Cede Hub

Cover Block

Attribute	Value
Name	Cede Hub
Tagline	Trade-to-earn platform for volume-based trading competitions on CEXs
Headquarters	Paris, France
Founded	2021 [PitchBook]
Stage	Seed
Business Model	Marketplace
Industry	Fintech
Technology	Blockchain / Web3
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Gabriel Begazo (Co-founder & COO) [Wellfound]
Funding Label	Undisclosed

Links

• Website: https://cedehub.io/
• LinkedIn: https://www.linkedin.com/company/cede-labs
• GitHub: https://github.com/cedelabs/

Summary and Signal

Cede Hub has demonstrated early product-market fit by building a profitable, volume-generating marketplace that connects crypto projects with active traders on centralized exchanges. Since its public launch in October 2024, the platform has distributed over $950,000 in rewards and generated more than $400 million in organic trading volume across 120+ competitions for projects like Beefy and Lukso [MEXC]. The company's recent integration with Crypto.com Exchange in December 2025 marks a significant step toward scaling its user base and validating its non-custodial, trade-to-earn model [Crypto.com, December 2025].

Founded in 2021, the Paris-based team of 16 has built its core product on over four years of specialized expertise in crypto exchange connectivity, a technical moat that facilitates secure account linking and real-time competition mechanics [Station F]. Co-founder Gabriel Begazo, who has been active in the Paris blockchain community since at least 2023, leads operations [Paris Blockchain Week, 2023]. The company is backed by notable crypto-native investors including GSR, Anagram, Ledger, and Kiln.

The key question for the next 12-18 months is whether Cede Hub can expand beyond its current niche of token project competitions to capture a broader segment of the active retail trading market, while maintaining its claimed profitability amid crypto market volatility. The company is actively recruiting for growth roles, signaling an intent to scale [Ariel B. LinkedIn].

Data Accuracy: YELLOW -- Core traction metrics are reported by a single exchange partner; team size and investor backing are corroborated by multiple public profiles but lack primary confirmation.

Taxonomy Snapshot

Axis	Classification
Stage	Seed
Business Model	Marketplace
Industry / Vertical	Fintech
Technology Type	Blockchain / Web3
Geography	Western Europe
Growth Profile	Venture Scale
Funding	Undisclosed

Company Overview

Cede Hub was founded in 2021, operating from Paris, France [PitchBook]. The company, which appears to operate under the broader entity Cede Labs, focuses on building infrastructure and applications for crypto traders. A key public milestone was an interview with co-founder Gabriel Begazo at Paris Blockchain Week in 2023 [Paris Blockchain Week, 2023].

The company's primary commercial product, the Cede Hub trade-to-earn platform, launched in October 2024 [MEXC]. Since that launch, the platform has generated significant reported traction, including over $400 million in organic trading volume across more than 120 competitions and distributing over $950,000 in rewards to its community [MEXC]. A notable partnership milestone was announced in December 2025, with Crypto.com Exchange integrating Cede Hub to allow its users to participate in the platform's competitions [Crypto.com, December 2025].

Data Accuracy: YELLOW -- Core founding date and location confirmed by PitchBook; launch date and traction metrics are reported by a single source (MEXC). The Crypto.com partnership is a confirmed press release.

The Product and the Stack

The core product is a trade-to-earn platform that organizes short-duration, volume-based trading competitions on centralized exchanges (CEXs). Users connect their existing CEX accounts to Cede Hub, join a 24-hour competition on a specified token pair, and earn USDT rewards based purely on the volume they generate, with all trades executed directly on the user's connected exchange [Cede Hub].

The technical architecture appears to rest on a non-custodial connectivity layer that allows the platform to read trading activity and distribute rewards without taking custody of user funds. This capability is supported by Cede Labs, the team behind the hub, which has developed a suite of tools including cede.link, a web-based portfolio manager for CeFi and DeFi, and cede.store, a browser extension for managing crypto on centralized exchanges [BeInCrypto]. The team's public GitHub repository and multiple team member statements cite over three years of specialized expertise in building secure CEX connectivity [Cede Labs GitHub] [RocketReach].

Since its October 2024 launch, the platform has executed over 120 competitions for projects like Beefy and Lukso, distributing over $950,000 in rewards and generating over $400 million in organic trading volume [MEXC]. A significant public development is the December 2025 integration with Crypto.com Exchange [Crypto.com, December 2025]. The company's public job postings indicate active hiring for full-stack software engineering roles [Ariel B. LinkedIn].

Data Accuracy: YELLOW -- Core product mechanics are described on the company site and in partner announcements. Volume and payout metrics are reported by a single exchange publication (MEXC) and have not been independently audited. Technical stack and team expertise are corroborated by GitHub activity and LinkedIn profiles.

