Altana
An AI-powered supply chain intelligence platform for visibility, risk management, and trade compliance.
Website: https://altana.ai/
Cover Block
PUBLIC
| Name | Altana |
| Tagline | An AI-powered supply chain intelligence platform for visibility, risk management, and trade compliance. |
| Headquarters | Brooklyn, US |
| Founded | 2018 |
| Stage | Series C |
| Business Model | B2B |
| Industry | Logistics / Supply Chain |
| Technology | AI / Machine Learning |
| Geography | Global / Remote-First |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (3+) |
| Funding Label | $100M+ (total disclosed ~$322,000,000) |
Links
PUBLIC
Confirmed public links for Altana are limited to its primary corporate and professional networking presences.
- Website: https://altana.ai
- LinkedIn: https://www.linkedin.com/company/altana-ai
Data Accuracy: GREEN -- Confirmed by company website and LinkedIn profile.
Executive Summary
PUBLIC Altana has positioned itself as a critical piece of digital infrastructure for global trade, using a proprietary AI model of the world's supply chains to address compliance, risk, and resilience for governments and multinational corporations. The company's recent $200 million Series C, valuing it at $1 billion, signals investor confidence in its approach to a market made volatile by geopolitical tensions and regulatory complexity [Crunchbase News, Jul 2024]. Founded in 2018 by Evan Smith, Peter Swartz, and Raphael Tehranian, the company's core proposition is a shared "knowledge graph" built from billions of public and non-public data points, which allows participants to gain visibility and collaborate without directly exposing sensitive proprietary information [PERPLEXITY SONAR PRO BRIEF].
Its platform, marketed as the "Trusted Network," models over 140 million buyer-supplier relationships and offers tools for customs classification, tariff simulation, and forced labor risk screening [altana.ai]. The business model is B2B, targeting large enterprises, global logistics providers like Maersk, and government agencies, evidenced by a formal contract with U.S. Customs and Border Protection and a grant from the Department of Homeland Security [Preqin, Jul 2023]. The founding team, while not previously associated with a major public exit, has built a technically complex product that has secured backing from a tiered investor syndicate including GV, Activate Capital, and Generation Investment Management.
Over the next 12-18 months, the key watchpoints are the translation of its high-profile government engagements into a repeatable public sector sales motion, the independent validation of its claimed operational and financial benefits for enterprise customers, and its ability to maintain a technological edge as competitors and large enterprise software vendors deepen their own AI investments in supply chain management.
Data Accuracy: GREEN -- Core funding, valuation, and product claims are confirmed by multiple independent sources including Crunchbase News and company materials.
Taxonomy Snapshot
| Axis | Classification |
|---|---|
| Stage | Series C |
| Business Model | B2B |
| Industry / Vertical | Logistics / Supply Chain |
| Technology Type | AI / Machine Learning |
| Geography | Global / Remote-First |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (3+) |
| Funding | $100M+ (total disclosed ~$322,000,000) |
Company Overview
PUBLIC
Altana Technologies was founded in 2018 by Evan Smith, Peter Swartz, and Raphael Tehranian, launching from Brooklyn, New York [Crunchbase]. The company’s founding premise was to apply artificial intelligence to the fragmented data of global trade, aiming to build a shared, intelligent model of the world’s supply chains [PERPLEXITY SONAR PRO BRIEF]. This core idea of a “global supply chain knowledge graph” has remained central through its evolution from an early-stage concept to a platform now used by government agencies and multinational corporations.
Key corporate milestones follow a trajectory of significant capital raises and public sector validation. After undisclosed seed and Series A rounds, the company announced a $100 million Series B in July 2022, led by Activate Capital Partners [Crunchbase News, Oct 2022]. The following year, in July 2023, Altana received a $2.85 million grant from the U.S. Department of Homeland Security, signaling early government adoption of its technology for security and compliance applications [Preqin, Jul 2023]. Its most recent and largest financing was a $200 million Series C in July 2024, led by the US Innovative Technology Fund, which valued the company at $1 billion [Crunchbase News, Jul 2024]. This round brought its total disclosed funding to $322 million.
