2ClickFit, Inc.
Shopify app for virtual clothing try-on using body and garment metrics.
Website: https://2clickfit.com
Cover Block
| Company Name | 2ClickFit, Inc. |
| Tagline | Shopify app for virtual clothing try-on using body and garment metrics. |
| Founded | 2024 |
| Stage | Angel |
| Business Model | SaaS |
| Industry | E-commerce / Retail |
| Technology | AI / Machine Learning |
| Growth Profile | Lifestyle Business |
| Founding Team | Co-Founders (2) |
| Funding Label | Angel (total disclosed ~$27,000) |
Links
- Website: https://2clickfit.com
- Shopify App Store: https://apps.shopify.com/2clickfit-app
The Short Version
2ClickFit is a newly launched Shopify application that attempts to address the persistent and costly problem of clothing returns through a simplified virtual try-on experience. The company's $27,000 angel raise in October 2025 [formds.com, Oct 2025] signals an early-stage effort to capture a niche within the crowded e-commerce tools market.
Founded in 2024 by Bradford Philip Tobias and Thiago Lorenzo, the company launched its core product in June of that year [Hulkapps, 2024]. The app's differentiation rests on a low-friction setup that requires customers to input only basic body metrics and merchants to provide garment measurements, avoiding the complexity of full 3D body scanning [2clickfit.com]. This positions it as an accessible entry point for small to mid-sized Shopify clothing merchants.
The business model is a straightforward SaaS subscription priced at $10 per month, targeting the long tail of Shopify stores.
Data Accuracy: YELLOW -- Key operational facts (launch date, pricing) are corroborated by a third-party app integrator; funding is confirmed via SEC filing. Founder backgrounds and all traction metrics remain uncorroborated.
Taxonomy Snapshot
| Axis | Value |
|---|---|
| Stage | Angel |
| Business Model | SaaS |
| Industry / Vertical | E-commerce / Retail |
| Technology Type | AI / Machine Learning |
| Growth Profile | Lifestyle Business |
| Founding Team | Co-Founders (2) |
| Funding | Angel (total disclosed ~$27,000) |
The Company in Brief
2ClickFit, Inc. was founded in 2024 as a legal entity focused on e-commerce software. The company launched its core product, a Shopify app for virtual clothing try-on, on June 25, 2024, at a price point of $10 per month [Hulkapps, 2024].
The company's founders, Thiago Lorenzo and Bradford Philip Tobias, are listed as executives on regulatory filings [formds.com, Oct 2025]. Bradford Philip Tobias has also engaged directly with potential customers on public forums, identifying himself as the founder and offering support [Reddit, 2024].
A key financial milestone occurred in October 2025, when 2ClickFit, Inc. filed a Form D notice of exempt offering, reporting a raise of $27,000 [formds.com, Oct 2025].
Data Accuracy: YELLOW -- Company founding and launch date corroborated by a third-party integration site; funding amount confirmed by SEC filing. Founder names are listed on the same filing. Headquarters and detailed founder backgrounds are not publicly available.
What They Have Built
The product is a narrowly scoped Shopify application that attempts to address a specific, costly pain point in online apparel retail: size-related returns. It functions as a virtual fitting room, asking shoppers to input basic body metrics (height, weight, and gender) and then comparing those inputs against merchant-provided garment measurements to recommend a size [2clickfit.com].
According to the Shopify App Store listing, the app launched on June 25, 2024, with a subscription price of $10 per month [Hulkapps, 2024]. Founder Bradford Philip Tobias has engaged directly with potential users on forums like Reddit, offering support and soliciting feedback [Reddit, 2024].
No technical details about the underlying predictive modeling or data sources are publicly disclosed. The company's website and marketing materials reference the use of "3D-scanned body data" for its predictions, but the origin and proprietary nature of this dataset are not clarified [2clickfit.com].
Data Accuracy: YELLOW -- Product claims are sourced from the company's own website and app store listing; the launch date and pricing are corroborated by a third-party integration service. Technical implementation details are not verified.
