Alhena.ai

Cover Block

Field	Value
Name	Alhena.ai (formerly Gleen AI)
Tagline	Hallucination-Free AI agents to turn CX into Revenue
Headquarters	Pleasanton, California
Founded	2022
Stage	Seed
Business Model	SaaS
Industry	E-commerce / Retail
Technology	AI / Machine Learning
Geography	North America
Growth Profile	Venture Scale
Founding Team	Co-Founders (2): Ashu Dubey, Surya Krishnan
Funding Label	Seed
Total Disclosed	~$4.9M (estimated)

Links

• Website: https://alhena.ai
• LinkedIn: https://www.linkedin.com/company/alhenaai
• Founder LinkedIn (Ashu Dubey): https://www.linkedin.com/in/ashudubey
• Co-founder LinkedIn (Surya Krishnan): https://in.linkedin.com/in/surya-krishnan-085aa814a

Summary and Signal

Alhena.ai, the Pleasanton-based company formerly known as Gleen AI, sells generative AI agents that sit on top of e-commerce stacks to handle pre-sale shopping guidance, post-sale customer support, and voice interactions [Alhena.ai]. The company was founded in 2022 by Ashu Dubey and Surya Krishnan, and rebranded from Gleen to Alhena to signal a sharper focus on revenue-generating commerce use cases [Alhena.ai]. Its differentiation is positioned at the integration layer: connecting to ERP, CPQ, CMS, PIM, and CRM systems so the agent can quote the right price, check stock, and resolve configuration questions in verticals where product complexity drives cart abandonment [Alhena.ai]. Customer logos disclosed on the company site include Puffy, SKF, DIMO, LeanData, Matter Labs (zkSync), and Tatcha, with a Puffy case study claiming 63% of inquiries resolved by the agent [Alhena.ai]. Funding to date has been seed-stage, with South Park Commons, The Spartan Group, Slow Ventures, and 6th Man Ventures named among backers [Crunchbase, 2026]. A third-party database lists revenue at approximately $4M against a 36-person team [GetLatka].

Data Accuracy: GREEN -- Company website, Crunchbase, and LinkedIn all corroborate the core profile.

Taxonomy Snapshot

Axis	Value
Stage	Seed
Business Model	SaaS
Industry / Vertical	E-commerce / Retail, with SaaS support adjacency
Technology Type	Generative AI / agentic systems
Geography	North America (HQ Pleasanton, CA)
Growth Profile	Venture Scale
Founding Team	Two co-founders, ex-LinkedIn / Microsoft pedigree
Funding	~$4.9M disclosed across seed financings (estimated)

Company Overview

Alhena.ai was founded in 2022 under the name Gleen AI and is headquartered in Pleasanton, California [Alhena.ai]. The original framing was a generative AI platform aimed at customer support automation, with early traction concentrated in SaaS and developer-tool customers, including a public deployment with Matter Labs supporting the zkSync developer community [Alhena.ai]. CEO Ashu Dubey has described the early thesis in interviews as building a generative system whose answers could be trusted in production environments where a wrong answer carries reputational or transactional cost [Authority Magazine].

The company rebranded from Gleen to Alhena, marking a strategic pivot toward e-commerce as the primary go-to-market wedge [Alhena.ai]. The rebrand blog frames the shift as moving from generic support deflection toward AI that actively drives success, which in practice means guided selling and conversion lift in addition to ticket resolution [Alhena.ai]. Subsequent product blogs describe vertical playbooks for B2B commerce, eyewear and optical, and configurable industrial products, suggesting the team is using vertical content as a wedge into complex catalogs where one-price DTC tools struggle [Alhena.ai].

Data Accuracy: GREEN -- Confirmed by Alhena.ai company website, Crunchbase, and founder LinkedIn profiles.

The Product and the Stack

The Alhena product line comprises three agent types: AI shopping assistants for pre-purchase guidance, customer support chatbots for post-purchase service, and voice agents [Alhena.ai]. The marketing positioning centers on the phrase "hallucination-free," which the company elaborates as a combination of grounding the model in customer-specific knowledge and constraining responses to verified sources [Alhena.ai].

The AI guided selling layer connects to enterprise ERP for inventory and pricing, CPQ for configuration rules, and CMS, PIM, or CRM for content and customer context [Alhena.ai]. Vertical blog content extends this into B2B-specific use cases such as contract pricing, volume tiers, and negotiated exceptions, where the agent must pull account-specific prices from systems like SAP, Oracle, or NetSuite at query time [Alhena.ai].

Deployment evidence comes from two named case studies. Puffy, a US online mattress brand, is reported to have resolved 63% of customer inquiries through the Alhena agent [Alhena.ai]. Matter Labs deployed an Alhena-powered generative AI assistant to help developers working with the zkSync stack [Alhena.ai]. The open Founding Full Stack engineering role references "advanced ticketing solution" work and adversarial robustness testing [Alhena.ai].

Data Accuracy: YELLOW -- Product features are confirmed by company sources; deployment and integration depth rely largely on company-published case studies.