Operational milestones include securing a contract with U.S. Customs and Border Protection (CBP), reported to be worth approximately $10 million over three years [Center for Data Innovation, 2025]. The company also reports that more than half of the world’s largest logistics providers now use its platform [Morningstar, 2026]. While headquartered in Brooklyn, Altana operates as a remote-first company with a global customer base spanning enterprises, logistics providers, and government agencies.
Data Accuracy: GREEN -- Confirmed by multiple independent sources including Crunchbase, Preqin, and named-publisher news.
Product and Technology
MIXED The core product is an AI-powered supply chain intelligence platform that builds what the company calls a shared model of global trade [PERPLEXITY SONAR PRO BRIEF]. This model, a global supply chain knowledge graph, is constructed from billions of data points on shipments, companies, and products, and is designed to serve as a common operating picture for enterprises, logistics providers, and government agencies without requiring them to directly share sensitive proprietary data [PERPLEXITY SONAR PRO BRIEF, altana.ai, 2026]. The platform, branded as the Trusted Network Platform or Product Network, models more than 140 million buyer-supplier relationships and is used for visibility, risk management, and trade compliance [PERPLEXITY SONAR PRO BRIEF, Morningstar, 2026].
Key functional surfaces are oriented around specific compliance and optimization workflows. The platform offers a tariff simulator to quantify the financial impact of tariffs, qualify for free trade agreements, and suggest alternative sourcing [Altana]. It provides Product Passport technology, which serves as a product-level digital identifier for compliance verification [Altana, May 2025]. For customs operations, the platform enables AI-driven classification, country of origin determination, and duty calculation, with the company claiming it allows customers to classify products 8x faster [altana.ai]. The platform also supports a Value Chain Management System for end-to-end workflows and collaboration [altana.ai, 2026]. A key public sector application is verifying trade compliance requirements before submitting products to U.S. Customs and Border Protection for pre-validation [altana.ai, 2026].
The technology stack is inferred from partnership details and job postings. A customer story with Databricks confirms Altana uses that platform to process large-scale global trade data and build its AI and graph models [PERPLEXITY SONAR PRO BRIEF]. This suggests a backend heavily reliant on big data processing and machine learning frameworks. Job postings for engineering roles frequently mention Python and cloud infrastructure, pointing to a modern, cloud-native architecture (inferred from job postings).
Data Accuracy: GREEN -- Product claims and capabilities are consistently described across the company website, partnership materials, and third-party reports. The 140 million relationship figure is corroborated by multiple sources. Specific performance claims (e.g., 8x faster classification) are sourced to the company.
Market Research
PUBLIC
The market for supply chain intelligence is no longer a niche concern for logistics departments but a core strategic function for enterprises and governments navigating persistent volatility. The demand is driven by a convergence of regulatory pressure, geopolitical friction, and a post-pandemic imperative for resilience, creating a multi-billion-dollar addressable market for platforms that can map, monitor, and secure global trade networks.
A precise, third-party TAM/SAM/SOM breakdown for Altana's specific AI-powered intelligence segment is not publicly available in the cited research. However, analogous markets provide a sense of scale. The global supply chain management software market was valued at approximately $20.5 billion in 2023 and is projected to reach $37.4 billion by 2028, according to a report by MarketsandMarkets cited in multiple industry analyses [MarketsandMarkets]. The subset focused on supply chain risk management and compliance is growing even faster, propelled by the drivers outlined below.
Several powerful tailwinds are expanding this market. Regulatory mandates are a primary catalyst, with laws like the U.S. Uyghur Forced Labor Prevention Act (UFLPA) requiring companies to prove deep supply chain visibility to avoid import bans [Forbes, 2026]. Similarly, complex tariff regimes and evolving sanctions lists necessitate automated systems to manage compliance and cost. Geopolitical instability and trade policy shifts are forcing companies to diversify suppliers and model contingency plans, a task impractical at scale without AI. Finally, the digitization of trade, including initiatives like electronic freight data sharing, creates both the data infrastructure and the operational need for platforms that can synthesize information across parties.
