11Sight

Cover Block

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Attribute	Details
Name	11Sight
Tagline	AI voice agents for automotive dealerships
Headquarters	Berkeley, California
Founded	2016
Stage	Series A
Business Model	SaaS
Industry	Automotive Technology
Technology	AI / Machine Learning
Geography	Global / Remote-First
Founding Team	Co-Founders (2)
Funding Label	Raised $5.15M over 4 rounds (total disclosed ~$5,150,000) [Crunchbase, 2026] [Tracxn, 2026]

Links

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• Website: https://www.11sight.com/
• LinkedIn: https://www.linkedin.com/company/elevensight

Executive Summary

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11Sight is applying a specific AI wedge, voice agents, to the historically analog and labor-intensive workflows of automotive dealerships, a bet that deserves investor attention for its focus on a measurable, high-volume pain point. The company's AI agents are designed to handle inbound calls, book service appointments, and act as a 24/7 virtual receptionist, directly targeting the operational inefficiencies and after-hours lead loss common in the sector [11Sight website, 2025]. Founded in 2016 by Aleks Gollu and Farokh Eskafi, the company has evolved from an earlier focus on video communication to its current vertical-specific AI agent platform.

The founding team anchors the narrative with deep technical credentials. Aleks Gollu, the CEO, holds a Ph.D. from UC Berkeley and was previously founder and CTO of PINC Solutions, which was acquired by Kaleris in 2020 [ContactOut, 2026]. CTO Farokh Eskafi also holds a Ph.D. from UC Berkeley, and the team holds multiple U.S. patents related to their technology [Equilar ExecAtlas, 2026] [Dealroom, 2026]. This academic and entrepreneurial pedigree provides a credible foundation for the AI claims, though independent verification of commercial outcomes is sparse.

As a SaaS business, 11Sight operates on a remote-first model and has disclosed a total of approximately $5.15 million in funding across several rounds, with the most recent a $5 million round in August 2022 [Tracxn, 2026]. The business model appears to be subscription-based, though specific pricing and customer count are not publicly available. Over the next 12-18 months, the key watchpoints will be the publication of named customer deployments to validate product-market fit, evidence of revenue growth beyond the initial seed and Series A capital, and the company's ability to defend its niche against both specialized competitors like Stella Automotive and broader AI platform providers.

Data Accuracy: YELLOW -- Core company facts and funding are documented, but key traction metrics and team background details rely on single or unverified sources.

Taxonomy Snapshot

Axis	Classification
Stage	Series A
Business Model	SaaS
Industry / Vertical	Other (Automotive Dealerships)
Technology Type	AI / Machine Learning
Geography	Global / Remote-First
Founding Team	Co-Founders (2)

Company Overview

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11Sight was founded in 2016 by Aleks Gollu and Farokh Eskafi, positioning it as an early mover in the application of AI to voice and video communication, though its focus on automotive dealerships appears to be a more recent specialization [Crunchbase]. The company is headquartered in Berkeley, California, and operates with a remote-first structure [Crunchbase, 11Sight website, 2025].

Its early development was supported by accelerator programs, including participation in the Alchemist Accelerator, a known backer of enterprise-focused B2B startups [Crunchbase]. The company's first disclosed funding, a $148,000 round, occurred in March 2017, followed by a larger $5 million round in August 2022 [Tracxn, 2026]. The firm holds multiple U.S. patents related to its technology, with filings dating back to at least 2021 [USPTO.report, 2026].

Key milestones beyond funding are not widely publicized in third-party press. The company's public narrative centers on the launch of its AI voice agent platform, with CEO Aleks Gollu engaging in industry podcasts in 2026 to discuss B2B sales processes and AI agents [Value Inspiration, 2026] [Tenbound Research Labs / YouTube, 2026]. A panel appearance at a Google Cloud AI event in San Francisco the same year also signals ongoing efforts to establish technical credibility [LinkedIn, 2026].

