Carpool

The People Building It

Michael Malakhov, Eric Morris, Terrence Jackson, and Joe Norton.

The Short Version

Carpool Logistics operates a B2B marketplace that consolidates vehicle shipments from multiple clients onto shared trucks, aiming to solve a persistent inefficiency in the $64.5 billion North American finished vehicle logistics market [North America Finished Vehicle Logistics Market Size, 2026]. The company's recent $12 million Series A, led by Wavecrest Growth Partners with participation from strategic investor CarMax, signals a move to scale its platform beyond early growth, following a foundational $2 million seed from Atlanta Ventures in 2022 [Carpool Logistics Raises $12M in Series A, 2025]. Founded in 2021, the company has delivered 149,000 vehicles in 2025, a 114% year-over-year increase, while expanding its customer base by 63% [2025 Year in Review | Carpool Logistics, 2025].

Its proprietary software platform facilitates instant quotes, live tracking, and load consolidation that reportedly saves customers up to 20% on shipping costs while reducing empty truck miles and associated emissions [ATDC]. The founding team is complemented by VPs of Operations, Technology, and Product, providing a balanced foundation for scaling a complex two-sided marketplace [Michael Malakhov - Founder & CEO at Carpool Logistics | The Org, 2026].

As a marketplace, Carpool generates revenue from transaction fees, a model validated by its reported $11.7 million in annual revenue [Carpool Logistics: Revenue, Competitors, Alternatives, 2026].

Data Accuracy: GREEN -- Core metrics and funding details are confirmed by multiple public sources, including company publications and investor announcements.

The Company in Brief

Carpool Logistics was founded in 2021 as a vehicle-shipping marketplace, conceived to apply a ride-sharing model to the physical movement of cars. The company is headquartered in Atlanta, Georgia, and operates under the legal name Carpool Logistics, Inc. [Crunchbase]. The founding team sought to address inefficiencies in the multi-billion dollar finished vehicle logistics sector by building a proprietary platform for consolidating loads [ATDC].

Its first significant milestone was a $2 million seed investment from Atlanta Ventures in July 2022 [ATDC]. Following this, the company began scaling its operations, culminating in a $12 million Series A round led by Wavecrest Growth Partners in March 2025, with participation from strategic investor CarMax [Carpool Logistics Raises $12M in Series A, 2025].

Key operational milestones are anchored in the company's 2025 performance. Carpool reports delivering 149,000 vehicles during that year, representing 114% year-over-year growth in volume [2025 Year in Review | Carpool Logistics, 2025]. The customer base also expanded by 63% in the same period [2025 Year in Review | Carpool Logistics, 2025]. As of 2026, the company reported having 45 employees and annual revenue of $11.7 million [Carpool Logistics: Revenue, Competitors, Alternatives, 2026].

Data Accuracy: GREEN -- Confirmed by Crunchbase, company website, and ATDC documentation.

What They Have Built

The core product is a software-driven marketplace that applies a ride-sharing model to vehicle logistics. Carpool’s platform connects high-volume shippers with a network of carriers, grouping vehicles from multiple clients onto shared truckloads to improve asset utilization [ATDC]. This bundling is the central mechanism for achieving the company’s stated goals of cost savings and reduced carbon emissions [Carpool Logistics, 2026].

For shippers, the platform provides instant quotes and live tracking for vehicles in transit, with 96% of all loads processed through the company’s app [Carriers | Carpool Logistics, 2026]. The primary interface for dealers is a downloadable browser extension [Carpool Logistics, 2026]. On the carrier side, the value proposition includes rapid payment, with ACH transfers promised within 48 hours of delivery confirmation and no processing fees [Carriers | Carpool Logistics, 2026].

The technology stack is described as a proprietary platform built from scratch [Eric Morris - Operations at Carpool Logistics | LinkedIn, 2026]. The company’s growth to processing 149,000 vehicles in 2025 demonstrates the platform’s ability to scale transaction volume [2025 Year in Review | Carpool Logistics, 2025].

Data Accuracy: GREEN -- Product claims and metrics are confirmed by the company’s website and LinkedIn profiles.

Market Size and Demand

The vehicle logistics market is a high-value, operationally intensive segment where digital platforms can drive efficiency gains that directly impact the bottom lines of dealers, OEMs, and fleet operators. Third-party market research points to a substantial and growing total addressable market. The global finished vehicle logistics market was valued at $147.11 billion in 2025 and is projected to reach approximately $218.39 billion by 2035 [Finished Vehicle Logistics Market Size to Hit USD 218.39 Billion by 2035, 2026]. For Carpool's core North American geography, the market was estimated at $64.5 billion in 2024 [North America Finished Vehicle Logistics Market Size, 2026].