Adjacent and substitute markets highlight the competitive landscape and total addressable spend. Traditional enterprise resource planning (ERP) and supply chain planning suites from vendors like SAP and Oracle offer basic visibility modules, but they often lack the external, cross-enterprise data integration Altana emphasizes. Specialized trade compliance software and customs brokerage tools address specific pain points but not the end-to-end intelligence picture. The most significant adjacent market is data itself: the business of aggregating and selling corporate linkage, shipment, and regulatory data, where firms like Dun & Bradstreet and Sayari operate. Altana's model competes by not just selling raw data but by building an analytical, collaborative network on top of it.
Global SCM Software Market (2023) | 20.5 | $B
Projected SCM Software Market (2028) | 37.4 | $B
The projected near-doubling of the broader supply chain software market over five years underscores the sector's growth trajectory, though Altana's specific wedge within risk and compliance is likely capturing a disproportionate share of that expansion due to acute regulatory and operational pressures.
Data Accuracy: YELLOW -- Market sizing is drawn from an analogous, broad sector report; specific segmentation for AI-powered supply chain intelligence is not independently corroborated.
Competitive Landscape
MIXED Altana operates in a crowded and fragmented market where its primary challenge is not a lack of competitors, but a surplus of them, each attacking a different facet of the supply chain intelligence problem.
| Company | Positioning | Stage / Funding | Notable Differentiator | Source |
|---|---|---|---|---|
| Altana | AI-powered global supply chain intelligence platform; a shared network for trade compliance, risk, and visibility. | Series C ($322M total) | Proprietary knowledge graph modeling 140M+ buyer-supplier relationships; serves as a multi-sided network connecting enterprises, logistics providers, and governments. | [Crunchbase News, Jul 2024], [altana.ai] |
| Sayari | Supply chain risk intelligence focused on corporate registry and ownership data for due diligence, sanctions, and financial crime. | Venture-backed | Deep expertise in public records and corporate ownership mapping, particularly for financial compliance (AML/KYC) rather than physical logistics. | [Crunchbase] |
| Interos | Supply chain risk management platform for mapping multi-tier dependencies and monitoring for disruptions. | Series C ($100M+) | Strong focus on operational resilience and business continuity, with less emphasis on trade compliance and customs automation. | [Crunchbase] |
| Resilinc AI | Supply chain risk monitoring and mapping, with a historical focus on event-driven disruption alerts. | Venture-backed | Long-established event intelligence and mapping database; newer AI features are an extension of a core monitoring business. | [Crunchbase] |
| E2open | Broad supply chain management software suite (planning, logistics, trade). | Public (NYSE: ETWO) | End-to-end suite for large enterprises; trade compliance is one module within a much larger ERP-like offering. | [Crunchbase] |
The competitive map splits into three distinct segments. First, there are risk intelligence specialists like Sayari and Interos, which focus on mapping corporate ownership and multi-tier dependencies for due diligence and business continuity. Their edge is depth in financial and operational risk, but they typically do not offer the granular, product-level customs and tariff automation that is central to Altana's value proposition. Second, there are broad supply chain software suites like E2open, which embed trade compliance as one feature within a sprawling platform for planning, logistics, and execution. These incumbents compete on integration breadth but can lack the specialized AI and network effects Altana claims. Third, there are AI-native challengers in logistics and compliance, such as Overhaul and 7bridges, which may overlap on specific use cases like visibility or route optimization but do not construct the same type of global knowledge graph.
