BeautyFindr

Cover Block

Attribute	Detail
Name	BeautyFindr
Tagline	A mobile marketplace connecting consumers with licensed local beauty professionals for various services, including same-day appointments. [beautyfindr.com]
Headquarters	Baton Rouge, Louisiana, USA
Founded	2023
Stage	Pre-Seed
Business Model	Marketplace
Industry	E-commerce / Retail
Technology	Software (Non-AI)
Geography	North America
Growth Profile	SMB / Main Street
Founding Team	Solo Founder
Funding Label	Pre-Seed
Total Disclosed	~$10,000 [225 Baton Rouge]

Links

• Website: https://www.beautyfindr.com
• LinkedIn: https://www.linkedin.com/company/beautyfindr
• Instagram: https://www.instagram.com/beautyfindrapp/
• Facebook: https://www.facebook.com/61554393107537
• App Store: https://apps.apple.com/us/app/beautyfindr/id6478934325
• Google Play: https://play.google.com/store/apps/details?id=com.ellem.beautyfindr

What an Investor Needs First

BeautyFindr is a pre-revenue mobile marketplace connecting consumers with licensed beauty professionals, with a primary wedge being its "SOS" feature for urgent, same-day appointments [beautyfindr.com]. Founder AnnaBeth Guillory conceived the product based on a personal "beauty emergency" before an event, a pain point she addressed through a platform conceptualized with support from LSU's E.J. Ourso College of Business [225 Baton Rouge]. The founder's background as a two-time founder in the beauty space, including the prior studio ELM Beauty, provides relevant domain context [LinkedIn, 2026].

Initial capitalization consists of a $10,000 prize from a local pitch competition [225 Baton Rouge, 2026]. The immediate watch points are whether the company can convert its reported launch cohort of 40 local providers into a self-sustaining network and begin to demonstrate repeat transaction volume [225 Baton Rouge].

Data Accuracy: YELLOW -- Core product claims are confirmed via the company website and app store listings; founder background is corroborated by LinkedIn. Early traction and funding details rely on a single regional publication.

Inside the Company

BeautyFindr was founded in 2023 in Baton Rouge, Louisiana, by AnnaBeth Guillory, a two-time founder with a background in salon ownership [LinkedIn, 2026] [boldjourney.com, 2026]. The company's origin is rooted in a specific consumer pain point: Guillory's own experience of a last-minute "beauty emergency" before a social event, which highlighted the difficulty of finding available, licensed professionals on short notice [225 Baton Rouge]. This insight led to the conceptualization of the app, which was developed with support from LSU's E.J. Ourso College of Business and the local software firm Vigilus [225 Baton Rouge] [225batonrouge.com, 2026].

The company operates under the legal entity Ellem LLC for its iOS app distribution, according to the Apple App Store listing, while its Google Play presence is listed under ELLEM ENTERPRISE INC. [Apple App Store] [6]. Its primary milestone to date is a $10,000 prize won in a local pitch competition in 2024 [225batonrouge.com, 2026]. The app launched with an initial cohort of approximately 40 local beauty businesses in the Baton Rouge area [225 Baton Rouge].

Data Accuracy: YELLOW -- Founder and founding story corroborated by multiple sources; funding milestone and entity details are confirmed. Initial launch traction figure is from a single local publication.

Under the Hood

BeautyFindr is a mobile-first marketplace that operates on a request-for-offer model. A client submits a request specifying a service category, such as hair or makeup, and providers with relevant licensure and availability can respond with offers, which the client then selects to finalize the booking [beautyfindr.com]. This structure is intended to create a more dynamic, on-demand market, particularly for its flagship "SOS" feature, which is marketed for urgent, same-day appointments [225 Baton Rouge].

The core user experience is managed through native iOS and Android applications, which were developed with the assistance of Baton Rouge software company Vigilus [225 Baton Rouge]. The product surfaces emphasize ease of onboarding for professionals, who can register for free, upload proof of licensure, and create a profile with services and pricing [beautyfindr.com]. Trust is intended to be built through an in-app review system [225 Baton Rouge].

Data Accuracy: YELLOW -- Core product claims are confirmed by the company website and a regional press article, but technical implementation details and scale metrics are not independently verified.

Market Research

The market for connecting consumers with local service providers is not new, but the specific pain point of urgent, last-minute beauty appointments remains a largely unaddressed niche. The post-pandemic normalization of social events and travel has increased demand for professional beauty services. Concurrently, the rise of the independent beauty professional creates a fragmented supply side that is digitally native but often lacks the marketing resources of larger salons, making them receptive to platforms that can deliver client leads [beautyfindr.com].

Adjacent and substitute markets highlight both the opportunity and the competitive pressure. The broader on-demand gig economy has conditioned consumers to expect instant access and booking for services. The salon and spa software market, served by companies like StyleSeat and Vagaro, focuses on managing an existing clientele rather than sourcing new, on-demand customers, which is BeautyFindr's stated wedge. The direct substitute for an urgent beauty need remains a consumer's personal network or frantic Google and Instagram searches [225 Baton Rouge].

