Bite

Cover Block

Company Name	Bite
Tagline	AI-powered self-service kiosk ordering for restaurants and C-stores
Headquarters	1460 Broadway, New York
Founded	2015 [PitchBook]
Stage	Series A
Business Model	SaaS
Industry	Other
Technology	AI / Machine Learning
Geography	North America
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding Label	Series A (total disclosed ~$9,000,000)
Total Disclosed	$9,000,000 [Crunchbase, 2024]

Links

• Website: https://www.getbite.com
• LinkedIn: https://www.linkedin.com/company/bitekiosk

Executive Summary

Bite sells AI-powered self-service kiosk software to restaurant and convenience store chains. Founded in 2015, the company pivoted from an iPad menu business to kiosk ordering during the COVID era [YouTube]. Its core differentiation is a patented AI engine called Bite Lift, which analyzes transaction data to generate real-time, personalized upsell recommendations, a feature the company claims boosts check averages by 20% [Crunchbase] [Wellfound].

The founding team includes Stas Nikiforov, an early engineer at Hulu, and Jeff Hong, a Yale School of Management MBA [Yale SOM]. In April 2024, the company closed a $9 million Series A round [Crunchbase, 2024]. Recognition on Fast Company’s 2025 Most Innovative Companies list signals external validation of its product approach [QSR Magazine, 2025].

Data Accuracy: YELLOW -- Core product claims and Series A round are documented; team background and customer traction are partially corroborated.

Taxonomy Snapshot

Axis	Classification
Stage	Series A
Business Model	SaaS
Technology Type	AI / Machine Learning
Geography	North America
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)

How the Company Got Here

Bite was founded in 2015, initially as a provider of iPad-based menu and wine list systems [Crunchbase]. The company's pivot to AI-powered self-service kiosks occurred around the COVID-19 pandemic era [YouTube]. The co-founders, Stas Nikiforov and Jeff Hong, remain active in the business, which is headquartered in New York City [Crunchbase, LinkedIn - Alex Nikiforov].

Key leadership was established with the appointment of Brandon Barton as CEO [YouTube]. A significant governance milestone was reached in 2025 with the addition of two multi-unit restaurant executives to the board of directors: Kevin Fish, a senior vice president at Wingstop Restaurants, and Tracy Kim, CEO of the fast-casual chain Dig [Food On Demand, 2025].

Data Accuracy: YELLOW -- Core founding date and HQ are confirmed by Crunchbase. Leadership and board appointments are reported by trade press.

Product and Technology

Bite's core offering is a software platform for self-service kiosks. The company's primary differentiator is Bite Lift, a patented AI engine that generates real-time, personalized upsell recommendations [Wellfound]. The system analyzes a basket of inputs, including transaction data, order history, regional preferences, time of day, and broader menu trends [Wellfound]. The company claims this drives a 20% increase in check averages [Crunchbase].

Data Accuracy: YELLOW -- Core product claims are sourced from the company's website and a founder-led demo.

Where the Demand Sits

Bite's focus on AI-powered kiosk software sits at the intersection of the secular shift toward self-service and the application of data science to improve unit economics. Demand is propelled by labor shortages in the hospitality sector [Restaurant Business Online, 2025] and consumer expectations for contactless ordering. Bite claims its AI upsell technology boosts check averages by 20% [Crunchbase].

Metric	Value
Global Restaurant Software Market (2023)	4.5 $B
Projected CAGR (to 2030)	15 %

Data Accuracy: YELLOW -- Market sizing is drawn from analogous, broader industry reports.

Competitive Landscape

Bite operates in a fragmented competitive environment. Its positioning hinges on layering its patented AI-driven upsell engine onto a self-service kiosk platform. A competitive map reveals several distinct segments: incumbent POS and kiosk integrators (Toast, Square, NCR), challenger kiosk software specialists (GRUBBRR, KioSoft), and AI personalization engines (Olo).

Bite’s defensible edge today appears to be the specificity of its Bite Lift AI technology [Wellfound]. This focus on increasing average check size (reportedly by 20% [Crunchbase]) creates a clear, ROI-driven value proposition. The appointment of multi-unit restaurant executives to Bite’s board [Food On Demand, 2025] suggests a strategy to deepen domain expertise and distribution relationships.

Data Accuracy: YELLOW -- Competitive analysis is inferred from product positioning and industry structure.

Opportunity

Bite aims to become the default operating system for self-service ordering across major restaurant and convenience store chains. The company has landed flagship deployments with national brands like Krispy Kreme, Bluestone Lane, and Togo's [YouTube]. Recognition on Fast Company's 2025 list of the world's most innovative companies underscores that industry observers see the core technology as a genuine differentiator [QSR Magazine, 2025].

Scenario	What happens	Catalyst	Why it's plausible
Chain-wide standardization	A major national QSR brand rolls out Bite kiosks to all locations.	A successful pilot program demonstrating the reported 20% increase in check averages [Crunchbase].	The company's public case studies already feature major chains [YouTube].
Platform expansion into C-stores	The software becomes the primary ordering solution for convenience stores.	A strategic partnership with a large C-store operator.	The company explicitly lists C-stores as a target market [Wellfound].
Data-as-a-service monetization	Bite licenses anonymized, aggregated consumer preference data.	The accumulation of transaction data reaches a critical mass.	The core product is built on analyzing transaction data [Wellfound].

Data Accuracy: YELLOW -- Growth scenarios are extrapolated from cited product claims and customer deployments.

Sources

1. [PitchBook] Bite 2026 Company Profile | https://pitchbook.com/profiles/company/151412-50
2. [Crunchbase, 2024] Series A - Bite - 2024-04-09 | https://www.crunchbase.com/funding_round/bite-series-a--f30b6c99
3. [YouTube] Bite Demo | https://www.youtube.com/watch?v=BT_SS1cp0HM
4. [Crunchbase] Bite - Crunchbase Company Profile | https://www.crunchbase.com/organization/bite
5. [Wellfound] Bite Kiosk | https://wellfound.com/company/bite-kiosk
6. [Yale SOM, 2024] Startup Stories: Making Ordering Easier | https://som.yale.edu/story/2024/startup-stories-making-ordering-easier
7. [LinkedIn] Bite | https://www.linkedin.com/company/bitekiosk
8. [LinkedIn, Alex Nikiforov] Alex Nikiforov - Bite Inc | https://www.linkedin.com/in/alfromwork/
9. [Food On Demand, 2025] Bite Appoints Two Multi-Unit Restaurant Execs to Its Board | https://foodondemand.com/06172025/bite-appoints-two-multi-unit-restaurant-execs-to-its-board/
10. [QSR Magazine, 2025] Bite Named One of World's Most Innovative Companies | https://www.qsrmagazine.com/news/bite-named-one-of-worlds-most-innovative-companies/
11. [getbite.com] Bite, Website | https://www.getbite.com
12. [Restaurant Business Online, 2025] Tech provider Bite wants to bring a human touch to kiosks | https://www.restaurantbusinessonline.com/technology/tech-provider-bite-wants-bring-human-touch-kiosks