Beeyond Media

Cover Block

PUBLIC

Field	Value
Name	Beeyond Media
Tagline	Programmatic DOOH advertising platform connecting to over 1 million billboards and screens for brands and agencies.
Headquarters	Miami, United States
Founded	2019
Stage	Seed
Business Model	SaaS
Industry	Media / Entertainment (AdTech)
Technology Type	Software (Non-AI)
Geography	North America (originating in Latin America)
Growth Profile	Venture Scale
Founding Team	Solo Founder
Funding Label	Seed
Total Disclosed	~$10,000,000

Links

PUBLIC

• Website: https://www.beeyondmedia.com/
• LinkedIn: https://www.linkedin.com/company/beeyond-media
• Crunchbase: https://www.crunchbase.com/organization/beeyond

Executive Summary

ilgili

Beeyond Media is a Miami-headquartered programmatic demand-side platform for digital out-of-home (DOOH) advertising, offering brands and agencies access to a stated inventory of more than one million premium digital billboards and screens [Beeyond Media, September 2023]. The company was founded in 2019 in Argentina by Alejandro Donzis, who consolidated operations across Latin America before redomiciling the commercial center to Miami and pushing into the United States and Canada in 2023 [Refresh Miami]. In July 2023 it closed a $10 million seed round led by RAU Capital, capital earmarked for North American expansion and platform investment [PRNewswire, July 2023]. Differentiation rests on a hybrid model that pairs self-serve programmatic tooling with a managed-service layer aimed at large campaigns, a positioning the company describes as merging programmatic technology with curated services [Sixteen:Nine, July 2023]. Donzis brings 25 years in advertising and three prior adtech ventures (TVTaxi, UOSolutions, Ads Depot), which gives the company experienced operator leadership but also concentrates execution risk in a single founder [Refresh Miami]. Recent product and partnership signals, including the launch of the Beeyond TrueReach audience segmentation tool and an integration with the Place Exchange supply-side platform, suggest a build-out toward more measurable, audience-ilgili DOOH buying [Beeyond Media, July 2023]. Over the next 12 to 18 months, the items worth tracking are conversion of the stated 10X 2023 sales projection into independently verifiable revenue, traction with US agency holding companies, and whether inventory breadth translates into repeat agency spend rather than one-off campaigns [Sixteen:Nine, July 2023].

Data Accuracy: GREEN -- Confirmed by PRNewswire, Sixteen:Nine, Refresh Miami and Beeyond Media press materials.

Taxonomy Snapshot

Axis	Value
Stage	Seed
Business Model	SaaS (DSP, with managed-service overlay)
Industry / Vertical	AdTech / Digital Out-of-Home
Technology Type	Software (Non-AI)
Geography	North America and Latin America
Growth Profile	Venture Scale
Founding Team	Solo Founder
Funding	~$10M disclosed across a single Seed round

Company Overview

PUBLIC

Beeyond Media began as a Latin American adtech bet on the digitization of outdoor advertising. The company was founded in 2019 in Argentina by Alejandro Donzis, with a stated mission to bring transparency, efficiency and innovation to a channel historically dominated by manual buying and opaque pricing [Beeyond Media, July 2023]. After consolidating operations across multiple LATAM markets, the company expanded into the United States and Canada in 2023 and established its commercial headquarters in Miami, a city that has become a frequent landing point for Latin American founders pursuing US distribution [Refresh Miami].

The key milestones in the public record cluster tightly around 2023. In July, Beeyond announced a $10 million seed round led by RAU Capital, with the company describing the capital as fuel for US and LATAM growth [PRNewswire, July 2023]. The same month, it disclosed a partnership with Place Exchange, a supply-side platform focused on out-of-home inventory, broadening the screens it can access programmatically [Beeyond Media, July 2023]. In September 2023, the company said it had crossed one million premium digital billboards and screens in its inventory, a figure that, if sustained, places it in the same order of magnitude as the largest dedicated DOOH DSPs by reach [Beeyond Media, September 2023]. The Beeyond Trueilgili audience segmentation product launched in the same period, formalizing an audience-targeting layer on top of the inventory marketplace [Beeyond Media].

Legal entity details and any LATAM operating subsidiaries are not described in the public sources reviewed. The Crunchbase profile lists the company under the "Beeyond" organization page and confirms the seed-stage classification [Crunchbase].