Market Research and Opportunity

Generative AI agents for commerce have moved from pilot curiosity to a recognized line item in retail technology budgets. Demand drivers Alhena's own content emphasizes are consistent with what retail operators report: complex product catalogs that drive cart abandonment, returns costs that compound when shoppers buy the wrong configuration, and the cost of human support staffing in categories with high pre-sale question volume [Alhena.ai]. The company's vertical playbooks for eyewear, B2B configurable products, and mattresses each map to categories where the question "will this work for me" is the conversion bottleneck [Alhena.ai].

Metric	Value
Alhena disclosed revenue (single-source)	$4M
Alhena headcount	36
Alhena disclosed funding	~$4.9M (estimated)

Data Accuracy: ORANGE -- Market context is reasoned from analogous segments; company-specific quantitative figures rely on a single secondary database.

The Competitive Field

Alhena competes in a crowded AI customer experience category but has chosen a narrower position: agentic guided selling for complex e-commerce catalogs, rather than horizontal support deflection.

Company	Positioning	Stage / Funding
Alhena.ai	Hallucination-free AI agents for e-commerce shopping, support, and voice	Seed, ~$4.9M disclosed (estimated)
Ada	Conversational AI customer service automation	Late-stage, multi-hundred-million raised
Forethought	Generative AI for customer support agents and ticket triage	Series C, multi-round venture-backed

Alhena appears to have a defensible edge in the integration surface and the vertical content motion. Connecting cleanly to ERP and CPQ systems is a non-trivial implementation lift that creates switching costs because the customer's product and pricing logic ends up reflected in the agent's grounding [Alhena.ai].

Data Accuracy: YELLOW -- Product features are confirmed by company sources; deployment and integration depth rely largely on company-published case studies.

Opportunity

If Alhena executes, the prize is to become the default agentic layer between complex product catalogs and the shoppers trying to navigate them, a position that sits one step above support automation and one step closer to revenue.

Data Accuracy: YELLOW -- Scenario logic is grounded in named customers and product claims from company sources.

Sources

1. [Alhena.ai] Alhena AI | Hallucination-Free AI agents to turn CX into Revenue | https://alhena.ai
2. [Alhena.ai] About Alhena (Formerly Gleen) | https://alhena.ai/about
3. [Alhena.ai] Generative AI Chatbot for SaaS BigTech | https://alhena.ai/solutions/saas-big-tech
4. [Alhena.ai, 2026] AI Guided Selling for Complex Product Configuration | https://alhena.ai/blog/ai-guided-selling-product-configuration/
5. [Alhena.ai] AI for Eyewear & Optical Ecommerce: The Complete Guide | https://alhena.ai/blog/ai-eyewear-optical-ecommerce/
6. [Alhena.ai] Gleen AI is Now Alhena AI: Revolutionizing eCommerce | https://alhena.ai/blog/gleen-ai-is-now-alhena-ai/
7. [Alhena.ai] How Puffy used Alhena AI to Resolve 63% of Customer Inquiries | https://alhena.ai/case-studies/puffy
8. [Alhena.ai] zkSync Introduces Generative AI Solution Powered by Alhena AI | https://alhena.ai/case-studies/zksync
9. [Alhena.ai] Careers at Alhena: Founding Full Stack | https://alhena.ai/jobs/founding_full_stack
10. [Alhena.ai] AI for B2B Ecommerce: Pricing, Bulk Orders & Accounts | https://alhena.ai/blog/ai-b2b-ecommerce-chatbot/
11. [Alhena.ai] What Happens in the First 48 Hours: Alhena AI Setup | https://alhena.ai/blog/alhena-ai-48-hour-setup-ecommerce/
12. [LinkedIn] Ashu Dubey - CEO @ Alhena.ai | https://www.linkedin.com/in/ashudubey
13. [LinkedIn] Surya Krishnan - Alhena.ai (formerly Gleen AI) | https://in.linkedin.com/in/surya-krishnan-085aa814a
14. [LinkedIn] Alhena.ai company page | https://www.linkedin.com/company/alhenaai
15. [GetLatka] How Alhena.ai hit $4M revenue with a 36 person team | https://getlatka.com/companies/alhena.ai
16. [Prospeo.io] Alhena.ai Revenue, Funding & Valuation | https://prospeo.io/c/alhena-ai-revenue
17. [Tracxn] alhena.ai 2025 Company Profile | https://tracxn.com/d/companies/alhena.ai/__YDu4KUePiKoAOgcJrqd_5NQeFTHdTfXYJMU0aGX6lwc
18. [Authority Magazine on Medium] Ashu Dubey of Gleen On Five Things You Need To Create A Highly Successful Career In The AI Industry | https://medium.com/authority-magazine/ashu-dubey-of-gleen-on-five-things-you-need-to-create-a-highly-successful-career-in-the-ai-industry-c5ce958b5f2d
19. [AI Workplace Wellness Substack] Retaining Marketing's Humanity in an AI-Powered World: Interview with Ashu Dubey | https://aiworkplacewellness.substack.com/p/retaining-marketing-humanity-in-an