Altana's defensible edge today appears to be its proprietary data network and government traction. The platform's core asset is its model of 140 million buyer-supplier relationships, built from billions of data points [PERPLEXITY SONAR PRO BRIEF]. This is not a static dataset but a live graph that improves as more participants join the network. This edge is durable if the company can maintain its data ingestion advantages and network effects, but it is perishable if larger platform players (like SAP or Oracle) or data aggregators (like Bloomberg) decide to build or buy a comparable graph. The company's contracts with U.S. Customs and Border Protection and its grant from the Department of Homeland Security provide a significant regulatory and credibility moat that is difficult for pure-play commercial vendors to replicate [Preqin, Jul 2023] [Center for Data Innovation, 2025].
Where Altana is most exposed is in segment-specific depth and channel conflict. A company like Sayari has built deep relationships with financial institutions for anti-money laundering compliance, a channel Altana has not publicly targeted. Similarly, a suite vendor like E2open can use its existing relationships and embedded workflows within large enterprise procurement and logistics teams, making a point-solution replacement harder. Altana's network approach is powerful, but it may struggle to displace incumbents that are already deeply embedded in a customer's non-trade workflows, such as supply chain planning or procurement. Furthermore, the company's reliance on public sector contracts, while a strength, also concentrates risk and could slow commercial segment growth if government priorities shift.
The most plausible 18-month scenario is one of continued segmentation, with winners and losers defined by use-case specificity. Altana is the winner if cross-border trade compliance becomes more automated, regulated, and network-dependent, driven by new forced labor laws and complex tariff regimes. Its government partnerships position it to set de facto standards. A likely loser in this scenario would be a broader platform like E2open, if its trade module is perceived as a generic feature unable to keep pace with specialized, AI-driven network intelligence. Conversely, Altana loses if the market decides that supply chain risk is best handled by a handful of deeply integrated suites, or if a competitor like Interos successfully expands its operational risk mapping into full-spectrum trade compliance, eroding Altana's differentiation.
Data Accuracy: YELLOW -- Competitor details are sourced from Crunchbase and general market knowledge; Altana's differentiators are confirmed by company materials and a third-party brief.
Opportunity
PUBLIC The prize for Altana is the transformation of global trade infrastructure from a fragmented, opaque, and reactive system into a connected, intelligent, and trusted network, a shift that could unlock trillions in efficiency and compliance savings.
The headline opportunity is for Altana to become the default operating system for cross-border trade compliance and risk management. The company is not merely selling a visibility tool; it is building a shared data layer,a "global supply chain knowledge graph",that multiple parties, from shippers to governments, can reference without directly sharing sensitive data [PERPLEXITY SONAR PRO BRIEF]. This positions it as essential infrastructure in an era of proliferating regulations on forced labor, sanctions, and carbon emissions, where manual compliance is impossible. The evidence that this outcome is reachable, not just aspirational, lies in its traction with entities that set the rules of trade: a $2.85 million grant from the Department of Homeland Security and a formal contract with U.S. Customs and Border Protection (CBP) to test its AI platform [Preqin, Jul 2023] [Center for Data Innovation, 2025]. When the regulator responsible for enforcing compliance becomes a paying customer, it signals a path to becoming the de facto standard.
Growth could follow several concrete, high-scale paths. The scenarios below outline plausible routes to dominance, each supported by current traction or market dynamics.
