Stack Moxie has spent six years building a tool for a problem most software companies ignore. The Kirkland, Washington-based startup sells automated monitoring for the tangled web of marketing and sales software that revenue operations teams manage. Its pitch is simple: business users should not need an engineer to know if their Salesforce integration is broken or their lead routing has stopped.
A wedge into the RevOps stack
Founded in 2018, Stack Moxie targets a specific buyer. It is not for QA engineers or developers. The platform is built for RevOps and marketing operations managers who oversee a dozen connected tools, from CRMs to ad platforms to analytics dashboards [Perplexity Sonar Pro Brief]. The product promises to automatically test these integrations and data flows, alerting teams to failures before they lose leads or revenue. One cited case study claims a customer recovered over 2,000 leads after monitoring caught a tool deinstallation issue [Stack Moxie].
The traction and the team
Public metrics on the company are limited, but available data points to a small, steady operation. Multiple sources estimate the team at roughly 20-24 people, with revenue reported at $2.4 million (estimated) [GetLatka, 2024] [PitchBook]. The leadership team expanded in early 2024 with the addition of Steven Dunston as Co-Founder and Chief Revenue Officer, a move signaling a push for sales growth [Stack Moxie, February 2024]. CEO M.H. Lines and operations lead Shea Chanon round out the founding team. The company was also named to the 2025 Seminole 100, a list recognizing fast-growing companies led by Florida State University alumni [Stack Moxie Blog].
| Role | Name | Notes |
|---|---|---|
| CEO & Co-Founder | M.H. Lines (Mary Lines) | Confirmed leader via LinkedIn and company sources [LinkedIn: M.H. Lines]. |
| VP of Operations & Co-Founder | Shea Chanon | Leads operations, confirmed via LinkedIn [LinkedIn: Shea Chanon]. |
| Chief Revenue Officer & Co-Founder | Steven Dunston | Joined in February 2024 to lead revenue efforts [Stack Moxie, February 2024]. |
| Head of Customer Success | Ariel Sasso | Role noted in team research [RocketReach]. |
The competitive landscape and the risks
The market for testing and monitoring software is crowded, but Stack Moxie’s focus on a no-code, business-user wedge sets it apart from engineering-centric rivals. Its direct and indirect competitors include established players like BrowserStack and test.ai, as well as automation platforms like ACCELQ. The bet is that RevOps teams, overwhelmed by tool sprawl, represent a new and underserved buyer persona.
That bet carries clear execution risks. After six years, the company’s revenue remains under $5 million (estimated) [Perplexity Sonar Pro Brief], indicating slower growth than typical venture-scale SaaS companies. The funding picture is opaque, with total disclosed capital around $1.8 million and backing from the Sybilla Masters Fund [Sybilla Masters Fund]. The lack of major press coverage or a long list of named enterprise customers suggests the go-to-market motion is still being proven. The core challenge is whether a dedicated monitoring tool can command a significant budget from ops teams that may view this as a feature of a broader platform.
- Market education. The company must convince budget holders that proactive testing is a critical, standalone function, not a nice-to-have.
- Scale versus focus. Competing with large, well-funded platforms that could build similar functionality requires deep entrenchment in the RevOps workflow.
- Capital intensity. With limited disclosed funding, the runway for scaling sales and marketing against larger competitors is a key variable.
The next twelve months
The addition of a CRO in 2024 is the clearest signal of Stack Moxie’s immediate priorities: accelerating customer acquisition and proving the revenue model. The next year will be about moving beyond early adopters and landing larger, logo-worthy enterprise contracts. Success will be measured by the growth of its disclosed revenue figure and the announcement of named customer deployments beyond the ConnectWise case study [Stack Moxie Case Study].
The Sybilla Masters Fund’s backing provides a vote of confidence, but the real test is whether RevOps teams will write checks large enough to justify the venture-scale ambition. For a company betting that no-code monitoring is a category-defining need, the next funding round,its size, valuation, and lead investor,will be the most telling metric of all. The question for 2025 is whether Stack Moxie can turn its niche wedge into a scalable business, or if it remains a useful tool for a limited audience.
Sources
- [Perplexity Sonar Pro Brief] Stack Moxie Research Brief
- [Stack Moxie] Customer recovered over 2,000 leads via monitoring | https://www.stackmoxie.com/
- [GetLatka, 2024] How Stack Moxie hit $3M revenue with a 24 person team in 2024 | https://getlatka.com/companies/stack-moxie/funding
- [PitchBook] Stack Moxie 2025 Company Profile | https://pitchbook.com/profiles/company/233365-78
- [Stack Moxie, February 2024] Stack Moxie Welcomes Steven Dunston as Co-Founder & Chief Revenue Officer | https://www.stackmoxie.com/blog/steven-dunston-co-founder-cro/
- [Stack Moxie Blog] Named to 2025 Seminole 100 | https://www.stackmoxie.com/blog/
- [LinkedIn: M.H. Lines] M.H. Lines - Greater Seattle Area | Professional Profile | LinkedIn | https://www.linkedin.com/in/mhlines/
- [LinkedIn: Shea Chanon] Shea Chanon - Leading Operations at Stack Moxie | https://www.linkedin.com/in/shea-chanon-5904916/
- [RocketReach] Ariel Sasso is Head of Customer Success
- [Sybilla Masters Fund] Seattle’s Mastersfund Adds Two More Women-led Tech Companies to Its Portfolio | https://masters.vc/seattles-mastersfund-adds-two-more-women-led-tech-companies-to-its-portfolio/
- [Stack Moxie Case Study] Case Study: ConnectWise Uses Stack Moxie | https://www.stackmoxie.com/case-study-connectwise/