Belong

Name and Profile

Metric	Value
Name	Belong
Tagline	AI-powered residential network for home rentals and improvements [Crunchbase]
Headquarters	Miami, Florida, United States
Founded	2018 [PitchBook]
Stage	Series C
Business Model	Marketplace
Industry	Proptech
Technology	AI / Machine Learning
Geography	North America
Growth Profile	Venture Scale
Founding Team	Gabriel Bar (CEO and Co-Founder), Ale Resnik (Co-Founder/CEO) [Crunchbase]
Funding Label	Series C

Note: Multiple unrelated companies share the name Belong, including an NRI fintech in India and patient community platforms. This profile pertains to the Miami-based proptech entity.

Links

• Website: https://belonghome.com
• LinkedIn: https://www.linkedin.com/company/belonghome

Summary and Signal

Belong is a Miami-based proptech company that has built an AI-powered residential network, vertically integrating home rentals and improvements into a single marketplace platform [Crunchbase]. Founded in 2018, the company has progressed to a Series C funding stage, attracting a notable syndicate of venture investors including Andreessen Horowitz, GGV Capital, and Battery Ventures [Crunchbase, PitchBook]. The founding team includes Gabriel Bar and Ale Resnik [Bloomberg Markets, LinkedIn].

The company's core proposition is to manage the entire lifecycle of a rental property, from tenant matching and leasing to maintenance and renovations, purportedly driven by artificial intelligence to optimize operations and customer experience [Crunchbase]. This integrated approach aims to differentiate Belong from more fragmented service providers in the residential management sector.

Data Accuracy: YELLOW -- Core company description and investor list corroborated by multiple databases; founding year and stage are consistent. Key operational details, founder backgrounds, and all metrics remain unverified by primary sources or recent press.

Company Overview

Belong is a Miami-based startup that positions itself as a vertically integrated residential network for home rentals and improvements, powered by AI [Crunchbase]. The company was founded in 2018 [PitchBook].

A 2021 blog post from the company's website announced a combined $55 million in funding across a Series Seed, Series A, and Series B round from investors including Andreessen Horowitz, GGV Capital, and Battery Ventures [Belong Home]. A subsequent blog post from 2022 detailed the company's expansion into the Seattle market [Belong Home].

Data Accuracy: YELLOW -- Key facts like founding year and investor names are corroborated by multiple databases, but the company's own website is the sole source for funding amounts and expansion news.

The Product and the Stack

The company's public description frames its product as a vertically integrated residential network for home rentals and improvements, powered by artificial intelligence [Crunchbase]. This suggests a marketplace model that aims to manage the entire lifecycle of a rental property, from tenant matching and leasing to coordinating maintenance and renovations, all through a single platform.

A blog post from the company's website announces a geographic expansion to Seattle, indicating the product is operational and scaling to new markets [Belong Home].

Data Accuracy: YELLOW -- Core product description is sourced from a database; expansion news is from a company blog. Technical capabilities and feature set are not independently verified.

The Market They Are Entering

The residential property management and home improvement sector is undergoing a structural shift, driven by a persistent housing shortage and a growing population of renters who demand a more professional, service-oriented experience [Crunchbase].

The U.S. residential property management market was valued at approximately $100 billion (estimated) in recent years, while the home improvement and repair market exceeds $500 billion annually (analogous market, U.S. Census Bureau). Belong's model, which seeks to vertically integrate these two massive but traditionally fragmented segments, suggests a significant serviceable market.

Data Accuracy: YELLOW -- Market sizing figures are analogous estimates for broader sectors; specific TAM for Belong's model is not confirmed by independent research.

The Competitive Field

Belong operates in a proptech segment where competition is defined by the scale of managed rental portfolios and the depth of operational technology.

Company	Positioning	Stage / Funding	Notable Differentiator	Source
Belong	AI-powered residential network for rentals & improvements	Series C	Vertical integration of rentals and home improvement via a proprietary network	[Crunchbase]
Mynd	Tech-enabled property management for single-family rentals	Venture-backed	Focus on institutional investors and scaling through acquisition	[Crunchbase, PitchBook]
Evernest	Full-service residential property management	Venture-backed	Franchise-based expansion model	[Crunchbase, PitchBook]
Poplar Homes	Property management with guaranteed rent	Venture-backed	Emphasis on financial guarantees for homeowner income	[Crunchbase, PitchBook]
Doorstead	Property management with pre-leasing and revenue management	Venture-backed	Uses pricing algorithms to promise rent and fill vacancies faster	[Crunchbase, PitchBook]

Data Accuracy: YELLOW -- Competitor identification is consistent across multiple secondary databases (Crunchbase, PitchBook, Tracxn), but specific differentiators and funding stages for competitors are inferred from industry context rather than sourced from recent company announcements.

Opportunity

If Belong executes on its vision to vertically integrate the residential rental and improvement process, the prize is a single platform that captures a material share of the trillion-dollar U.S. residential real estate services market. The company's expansion into Seattle, announced on its blog, suggests a geographic land-grab strategy is already underway [Belong Home].

Scenario	What happens	Catalyst	Why it's plausible
Geographic Dominance	Belong becomes the default property manager for institutional SFR portfolios in 20+ major U.S. markets.	Securing a master service agreement with a major institutional owner like Invitation Homes or Progress Residential.	The company has already expanded to Seattle, demonstrating a repeatable market entry playbook [Belong Home].
Platform Ecosystem	Belong's software and service layer becomes the embedded operating system for smaller property managers, who white-label its technology.	Launch of a licensed "Belong for Partners" API and services platform.	The vertical integration model generates proprietary data on maintenance costs, tenant preferences, and market rates.

Data Accuracy: YELLOW -- Core opportunity thesis is inferred from company description and investor backing; specific growth catalysts and comparable scale are supported by limited public evidence.

Sources

1. [Crunchbase] Belong - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/belong-336d
2. [PitchBook] Belong (Real Estate Services) 2026 Company Profile: Valuation, Funding & Investors | https://pitchbook.com/profiles/company/268273-90
3. [Bloomberg Markets] Ale Resnik, Belong Home Inc: Profile and Biography - Bloomberg Markets | https://www.bloomberg.com/profile/person/24983876
4. [LinkedIn] Ale Resnik - Belong | LinkedIn | https://www.linkedin.com/in/aleresnik
5. [Belong Home] Announcing Belong's $5M Series Seed, $10M Series A and $40M Series B from a16z, GGV and Battery Ventures | https://belonghome.com/blog/series-seed-a-and-b-now-hiring
6. [Belong Home] Announcing Belong’s Expansion to Seattle | https://belonghome.com/blog/announcing-belongs-expansion-to-seattle
7. [Fifth Wall] Portfolio Company Reference | https://www.fifthwall.com/portfolio/