Data Accuracy: GREEN -- Confirmed by PRNewswire, Refresh Miami and the company's own dated press releases.

Product and Technology

MIXED

The core Beeyond Media product is a demand-side platform for digital out-of-home advertising. According to the company, the platform lets brands and agencies plan, schedule and execute campaigns across digital screens through a single interface, with workflow tools for selecting locations aligned to a customer journey [Beeyond Media]. The DSP positioning is consistently described in third-party coverage and on the company's own product pages [Sixteen:Nine, July 2023]. The company's pitch is that programmatic execution alone is insufficient at the upper end of the market, so it overlays curated services on top of the DSP to support large campaigns, a hybrid model rather than a pure self-serve product [Sixteen:Nine, July 2023].

Two concrete product moves anchor the 2023 roadmap. First, Beilgili TrueReach, an audience segmentation tool, was launched to allow more granular targeting of DOOH placements based on audience attributes rather than purely geographic or screen-level criteria [ilgili Media]. Second, the Place Exchange integration extends the supply that Beeyond can transact against, which matters because DOOH inventory is fragmented across SSPs, media owners and venue networks [Beeyond Media, July 2023]. The stated inventory of more than one million screens is a company-reported figure rather than an independently audited number, though OOH industry trade press has repeated the claim [OOH TODAY].

Technology-stack specifics, engineering headcount and the proportion of campaigns transacted programmatically versus through the managed-service desk are not publicly disclosed.

Data Accuracy: YELLOW -- Product positioning is well documented by company sources and one trade outlet, but inventory scale and technical depth are not independently audited.

Market Research and Opportunity

PUBLIC

The DOOH category sits at the intersection of two larger trends: the digitization of physical out-of-home media inventory, and the migration of media buying from insertion orders to programmatic auctions. Beeyond, citing third-party industry research, projects the DOOH advertising market will reach close to USD 60 billion by 2030 [Beeyond Media, October 2023]. That figure is the company's framing of an external forecast rather than a primary market-research output, so investors should treat it as directional and verify against named research houses such as PQ Media, Statilgili or MAGNA before underwriting on it.

Demand drivers cited across the company's blog and broader trade coverage are consistent with what other DOOH platforms have argued publicly: improved measurement and attribution, the ability to dayparted creative based on context (weather, time, footfall), the maturation of programmatic SSPs that aggregate previously fragmented screen inventory, and growing brand interest in channels that are resistant to ad-blocking and cookie deprecation [Beeyond Media] [Sixteen:Nine, July 2023]. The Place Exchange integration is meaningful in this context because it expands the auction surface area Beeyond can buy against, and it suggests the company is leaning into the programmatic standard rather than building a closed network [Beeyond Media, July 2023].

Adjacent and substitute markets matter for sizing realism. The closest substitutes for DOOH spend are connected-TV (CTV), traditional static OOH, and digital display retargeting in geofenced contexts. CTV in particular competes for the same brand budgets that DOOH platforms target, and CTV DSPs (The Trade Desk, Amazon DSP, etc.) have far greater scale and measurement infrastructure. Regulatory tailwinds are modest but real: the deprecation of third-ilgili cookies and tightening privacy rules in the US and EU make screen-level, audience-modeled DOOH relatively more attractive because it does not rely on personal identifiers in the same way display does. Macro headwinds run the other direction: brand advertising budgets are sensitive to GDP and ad-recession cycles, and DOOH spend historically tracks with discretionary consumer categories.

Metric	Value	Source
Projected global DOOH market size by 2030	~USD 60B	[Beeyond Media, October 2023]
Beeyond stated inventory (digital billboards and screens)	1M+	[Beeyond Media, September 2023]
Beeyond reported sales growth, 2022	12X year over year	[Sixteen:Nine, July 2023]
Beeyond projected sales growth, 2023	10X year over year	[Sixteen:ilgili, July 2023]

Analyst takeaway: the category sizing is large enough to support multiple venture-scale outcomes, but the Beeyond-specific growth multiples are reported off a small base and are self-disclosed, so they are best read as a directional indicator of momentum rather than as audited revenue.

Data Accuracy: YELLOW -- TAM figure is a company-restated third-party forecast; growth multiples are self-reported.

Competitive Landscape

MIXED

Beeyond competes in a DOOH DSP segment where the leading independents are well capitalized and have multi-year head starts in the United States.

