Contacts+ [13]
A cross-platform contact management application that syncs, updates, and organizes contacts from multiple accounts and devices [13]
Website: https://www.contactsplus.com/ [15][18][19]
Cover Block
| Field | Value |
|---|---|
| Name | Contacts+ |
| Tagline | A cross-platform contact management application that syncs, updates, and organizes contacts from multiple accounts and devices [Tracxn, 2026] |
| Headquarters | Saint Louis, Missouri [Crunchbase] |
| Founded | 2012 |
| Industry / Vertical | Productivity software, contact management |
| Geography | Cross-platform consumer and SMB, primarily North America |
| Funding label | Acquired by FullContact in February 2018 (terms undisclosed); subsequently acquired by Benchmark Email in January 2021 [PRWeb, Feb 2018] [Benchmark Email, Jan 2021] |
Links
- LinkedIn: https://www.linkedin.com/company/contacts-plus-app
- Crunchbase: https://www.crunchbase.com/organization/contacts
- PitchBook: https://pitchbook.com/profiles/company/54157-33
- Tracxn: https://tracxn.com/d/companies/contacts/___gO6ouW2gS5VSpLTw9IoKprL5MO00bHfNu1FxXR2ndI
What an Investor Needs First
Contacts+ is a cross-platform address-book application that consolidates, deduplicates, and enriches contacts pulled from Google, iCloud, Microsoft, and other personal and work accounts [Tracxn, 2026]. Founded in 2012 and headquartered in Saint Louis, Missouri, the product has had two corporate owners in its public history: it was acquired by Denver-based identity-data company FullContact in February 2018 on undisclosed terms [PRWeb, Feb 2018] [Crunchbase, Feb 2018], and then acquired again by email-marketing vendor Benchmark Email in January 2021 [Benchmark Email, Jan 2021]. The product sits in a long-running consumer and prosumer category that today competes against Marissa Mayer's Sunshine Contacts, the team-oriented CRM-lite tool Folk, the Gmail-embedded Streak, and mobile scanners such as CamCard and Covve [TechCrunch, Nov 2020] [TechCrunch, Sep 2021] [Capterra, 2026]. Neither acquisition disclosed price, revenue, or user counts. The relevant question over the next 12 to 18 months is how a twice-acquired contact graph is being repackaged inside Benchmark Email's marketing stack, and whether that repackaging holds against AI-native entrants in the same category.
Data Accuracy: GREEN -- Confirmed by PRWeb, Benchmark Email, Crunchbase, and TechCrunch.
Taxonomy Snapshot
| Axis | Value |
|---|---|
| Industry / Vertical | Contact management software |
| Technology Type | Cross-platform mobile and web application with multi-account sync |
| Geography | Global distribution, U.S. headquartered |
| Funding | Twice acquired (FullContact 2018, Benchmark Email 2021), terms undisclosed |
Inside the Company
Contacts+ traces its lineage to a 2012 launch as an independent contact-management application built around the idea that a single address book should pull from every account a user owned and keep all of them current [Tracxn, 2026] [Crunchbase]. The product targeted a problem that smartphone adoption had created: knowledge workers carrying overlapping contact lists across Google Workspace, iCloud, Outlook, and various CRMs, with no canonical record of any one person. By the mid-2010s the product had built a paid subscriber base sufficient to attract acquisition interest.
The first inflection point came in February 2018, when FullContact announced its acquisition of Contacts+ on undisclosed terms [PRWeb, Feb 2018] [Crunchbase, Feb 2018]. FullContact folded the consumer-facing app into its broader portfolio. The second inflection came in January 2021, when Benchmark Email announced it had acquired Contacts+ from FullContact, again on undisclosed terms [Benchmark Email, Jan 2021]. Benchmark positioned the deal as a way to give its email-marketing customers a richer source of contact data and ongoing enrichment.