Data Accuracy: YELLOW -- Founding date, HQ, and accelerator participation are corroborated. Funding amounts are from a single database. Patent filings are a matter of public record, but their commercial application is unverified. Later milestones are based on company-linked sources.

Product and Technology

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11Sight's public positioning is clear, a focused attempt to automate a specific, high-volume business process. The company sells AI voice agents designed to handle inbound calls for automotive dealerships, with the primary goal of booking service appointments. The website's interactive demo centers on an agent named "Serena," who is presented as a 24/7 virtual assistant capable of engaging customers via phone or web [11Sight website, 2025]. The core value proposition is operational efficiency: the company claims its agents can book an appointment in under 90 seconds and handle a projected 73.8% of calls without human intervention, routing only the remainder to a live team [11Sight website, 2025].

The product suite appears modular, targeting different dealership functions. Beyond the general inbound handling, specific agents are marketed for front desk duties, sales lead qualification, and outbound notifications for recalls or promotions [11Sight website, 2025]. The underlying platform is described as an omnichannel conversational sales and marketing tool that integrates video, audio, and chat [11Sight website, 2025]. A key differentiator mentioned is the inclusion of an "Internal AI Sentinel Agent," which the website suggests monitors interactions for quality and compliance, though its specific capabilities are not detailed [11Sight website, 2025]. The company holds multiple U.S. patents, with one application from 2021 listing co-founder Farokh Eskafi as an inventor, indicating a focus on proprietary conversational technology [USPTO.report, 2026].

Technical claims are sourced solely from the company. The advertised 76% call handling rate and 28% increase in booked appointments are presented as "projected results" from an internal calculator, not as audited metrics from live deployments [11Sight website, 2025] [11Sight annual-dealership-report, 2026]. The platform's architecture and model specifics are not disclosed. The team's academic credentials, including a Ph.D. in AI for the CTO, support the narrative of technical depth [Equilar ExecAtlas, 2026], but the product's performance in the field against alternatives like Stella Automotive remains [PUBLIC] an open question for due diligence.

Data Accuracy: YELLOW -- Product claims are from the company website only; patent filings provide partial corroboration for technical focus. No third-party reviews or customer case studies confirm performance metrics.

Market Research

PUBLIC The automotive retail sector is undergoing a digital transformation, with dealerships under pressure to modernize customer service operations while managing rising labor costs and after-hours demand. 11Sight positions its AI voice agents as a solution for this specific operational pain point, aiming to automate inbound call handling and service appointment booking.

Third-party market sizing data for AI agents in automotive retail is not publicly available. As a proxy, the broader market for AI in customer service and support is substantial. Gartner has forecast that by 2026, conversational AI deployments in contact centers will reduce agent labor costs by $80 billion [Gartner, 2023]. For the automotive vertical specifically, the total addressable market can be inferred from the scale of the service and sales operations it targets. There are approximately 16,700 franchised new-car dealerships in the United States [National Automobile Dealers Association, 2024]. Assuming each spends a portion of its operational budget on call center or business development center (BDC) labor, the serviceable market for automation tools is significant, though precise figures are not cited by the company or in available research.

Demand for such a solution is driven by several clear industry trends. Labor shortages and high turnover in dealership BDC and service advisor roles create a consistent need for efficiency tools. Furthermore, consumer expectations for instant, 24/7 engagement have escalated, with many service inquiries occurring outside of standard business hours. The company's own projected metrics, such as a 73.8% AI call handling rate and 11.5% of appointments booked during off-hours, are presented as value propositions that speak directly to these drivers [11Sight website, 2025].

Key adjacent markets include general-purpose AI contact center software from vendors like Five9 or Genesys, and broader sales engagement platforms. The regulatory environment is a relevant consideration, particularly around consumer data privacy (TCPA compliance for automated calls) and potential future AI-specific regulations. The company's mention of an "Internal AI Sentinel Agent" suggests an awareness of the need for oversight and compliance safeguards within its platform [11Sight website, 2025].

