Clarify
AI-native CRM that automates updates, follow-ups, and pipeline hygiene for founder-led startups.
Website: https://www.clarify.ai/
Cover Block
| Field | Value |
|---|---|
| Name | Clarify |
| Tagline | AI-native CRM that automates updates, follow-ups, and pipeline hygiene for founder-led startups |
| Headquarters | Seattle, United States |
| Founded | 2024 |
| Stage | Seed |
| Business Model | SaaS |
| Industry | Sales software / CRM |
| Technology Type | AI / Machine Learning |
| Geography | North America |
| Growth Profile | Venture Scale |
| Founding Team | Repeat Founder |
| Funding Label | $10M+ |
| Total Disclosed | ~$15,000,000 [GeekWire, 2025] |
Links
- Website: https://www.clarify.ai/
- LinkedIn: https://www.linkedin.com/company/getclarify
- Careers: https://www.clarify.ai/careers
- Crunchbase: https://www.crunchbase.com/organization/getclarify
Executive Summary
Clarify is a Seattle-based, AI-native CRM aimed at founder-led startups that find traditional sales software overbuilt for their stage and underbuilt for the way modern teams sell. Founded in 2024 by Patrick Thompson, Austin Hay, and Ondrej Hrebicek, the company announced a $15 million seed round in 2025 [GeekWire, 2025]. Its product proposition centers on automating pipeline hygiene work while connecting to over 7,000 third-party apps [Clarify.ai, retrieved 2026]. Two co-founders previously built Iteratively, acquired by Amplitude in 2019 [Amplitude, retrieved 2026]. The pricing model offers free seats with no per-user cap, monetized by metered AI work [Clarify.ai, retrieved 2026].
Data Accuracy: GREEN -- Confirmed by GeekWire (2025), Clarify.ai company materials, and Amplitude's 2019 acquisition release.
Taxonomy Snapshot
| Axis | Value |
|---|---|
| Stage | Seed |
| Business Model | SaaS (metered AI usage, free seats) |
| Industry / Vertical | CRM / Sales software |
| Technology Type | AI / Machine Learning |
| Geography | North America (Seattle HQ) |
| Growth Profile | Venture Scale |
| Founding Team | Repeat Founder (prior Amplitude exit) |
| Funding | ~$15M disclosed seed |
How the Company Got Here
Clarify was founded in 2024 in Seattle and emerged in 2025 with $15 million in seed financing [GeekWire, 2025]. Patrick Thompson and Ondrej Hrebicek previously co-founded Iteratively, acquired by Amplitude in 2019 [Amplitude, retrieved 2026] [SuperbCrew, retrieved 2026]. Austin Hay, the third co-founder, previously advised martech and revenue-operations teams [LinkedIn, retrieved 2026]. The company is hiring across engineering and design, with an open Design Engineer role posted via Ashby [AshbyHQ, retrieved 2026]. Milestones include the 2025 seed announcement and an April 2026 product changelog detailing prospecting features, custom objects, and a SOC 2 Type 2 attestation [Clarify.ai, retrieved 2026].
Data Accuracy: GREEN -- Confirmed by GeekWire (2025), Clarify.ai company pages, and Amplitude's acquisition release.
Product and Technology
Clarify markets itself as an "AI-native CRM that automates updates, follow-ups, and pipeline hygiene" [Clarify.ai, retrieved 2026]. The product captures conversation data, updates customer records, and automates pipeline-creation and meeting-administration tasks [Crunchbase, retrieved 2026]. Integrations are central to the pitch, with connectivity to over 7,000 apps [Clarify.ai, retrieved 2026]. The April 2026 changelog added outbound prospecting, custom objects, and agentic features with human-in-the-loop checkpoints [Clarify.ai, retrieved 2026]. Pricing is free with unlimited seats, charging only for AI-performed work [Clarify.ai, retrieved 2026]. The April 2026 SOC 2 Type 2 attestation is a trust signal for enterprise use [Clarify.ai, retrieved 2026].
Data Accuracy: GREEN -- Confirmed by Clarify.ai primary product pages, the company changelog, and Crunchbase.
Market Research and Opportunity
CRM is one of the largest and most contested segments in enterprise software. Clarify's market commentary points to customer fatigue with Salesforce's per-seat pricing and configuration burden [Clarify.ai, retrieved 2026]. The relevant SAM for Clarify is founder-led startups and early-stage revenue teams, historically served by HubSpot's free tier, Pipedrive, Attio, and Folk [GeekWire, 2025]. Demand drivers include the commercial viability of AI agents for structured CRM work and the need for integration-heavy platforms [Clarify.ai, retrieved 2026].
| Metric | Value |
|---|---|
| Salesforce FY2024 revenue (incumbent reference) | $34,000M |
| Clarify integration breadth | 7,000 apps |
| Clarify disclosed seed | $15M |
Data Accuracy: YELLOW -- TAM figures are not from a named third-party report; incumbent and product figures are confirmed but contextual.
