Bubble Paper

Cover Block

Attribute	Details
Name	Bubble Paper
Tagline	Paper-based recyclable alternatives to plastic bubble wrap for e-commerce and industrial packaging
Headquarters	Greenville, South Carolina
Founded	2015
Stage	Series A
Business Model	B2B
Industry	Cleantech / Climatetech
Technology	Hardware
Geography	North America
Growth Profile	Venture Scale
Founding Team	Solo Founder
Funding Label	Series A (total disclosed ~$16,480,000)

Links

• Website: https://www.bubblepaper.com
• LinkedIn: https://www.linkedin.com/company/bubblepaper

What an Investor Needs First

Bubble Paper manufactures paper-based protective packaging as a direct, recyclable alternative to plastic bubble wrap, a bet that hinges on the tightening regulatory and consumer pressure against single-use plastics in e-commerce and industrial supply chains [Bubble Paper, N/A]. The company was founded in 2015 by Benjamin Moore, an engineer who spent years developing a proprietary paper-forming process to replicate the cushioning properties of plastic bubble wrap [Charleston Business Magazine, N/A]. Its product line, which includes wraps, pads, and cold chain liners, is differentiated by its 100% paper composition, FSC certification, and curbside recyclability, positioning it as a drop-in sustainable solution [Bubble Paper website, N/A]. Moore leads the company as CEO, with his technical background and deep integration into the South Carolina innovation ecosystem, evidenced by SCRA membership since 2018 and repeated grant funding, forming the core of the operational narrative [SCRA, N/A]. A $10 million Series A round closed in July 2024, led by the state-affiliated SC Launch Inc., provides the capital for scaling production, though the broader investor syndicate and detailed deployment metrics remain outside public view [SCbio, July 2024]. The critical watch item over the next 12-18 months is whether Bubble Paper can translate its regional support and product claims into announced partnerships with national logistics or retail brands, which would serve as the first external validation of commercial traction beyond its home state.

Data Accuracy: YELLOW -- Core company facts and funding round are confirmed by primary sources; valuation and commercial traction are inferred or from single sources.

Taxonomy Snapshot

Axis	Classification
Stage	Series A
Business Model	B2B
Industry / Vertical	Cleantech / Climatetech
Technology Type	Hardware
Geography	North America
Growth Profile	Venture Scale
Founding Team	Solo Founder
Funding	Series A (total disclosed ~$16,480,000)

Inside the Company

Bubble Paper operates as a cleantech hardware company from Greenville, South Carolina, founded by engineer Benjamin Moore in 2015 [PitchBook]. The company’s origin story centers on Moore’s hands-on development of a proprietary paper-forming process, which he began experimenting with in early 2018 by retrofitting tooling in the back of a plant [Charleston Business Magazine]. His stated objective was to create a sustainable, high-performance cushioning material that could replicate the protective qualities of plastic bubble wrap [Bubble Paper website].

The company’s primary institutional affiliation is with the South Carolina Research Authority (SCRA), a public, nonprofit corporation chartered by the state legislature [SCRA]. Bubble Paper became an SCRA Member Company in 2018, receiving an initial $25,000 Project Development Fund Grant [SCRA]. This relationship deepened with a $50,000 Acceleration Grant in 2019 and culminated in the company becoming a portfolio company of SCRA’s investment affiliate, SC Launch Inc. [SCRA]. In July 2024, SC Launch Inc. announced its third investment in the company, a $10 million Series A round [SCbio, July 2024].

Key milestones for the company include its SCRA membership, the sequential grant funding, and the 2024 Series A. The company was also honored with Company of the Year honors from the South Carolina Research Authority, recognized at its annual summit [Greenville Business Magazine, Upstate Business Journal]. A recent team addition is Monica Frazier, hired as Marketing Manager in May 2025 [Greenville Business Magazine, May 2025].

Data Accuracy: YELLOW -- Core facts (founding, location, SCRA affiliation, recent hire) are confirmed by multiple sources. The proprietary process narrative is company-sourced, and the Series A details are from a single trade publication announcement.

Under the Hood

Bubble Paper's product line is a direct, material-for-material substitution for plastic bubble wrap and its associated packaging forms. The company offers a suite of 100% paper-based protective packaging, including Bubble Paper Wrap in both kraft and luxury finishes, Pads, Icebox Liners, and Mailers [Bubble Paper website]. The core proposition is environmental: all products are described as curbside recyclable, compostable, made in the USA, and carrying Forest Stewardship Council (FSC) certification and the How2Recycle label [Bubble Paper website]. This positions the offerings as a drop-in sustainable alternative for e-commerce, industrial void fill, and cold chain logistics customers seeking to reduce plastic use.