Metric	Value
Global Beauty Tech Market 2024	68.87 $B
Global Beauty Tech Market 2025	79.87 $B

Data Accuracy: YELLOW -- Market sizing from a single cited report; demand drivers inferred from product positioning and industry trends.

Competition and Substitutes

BeautyFindr enters a crowded booking and marketplace space, but its initial positioning is narrowly focused on urgent, same-day appointments for licensed beauty professionals in a specific geography.

Company	Positioning	Stage / Funding	Notable Differentiator	Source
BeautyFindr	Mobile marketplace for licensed beauty pros, emphasizing same-day "SOS" bookings.	Pre-Seed (~$10k pitch competition).	Local, urgent-service focus; free registration for providers; built-in licensure verification.	[beautyfindr.com, 2024]
StyleSeat	Established marketplace for beauty and wellness professionals across North America.	Venture-backed; undisclosed total funding.	Large, established network; integrated business tools.	[Crunchbase]
Booksy	Booking platform for beauty, wellness, and fitness services.	Venture-backed; $158M total funding.	Strong international presence; feature-rich platform.	[Crunchbase]
Vagaro	Comprehensive salon, spa, and fitness business management software.	Venture-backed; undisclosed total funding.	Deep vertical integration (POS, inventory, marketing).	[Crunchbase]
Fresha	Free-to-use platform for beauty and wellness businesses.	Venture-backed; $252M total funding.	Freemium model for service providers; global scale.	[Crunchbase]

Data Accuracy: YELLOW -- Competitor funding and positioning corroborated by Crunchbase profiles; BeautyFindr's differentiators confirmed by its own website and local press.

Opportunity

If BeautyFindr can successfully execute on its core premise, it has a credible path to capturing a meaningful share of the fragmented, high-frequency local beauty services market. The headline opportunity is to become the dominant on-demand booking platform for licensed beauty professionals in North America, starting with a wedge in urgent appointments. The initial traction in Baton Rouge, with 40 businesses reportedly onboarded at launch, demonstrates a basic proof of concept [225 Baton Rouge].

Scenario	What happens	Catalyst	Why it's plausible
Regional Rollout	The company methodically expands to adjacent Southern metro areas.	Securing a formal partnership with a regional salon suite franchise or beauty school network.	The founder's existing local industry connections and the app's development with LSU's business school provide a foundation for similar institutional relationships [225 Baton Rouge, wbrz.com].
Feature-Led Expansion	BeautyFindr becomes the default platform for event-based beauty bookings.	Launching a dedicated "Event Crews" feature.	The app's initial positioning around "beauty emergencies" for events provides a natural user intent to build upon [225 Baton Rouge].

Data Accuracy: YELLOW -- Opportunity analysis is based on cited product claims and early local traction; market sizing is from a third-party report. Growth scenarios are plausible extrapolations but lack direct precedent in company execution.

Sources

1. [beautyfindr.com] BeautyFindr - Find & Book Beauty Professionals Near You | https://www.beautyfindr.com/
2. [225 Baton Rouge] New BR-based app aims to connect stylists, clients for beauty emergencies | https://www.225batonrouge.com/style-home/new-br-based-app-aims-connect-stylists-clients-beauty-emergencies
3. [LinkedIn, 2026] AnnaBeth Scarle Guillory - Creator & Founder - BeautyFindr | https://www.linkedin.com/in/annabeth-scarle-guillory-07849112
4. [boldjourney.com, 2026] Meet AnnaBeth Guillory - Bold Journey Magazine | https://boldjourney.com/meet-annabeth-guillory/
5. [225batonrouge.com, 2026] This Louisiana beauty app won $10,000 in a local pitch competition - [225] | https://www.225batonrouge.com/style-home/louisiana-beauty-app-won-10000-local-pitch-competition
6. [Apple App Store] BeautyFindr on Apple App Store | https://apps.apple.com/us/app/beautyfindr/id6478934325
7. [wbrz.com, 2026] App developed by Baton Rouge native aims to connect beauticians and clients for easy booking, 'beauty emergencies' | https://www.wbrz.com/news/app-developed-by-baton-rouge-native-aims-to-connect-beauticians-and-clients-for-easy-booking-beauty-emergencies-/
8. [Facebook] BeautyFindr Founder Story Video | https://www.facebook.com/61554393107537/videos/beautyfindr-started-from-real-life-experiences-from-being-a-salon-owner-wanting-/26139846985651004/
9. [Crunchbase] StyleSeat | https://www.crunchbase.com/organization/styleseat
10. [Crunchbase] Booksy | https://www.crunchbase.com/organization/booksy
11. [Crunchbase] Vagaro | https://www.crunchbase.com/organization/vagaro
12. [Crunchbase] Fresha | https://www.crunchbase.com/organization/fresha