11Sight

AI voice agents for automotive dealerships

Website: https://www.11sight.com/

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Attribute Details
Name 11Sight
Tagline AI voice agents for automotive dealerships
Headquarters Berkeley, California
Founded 2016
Stage Series A
Business Model SaaS
Industry Automotive Technology
Technology AI / Machine Learning
Geography Global / Remote-First
Founding Team Co-Founders (2)
Funding Label Raised $5.15M over 4 rounds (total disclosed ~$5,150,000) [Crunchbase, 2026] [Tracxn, 2026]

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Summary and Signal

11Sight applies AI voice agents to the analog workflows of automotive dealerships. The company's agents handle inbound calls, book service appointments, and act as a 24/7 virtual receptionist [11Sight website, 2025]. Founded in 2016 by Aleks Gollu and Farokh Eskafi, the company has evolved from an earlier focus on video communication to its current vertical-specific AI agent platform.

Aleks Gollu, the CEO, holds a Ph.D. from UC Berkeley and was previously founder and CTO of PINC Solutions, acquired by Kaleris in 2020 [ContactOut, 2026]. CTO Farokh Eskafi also holds a Ph.D. from UC Berkeley, and the team holds multiple U.S. patents related to their technology [Equilar ExecAtlas, 2026] [Dealroom, 2026].

11Sight operates on a remote-first model and has disclosed a total of approximately $5.15 million in funding, with the most recent a $5 million round in August 2022 [Tracxn, 2026]. Key watchpoints include the publication of named customer deployments, evidence of revenue growth, and the company's ability to defend its niche against specialized competitors like Stella Automotive and broader AI platform providers.

Data Accuracy: YELLOW -- Core company facts and funding are documented, but key traction metrics and team background details rely on single or unverified sources.

Taxonomy Snapshot

Axis Classification
Stage Series A
Business Model SaaS
Industry / Vertical Other (Automotive Dealerships)
Technology Type AI / Machine Learning
Geography Global / Remote-First
Founding Team Co-Founders (2)

Company Overview

11Sight was founded in 2016 by Aleks Gollu and Farokh Eskafi, positioning it as an early mover in the application of AI to voice and video communication [Crunchbase]. The company is headquartered in Berkeley, California, and operates with a remote-first structure [Crunchbase, 11Sight website, 2025].

Early development was supported by the Alchemist Accelerator [Crunchbase]. The company's first disclosed funding, a $148,000 round, occurred in March 2017, followed by a $5 million round in August 2022 [Tracxn, 2026]. The firm holds multiple U.S. patents related to its technology, with filings dating back to at least 2021 [USPTO.report, 2026].

CEO Aleks Gollu engaged in industry podcasts in 2026 to discuss B2B sales processes and AI agents [Value Inspiration, 2026] [Tenbound Research Labs / YouTube, 2026]. A panel appearance at a Google Cloud AI event in San Francisco the same year signals ongoing efforts to establish technical credibility [LinkedIn, 2026].

Data Accuracy: YELLOW -- Founding date, HQ, and accelerator participation are corroborated. Funding amounts are from a single database. Patent filings are a matter of public record, but their commercial application is unverified.

The Product and the Stack

11Sight sells AI voice agents designed to handle inbound calls for automotive dealerships, with the primary goal of booking service appointments. The website's interactive demo centers on an agent named "Serena," a 24/7 virtual assistant capable of engaging customers via phone or web [11Sight website, 2025]. The company claims its agents can book an appointment in under 90 seconds and handle a projected 73.8% of calls without human intervention [11Sight website, 2025].

The product suite targets front desk duties, sales lead qualification, and outbound notifications [11Sight website, 2025]. The platform is an omnichannel conversational sales and marketing tool that integrates video, audio, and chat [11Sight website, 2025]. The company includes an "Internal AI Sentinel Agent" to monitor interactions for quality and compliance [11Sight website, 2025]. The company holds multiple U.S. patents, with one application from 2021 listing co-founder Farokh Eskafi as an inventor [USPTO.report, 2026].

Data Accuracy: YELLOW -- Product claims are from the company website only; patent filings provide partial corroboration for technical focus.

The Market They Are Entering

11Sight positions its AI voice agents as a solution for modernizing customer service operations in automotive retail. There are approximately 16,700 franchised new-car dealerships in the United States [National Automobile Dealers Association, 2024].