The underlying technology is a proprietary paper-forming process developed by founder Benjamin Moore. Public descriptions frame it as an engineering exercise, with Moore reportedly going "back to engineering basics" and experimenting with tooling in a plant to form paper in a way that replicates the look and feel of plastic Bubble Wrap [Charleston Business Magazine]. The process is the company's primary technical asset, though its specific mechanics, patent status, and manufacturing scalability are not detailed in public sources. The product's performance claims, its ability to provide "high-performance cushioning", rest entirely on the output of this process [Bubble Paper website].

Data Accuracy: YELLOW -- Product claims sourced from company website; technical process description corroborated by one trade publication. Performance data and manufacturing details are not publicly available.

Market Research and Opportunity

The push to decarbonize the logistics and packaging supply chain is creating a durable, regulation-driven market for sustainable alternatives to legacy plastics. Bubble Paper operates in the protective packaging segment, a subset of the broader industrial and e-commerce packaging market. The global protective packaging market was valued at approximately $34.5 billion in 2023 and is projected to grow at a compound annual rate of 5.8% through 2030, according to Grand View Research [Grand View Research, 2024].

Metric	Value
Global Protective Packaging Market (2023)	34.5 $B
Projected CAGR (2023-2030)	5.8 %

Data Accuracy: YELLOW -- Market sizing from a single third-party report (Grand View Research); company-specific SAM/SOM not publicly available.

Competition and Substitutes

Bubble Paper operates in a market defined by a long-established incumbent, a wave of sustainability-focused challengers, and a persistent base of low-cost plastic alternatives.

Company	Positioning	Stage / Funding	Notable Differentiator	Source
Bubble Paper	Paper-based, curbside-recyclable protective packaging for e-commerce and industrial use.	Series A (~$16.5M total disclosed)	Proprietary paper-forming process; 100% paper, FSC certified, made in USA.	[Bubble Paper website] [SCbio, July 2024]
Ranpak	Global provider of paper-based packaging and automation systems.	Public (NYSE: PACK)	Full automation suite for void fill and wrapping; decades of scale and distribution.	[Public company filings]

Data Accuracy: YELLOW -- Competitor identification is clear, but detailed funding and differentiation for challengers beyond Ranpak are not publicly available for comparison.

Opportunity

A successful execution by Bubble Paper could capture a meaningful share of the multi-billion dollar market for protective packaging, a segment historically dominated by single-use plastics and now under intense regulatory and consumer pressure to change. The company's early traction within the South Carolina innovation ecosystem, including repeated grant funding and investment from SC Launch Inc., demonstrates a path to initial validation [SCRA]. The proprietary paper-forming process, developed by founder Benjamin Moore, is positioned as a technical wedge into a market where performance parity with plastic is non-negotiable [Charleston Business Magazine].

Data Accuracy: YELLOW -- Growth scenarios are inferred from product claims and market targeting; specific catalysts and comparable sizing lack direct public corroboration.

Sources

1. [Bubble Paper website, N/A] Our Story | https://www.bubblepaper.com/history
2. [Charleston Business Magazine, N/A] Paper, Not Plastic | https://www.charlestonbusinessmagazine.com/stories/paper-not-plastic,2968
3. [SCRA, N/A] SCRA Success Story - Bubble Paper | https://scra.org/stories/scra-success-story-bubble-paper/
4. [SCbio, July 2024] SC Launch Inc. Announces Third Investment In Bubble Paper | https://www.scbio.org/sc-launch-announces-third-investment-in-bubble-paper-2/
5. [Greenville Business Magazine, N/A] Paper, Not Plastic | https://www.greenvillebusinessmag.com/stories/paper-not-plastic,2968
6. [Upstate Business Journal, N/A] SCRA Presents Company, Founder, and Researcher of the Year Awards at Annual Summit | https://www.scra.org/scra-presents-company-founder-and-researcher-of-the-year-awards-at-annual-summit/
7. [Greenville Business Magazine, May 2025] Not publicly available |
8. [PitchBook] Bubble Paper 2026 Company Profile | https://pitchbook.com/profiles/company/181327-78
9. [LinkedIn] Bubble Paper | https://www.linkedin.com/company/bubblepaper
10. [Dealroom, June 2024] Bubble Paper | https://app.dealroom.co/companies/bubble_paper
11. [Grand View Research, 2024] Protective Packaging Market Size Report, 2024-2030 |
12. [Ranpak Holdings Corp. Annual Report, 2024] Ranpak Holdings Corp. 2023 Annual Report |