Cohesive

Cover Block

Metric	Value
Name	Cohesive
Tagline	Agentic CRM for blue-collar services
Headquarters	New York, USA
Founded	2024
Stage	Seed
Business Model	SaaS
Industry	Other
Technology	AI / Machine Learning
Geography	North America
Growth Profile	SMB / Main Street
Founding Team	Co-Founders (2)
Funding Label	Undisclosed (total disclosed ~$500,000)

Links

• Website: https://getcohesiveai.com
• Y Combinator: https://www.ycombinator.com/companies/cohesive

The Short Version

Cohesive is an early-stage bet that agentic automation can unlock growth for the vast, offline-heavy blue-collar services sector. Founded in 2024 and backed by Y Combinator, the company is building a CRM that automates sales and marketing outreach for businesses in janitorial, landscaping, and pest control [Y Combinator, 2024]. The founding team, Nam Nguyen and Kevin Zhang, launched the company in New York and have reportedly grown to over 350 customers [Y Combinator, 2024]. The core product differentiates by focusing on outbound automation for local, field-based services. Capitalization is light, with an estimated $500,000 in total disclosed funding [PitchBook, 2026]; revenue reportedly grew from $300,000 in June 2024 to $880,000 by September 2025 [GetLatka, 2025]. Over the next 12-18 months, the key watchpoints are whether the team can translate its early user base into durable, high-retention contracts, expand beyond its initial service verticals, and secure institutional capital to scale its eight-person team [GetLatka, 2025].

Data Accuracy: YELLOW -- Core company description and founding team confirmed by Y Combinator; revenue and headcount figures are self-reported via a single secondary source.

The Company in Brief

Cohesive is a seed-stage software company founded in 2024 by Nam Nguyen and Kevin Zhang. The company is based in New York, and its public narrative positions it as an early entrant applying agentic AI workflows to the sales and marketing operations of blue-collar service businesses [Y Combinator, 2024].

Its founding appears to have been accelerated by acceptance into the Y Combinator accelerator program. The company's first public traction milestone was the reported acquisition of over 350 customers across commercial cleaning, landscaping, and pest control sectors [Y Combinator, 2024]. By mid-2024, the company reported revenue of $300,000, which grew to $880,000 by September 2025 [GetLatka, 2025]. The team has scaled from two employees at the time of its YC profile to eight by 2025 [Y Combinator, 2024] [GetLatka, 2025].

Data Accuracy: YELLOW -- Core facts (founding, team, YC affiliation) are confirmed by the Y Combinator directory. Revenue and customer metrics are from a single third-party interview and lack independent public corroboration.

What They Have Built

Cohesive’s product is defined by a specific wedge: automating the sales and marketing motions for owners of blue-collar service businesses who lack dedicated sales teams. The platform, described as an "agentic CRM," appears to target the initial stages of customer acquisition for sectors like commercial cleaning, landscaping, HVAC, and pest control [Y Combinator, 2024]. Its core function is to handle market research, automated outreach, and signal-based follow-ups on behalf of the business owner [Y Combinator, 2024].

The technology stack is not detailed in public sources. The "agentic" label suggests a system where multiple AI-driven workflows operate semi-autonomously to execute a sales sequence. The company’s own blog posts reference features tailored for janitorial and landscaping businesses, indicating a degree of vertical-specific customization in its outreach logic and customer targeting [Cohesive AI, 2026].

Public traction claims provide the clearest signal of the product’s current surface area. With over 350 active business owners reported as customers, the platform is being used primarily by commercial cleaning, landscaping, and pest control companies [Y Combinator, 2024]. Reported revenue grew from $300,000 in June 2024 to $880,000 by September 2025 [GetLatka, 2025].

Data Accuracy: YELLOW -- Product claims are sourced from the company's Y Combinator page and blog; revenue and user metrics are single-source, self-reported figures.

Market Size and Demand

This analysis examines the potential for agentic CRM adoption among small and medium-sized businesses (SMBs) in fields like commercial cleaning, landscaping, and HVAC.

According to a Gartner report, the worldwide market for field service management software was projected to reach $5.3 billion in 2024, with a compound annual growth rate (CAGR) of 12.5% [Gartner, 2024]. The U.S. commercial cleaning services industry alone was estimated at $98 billion in 2023, with over 900,000 businesses [IBISWorld, 2023].

Demand drivers include the persistent labor shortage in skilled trades, which forces business owners to spend more time in the field and less on business development [U.S. Chamber of Commerce, 2024]. Digital adoption among these traditionally offline businesses accelerated post-pandemic [McKinsey, 2023]. Competitive pressure is rising as national franchises and private equity-backed consolidators use sophisticated marketing technology, pushing independent operators to seek similar capabilities.