Data Accuracy: YELLOW -- Market sizing relies on analogous reports and industry association data; company-specific demand claims are sourced solely from its website.

Competitive Landscape

MIXED 11Sight operates in a crowded field of conversational AI, but its specific focus on automotive dealerships creates a narrow, verticalized competitive map.

Company	Positioning	Stage / Funding	Notable Differentiator	Source
11Sight	AI voice agents for automotive dealerships, handling inbound calls and booking service appointments.	Series A; ~$5.15M total disclosed.	Vertical focus on automotive; emphasizes 24/7 virtual receptionists and video call integration.	[11Sight website, 2025]

The competitive map for AI in automotive sales and service is segmented by approach. Incumbent CRM and dealership management system (DMS) providers represent the most significant adjacent substitutes. Companies like CDK Global or Cox Automotive's suite of tools embed customer communication features, making a standalone AI agent a potential point-solution add-on rather than a core system. Direct challengers include other AI-native startups like Stella Automotive, which appears to take a broader platform approach, and horizontal conversational AI platforms like Mia that can be configured for automotive use cases but lack built-in domain specificity.

11Sight's current defensible edge rests on its vertical focus and its integration of video. The company's marketing and product pages consistently frame the solution around dealership-specific tasks like service appointment booking and handling inbound sales calls [11Sight website, 2025]. This specialization could allow for faster implementation and more relevant performance metrics (e.g., appointment show rate) compared to a generalized tool. The claimed integration of HD video calls for instant engagement is a surface-level differentiator from pure voice-only agents. However, this edge is perishable. It depends entirely on execution speed and the depth of its automotive-specific integrations and data models, which are not publicly verified. A horizontal player with greater R&D resources could develop automotive-specific modules, or a DMS incumbent could acquire or build a similar feature set, nullifying the specialization advantage.

The company is most exposed on two fronts. First, from horizontal AI platforms with superior capital, brand recognition, and model performance. These players can compete on price and scalability, forcing 11Sight into a niche where only deep, proprietary workflow integration justifies a premium. Second, from the inertia of the dealership technology stack. Winning a dealership often requires navigating complex procurement processes and integrating with legacy DMS systems, a channel and technical hurdle that established vendors already own. 11Sight's remote-first, lean team structure, while agile, may lack the enterprise sales and integration muscle needed to displace incumbents at scale.

The most plausible 18-month scenario involves continued fragmentation. A winner in the automotive AI agent space will likely be the company that first demonstrates clear, third-party-validated ROI metrics,such as a measurable increase in repair order volume or labor cost savings,and secures a strategic distribution partnership with a major DMS or CRM provider. A loser will be any player that remains a point solution without deep integrations, becoming an easily displaced cost line item when budgets tighten or when broader platforms introduce "good enough" AI features.

Data Accuracy: YELLOW -- Competitor identification is from structured data; differentiation and market positioning are inferred from company materials and category norms.

Opportunity

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If 11Sight can successfully embed its AI voice agents into automotive dealership workflows, the prize is a recurring software revenue stream from a high-value, historically underserved vertical, with a credible path to becoming the standard for automated customer engagement in the sector.

The headline opportunity is for 11Sight to become the category-defining platform for AI-driven customer interaction in automotive retail, a sector characterized by high inbound call volumes and persistent staffing challenges. This outcome is reachable because the company's product directly targets a well-documented pain point, booking service appointments, which dealerships treat as a core revenue function. The platform's positioning as a 24/7 virtual assistant that can handle a majority of calls, as projected on its website, addresses a clear operational gap rather than a speculative need [11Sight website, 2025]. Success here would mean 11Sight's software becomes a default, non-discretionary tool for dealership service departments, similar to how CRM systems became essential for sales floors.

Growth could follow several concrete paths, each hinging on specific catalysts visible in the current market or company activity.

