Attio

Cover Block

Field	Value
Name	Attio
Tagline	AI-native CRM platform for go-to-market teams
Headquarters	London, UK
Founded	2018
Stage	Series B
Business Model	SaaS
Industry	CRM software for go-to-market teams
Technology Type	AI / Machine Learning
Growth Profile	Venture Scale
Funding Label	$50M+
Total Disclosed	~$75.5M

Links

• Website: https://attio.com/
• LinkedIn: https://uk.linkedin.com/company/attio
• Developer Portal: https://build.attio.com/
• Careers: https://apply.workable.com/attio/

Executive Summary

Attio is a London-based, AI-native CRM platform that targets go-to-market teams looking for a more flexible alternative to Salesforce and HubSpot. The company was started in 2018 by Nicolas Sharp and Alexander Christie, who serves as Chief Technology Officer [Redpoint Ventures LinkedIn, 2026] [Craft.co, 2026]. The product blends a customizable data model with embedded intelligence: AI that classifies records, summarizes conversations, transcribes calls, and runs as workflow steps inside automations [Attio]. To date Attio has raised roughly $75.5 million across a $23.5 million Series A and a $52 million Series B, with backers including Google Ventures, Redpoint Ventures, Balderton Capital, Point Nine Capital, and 01 Advisors [Attio] [Crunchbase]. Reported revenue stood at $1.8 million in 2024 against a 62-person team [GetLatka, 2026]. The pricing model spans a Free tier through Plus, Pro, and Enterprise plans, and was restructured in mid-2025 with a grace period running through July 23 of that year [Attio]. Over the next 12 to 18 months, the items most worth watching are net revenue retention on the upgraded plans, traction in the U.S. via the new San Francisco Head of Startups role, and whether the AI feature set converts into measurable seat expansion inside existing accounts [Attio Careers, 2026].

Data Accuracy: GREEN -- Confirmed by Attio company blog, Crunchbase, and Redpoint Ventures public materials.

Taxonomy Snapshot

Axis	Value
Stage	Series B
Business Model	SaaS, tiered seat-based pricing
Industry / Vertical	CRM for go-to-market teams
Technology Type	AI / Machine Learning, applied to CRM workflows
Geography	UK headquartered, expanding into the U.S.
Growth Profile	Venture Scale
Founding Team	Two co-founders, technical and product
Funding	~$75.5M disclosed across Series A and B

How the Company Got Here

Attio began in 2018 as a side project by Nicolas Sharp, who had previously worked at a venture capital firm. He partnered with Alexander Christie, who today serves as co-founder and Chief Technology Officer, and the two set out to rebuild CRM around a flexible data model [Craft.co, 2026] [Attio]. The company is headquartered in London and operates internationally, with hiring now extending into San Francisco on a hybrid basis [Attio Careers, 2026].

Attio raised a $23.5 million Series A to scale its mission to reinvent CRM. The Series B added $52 million to accelerate the AI-native positioning [Attio] [Reddit]. In April 2025 Attio announced upgraded pricing plans with a grace period for existing customers ending July 23, 2025 [Attio].

Data Accuracy: GREEN -- Confirmed by Attio company blog, Crunchbase profile, and Redpoint Ventures published materials.

Product and Technology

Attio's product is positioned as an AI-native CRM in which intelligence is wired into the data layer and the workflow engine. The platform can classify records, summarize data, generate text, and complete custom prompts, exposing these as intelligence as simple workflow steps inside its automations product [Attio]. A conversation-capture layer records, transcribes, and logs calls, surfacing buying signals and action items, and syncs those summaries back into CRM records automatically [Attio]. The automations product allows customers to build calculations, formulas, and multi-step workflows that include AI steps [Attio].

The data model emphasizes flexibility across object types, with the Enterprise tier offering unlimited objects, SAML and SSO, and flexible invoicing [Attio]. A developer portal at build.attio.com exposes APIs for custom extensions [Attio].

Data Accuracy: GREEN -- Confirmed by Attio product pages, pricing page, and How They Grow editorial coverage.

Market Research and Opportunity

Metric	Value
Editorial sizing of incumbent CRM category	~$280B
Attio reported 2024 revenue	$1.8M (estimated)
Attio disclosed total funding	~$75.5M

Attio's revenue base is currently a small fraction of a percent of the category it is targeting. Demand drivers include the rising stitching cost between legacy CRM and modern GTM tools; Attio's pitch is to capture, summarize, and sync instantly [Attio]. Founder-led startups continue to be a meaningful net-new buyer cohort, and the company has built a Startup Program explicitly aimed at that segment [Technology Magazine].

