Build-A-Way Inc
AI-driven, voice-activated CRM and workflow automation for small home-services contractors.
Website: https://buildaway.ai/
Who Is Behind the Company
Build-A-Way Inc was founded in 2024 by Ashton Hilliard and Joshua Bartholomew. Hilliard serves as CEO, and Bartholomew serves as Chief Product Officer [LinkedIn, Ashton Hilliard profile] [LinkedIn, Joshua Bartholomew profile].
Inside the Company
Build-A-Way Inc is a New Orleans-based startup founded in 2024, emerging from the Founder Institute accelerator program [LinkedIn]. The company's public narrative centers on addressing the administrative burden faced by very small home-services contractors, a problem CEO Ashton Hilliard connects to his father's experience as a solo entrepreneur [YouTube]. The company's legal entity name is confirmed as Build-A-Way Inc [Crunchbase].
Key milestones trace a path from concept to initial product launch. The company's formation and accelerator participation in 2024 was followed by a public unveiling of its AI Personal Assistant for contractors in local New Orleans business media in 2026 [Biz New Orleans, 2026]. That same year, the company was named a Nexus Cup finalist [Biz New Orleans, 2026].
Data Accuracy: YELLOW -- Company details confirmed by its website and LinkedIn; founding year and accelerator participation are stated but not independently corroborated by third-party filings.
Under the Hood
Build-A-Way's product is a voice-activated CRM and workflow automation platform, a proposition that centers on reducing administrative friction for a specific, often-overlooked user. The company's public materials describe a system designed to intercept the primary points of manual entry for a small contractor: the inbound phone call, the scheduling calendar, and the invoice. The core claim is that a tradesperson can manage these tasks without typing, a feature the company markets as a "zero-input CRM" [YouTube].
The product's functional surface appears to cover three key workflows: job intake, scheduling, and invoicing [Biz New Orleans, 2026] [Build-A-Way site]. Public performance claims are ambitious: CEO Ashton Hilliard stated the platform can automate "up to 80-90% of back-office work" and save users "two to six hours per day" [YouTube]. The product is explicitly tailored for a regional and vertical niche, being "built for Louisiana plumbers, HVAC techs, and electricians" [Build-A-Way site].
Data Accuracy: YELLOW -- Product claims are consistent across the company's owned channels and one local press article, but performance metrics are uncorroborated.
Market Research
Third-party sizing for the total addressable market for home services software is not available for Build-A-Way's specific focus. However, the broader field service management software market was valued at $4.1 billion in 2024 and is projected to grow to $6.9 billion by 2029 [ServiceTitan, 2026].
| Metric | Value |
|---|---|
| Field Service Management Software Market 2024 | $4.1B |
| Field Service Management Software Market 2029 | $6.9B |
Data Accuracy: YELLOW -- Market sizing is an analogous figure from a competitor's report. Company-specific demand claims are from a founder interview and lack third-party validation.
Competition and Substitutes
Build-A-Way enters a mature market for home-services software by targeting its smallest, most fragmented customer segment with a voice-first, zero-input automation promise.
| Company | Positioning | Stage / Funding | Notable Differentiator | Source |
|---|---|---|---|---|
| Build-A-Way Inc | Voice-AI CRM for solo to 5-person trade teams | Pre-Seed (~$1,000,000) | "Zero-input" voice-activated workflow automation | [Build-A-Way site] [YouTube] |
| ServiceTitan | End-to-end operating system for large home-service businesses | Late-stage (Venture-backed) | Enterprise-grade suite | [ServiceTitan, 2026] |
| Housecall Pro | All-in-one platform for home-service pros | Growth-stage (Venture-backed) | Strong mobile app | [ServiceTitan, 2026] |
| Jobber | Field service management for small businesses | Growth-stage (Venture-backed) | User-friendly interface | [serviceagent.ai, 2026] |
| QuoteIQ | AI-powered quoting and estimating for contractors | Early-stage (Venture-backed) | Specialized AI for quotes | [serviceagent.ai, 2026] |
Data Accuracy: YELLOW -- Competitor profiles and market segments corroborated by industry analysis; Build-A-Way's positioning and differentiation are based on company materials.
Opportunity
The potential prize for Build-A-Way is the automation of back-office operations for millions of small, owner-operated trade businesses. The company's cited focus on a 'zero-input CRM' for teams of one to five directly targets a user archetype that larger competitors often overlook [Build-A-Way site].
Data Accuracy: YELLOW -- The core product thesis and target market are confirmed by company sources. Growth scenarios and market comps are extrapolated from the competitive landscape and industry context.
Sources
- [Build-A-Way site] About page | https://buildaway.ai/about
- [LinkedIn] Build-A-Way Inc LinkedIn company profile | https://www.linkedin.com/company/build-a-way-inc
- [YouTube] HOW BUILD-A-WAY AI IS GIVING TRADESMEN THEIR TIME BACK | https://www.youtube.com/watch?v=5RTGmpNUtgo
- [LinkedIn, Joshua Bartholomew profile] Joshua Bartholomew LinkedIn profile | https://www.linkedin.com/in/joshuabartholomew/
- [Crunchbase] Crunchbase, Build A Way Construction profile | https://www.crunchbase.com/organization/build-a-way-construction
- [EastTexasRadio.com, 2026] Paris High Seniors Place in Air Force Essay Contest | https://easttexasradio.com/paris-high-seniors-place-in-air-force-essay-contest-2/
- [LinkedIn, Ashton Hilliard profile] Ashton Hilliard - Build-A-Way Inc | LinkedIn | https://www.linkedin.com/in/ashtonhilliard/
- [Biz New Orleans, 2026] Build-A-Way Unveils AI Assistant for Contractors | https://bizneworleans.com/build-a-way-unveils-ai-assistant-for-contractors/
- [Value Add VC, 2026] Startup Funding Rounds in 2025: What's Normal at Pre-Seed, Seed, A, and B | https://valueaddvc.com/blog/startup-funding-rounds-in-2025-whats-normal-at-pre-seed-seed-a-and-b
- [Biz New Orleans, 2026] Nexus Cup Finalist Build-A-Way Offers Voice AI for Trades | https://bizneworleans.com/nexus-cup-finalist-build-a-way-offers-voice-ai-for-trades/
- [ServiceTitan, 2026] ServiceTitan vs Housecall Pro | 2026 Comparison & Analysis | https://www.servicetitan.com/comparison/servicetitan-vs-housecall-pro
- [serviceagent.ai, 2026] Top 8 Housecall Pro Alternatives for Home Services (2026) | https://serviceagent.ai/blogs/housecall-pro-alternatives/
- [LeadTruffle, 2026] 6 Best AI Answering Services for Contractors in 2026 | https://www.leadtruffle.co/blog/best-ai-answering-services-contractors-2026/
Articles about Build-A-Way Inc
- Build-A-Way's Voice Assistant Hands the Phone to a Plumber's AI — The New Orleans startup is building a zero-input CRM for solo contractors, betting voice automation can win a niche the giants missed.