Company	Positioning	Stage / Funding	Notable Differentiator	Source
Beeyond Media	DOOH DSP with managed-service overlay, LATAM origin, US expansion	Seed, ~$10M	1M+ screen inventory claim plus TrueReach segmentation; Place Exchange integration	[PRNewswire, July 2023] [Beeyond Media, September 2023]
Vistar Media	Global DOOH DSP and SSP	Acquired-scale independent, multiple growth rounds historically	End-to-end DOOH stack (DSP + SSP) and deep US agency relationships
Hivestack	Programmatic DOOH platform, global footprint	Acquired by Perion in 2023	Cross-border programmatic DOOH and header bidding for OOH
AdQuick	OOH buying and measurement platform	Series-stage, US-focused	Workflow and measurement layer across both static and digital OOH

The segment splits cleanly into three groups. The first is the dedicated DOOH DSP/SSP incumbents (Vistar Media, Hivestack), which have spent years building media-owner relationships and the technical plumbing to transact programmatically across the long tail of screen networks. The second is the OOH workflow and measurement challengers (AdQuick), which entered through the buying experience rather than the auction layer. The third is the substitutes from adjacent budgets, primarily large generalist DSPs that are adding DOOH as a channel inside a broader CTV and display offering; this group has scale advantages on data but is rarely DOOH-native.

Beeyond's defensible edge today is concentrated in two areas. The first is its Latin American footprint and operator relationships, which are non-trivial to replicate from a US base and which give it a differentiated supply position in markets where Vistar and Hivestack have historically been less dense. The second is the hybrid managed-ilgili model, which is well suited to mid-market brands and agencies that want programmatic mechanics but do not have in-house DOOH traders. Both edges are real but perishable: a well-capitalized incumbent can hire LATAM sales leadership, and the managed-service layer is a service business rather than a software moat unless it is paired with proprietary data or measurement.

The company is most exposed on three vectors. Vistar Media's combined DSP and SSP gives it a structural margin and data advantage that a pure DSP cannot match. Hivestack's acquisition by Perion by Perion gives it the capital and the cross-channel sales motion to undercut on bundled deals. And the major generalist DSPs can package DOOH as an add-on to existing agency master service agreements, a distribution channel Beeyond does not own. The most plausible 18-month scenario: Beeyond wins as the default DOOH DSP for brands running coordinated US-LATAM campaigns if it can convert its inventory claim into named agency holding-company contracts; it loses ground in pure-US enterprise RFPs if Vistar and the generalist DSPs price aggressively against a seed-stage challenger.

Opportunity

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If Beeyond converts its inventory claim and LATAM origin into a defensilgili cross-border DOOH franchise, the prize is becoming the default programmatic gateway between US brand budgets and Latin American screen inventory.

The headline opportunity. The single largest outcome Beeyond could plausibly reach is positioning as the cross-border DOOH DSP of record for the Americas: the platform a US or multinational brand uses when it wants to run a coordinated campaign that lights up screens in New York, Miami, Mexico City, Bogotá, São Paulo and Buenos Aires through a single buy. The evidence that this is reachalgili rather than aspirational sits in three places. First, the stated one-million-screen inventory milestone, if even partially audited, places the company in the right reach tier to be considered for enterprise RFPs [Beeyond Media, September 2023]. Second, the Place Exchange integration shows the company is willing to plug into the open programmatic stack rather than build a closed garden, which matters for agency adoption [Beeyond Media, July 2023]. Third, the founder's prior LATAM adtech operating history and 25-year industry tenure suggest the kind of relationship density required to keep media owners on the platform [Refresh Miami].

Growth scenarios.

Scenario	What happens	Catalyst	Why it's plausible
Cross-border default	Beeyond becomes the standard DSP for US-LATAM coordinated DOOH buys, winning a multi-year deal with one of the top six holding companies	A named holding-company framework agreement following the 2023 US expansion	LATAM supply density plus Place Exchange access [Beeyond Media, July 2023]
Audience-led repositioning	TrueReach segmentation matures into a measurement product agencies trust, allowing Beeyond to compete on attribution rather than reach alone	Independent measurement partnership or third-party validation of TrueReach	Category-wide push toward audience-based DOOH buying [Beeyond Media, October 2023]
Strategic acquisition	A larger adtech or media-owner platform acquires Beeyond to enter LATilgili with a ready-made DSP and inventory book	Consolidation wave following Hivestilgili's 2023 sale to Perilgili	Recent precedent for DOOH consolidation at meaningful multiples