Demand is driven by labor shortages and high turnover in dealership BDC and service advisor roles, alongside consumer expectations for 24/7 engagement. The company's projected metrics, such as a 73.8% AI call handling rate and 11.5% of appointments booked during off-hours, are presented as value propositions [11Sight website, 2025].

Key adjacent markets include general-purpose AI contact center software from vendors like Five9 or Genesys. The company's mention of an "Internal AI Sentinel Agent" suggests an awareness of the need for oversight and compliance safeguards [11Sight website, 2025].

Data Accuracy: YELLOW -- Market sizing relies on analogous reports and industry association data; company-specific demand claims are sourced solely from its website.

The Competitive Field

11Sight operates in a crowded field of conversational AI, but its specific focus on automotive dealerships creates a narrow, verticalized competitive map.

Company Positioning Stage / Funding Notable Differentiator
11Sight AI voice agents for automotive dealerships, handling inbound calls and booking service appointments. Series A; ~$5.15M total disclosed. Vertical focus on automotive; emphasizes 24/7 virtual receptionists and video call integration.

Incumbent CRM and dealership management system (DMS) providers like CDK Global or Cox Automotive represent significant adjacent substitutes. Direct challengers include AI-native startups like Stella Automotive and horizontal conversational AI platforms like Mia.

11Sight's defensible edge rests on its vertical focus and integration of video. The company's marketing frames the solution around dealership-specific tasks like service appointment booking [11Sight website, 2025]. This specialization could allow for faster implementation compared to a generalized tool. However, this edge depends on execution speed and the depth of its automotive-specific integrations.

Data Accuracy: YELLOW -- Competitor identification is from structured data; differentiation and market positioning are inferred from company materials and category norms.

Opportunity

11Sight aims to become the category-defining platform for AI-driven customer interaction in automotive retail. The company's product targets a well-documented pain point, booking service appointments, which dealerships treat as a core revenue function [11Sight website, 2025].

Scenario What happens Catalyst
Service Department Wedge 11Sight's AI agent for booking service appointments becomes a standard tool in large dealership groups. A publicly announced partnership with a major DMS provider or a large automotive group.
Platform Expansion The company cross-sells its Sales Agent and Outbound Agent modules to the same dealerships. Successful land-and-expand motion proven with initial reference customers.
Embedded Infrastructure 11Sight's conversational AI technology is white-labeled or embedded by larger automotive SaaS platforms. A strategic investment or technology partnership with a major player in automotive retail software.

Data Accuracy: YELLOW -- Opportunity analysis is based on company positioning and founder activity; market sizing and comparable valuations are inferred.

Sources

  1. [11Sight website, 2025] 11Sight | AI Agent for Automotive | https://www.11sight.com/
  2. [Crunchbase, 2026] 11Sight - Financial Details | https://www.crunchbase.com/organization/11sight/financial_details
  3. [Tracxn, 2026] 11Sight Company Profile | https://tracxn.com/d/companies/11sight
  4. [ContactOut, 2026] Aleks Gollu Profile | https://contactout.com/aleks-gollu-email-phone-number
  5. [Equilar ExecAtlas, 2026] Farokh Eskafi Profile | https://execatlas.equilar.com/person/farokh-eskafi
  6. [Dealroom, 2026] 11Sight Company Overview | https://dealroom.co/companies/11sight
  7. [USPTO.report, 2026] U.S. patent application 17/191327 | https://uspto.report/patent/app/20210287307
  8. [Value Inspiration, 2026] #238 - Aleks Gollu, CEO of 11Sight | https://valueinspiration.com/aleks-gollu/
  9. [Tenbound Research Labs / YouTube, 2026] Research Labs Podcast Episode 11 - Aleks Gollu | https://www.youtube.com/watch?v=oqj6V7JisFE
  10. [LinkedIn, 2026] Can Akin Ozturk - 11Sight | https://www.linkedin.com/in/canakinozturk/
  11. [11Sight annual-dealership-report, 2026] 11Sight Annual Dealership Report | https://www.11sight.com/annual-dealership-report
  12. [Crunchbase] Crunchbase Company Profile | https://www.crunchbase.com/organization/11sight

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