The legal entity, current headcount, and present revenue contribution to Benchmark Email are not publicly available. The brand has persisted through two ownership changes across roughly nine years, signaling that the underlying contact graph and subscriber base were valuable enough to survive a hand-off between two acquirers.
Data Accuracy: GREEN -- Confirmed by PRWeb, Benchmark Email, and Crunchbase acquisition records.
Under the Hood
The core Contacts+ product is a cross-platform address book that connects to a user's Google, iCloud, Microsoft, and other accounts, pulls contacts into a unified store, deduplicates and merges overlapping records, and pushes changes back out to the source accounts [Tracxn, 2026] [Capterra, 2026]. Beyond sync and merge, third-party listings describe enrichment features that append job titles, company names, and social handles to contact records, and team-sharing features that let small groups maintain a shared address book [Capterra, 2026]. The product is distributed via web, iOS, and Android.
Under FullContact's ownership from 2018 to 2021, the product benefited from FullContact's identity-resolution graph [PRWeb, Feb 2018]. After the 2021 sale to Benchmark Email, the product's strategic role shifted toward feeding cleaner contact lists into email marketing workflows [Benchmark Email, Jan 2021]. The current technology stack, model architecture for any deduplication or enrichment logic, and infrastructure footprint are not publicly disclosed.
Data Accuracy: YELLOW -- Product features corroborated by Tracxn and Capterra; technical implementation details not publicly disclosed.
Market Research and Opportunity
Contact management is one of the oldest categories in personal software, currently undergoing a rebuild driven by AI-assisted data hygiene and the resurgence of relationship-led go-to-market motions.
Sunshine, the consumer contact app launched by Marissa Mayer's startup in November 2020, raised venture capital on the thesis that consumers would pay for an address book that updates itself [TechCrunch, Nov 2020]. Folk, which raised funding in September 2021, reframed the same primitive as a lightweight CRM for founders and small teams [TechCrunch, Sep 2021]. Mia Contacts raised $3 million from Spark Capital and others in 2017 on a smart-contacts thesis [TechCrunch, Oct 2017].
| Comparable funding event | Year | Disclosed amount |
|---|---|---|
| mia Contacts (Trimian) | 2017 | $3M |
| Sunshine Contacts launch | 2020 | Not disclosed |
| Folk seed funding | 2021 | Not disclosed |
Across at least three venture cycles (2017, 2020, 2021), investors have continued to fund new entrants attacking the same underlying problem Contacts+ has worked on since 2012. The demand drivers most cited are the proliferation of work and personal accounts per user, the decay of contact data, and the rise of relationship-led sales and recruiting workflows. The most relevant macro force is the regulatory tightening around personal data (GDPR, state-level privacy laws), which raises the operational bar for any contact-enrichment product.
Data Accuracy: YELLOW -- Comparable funding events confirmed by TechCrunch; no third-party TAM report for the specific contact-app category was surfaced in the cited research.
Competition and Substitutes
Contacts+ sits in a category bracketed by Big Tech defaults (Google Contacts, Apple Contacts) and venture-funded challengers.
| Company | Positioning | Stage / Funding |
|---|---|---|
| Contacts+ | Cross-platform consumer and prosumer address book | Acquired (FullContact 2018, Benchmark Email 2021) |
| Sunshine Contacts | Consumer auto-updating contacts | Venture-backed |
| Folk | Shared contacts and lightweight CRM | Venture-backed seed 2021 |
| Streak | CRM embedded inside Gmail | Independent, venture-backed |
| CamCard | Business-card scanning and OCR | Operating |
| Covve | Personal CRM with relationship reminders | Operating |
The category map breaks into three layers. The first is the free incumbents (Google Contacts and Apple Contacts), which set the baseline price (zero) for basic sync and storage [Google Play]. The second is the paid prosumer layer where Contacts+ has historically lived, alongside Folk and Streak, where the value proposition is workflow: deduplication, team sharing, enrichment, and integration with sales or recruiting motions [TechCrunch, Sep 2021] [Capterra, 2026]. The third is the consumer-AI layer typified by Sunshine, which competes on the promise that the address book curates itself [TechCrunch, Nov 2020].