The Market They Are Entering

The market for structured crypto trading incentives is emerging from a foundational need for token projects to generate verifiable, organic volume on centralized exchanges. According to a Crypto.com corporate announcement from December 2025, the exchange's own spot trading volume exceeded $4.7 trillion in 2024 [Crypto.com, December 2025]. Cede Hub's model targets a segment of this volume driven by project-specific incentives. The company's cited generation of over $400 million in volume for partner projects suggests an initial Serviceable Obtainable Market (SOM) in the hundreds of millions [MEXC].

Metric	Value
Cede Hub Partner Volume (Oct 2024+)	400 $M
Crypto.com Spot Volume (2024)	4700 $B

Data Accuracy: YELLOW -- Market sizing relies on one exchange's public volume report and company-supplied traction metrics.

The Competitive Field

Cede Hub operates in a niche where direct, feature-for-feature competitors are not yet widely publicized, but its position is defined by a clear adjacency to several established categories of crypto trading infrastructure and community engagement.

• Incumbent trading platforms. Centralized exchanges like Binance, Coinbase, and Crypto.com have their own native reward programs, staking, and trading competitions.
• Challenger engagement platforms. Web3 marketing and community platforms like Galxe, QuestN, and Layer3 offer quest-based user acquisition campaigns.
• Adjacent infrastructure. Portfolio management and aggregation tools like Zerion, Zapper, and DeBank provide the multi-exchange dashboard functionality that Cede Labs also offers through cede.link.

Cede Hub's current edge is twofold: its team's specific, multi-year expertise in building secure connectivity to numerous CEX APIs [Cede Labs GitHub], and its early mover status in structuring volume-based competitions as a service, with over $400 million in volume and partnerships with projects like Beefy and Lukso [MEXC].

Data Accuracy: YELLOW -- Competitive analysis is inferred from adjacent market segments; direct competitor data is not publicly available.

Opportunity

If Cede Hub can institutionalize the trade-to-earn model, it could become the primary liquidity orchestration layer for token projects launching on centralized exchanges. The evidence that this outcome is reachable lies in the company's demonstrated ability to generate material, on-chain trading volume for partners. Since its October 2024 launch, Cede Hub has reportedly driven over $400 million in organic trading volume across more than 120 competitions for projects like Beefy and Lukso [MEXC]. The recent integration with Crypto.com Exchange demonstrates the model's appeal to major trading venues [Crypto.com, December 2025].

Scenario	What happens	Catalyst	Why it's plausible
Become the go-to launchpad for new token listings	Cede Hub's competition format is adopted as a standard pre- and post-listing engagement tool by major CEXs.	A formal, multi-exchange partnership program is announced.	The Crypto.com partnership shows CEXs are willing to integrate the platform [Crypto.com, December 2025].
Expand into institutional portfolio management	The underlying Cede Labs technology is productized for funds and high-net-worth traders.	A major institution or fund publicly adopts the Cede Labs suite.	The company has already announced a partnership with io.finnet [io.finnet].

Data Accuracy: YELLOW -- Key traction metrics (volume, rewards) are cited by a single exchange publication [MEXC]. Partnership with Crypto.com is confirmed [Crypto.com, December 2025]. Profitability and backer claims require further independent verification.

Sources

1. [PitchBook] Cede Hub 2026 Company Profile: Valuation, Funding & Investors | https://pitchbook.com/profiles/company/523349-74
2. [Wellfound] Gabriel Begazo Profile | https://www.angel.co/
3. [MEXC] What is Cede Hub? A Complete Guide to the First Trade-to-Earn Platform | https://www.mexc.com/announcements/article/what-is-cede-hub-a-complete-guide-to-the-first-trade-to-earn-platform-17827791529304
4. [Crypto.com, December 2025] Crypto.com Exchange Partners with CEDE Hub | https://crypto.com/us/company-news/cryptocom-exchange-cede-hub
5. [Station F] Cede Hub is hiring! Find job and internship opportunities | https://jobs.stationf.co/companies/cede-labs
6. [Paris Blockchain Week, 2023] Paris Blockchain Week 2023 | Interview with Gabriel Begazo | https://www.youtube.com/watch?v=zMeKGhetzSw
7. [Cede Hub] Cede Hub - Trade | Hold | Earn | https://cedehub.io/
8. [BeInCrypto] Article on Cede Labs products | https://www.iofinnet.com/press-release/io-finnet-and-cede-labs-partner-to-transform-multi-exchange-portfolio-management-for-institutions
9. [Cede Labs GitHub] Cede Labs · GitHub | https://github.com/cedelabs/
10. [RocketReach] Cede Labs Information | https://rocketreach.co/cede-labs-profile_b7bfd234c53a07e6
11. [Ariel B. LinkedIn] Ariel B. - Cede Hub | LinkedIn | https://www.linkedin.com/in/ar-cede-3785b9276/
12. [io.finnet] io.finnet and Cede Labs Partner to Transform Multi-Exchange Portfolio Management for Institutions | https://www.iofinnet.com/press-release/io-finnet-and-cede-labs-partner-to-transform-multi-exchange-portfolio-management-for-institutions