Aniday
Global recruitment and EOR platform connecting companies with headhunters
Website: https://aniday.com/en
Cover Block
| Name | Aniday |
| Tagline | Global recruitment and EOR platform connecting companies with headhunters |
| Headquarters | Singapore |
| Founded | 2019 |
| Stage | Seed |
| Business Model | Marketplace |
| Industry | HR / Future of Work |
| Technology | Software (Non-AI) |
| Geography | Southeast Asia |
| Growth Profile | Venture Scale |
| Founding Team | Toan Nguyen-Van (CEO) [Crunchbase] |
| Funding Label | Undisclosed |
Links
- Website: https://aniday.com/en
- LinkedIn: https://www.linkedin.com/company/aniday
- Google Play: https://play.google.com/store/apps/details?id=com.aniday.headhunter&hl=en_US
- App Store: https://apps.apple.com/us/app/aniday/id6742431490
Executive Summary
Aniday is a Singapore-based HR platform that has built a two-sided marketplace for recruitment and global employment services, a model that merits investor attention for its potential to capture the rising demand for compliant cross-border hiring in Southeast Asia. Founded in 2019 as Recruitery, the company connects enterprises with a network of independent headhunters while providing Employer of Record and payroll services [VietnamNet, 2023]. Its primary wedge is a chat-based communication system that directly links job seekers, headhunters, and hiring managers [VnExpress International, Unknown].
The founding team is led by CEO Toan Nguyen-Van. The company has secured seed funding from regional venture firms CyberAgent Capital and Insignia Ventures Partners [Aniday blog, Unknown]. The business model generates revenue from placement fees for successful hires and service fees for its EOR and payroll offerings.
Over the next 12-18 months, the key points to watch are the company's ability to move beyond its reported 2023 scale metrics, the depth of its enterprise customer adoption beyond named examples like ST Engineering, and the evolution of its product suite to defend against both specialized recruitment platforms and larger, well-funded global EOR providers.
Data Accuracy: YELLOW -- Core company description and seed investors are confirmed by multiple sources; key traction metrics and product claims are primarily from a single 2023 article or company materials.
Taxonomy Snapshot
| Axis | Classification |
|---|---|
| Stage | Seed |
| Business Model | Marketplace |
| Industry / Vertical | HR / Future of Work |
| Technology Type | Software (Non-AI) |
| Geography | Southeast Asia |
| Growth Profile | Venture Scale |
How the Company Got Here
Aniday, a Singapore-based global HR platform, was founded in 2019, initially operating under the name Recruitery [Crunchbase]. The company's public narrative positions it as a solution to a fragmented recruitment and global hiring process, aiming to connect enterprises with a network of professional headhunters while providing Employer of Record (EOR) services [VietnamNet, 2023].
Key milestones are primarily communicated through a single 2023 media profile and the company's own announcements. The platform reportedly reached a network of over 30,000 headhunters and served more than 1,000 enterprises within its first five years [VietnamNet, 2023]. The company also highlights securing an undisclosed seed investment from CyberAgent Capital, with Insignia Ventures Partners also listed as an investor [Aniday blog] [Crunchbase].
The company claims a 58% increase in EOR inquiries from international technology firms targeting Vietnam in the second half of 2025 [Market News Latest, 2025]. It also lists ST Engineering as a main partner for its 'moving out of China' strategy [LinkedIn]. The legal entity remains the Singapore-registered Aniday Pte Ltd, and public sources estimate its headcount to be between 51 and 200 employees [The Org].
Data Accuracy: YELLOW -- Key scale metrics are from a single 2023 article; founder background and funding details are sparse. Corporate status and investor names are corroborated by Crunchbase.
Product and Technology
Aniday's product architecture is a two-sided marketplace with a distinct operational wedge: a chat-based recruitment platform that directly connects job seekers to a network of headhunters, layered with Employer of Record (EOR) and global payroll services [Aniday, Unknown]. The core recruitment product functions as a lead-generation and matching engine for headhunters, who log into a dedicated portal to view active job listings with attached referral rewards [Aniday, Unknown]. For job seekers, the platform's primary claim is a guaranteed 100% response rate through its direct chat function [VnExpress International, Unknown].
On the enterprise side, the EOR and payroll services are positioned as a compliance layer for global expansion. The company's website outlines services including multi-country payroll processing, remote team management, and the compliant hiring of freelancers and contractors [Aniday, Unknown]. The existence of dedicated mobile applications for recruiters suggests a mobile-first or mobile-complementary approach to the headhunter workflow [Google Play, Unknown] [App Store, Unknown].
Data Accuracy: YELLOW -- Product claims are sourced primarily from the company's own website and a limited third-party article. The 100% response rate claim and specific workflow details lack independent verification.
Market Research and Opportunity
The market for global hiring and employer-of-record services is expanding as Southeast Asian companies accelerate international hiring and remote work policies mature. Demand for Aniday's core services is driven by regional and global trends, including companies in Southeast Asia looking to expand beyond their home markets [VietnamNet, 2023]. A specific signal of this demand is a reported 58% increase in EOR inquiries from international technology firms operating in Vietnam during the second half of 2025 [Market News Latest, 2025].
Macro forces, such as supply chain diversification and companies moving operations out of China, also contribute; Aniday is cited as a main partner for one company's 'moving out of China' strategy [LinkedIn]. The global employer of record market was valued at approximately $5.3 billion in 2023 and is projected to grow at a compound annual rate of around 11% through 2030, according to Grand View Research.
| Metric | Value |
|---|---|
| Global EOR Market 2023 | 5.3 $B |
| Projected CAGR 2024-2030 | 11 % |
Data Accuracy: YELLOW -- Market driver claims are cited from one news report and one company post; analogous TAM is from a third-party research firm.
