Open Sesame Media Wants Every 5G Tower To Carry A Live Band

The Marina del Rey company's SyncStage platform is courting app developers who need musicians to play in time across cities.

About Open Sesame Media, Inc.

Published

The first time you really understand what Open Sesame Media is building, it is not in a pitch deck. It is in the demo Verizon ran at AWS re:Invent 2023, where musicians in different physical locations played together over a 5G network and the timing actually held [Verizon, 2023]. Watching that lag disappear is the kind of product moment that makes a category feel possible.

That moment is the wedge for Open Sesame Media, the Marina del Rey company founded in 2019 by Julian McCrea and Steve Lyons [Tracxn]. Its product, SyncStage, is a B2B audio pipeline that app developers can plug into to deliver low-latency, synchronized sound between users [LinkedIn]. The pitch is not another consumer social-audio app. It is the infrastructure underneath one: the part that makes a remote choir, a co-op rhythm game, a distributed podcast studio, or a telepresence classroom feel like the participants are in the same room. SyncStage is patent-pending, and the SYNCSTAGE wordmark was registered with the USPTO in October 2023 under serial number 97260038 [Furm, 2023].

The bet

Open Sesame Media's wager is that the bottleneck for a generation of social, musical, and collaborative apps is not interface design or AI. It is physics, specifically the round-trip time between two humans trying to feel synchronized. The company's answer routes audio through edge infrastructure, partnering with AWS Wavelength and using telecom Quality of Service APIs to shorten that trip [AWS Marketplace]. A company blog post on the AWS Industries channel describes the architecture as a multi-edge audio sync layer riding on carrier network APIs [AWS Blog].

Why it could be big

Carrier 5G deployments have produced edge compute footprints (AWS Wavelength chief among them) that did not exist when latency-sensitive audio was last attempted at scale. The AWS re:Invent demonstration with Verizon was a working session that put SyncStage in front of the cloud and telecom buyers most likely to embed it [Verizon, 2023]. Selection as a Top 8 finalist in the HARMAN-XTC Startup Challenge at the 2022 HARMAN Tech Forum signals that the audio industry itself sees the technical claim as credible [LinkedIn, 2022].

The team and traction

McCrea and Lyons, who serves as COO and co-founder [RocketReach], have built the company out of the USC Viterbi Startup Garage, with backing from Quake Capital Partners, Fuel, EvoNexus, and Emerging Ventures [Tracxn, Jan 2023]. The team's background reaches into Sony, Nintendo, Sony Pictures, Disneyland, and the BBC [Built In Los Angeles]. The company has also planted a European flag, registering Open Sesame Media GmbH in Cologne, Germany under HRB 103429 [Northdata], with the move framed as launching European business operations [NRW.Global Business].

Milestone Year Source
Company founded 2019 Tracxn
HARMAN-XTC Top 8 finalist 2022 LinkedIn
SYNCSTAGE trademark registered (USPTO 97260038) 2023 Furm
Verizon and AWS re:Invent live music demo 2023 Verizon
Funding round (amount undisclosed) 2023 Tracxn

The honest counterfactual

Bears will say that low-latency audio is a crowded technical problem, with Elk Audio, SonoBus, and JackTrip all chasing variants of the same goal. The bull answer is that none of those competitors have publicly demonstrated the same combination of carrier-edge integration and cloud marketplace distribution that Open Sesame showed with Verizon and AWS in 2023 [Verizon, 2023] [AWS Marketplace]. Riding the carriers' own edge infrastructure is a defensible position if SyncStage becomes the reference implementation that telecoms point developers toward [Furm, 2023] [AWS Blog].

What to watch

The next twelve months are about converting demos into deployments. The signals to track are whether a named consumer app ships on SyncStage, whether the Cologne entity announces a European carrier partnership analogous to the Verizon relationship, and whether the company moves from its 2023 seed round into a priced Series A [Tracxn, Jan 2023]. The HARMAN connection is also worth watching, given that audio hardware OEMs are the natural distribution partners for an SDK like this one [LinkedIn, 2022].

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