You open an app on an iPhone, the one with the LiDAR sensor in the back. You walk slowly around a room, the camera watching the world resolve into a cloud of points. A few minutes later, you have a file, a VLX, that you can drop into Unreal Engine 5. The physical space is now a digital asset, ready for a virtual set, a game level, a broadcast background. This is the friction Velox XR Limited is trying to erase, one mobile scan at a time.
A mobile-first wedge into virtual production
Founded in 2020, the London-based company is betting that the path to mainstream volumetric video,the process of capturing real-world objects and spaces as navigable 3D assets,runs through devices creators already own. Its core products are a suite of capture and playback tools designed to plug directly into the dominant pipeline for real-time graphics: Unreal Engine. The company’s iOS app turns iPhones and iPads into volumetric scanners, while its plugins for Epic’s game engine allow those captured volumes to be lit, animated, and composited in real time [Velox XR, October 2023]. The goal, as stated by the company, is to make the high-end techniques of virtual production easier, faster, and more cost-effective [LinkedIn].
The team and the traction signal
The venture is led by solo founder Alex Grona, a technical lead with a background spanning Sony, Electronic Arts, and virtual reality studio nDreams; he was also a co-founder of the social platform Atom Universe [Velox XR team page]. The company’s advisory board includes unnamed executives with deep roots in games and mobile technology, including a former CEO of nDreams and the CEO of mobile security firm Trustonic [Velox XR team page]. While specific funding details and named customers are not public, Velox XR has reported more than 12,000 downloads across its community and has joined the NVIDIA Inception Program, a validation signal for its underlying technology [Velox XR, October 2023] [Alex Grona, February 2024]. Its products are distributed through the Apple App Store and the Epic Games Marketplace, putting them directly in the workflow of indie developers and studio professionals alike [Velox XR, October 2023].
| Role | Name | Key Background |
|---|---|---|
| Founder & CEO | Alex Grona | Sony, Electronic Arts, nDreams; co-founder of Atom Universe |
| Sales Director | Vincent Krenzer | Listed on company profiles [RocketReach] |
| Financial Director | Damian Cox | Listed on company profiles [RocketReach] |
| Advisory | Unnamed Executive | Former CEO of nDreams (Codemasters, Eidos) [Velox XR team page] |
| Advisory | Dion Price | CEO of Trustonic (mobile security, XR) [Tracxn] |
The quiet counter-bet
The ambition is clear, but the market is a question of scale and specialization. Velox XR is not alone in chasing the promise of more accessible 3D capture. Larger, well-funded platforms offer photogrammetry solutions, and professional volumetric studios use rigs of dozens of cameras for Hollywood-grade results. Velox XR’s wedge is its focus on the mobile-to-Unreal workflow, a specific corridor of the creative process. The primary risks are not technological but commercial:
- Proving the premium. The company must demonstrate that its proprietary VLX format and tools offer enough quality and workflow efficiency to command a price above free or cheap alternatives for scanning and asset creation.
- Moving beyond downloads. The 12,000-download figure points to interest, but the real test is converting that interest into sustained, paid usage from studios and broadcasters who budget for production tools.
- Navigating platform dependence. Building on iOS and Unreal Engine provides a massive installed base but also ties the company’s fortunes to the roadmap and policies of Apple and Epic Games.
The company’s next twelve months will likely be defined by its ability to translate its NVIDIA Inception membership and community traction into a clear commercial narrative,a named studio deployment, a visible production credit, or a partnership that moves its tools from a curious download to a billed line item.
The product asks a subtle cultural question. For years, high-fidelity 3D capture was the domain of specialized crews and six-figure camera arrays, a magic reserved for blockbuster films. What changes when the tool for that magic fits in your pocket, and the output loads with a drag-and-drop into the same engine powering Fortnite? Velox XR is betting the answer is everything, that the barrier wasn’t creativity or vision, but simply the friction of the first step.
Sources
- [Velox XR, October 2023] LinkedIn launch announcement reporting 12,000+ downloads and product availability | https://www.linkedin.com/posts/velox-xr_volumetricvideo-ios-apple-activity-7123595560225312768-NI5C
- [LinkedIn] Company profile describing mission | https://www.linkedin.com/company/velox-xr
- [Velox XR team page] Biographies for Alex Grona and advisory board | https://studio.v3lox.com/team
- [Alex Grona, February 2024] LinkedIn post announcing NVIDIA Inception Program membership | https://www.linkedin.com/posts/alexgrona_congrats-velox-xr-team-and-thanks-nvidia-activity-7160629301170597888-wetX
- [RocketReach] Profiles for Vincent Krenzer and Damian Cox | https://rocketreach.co
- [Tracxn] Profile noting Dion Price's advisory role | https://tracxn.com
- [DOU, July 2022] Recruitment listing describing target customers and focus areas | https://jobs.dou.ua/companies/velox-xr/vacancies/214250/