Metric	Value
Global Market 2025	$147.11B
Global Market 2035	$218.39B
North America Market 2024	$64.5B

Data Accuracy: GREEN -- Market sizing figures are from third-party research reports.

Who Else Is Fighting for This

Company	Positioning	Stage / Funding	Notable Differentiator
Carpool	B2B vehicle-shipping marketplace that consolidates loads from multiple shippers onto shared trucks.	Series A ($14M total disclosed)	Proprietary platform for load consolidation and carrier payments.
RunBuggy	Digital marketplace connecting auto transporters with dealers, auctions, and consumers.	Venture-backed (est. $30M+ total funding)	Focus on real-time digital matching and a large, vetted carrier network.
Montway Auto Transport	Nationwide broker for consumer and dealer vehicle shipping.	Private, bootstrapped/undisclosed.	Extensive brand recognition in the consumer-direct segment.
United Road Services	Asset-based logistics provider with a large fleet and terminal network.	Corporate division of United Road.	Owns physical assets (trucks, terminals).

Data Accuracy: YELLOW -- Competitor profiles and funding are drawn from public databases and company sites, but detailed competitive metrics are not uniformly disclosed.

Opportunity

The prize for Carpool is a meaningful share of a North American vehicle logistics market valued at $64.5 billion [North America Finished Vehicle Logistics Market Size, 2026]. The company has already demonstrated it can move volume, delivering 149,000 vehicles in 2025, and its platform is the primary conduit for nearly all its transactions, with 96% of loads processed through its app [2025 Year in Review | Carpool Logistics, 2025] [Carriers | Carpool Logistics, 2026].

Data Accuracy: YELLOW -- The core market size and company growth metrics are confirmed by named sources.

Sources

1. [North America Finished Vehicle Logistics Market Size, 2026] North America Finished Vehicle Logistics Market Size | https://www.researchandmarkets.com/reports/north-america-finished-vehicle-logistics-market-size
2. [Carpool Logistics Raises $12M in Series A, 2025] Carpool Logistics Raises $12M in Series A | https://www.finsmes.com/2025/03/carpool-logistics-raises-12m-in-series-a-funding.html
3. [2025 Year in Review | Carpool Logistics, 2025] 2025 Year in Review | Carpool Logistics | https://carpoollogistics.com/2025-year-in-review
4. [ATDC] Carpool | https://static1.squarespace.com/static/62127c908d8bee43e57c5235/t/64907d4bdec9b927ee3724ca/1687190859760/ATDC_Carpool.pdf
5. [Michael Malakhov - Founder & CEO at Carpool Logistics | The Org, 2026] Michael Malakhov - Founder & CEO at Carpool Logistics | The Org | https://theorg.com/org/carpool-logistics/org-chart/michael-malakhov
6. [Crunchbase] Carpool Logistics - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/carpool-logistics
7. [Carpool Logistics: Revenue, Competitors, Alternatives, 2026] Carpool Logistics: Revenue, Competitors, Alternatives | https://www.owler.com/company/carpool-logistics
8. [Carpool Logistics, 2026] Carpool Logistics - We ship cars. Fast. | https://carpoollogistics.com/
9. [Carriers | Carpool Logistics, 2026] Carriers | Carpool Logistics | https://carpoollogistics.com/carriers
10. [Eric Morris - Operations at Carpool Logistics | LinkedIn, 2026] Eric Morris - Operations at Carpool Logistics | LinkedIn | https://www.linkedin.com/in/eric-morris-178b0820b/
11. [Finished Vehicle Logistics Market Size to Hit USD 218.39 Billion by 2035, 2026] Finished Vehicle Logistics Market Size to Hit USD 218.39 Billion by 2035 | https://www.globenewswire.com/news-release/2026/01/15/3009558/0/en/Finished-Vehicle-Logistics-Market-Size-to-Hit-USD-218-39-Billion-by-2035.html
12. [Dealers | Carpool Logistics, 2026] Dealers | Carpool Logistics | https://carpoollogistics.com/dealers
13. [OEMs | Carpool Logistics, 2026] OEMs | Carpool Logistics | https://carpoollogistics.com/oems