Market Size and Demand
The market for virtual fitting technology is driven by a persistent and costly problem for online apparel retailers: high return rates from poor fit. According to CB Insights, the fashion industry's high return rates, often exceeding 30% for online purchases, represent a significant operational cost and environmental concern [CB Insights Research].
Key tailwinds include the continued growth of direct-to-consumer apparel brands on platforms like Shopify. Regulatory forces are currently minimal, though data privacy considerations around the collection of body metrics are a standard compliance point.
Data Accuracy: YELLOW -- Market context is drawn from general industry research; specific TAM for the company's product is not publicly quantified.
Who Else Is Fighting for This
2ClickFit enters a market defined by a clear problem, online clothing returns, but one where competitive solutions range from simple size charts to sophisticated 3D body scanning. The company's position is at the lightweight, implementation-easy end of the spectrum.
Where 2ClickFit attempts to establish a defensible edge today is in its distribution and implementation model. The edge is distribution through the Shopify App Store and implementation via a claimed quick setup that avoids complex integrations or hardware requirements [2clickfit.com]. The company's recent $27,000 angel round [formds.com, Oct 2025] does not provide a capital edge against better-funded rivals.
Data Accuracy: YELLOW -- Competitive analysis is inferred from product positioning and market context; no direct competitor data is publicly cited.
Opportunity
The opportunity for 2ClickFit rests on capturing a meaningful slice of the billions lost annually to e-commerce returns.
The headline opportunity is to become the default, zero-friction sizing tool for the long tail of Shopify apparel merchants. The product launched at $10 per month, a price point accessible to the vast majority of small and medium-sized Shopify stores [Hulkapps, 2024].
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| Platform Partnership | 2ClickFit's try-on technology is embedded as a native feature or recommended app within a major e-commerce platform's ecosystem. | A formal partnership or integration deal with Shopify, BigCommerce, or a leading page-builder app. | Founder Bradford Tobias is already engaging directly with merchants on platforms like Reddit to solicit feedback [Reddit, 2024]. |
| Vertical Specialization | The company achieves dominant market share within a specific, high-return apparel category. | Securing a cluster of marquee merchant customers in a targeted vertical. | The product's reliance on precise garment measurements is inherently more valuable in categories where sizing is less standardized. |
| Data Network Effect | Aggregated, anonymized fit data from thousands of merchants and shoppers creates a predictive model. | Reaching a critical mass of installed merchants whose collective data improves the algorithm's recommendations. | The company's methodology is predicated on correlating body metrics with garment measurements [2clickfit.com]. |
Data Accuracy: YELLOW -- Core product and pricing claims are cited from the Shopify ecosystem and a third-party integrator; growth scenarios are extrapolated from the company's stated model and founder activity.
Sources
- [formds.com, Oct 2025] 2ClickFit, Inc. Form D filing | https://www.formds.com/issuers/2clickfit-inc
- [Hulkapps, 2024] Shopify 2ClickFit App Integration | https://www.hulkapps.com/products/shopify-2clickfit-app-integration
- [2clickfit.com] 2ClickFit - Virtual Try-On Builder | https://2clickfit.com/
- [Reddit, 2024] r/shopify: Anyone have a 2ClickFit Review? | https://www.reddit.com/r/shopify/comments/1gpunuf/anyone_have_a_2clickfit_review_or_any_virtual_fry/
- [Perplexity Sonar Pro] Perplexity Sonar Pro Brief |
- [CB Insights Research] CB Insights Research | https://www.cbinsights.com/research/
- [Shopify App Store] Reviews: 2ClickFit: Virtual Try On | https://apps.shopify.com/2clickfit-app/reviews
- [CB Insights, 2021] CB Insights Research on Nosto acquisition | https://www.cbinsights.com/research/
Articles about 2ClickFit, Inc.
- The Shopify Product Page: 2ClickFit's $27,000 Angel Bet on Virtual Try-On — A virtual try-on app for clothing stores is betting on simple body metrics to reduce returns, starting with a modest raise.