Data Accuracy: YELLOW -- Category sizing rests on a single editorial source; demand drivers are corroborated across Attio, Technology Magazine, and Reddit but lack independent analyst reports.

Competitive Landscape

Company	Positioning	Stage / Funding	Notable Differentiator
Attio	AI-native CRM for GTM, modular data model	Series B, ~$75.5M raised	AI as workflow steps, conversation capture native to CRM
Salesforce	Enterprise CRM standard, broad cloud suite	Public (NYSE: CRM)	Distribution, ecosystem, depth of enterprise features
HubSpot	SMB and mid-market CRM and marketing suite	Public (NYSE: HUBS)	Inbound marketing flywheel, free tier and SMB GTM
Pipedrive	Sales-led CRM for SMB	Private, PE-owned	Simplicity, sales pipeline focus

Attio is attempting to occupy a position as a flexible data platform with AI primitives, sold initially to startups and modern GTM teams [How They Grow] [Technology Magazine]. Attio's defensible edge rests on product architecture, founder distribution, and design ergonomics [Attio].

Opportunity

If Attio executes, the prize is becoming the default CRM for the generation of companies that grew up on AI-native tooling. The company has a product architecture that competitors would need years to replicate because it requires a flexible object model under the AI features [Attio].

Scenario	What happens	Catalyst
Default startup CRM	Attio wins the modal new-company CRM decision in the U.S. and Europe	Startup Program scale and the new SF Head of Startups hire
Mid-market upgrade	The startup cohort grows into mid-market and renews on Pro and Enterprise tiers	Pricing reset and Enterprise feature set
Platform for GTM apps	Attio's developer portal becomes a small ecosystem for AI agents and GTM extensions	Continued investment in build.attio.com APIs

Data Accuracy: YELLOW -- Scenarios and comparable framing are analyst constructions on top of confirmed funding, product, and category facts.

Sources

1. [Attio] Attio: Ask more from CRM | https://attio.com/
2. [Attio] Embedded intelligence | https://attio.com/platform/ai
3. [Attio] Automations & workflows | https://attio.com/platform/workflows
4. [Attio] Pricing | https://attio.com/pricing
5. [Attio] Attio raises $52m Series B | https://attio.com/blog/attio-raises-52m-series-b
6. [Attio] We've raised a $23.5m Series A round | https://attio.com/blog/series-a-round
7. [Attio] Plan & pricing changes (July 2025) | https://attio.com/help/reference/workspace-settings-billing/plan-pricing-changes-april-2025
8. [Attio] Startup Program | https://attio.com/startups
9. [Attio] AI & the next generation | https://attio.com/next-gen
10. [Attio] Attio Developer Portal | https://build.attio.com/
11. [Attio Careers, 2026] Head of Startups, San Francisco (hybrid) | https://attio.com/careers/head-of-startups-san-francisco-hybrid
12. [Attio Workable, 2026] Customer Success Manager | https://apply.workable.com/attio/j/7AD2EFE34C
13. [Crunchbase] Attio Company Profile and Funding | https://www.crunchbase.com/organization/attio
14. [LinkedIn] Attio company page | https://uk.linkedin.com/company/attio
15. [Reddit] r/CRM AMA with Attio co-founder | https://www.reddit.com/r/CRM/comments/1pd8fde/im_the_cofounder_of_attio_crm_we_just_raised_a_50/
16. [How They Grow] How Attio Grows: The playbook for disrupting a $280B giant | https://www.howtheygrow.co/p/how-attio-grows
17. [Technology Magazine] CRM: How Attio is Empowering Startups | https://technologymagazine.com/news/how-attio-is-empowering-startups
18. [GetLatka, 2026] Attio revenue and team metrics | https://getlatka.com/companies/attio
19. [Redpoint Ventures LinkedIn, 2026] Founder profile reference for Nicolas Sharp
20. [Craft.co, 2026] Attio leadership profile referencing Alexander Christie as Co-Founder and CTO
21. [CB Insights] Attio company profile | https://www.cbinsights.com/company/vettdai
22. [Tracxn] Attio founders and board of directors | https://tracxn.com/d/companies/attio/__zXaorGoGUFFCntq5i6GuYbFjA5y0l4NPgP5t1R3FhXg/founders-and-board-of_directors