Competitive Landscape
| Company | Positioning | Stage / Funding | Notable Differentiator |
|---|---|---|---|
| Clarify | AI-native CRM for founder-led startups | Seed, $15M | Free seats, metered AI pricing, 7,000+ integrations |
| Salesforce | Enterprise CRM incumbent | Public (NYSE: CRM) | Ecosystem depth, AppExchange, brand |
| Attio | Modern relational CRM for startups | Series B reported | Flexible data model, design-led UX |
| Folk | Lightweight CRM for relationship-driven teams | Series A reported | Contact-graph approach, simple onboarding |
Clarify's defensible edge rests on the founding team's credibility, the metered-AI pricing model, and the 7,000-plus integration footprint [Clarify.ai, retrieved 2026]. Exposure exists in the mid-market handoff, where HubSpot's bundled marketing-plus-CRM motion is difficult to dislodge, and Attio's design-forward approach overlaps with Clarify's audience.
Data Accuracy: YELLOW -- Subject and category framing confirmed by GeekWire and Clarify primary sources; competitor stage and funding details are directional.
Opportunity
Clarify's best outcome is to become the default CRM for the next decade of company formation. The category is re-opening due to AI agents, and the pricing model attacks the cost objection that keeps founder-led teams off Salesforce [Clarify.ai, retrieved 2026]. The investor syndicate includes USVP, Madrona, USVP, and Gradient, providing potential distribution reach [GeekWire, 2025].
| Scenario | What happens |
|---|---|
| Default for venture-backed startups | Clarify becomes the standard CRM recommendation inside top-tier seed and Series A portfolios |
| Metered-AI pricing redefines the category | Per-AI-task pricing displaces per-seat as the dominant CRM commercial model |
| Integration hub becomes the moat | The 7,000-plus app footprint compounds into a data graph competitors cannot replicate |
Data Accuracy: YELLOW -- Scenarios are analyst-constructed from confirmed product, pricing, and funding facts.
Sources
- [GeekWire, 2025] Seattle startup Clarify lands $15M to take on Salesforce with AI-native 'autonomous CRM' | https://www.geekwire.com/2025/seattle-startup-clarify-lands-15m-to-take-on-salesforce-with-ai-native-autonomous-crm/
- [Clarify.ai, retrieved 2026] Clarify - The autonomous CRM for founder-led startups | https://www.clarify.ai/
- [Clarify.ai, retrieved 2026] Clarify - Company | https://www.clarify.ai/company
- [Clarify.ai, retrieved 2026] Clarify - Integrations | https://www.clarify.ai/integrations
- [Clarify.ai, retrieved 2026] Clarify - Pricing | https://www.clarify.ai/pricing
- [Clarify.ai, retrieved 2026] Clarify - April 2026 Changelog | https://www.clarify.ai/blog/new-in-clarify-april-2026
- [Clarify.ai, retrieved 2026] Clarify - Manifesto | https://www.clarify.ai/blog/manifesto
- [Clarify.ai, retrieved 2026] Clarify - Careers | https://www.clarify.ai/careers
- [Clarify.ai, retrieved 2026] Clarify - The founder's guide to CRM pricing | https://www.clarify.ai/blog/crm-pricing-a-comprehensive-guide-to-costs-and-value
- [Crunchbase, retrieved 2026] Clarify - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/getclarify
- [Amplitude, retrieved 2026] Amplitude Acquires Iteratively | https://amplitude.com/press/amplitude-acquires-iteratively
- [SuperbCrew, retrieved 2026] Clarify Transforms CRM By Automating Sales Workflows For Founders And Early-Stage Teams | https://www.superbcrew.com/clarify-transforms-crm-by-automating-sales-workflows-for-founders-and-early-stage-teams/
- [LinkedIn, retrieved 2026] Ondrej Hrebicek - Co-founder @ Clarify | https://www.linkedin.com/in/hrebicek/
- [LinkedIn, retrieved 2026] Austin Hay - HBE Ventures | https://www.linkedin.com/in/austinahay
- [LinkedIn, retrieved 2026] Alvin Huynh - Senior Software Engineer at Clarify | https://www.linkedin.com/in/alvinhuynh/
- [AshbyHQ, retrieved 2026] Clarify - Design Engineer role | https://jobs.ashbyhq.com/clarify/a77c1372-70ee-4d2e-82ec-bf4c289be35e
- [WebWire, retrieved 2026] Clarify Raises $22.5M to Expand the World's First Autonomous CRM | https://www.webwire.com/ViewPressRel.asp?aId=340242
- [OpenSourceCEO, retrieved 2026] Exited Founder Building The Autonomous CRM | https://www.opensourceceo.com/p/patrick-thompson-interview
Articles about Clarify
- Clarify Wants Every Founder-Led Startup to Quit Updating Salesforce by Hand — The Seattle company raised $15M to charge for AI work, not seats, in a CRM market built on per-user pricing.