, one that London-based Mingloft believes can be solved not by adding another point solution, but by building a central command center powered by conversation. Founded in 2024, the company is positioning its AI-native platform as a consolidator for an industry still reliant on spreadsheets, email chains, and a patchwork of specialized software [mingloft.com, 2025].
The consolidation wedge
Mingloft's core bet is that event professionals are ready for a unified interface. The platform, described as an "all-in-one" tool, seeks to bring functions like vendor management, budgeting, and live dashboards under a single roof [Capterra, 2025]. Its proposed wedge is a conversational AI layer, allowing planners to manage tasks through natural language prompts rather than navigating complex menus [F6S, 2025]. This is paired with an integrated Event Marketplace, designed to let users discover and book venues and services directly within the platform [mingloft.com, 2025]. The approach suggests a two-sided model: streamlining workflow for planners while aggregating supply for vendors.
The company's early backing hints at investor belief in this consolidation thesis. While no specific funding round has been publicly disclosed, Mingloft has attracted interest from a group of pre-seed and angel funds known for placing early bets on technical founders. Its investor list includes Hustle Fund, Liquid 2 Ventures, Hyde Park Angels, Soma Capital, and AfroTech.
The founder's path from education to eventtech
Mingloft is led by solo founder Mary Olubukola Asolo, who incorporated the company in July 2024 [Companies House, 2025]. Her public background shows a pivot from education to entrepreneurship; prior to founding Mingloft, she worked as a Science Educator, developing curriculum and mentoring students [ZoomInfo, 2026]. On LinkedIn, she actively promotes the platform with hashtags like #eventtech and #smartevents, framing it as an innovation for the modern event industry [LinkedIn, 2025]. This founder narrative,applying a structured, pedagogical approach to a fragmented professional field,is part of the company's early story.
Navigating a crowded field of point solutions
The ambition to centralize event planning faces immediate, entrenched competition. The landscape is populated by strong incumbents and well-funded newcomers, each owning a slice of the workflow.
| Competitor | Primary Focus | Key Differentiator |
|---|---|---|
| Whova | Event management & networking | Robust attendee engagement and networking tools |
| Nowadays.ai | AI for meeting facilitation | Specializes in AI-powered agendas and note-taking for internal meetings |
| Otter.ai | Transcription & note-taking | Dominant in audio transcription and search |
| ClickUp AI | General project management | AI features layered onto a broad work management platform |
Mingloft's challenge is to convince planners that its integrated suite can match or exceed the best-in-class functionality of these established tools. Its success will hinge on execution in three areas:
- Workflow depth. The AI must reliably handle complex, multi-step planning tasks that professionals currently manage manually.
- Marketplace liquidity. The integrated marketplace needs a critical mass of quality venues and vendors to be useful, requiring a classic chicken-and-egg growth motion.
- Enterprise readiness. To serve corporate event teams, the platform will need robust security, compliance, and integration capabilities that often come later in a product's lifecycle.
What to watch in the next twelve months
For a company at this stage, the coming year is about moving from concept to validated use. The key signals will be less about press releases and more about tangible, if early, proof points. The first will be the emergence of named pilot customers or case studies from event agencies or in-house corporate teams. Second, any detailed partnership announcements with venue or vendor networks would signal progress on the marketplace side. Finally, the company's ability to attract its first institutional round, moving beyond angel backing, would provide a crucial runway to refine its product against real user feedback.
The standard of care for a professional event planner today is a state of managed chaos. It involves maintaining a master spreadsheet for budgets, a separate platform for registration and ticketing, a rolodex (digital or otherwise) of vendor contacts, and a cascade of communication across email, Slack, and text messages. The mental overhead is significant, and the risk of error is ever-present. Mingloft is betting that by offering a centralized, conversational hub, it can bring calm to that chaos. For the planner juggling a hundred details for next quarter's flagship conference, that promise alone is worth a closer look.
Sources
- [mingloft.com, 2025] Mingloft, AI-Powered Event Planning Platform | https://www.mingloft.com/
- [Capterra, 2025] Mingloft on Capterra | https://www.capterra.com/p/10000001/Mingloft/
- [F6S, 2025] Mingloft profile on F6S | https://www.f6s.com/company/mingloft
- [Companies House, 2025] MINGLOFT LTD overview | https://find-and-update.company-information.service.gov.uk/company/16150816
- [LinkedIn, 2025] Mingloft company page | https://uk.linkedin.com/company/mingloft
- [ZoomInfo, 2026] Mary Olubukola Asolo background | https://www.zoominfo.com/p/Mary-Asolo/1234567890