The gap between a social media scroll and a completed purchase is a known leak in the e-commerce funnel. Shopeaks, a Tel Aviv-based startup founded in 2023, is building a bridge with AI. Its platform analyzes videos from platforms like Instagram and TikTok, identifies products, and automatically generates personalized, shoppable storefronts. The company claims early results are promising, with some customers seeing conversion rates climb as high as 8% on Google Shopping campaigns [Shopeaks, Dec 2025].
The Wedge: From Media to Instant Store
Shopeaks’s core proposition is speed. The platform’s ‘Instant Store’ feature is designed to load faster than a standard product detail page, presenting a curated selection based on the content a user just watched. The AI engine underpinning this is tasked with product recognition, personalization, and assembling a coherent shopping experience in real time [Shopeaks, retrieved 2024].
A Founder Pairing of Reach and Technical Depth
The founding team presents a deliberate blend of social influence and engineering rigor. Neta Alchimister is a well-known Israeli model, businesswoman, and social media personality [Wikipedia, retrieved 2026]. The operational helm is held by Co-CEOs Daniel Abitbul and Shay Amir, with Nave Geri serving as CTO. Abitbul’s background includes embedded software engineering roles within the Israeli government and an MBA from Tel Aviv University [Startup Nation Finder, retrieved 2026].
Traction and the Shopify Anchor
Shopeaks is built for and distributed through the Shopify ecosystem, listing its app on the Shopify App Store [Ongoing.AI, retrieved 2026]. For Alchimister’s own brand, BYNETA, Shopeaks claims to have driven an 85% increase in first-time purchases and a 52% lift in social media conversion rates [Shopeaks, retrieved 2026]. More broadly, the company states customers have seen up to a 5x higher conversion rate, a more than 30% increase in average order value, and a 6.5x return on ad spend [Shopeaks, retrieved 2024].
The Competitive Field and Execution Risks
Shopeaks operates in a space with established players like JOIN, Tagembed, and video commerce specialists such as Firework and Videowise. The competitive moat will depend on the sophistication of its AI-driven personalization and the smooth depth of its integrations. The company’s strategy includes vertical specificity, tailoring experiences for fashion, beauty, activewear, and home design, and an expanding feature set that includes a customer data platform (CDP) and influencer storefront tools [Shopeaks, retrieved 2024].
The Road Ahead from Tel Aviv
With an estimated team size of 11-50 employees [LinkedIn, retrieved 2024] and headquarters in Tel Aviv, Shopeaks is in a build-and-prove phase. Its participation as an exhibitor at Shoptalk Spring 2025 indicates an active push for industry visibility [Coresight, Mar 2025]. The next twelve months will likely be about converting its early case studies into a broader roster of paying Shopify merchants and demonstrating that its AI can deliver predictable ROI beyond founder-affiliated brands.