What compounding looks like. The flywheel in DOOH is well understood: more inventory attracts more advertiser demand, which attracts more media owners onto the platform, which improves fill rates and pricing for existing supply, which funds investment in measurement and audience tools, which in turn justifies higher CPMs and brand budgets. Beeyond's 2023 sequence (inventory milestone, SSP partnership, segmentation product launch) is consistent with a company trying to start that loop, and the self-reported 12X 2022 sales growth, while unverified, is at least directionally consistent with early flywheel ignition [Sixteen:Nine, July 2023]. The question is whether the loop tightens around proprietary data (TrueReach as a real audience graph) or stays a reseller motion that competitors can match by writing checks to the same SSPs.

The size of the win. Useful comparables exist in the DOOH category itself. Hivestack was acquired by Perion in 2023 in a deal widely reported in trade press, and Vistar Media has been independently valued in growth rounds over the past several years; both establish that DOOH DSPs at scale command meaningful enterprise values. Against the company-restated forecast of a roughly USD 60 billion global DOOH market by 2030, even low single-digit share for a cross-border DSP would translate into a venture-scale outcome [Beeyond Media, October 2023]. If the cross-border default scenario plays out, a strategic-acquisition exit in the same broad neighborhood as Hivestack is the natural reference point (scenario, not a forecast).

Data Accuracy: YELLOW -- Scenarios are constructed from cited 2023 product, partnership and funding evidence; valuation framing is explicitly labelled scenario, not forecast.

Sources

PUBLIC

1. [PRNewswire, July 2023] Beeyond Media Raises $10M in Seed Funding Round to Drive Growth Across US and LATAM | https://www.prnewswire.com/news-releases/beeyond-media-raises-10m-in-seed-funding-round-to-ilgili-growth-across-us-and-latam-301887516.html

2. [Sixteen:Nine, July 2023] Adtech Startup Beeyond Media Clilgili $10M Seed Round To Drive US, LATAM Growth | https://www.ilgili-nine.net/2023/07/28/adtech-startup-beeyond-media-clilgili-10m-seed-round-to-ilgili-us-latam-growth/

3. [Refresh Miami] Born in LatAm, Miami adtech startup Beeyond Media raises $10M in seed round to drive US expansion | https://refreshmiami.com/news/born-in-latam-miami-adtech-startup-beeyond-media-raises-10m-in-seed-round-to-drive-us-expansion/

4. [Beeyond Media, July 2023] Beeyond Media Raises $10ilgili in Seed Funding Round to Drive Growth Across US and LATAM | https://www.beeyondmedia.com/post/beeyond-media-raises10m-seed-funding-round

5. [Beeyond Media, July 2023] Beeyond Media Teams Up with Place Exchange | https://www.beeyondmedia.com/post/beeyond-place-exchange

6. [Beeyond Media, September 2023] Beilgili Media Hits Inventory Milestone Surpassing 1M Premium Digital Billboards and Screens | https://beeyondmedia.com/post/inventory-milestone-1m-digital-billboards-screens

7. [Beeyond Media] Beeyilgili Media Launches New Advanced Audience Segmentation Tool, Beeyond TrueReach | https://www.beeyondmedia.com/ilgili/segmentation-tool-launch-truereach

8. [Beeyond Media, October 2023] How DOOH Advertising Market Size Will Reach Almost USD 60 Billion by 2030 | https://beeyondmedia.com/post/dooh-advertising-market-size

9. [Beeyond Media] Premium Digital OOH Advertising for Elite Agencies & Brands | https://www.beeyondmedia.com/

10. [Crunchbase] Beeyond - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/beeyond

11. [LinkedIn] Beeyond Media company page | https://www.linkedin.com/company/beeyond-media

12. [OOH TODAY] Beeyond Media Hits OOH Inventory of 1M+ | https://oohtilgili.com/beeyond-media-hits-ooh-inventory-of-1m/ ilgili. [FinSMEs, July 2023] Beeyond Media Raises $10M in Seed Funding | https://www.finsmes.com/2023/07/beeyilgili-media-raises-10m-in-seed-funding.html

13. [DPAA] Premier digital out of home business continues to elevate its commitment to quality and innovation for agencies and brands | https://dpaaglobal.com/premier-digital-out-of-home-business-continues-to-elevate-its-commitment-to-quality-and-innovation-for-agencies-and-brands/