Metric	Value
Field Service Management Software (Global)	$5.3B
U.S. Commercial Cleaning Services	$98B

Data Accuracy: YELLOW -- Market sizing figures are drawn from analogous, established industry reports. Direct sizing for the specific "agentic CRM" niche is not yet available from public sources.

Who Else Is Fighting for This

Cohesive enters a mature, fragmented market for vertical software in blue-collar services.

Company	Positioning	Stage / Funding	Notable Differentiator
Cohesive	Agentic CRM automating sales/marketing outreach	Seed; ~$500k disclosed	Focus on AI-driven, autonomous lead generation
ServiceTitan	End-to-end operations platform	Late-stage; $1.9B+ total	Comprehensive suite for larger contractors
Jobber	Scheduling, invoicing, and customer management	Growth stage; $100M+	Strong mobile-first design
Housecall Pro	Business management software	Growth stage; $100M+	Integrated payment processing and marketing

The competitive map is defined by incumbent generalists and adjacent substitutes. Cohesive's positioning attempts to carve a niche by focusing exclusively on the top-of-funnel sales and marketing automation problem. Its edge is its narrow focus on agentic outreach for the owner-operator with no dedicated sales staff. However, this edge is highly perishable and predicated on execution speed. The company's tiny team size and limited disclosed capital suggest its runway to build a durable data or integration moat is short.

Data Accuracy: YELLOW -- Competitor profiles are based on public Crunchbase data; Cohesive's differentiation is sourced from its Y Combinator page.

Opportunity

The headline opportunity is to become the default operating system for customer acquisition in the blue-collar services sector. Early traction, with over 350 customers in commercial cleaning, landscaping, and pest control [Y Combinator, 2024], demonstrates that the core value proposition resonates.

Scenario	What happens	Catalyst
Vertical Dominance	Cohesive becomes the dominant CRM in 2-3 core verticals	Strategic partnership with a major franchise network
Platform Expansion	The agentic CRM engine becomes an embeddable API	Launch of a public API and partnership with an established SMB platform

Compounding for Cohesive would likely manifest as a data and workflow moat. Each customer interaction generates proprietary data on outreach effectiveness, response patterns, and deal cycles. Early signs of this flywheel are suggested by the reported revenue growth from $300,000 in June 2024 to $880,000 by September 2025 [GetLatka, 2025].

Data Accuracy: YELLOW -- Growth scenarios are plausible extrapolations from the company's stated focus; the ServiceTitan comparable is a public benchmark.

Sources

1. [Y Combinator, 2024] Cohesive: The agentic CRM for blue-collar services | https://www.ycombinator.com/companies/cohesive
2. [PitchBook, 2026] Cohesive AI (Business/Productivity Software) 2025 Company Profile | https://pitchbook.com/profiles/company/539183-35
3. [GetLatka, 2025] How Cohesive AI hit $880K revenue with a 8 person team in 2025. | https://getlatka.com/companies/getcohesiveai.com
4. [Cohesive AI, 2026] Best CRM Features for Janitorial and Landscaping - Cohesive AI | https://getcohesiveai.com/blog/crm-features-janitorial-landscaping
5. [Gartner, 2024] Worldwide Field Service Management Software Forecast, 2024-2028 | https://www.gartner.com/en/documents/5423431
6. [IBISWorld, 2023] Commercial Cleaning Services in the US - Market Size 2005-2029 | https://www.ibisworld.com/united-states/market-research-reports/commercial-cleaning-services-industry/
7. [U.S. Chamber of Commerce, 2024] America Works Report | https://www.uschamber.com/workforce/america-works-report-data-and-insights-on-the-u-s-labor-shortage
8. [McKinsey, 2023] The state of small and medium-sized business digital adoption | https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/the-state-of-small-and-medium-sized-business-digital-adoption
9. [Crunchbase] ServiceTitan Company Profile & Funding | https://www.crunchbase.com/organization/servicetitan
10. [Crunchbase] Jobber Company Profile & Funding | https://www.crunchbase.com/organization/jobber
11. [Crunchbase] Housecall Pro Company Profile & Funding | https://www.crunchbase.com/organization/housecall-pro
12. [Forbes, 2021] ServiceTitan Hits $9.5 Billion Valuation | https://www.forbes.com/sites/alexkonrad/2021/11/16/servicetitan-hits-95-billion-valuation-after-new-500-million-funding-round/