Scenario	What happens	Catalyst	Why it's plausible
Service Department Wedge	11Sight's AI agent for booking service appointments becomes a standard tool in large dealership groups, displacing manual call centers.	A publicly announced partnership with a major dealership management system (DMS) provider or a large automotive group.	The company's public focus is exclusively on automotive service booking, and CEO Aleks Gollu has engaged with sales process podcasts, indicating targeted outreach to relevant buyers [Value Inspiration, 2026] [Tenbound Research Labs / YouTube, 2026].
Platform Expansion	After establishing trust in service, the company cross-sells its Sales Agent and Outbound Agent modules to the same dealerships, capturing the full customer lifecycle.	Successful land-and-expand motion proven with initial reference customers.	The company's website already markets a full "AI Agent Lineup" for front desk, sales, and outbound tasks, demonstrating a built-in expansion roadmap from a single point of entry [11Sight website, 2025].
Embedded Infrastructure	11Sight's conversational AI technology is white-labeled or embedded by larger automotive SaaS platforms, turning the company into a behind-the-scenes API provider.	A strategic investment or technology partnership with a major player in automotive retail software.	The founding team's deep AI expertise and patent portfolio, as cited in directories, could be attractive as a technology differentiator for a larger platform seeking AI capabilities [Dealroom, 2026] [Equilar ExecAtlas, 2026].

Compounding for 11Sight would manifest as a data and operational lock-in flywheel. Each new dealership deployment would generate more conversational data specific to automotive service and sales queries. This proprietary dataset could be used to continuously improve the AI agents' understanding of industry-specific jargon, common objections, and regional pricing, creating a performance gap that generic voice AI providers could not easily close. Evidence that this flywheel is contemplated exists in the company's patent filings related to conversational systems, suggesting a focus on proprietary methodology [USPTO.report, 2026]. Furthermore, integration into a dealership's daily workflow creates switching costs, as staff become trained on and reliant on the AI for first-line customer interaction.

The size of the win can be framed by looking at comparable software providers in the automotive retail space. While no direct public peer exists for AI voice agents, companies like CDK Global and Reynolds and Reynolds provide essential dealership management software and trade at significant enterprise values based on their entrenched positions. If 11Sight captured a material portion of the service appointment booking workflow for a meaningful segment of the roughly 16,000+ franchised new-car dealerships in the U.S., its potential valuation as a niche vertical SaaS leader could reach several hundred million dollars. This is a scenario based on establishing a new category, not a near-term forecast.

Data Accuracy: YELLOW -- Opportunity analysis is based on company positioning and founder activity; market sizing and comparable valuations are inferred.

Sources

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1. [11Sight website, 2025] 11Sight | AI Agent for Automotive | https://www.11sight.com/

2. [Crunchbase, 2026] 11Sight - Financial Details | https://www.crunchbase.com/organization/11sight/financial_details

3. [Tracxn, 2026] 11Sight Company Profile | https://tracxn.com/d/companies/11sight

4. [ContactOut, 2026] Aleks Gollu Profile | https://contactout.com/aleks-gollu-email-phone-number

5. [Equilar ExecAtlas, 2026] Farokh Eskafi Profile | https://execatlas.equilar.com/person/farokh-eskafi

6. [Dealroom, 2026] 11Sight Company Overview | https://dealroom.co/companies/11sight

7. [USPTO.report, 2026] U.S. patent application 17/191327 | https://uspto.report/patent/app/20210287307

8. [Value Inspiration, 2026] #238 - Aleks Gollu, CEO of 11Sight | https://valueinspiration.com/aleks-gollu/

9. [Tenbound Research Labs / YouTube, 2026] Research Labs Podcast Episode 11 - Aleks Gollu | https://www.youtube.com/watch?v=oqj6V7JisFE

10. [LinkedIn, 2026] Can Akin Ozturk - 11Sight | https://www.linkedin.com/in/canakinozturk/

11. [11Sight annual-dealership-report, 2026] 11Sight Annual Dealership Report | https://www.11sight.com/annual-dealership-report

12. [Crunchbase] Crunchbase Company Profile | https://www.crunchbase.com/organization/11sight