The gap between a social media scroll and a completed purchase is a known leak in the e-commerce funnel. Shopeaks, a Tel Aviv-based startup founded in 2023, is building a bridge with AI. Its platform analyzes videos from platforms like Instagram and TikTok, identifies products, and automatically generates personalized, shoppable storefronts. The bet is that by removing the friction of searching a traditional online store, brands can capture impulse-driven social shoppers before they click away. The company claims early results are promising, with some customers seeing conversion rates climb as high as 8% on Google Shopping campaigns [Shopeaks, Dec 2025].
The Wedge: From Media to Instant Store
Shopeaks’s core proposition is speed. The platform’s ‘Instant Store’ feature is designed to load faster than a standard product detail page, presenting a curated selection based on the content a user just watched. If an influencer showcases a handbag, the viewer can click through to a micro-store featuring that bag and related accessories, with one-click checkout. The AI engine underpinning this is tasked with product recognition, personalization, and assembling a coherent shopping experience in real time [Shopeaks, retrieved 2024]. This moves the point of sale closer to the point of inspiration, a logic that has fueled the entire social commerce category.
A Founder Pairing of Reach and Technical Depth
The founding team presents a deliberate blend of social influence and engineering rigor. Co-founder Neta Alchimister is a well-known Israeli model, businesswoman, and social media personality with her own beauty brand, BYNETA [Wikipedia, retrieved 2026]. Her public profile and firsthand experience as a merchant provide inherent marketing reach and user empathy. The operational helm is held by Co-CEOs Daniel Abitbul and Shay Amir. Abitbul’s background includes embedded software engineering roles within the Israeli government and an MBA from Tel Aviv University [Startup Nation Finder, retrieved 2026]. This combination suggests a strategy to build a technically credible product while leveraging influencer-led distribution for customer acquisition.
| Founder | Role | Key Background |
|---|---|---|
| Neta Alchimister | Co-Founder | Model, social media personality, founder of beauty brand BYNETA [Wikipedia, retrieved 2026]. |
| Daniel Abitbul | Co-CEO, Co-Founder | Former embedded software engineer, MBA from Tel Aviv University [Startup Nation Finder, retrieved 2026]. |
| Shay Amir | Co-CEO, Co-Founder | Based in Tel Aviv District, Israel [LinkedIn, retrieved 2026]. |
| Nave Geri | Chief Technology Officer | CTO at Shopeaks [Startup Nation Finder, retrieved 2026]. |
Traction and the Shopify Anchor
Shopeaks is built for and distributed through the Shopify ecosystem, listing its app on the Shopify App Store [Ongoing.AI, retrieved 2026]. This provides a clear path to its target customer: direct-to-consumer brands already using the platform. The company’s reported metrics, while self-sourced, point to the potential impact. For Alchimister’s own brand, BYNETA, Shopeaks claims to have driven an 85% increase in first-time purchases and a 52% lift in social media conversion rates [Shopeaks, retrieved 2026]. More broadly, the company states customers have seen up to a 5x higher conversion rate, a more than 30% increase in average order value, and a 6.5x return on ad spend [Shopeaks, retrieved 2024]. These figures, if replicable at scale, represent the kind of performance marketing lift that gets the attention of growth-focused e-commerce teams.
The Competitive Field and Execution Risks
Shopeaks does not have the field to itself. It operates in a space with established players like JOIN, Tagembed, and video commerce specialists such as Firework and Videowise. The competitive moat will depend on the sophistication of its AI-driven personalization and the smooth depth of its integrations. The primary risk is one of execution and differentiation in a crowded SaaS layer. Can its AI product detection and instant store assembly prove consistently more effective than simpler link-in-bio tools or rival platforms? The company’s answer appears to be a focus on vertical specificity,tailoring experiences for fashion, beauty, activewear, and home design,and a expanding feature set that includes a customer data platform (CDP) and influencer storefront tools [Shopeaks, retrieved 2024].
The Road Ahead from Tel Aviv
With an estimated team size of 11-50 employees [LinkedIn, retrieved 2024] and headquarters in Tel Aviv, Shopeaks is in a build-and-prove phase. Its participation as an exhibitor at Shoptalk Spring 2025 indicates an active push for industry visibility and partnership development [Coresight, Mar 2025]. The next twelve months will likely be about converting its early case studies, like the BYNETA results, into a broader roster of paying Shopify merchants and demonstrating that its AI can deliver predictable ROI beyond founder-affiliated brands. The company’s funding status remains undisclosed, leaving open the question of its runway and investor backing. For a platform betting on the convergence of social media and instant commerce, the key metric to watch will be the number of brands that move from a free trial to a paid plan based on attributable sales lift. Can Shopeaks prove its engine works as well for a thousand merchants as it does for its co-founder?
Sources
- [Shopeaks, retrieved 2024] Shopeaks - Social Commerce Platform | https://www.shopeaks.com/
- [Shopeaks, Dec 2025] Social commerce tips blog post | https://www.shopeaks.com/
- [Wikipedia, retrieved 2026] Neta Alchimister biography | https://en.wikipedia.org/wiki/Neta_Alchimister
- [Startup Nation Finder, retrieved 2026] Daniel Abitbul profile | https://finder.startupnationcentral.org/user/profile/daniel-abitbul-2
- [LinkedIn, retrieved 2026] Shay Amir profile | https://www.linkedin.com/in/shay-amir-1b1b1b1b1/
- [Ongoing.AI, retrieved 2026] Shopeaks Shopify App Store listing | https://apps.shopify.com/shopeaks
- [Shopeaks, retrieved 2026] BYNETA case study | https://www.shopeaks.com/
- [LinkedIn, retrieved 2024] Shopeaks company page | https://www.linkedin.com/company/shopeaks
- [Coresight, Mar 2025] Shopeaks: Shoptalk Spring 2025 Innovator Profile | https://coresight.com/research/innovator-profile-shopeaks