Competitive Landscape
Aniday operates in a fragmented Southeast Asian HR market, positioned as a two-sided marketplace that bundles a headhunter network with Employer of Record services.
| Company | Positioning | Stage / Funding | Notable Differentiator | Source |
|---|---|---|---|---|
| Aniday | Global recruitment & EOR platform connecting companies with a headhunter network. | Seed (undisclosed) | Chat-based model connecting job seekers directly to headhunters, paired with in-house EOR/compliance services. | [VietnamNet, 2023] |
| Glints | Talent recruitment and management platform for Southeast Asia. | Series C ($80M total) | Strong focus on early-career and white-collar talent, with a proprietary assessment and matching engine. | [Crunchbase] |
| Bossjob | AI-powered recruitment chat platform in Southeast Asia. | Series B ($13M total) | AI-driven job matching and instant chat interface, emphasizing speed for high-volume hiring. | [Crunchbase] |
Aniday's most defensible edge today is its claimed network of 30,000+ headhunters [VietnamNet, 2023]. Aniday is most exposed in the EOR service layer, where it competes against players with significantly deeper capital reserves and more established global legal infrastructures.
Data Accuracy: YELLOW -- Competitor funding and positioning are confirmed via Crunchbase. Aniday's differentiator and network scale are sourced from a single 2023 article and company materials, lacking recent independent verification.
Opportunity
Aniday's opportunity lies in becoming the default global hiring and compliance layer for Southeast Asian companies expanding abroad. The company has positioned itself at the intersection of two critical needs: access to specialized talent through a curated headhunter network, and the legal infrastructure to employ that talent anywhere [VietnamNet, 2023]. Evidence points to early enterprise adoption, with Aniday serving over 1,000 enterprises and naming ST Engineering as a strategic partner [VietnamNet, 2023] [LinkedIn].
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| EOR-led expansion in Vietnam | Aniday becomes the dominant payroll and compliance provider for foreign tech firms entering Vietnam. | A sustained increase in international technology firms establishing teams in Vietnam [Market News Latest, 2025]. | The company is already based in Singapore with operations in Vietnam. |
| Headhunter network monetization | The platform evolves into a high-margin SaaS and success-fee engine for professional recruiters. | Launch of advanced recruiter tools and analytics within the Aniday Recruiter app [Google Play]. | The core marketplace model relies on headhunter activity. |
| Regional consolidation play | Aniday uses its capital and platform to acquire or merge with smaller, country-specific recruitment or payroll firms. | A subsequent funding round from regional growth investors [Crunchbase]. | The HR tech landscape in Southeast Asia remains fragmented. |
Data Accuracy: YELLOW -- Growth scenarios and market opportunity are extrapolated from limited public traction metrics and a single 2023 press article. The 2025 EOR inquiry data point is from a market news site, not a primary company announcement.
Sources
- [VietnamNet, 2023] Aniday: Startup empowering SEA companies to expand quickly and confidently | https://vietnamnet.vn/en/aniday-startup-empowering-sea-companies-to-expand-quickly-and-confidently-2304566.html
- [VnExpress International, Unknown] Aniday, an online recruitment platform for job-shortage era - VnExpress International | https://e.vnexpress.net/news/business/companies/aniday-an-online-recruitment-platform-for-job-shortage-era-4757793.html
- [Crunchbase, Unknown] Aniday (formerly Recruitery) - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/recruitery
- [Aniday blog, Unknown] Aniday Receives Investment from CyberAgent Capital | https://aniday.com/en/blog/aniday-singapore-human-resource-platform-receives-investment-from-cyberagent-capital-2232
- [Market News Latest, 2025] Aniday reports 58% increase in EOR inquiries from international technology firms in Vietnam H2 2025 | https://marketnewslatest.com/aniday-eor-inquiries-vietnam-h2-2025
- [LinkedIn, Unknown] Aniday LinkedIn post referencing ST Engineering partnership | https://www.linkedin.com/company/aniday
- [The Org, Unknown] Aniday (formerly Recruitery) | The Org | https://theorg.com/org/aniday-formerly-recruitery
- [Aniday, Unknown] Aniday - About Us | https://aniday.com/en/about-us
- [Aniday, Unknown] How Headhunter works | Aniday | https://aniday.com/en/headhunter/how-it-work
- [Aniday, Unknown] Aniday - Global Recruitment & EOR Services | https://aniday.com/en
- [Aniday, Unknown] Hire Freelancers & Contractors Globally | https://aniday.com/en/hire-freelancer
- [Google Play, Unknown] Aniday Recruiter - Apps on Google Play | https://play.google.com/store/apps/details?id=com.aniday.headhunter&hl=en_US
- [App Store, Unknown] Aniday App - App Store | https://apps.apple.com/us/app/aniday/id6742431490
- [e27, Unknown] Aniday (formerly Recruitery) - e27 Startup Profile | https://e27.co/startups/aniday-com/
- [Grand View Research, 2024] Global Employer of Record Market Size Report, 2024-2030 | https://www.grandviewresearch.com/industry-analysis/employer-of-record-market-report
Articles about Aniday
- Aniday Puts 30,000-Headhunter Network on Southeast Asia Desks — The Singapore-based HR platform is betting that chat-based recruiting and bundled EOR services can simplify regional hiring for companies like ST Engineering and Carro.