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| The Government Mandate | Altana's Product Passport technology becomes a required or strongly recommended standard for import declarations, first in the U.S., then in allied trade blocs. | CBP adopts Altana's platform for widespread pre-validation of imports, as suggested by its existing contract [altana.ai]. | Regulatory bodies are actively seeking technology to automate complex compliance; Altana is already inside the tent with a working solution. |
| The Logistics Embed | Every major global logistics provider (Maersk, UPS, etc.) embeds Altana's intelligence and compliance tools into their customer-facing platforms as a core service. | A tier-one logistics firm publicly launches a co-branded compliance offering powered by Altana's API. | The company claims more than half of the world's largest logistics providers already use its platform [Morningstar, 2026], creating a natural expansion path. |
| The Enterprise Platform | Altana evolves from a risk and compliance module into the central system of record for end-to-end value chain management within large multinationals. | A Fortune 100 manufacturer standardizes its entire supplier onboarding, sourcing, and sustainability reporting on Altana's Value Chain Management System [altana.ai, 2026]. | The platform's stated roadmap includes workflows for collaboration across a common operating picture, moving beyond point-in-time analysis. |
The compounding effect for Altana is a classic data network effect, but applied to the physical world of goods and regulations. Each new enterprise or government agency that joins the network contributes data (anonymized and aggregated) that improves the accuracy of the global trade model. This, in turn, makes the platform more valuable for all other participants, creating a reinforcing cycle. Early signs of this flywheel are present: the platform already models over 140 million buyer-supplier relationships, a dataset that would be prohibitively expensive for a new entrant to replicate [Morningstar, 2026]. As the model becomes more precise,for instance, in predicting tariff impacts or identifying sub-tier suppliers,it locks in customers through superior insights and reduces the incentive to use disconnected, inferior systems.
Quantifying the size of the win points to outcomes in the tens of billions. A credible comparable is the market capitalization of trade management and global trade services peers. For example, E2open, a public supply chain software provider with a strong trade management component, has historically traded at revenue multiples between 5x and 8x. If Altana were to capture a leading position as the intelligence layer for global trade,a scenario, not a forecast,and achieve even a fraction of the multi-billion dollar total addressable market for trade compliance and supply chain risk software, a valuation significantly above its current $1 billion unicorn mark is plausible [Crunchbase News, Jul 2024]. The company's own cited metric of $300 million in average duty savings identified for its customers hints at the immense economic value it can help capture, value that would support substantial enterprise software pricing [altana.ai].
Data Accuracy: GREEN -- Core opportunity thesis supported by confirmed government contracts, investor capital, and platform scale metrics from multiple sources.
Sources
PUBLIC
[Crunchbase News, Jul 2024] Supply Chain Startup Altana Hits Unicorn Status, Raises $200M | https://news.crunchbase.com/venture/supply-chain-startup-unicorn-altana/
[PERPLEXITY SONAR PRO BRIEF] PERPLEXITY SONAR PRO BRIEF | Unknown
[altana.ai] Altana | The AI-Powered Network for Trusted Trade | https://altana.ai/
[Preqin, Jul 2023] Preqin report on Altana Technologies grant | Unknown
[Crunchbase News, Oct 2022] AI-powered supply chain visibility platform Altana bags $100M | https://techcrunch.com/2022/10/06/ai-powered-supply-chain-visibility-platform-altana-bags-100m/
[Center for Data Innovation, 2025] Center for Data Innovation report on CBP contract | Unknown
[Morningstar, 2026] Morningstar report on Altana platform adoption | Unknown
[Altana] Altana tariff simulator product description | Unknown
[Altana, May 2025] Altana Product Passports: A Digital Pass for Trusted Trade | https://altana.ai/resources/product-passports?utm_campaign_id=21805485727&utm_adgroup=167969024399&hsa_acc=2046069449&hsa_cam=21805485727&hsa_grp=167969024399&hsa_ad=771255247321&hsa_src=g&hsa_tgt=kwd-2448184251733&hsa_kw=altana+product+passports&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gad_source=1&gad_campaignid=21805485727
[altana.ai, 2026] Altana Value Chain Management System description | Unknown
[Forbes, 2026] Council Post: How AI Is Providing The Visibility And Insight To Manage Your Value Chains | https://www.forbes.com/councils/forbestechcouncil/2024/12/02/how-ai-is-providing-the-visibility-to-mastering-your-value-chain/
[Crunchbase] Altana - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/altana-trade
[MarketsandMarkets] Global Supply Chain Management Software Market Report | Unknown
Articles about Altana
- Altana's $10 Million CBP Contract Anchors a Bet on the Government's Supply Chain Graph — The AI platform, now valued at $1 billion, is building a shared trade model for enterprises and regulators, claiming $300 million in average duty savings.