Data Accuracy: GREEN -- Competitor set confirmed by Capterra and TechCrunch; positioning analysis is interpretive.
Opportunity
The size of the prize for a contact-management asset under Benchmark Email's roof hinges on whether contact data can become a paid attach to email marketing rather than a standalone consumer subscription.
The headline opportunity. The most plausible large outcome for Contacts+ is to become the embedded contact-data layer for a mid-market email marketing stack. Benchmark Email serves small and mid-sized businesses that systematically suffer from list decay, bounce rates, and stale contact records. A product that automatically refreshes contact data inside the same vendor relationship is a credible upsell [Benchmark Email, Jan 2021].
Growth scenarios.
| Scenario | What happens | Catalyst |
|---|---|---|
| Email-marketing attach | Contacts+ enrichment becomes a paid add-on inside Benchmark Email's tiers | Benchmark bundles contact hygiene into mid-tier subscriptions |
| Prosumer subscription continuity | The standalone Contacts+ app continues to renew its installed base | Continued product investment and AI-assisted dedupe features |
| Data-API resale | The aggregated, permissioned contact graph is repackaged as an enrichment API | Productization of the enrichment layer originally built under FullContact |
Data Accuracy: YELLOW -- Acquisition rationale confirmed by Benchmark Email; financial scenarios are interpretive.
Sources
- [Google Play] Contacts - Apps on Google Play | https://play.google.com/store/apps/details?id=com.google.android.contacts&hl=en_US
- [Crunchbase] Contacts+ - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/contacts
- [Crunchbase, Feb 2018] FullContact acquires Contacts+ - Crunchbase Acquisition Profile | https://www.crunchbase.com/acquisition/fullcontact-acquires-contacts--e480d979
- [PRWeb, Feb 2018] FullContact Announces Acquisition of Contacts+ | https://www.prweb.com/releases/fullcontact_announces_acquisition_of_contacts_/prweb15182748.htm
- [Benchmark Email, Jan 2021] Benchmark Email Announces Acquisition of Contacts+ | https://www.benchmarkemail.com/blog/benchmark-email-announces-acquisition/
- [TechCrunch, Oct 2017] Mia Contacts takes another shot at a smart contacts app with $3M in funding | https://techcrunch.com/2017/10/24/mia-contacts-takes-another-shot-at-a-smart-contacts-app-with-3m-in-funding/
- [TechCrunch, Nov 2020] Marissa Mayer's startup launches its first official product, Sunshine Contacts | https://techcrunch.com/2020/11/18/marissa-mayers-startup-lunches-its-first-official-product-sunshine-contacts/amp
- [TechCrunch, Sep 2021] Folk helps you share contacts with your team | https://techcrunch.com/2021/09/15/folk-helps-you-share-contacts-with-your-team/
- [Capterra, 2026] Best Contacts+ Alternatives 2026 | https://www.capterra.com/p/230205/Contacts/alternatives/
- [PitchBook, 2026] Contacts+ 2026 Company Profile: Valuation, Investors, Acquisition | https://pitchbook.com/profiles/company/54157-33
- [Tracxn, 2026] Contacts+ - 2026 Company Profile, Team, Funding & Competitors | https://tracxn.com/d/companies/contacts/___gO6ouW2gS5VSpLTw9IoKprL5MO00bHfNu1FxXR2ndI
- [LinkedIn] Contacts+ company page | https://www.linkedin.com/company/contacts-plus-app
- [AddToCRM, 2026] The 12 Best Contact Management Software for Startups in 2026 | https://addtocrm.com/tools/best-contact-management-software
Articles about Contacts+ [13]
- Contacts+ Keeps Finding New Owners for the Same Address Book Problem — The St. Louis app, acquired twice since 2018, is still trying to be the connective tissue across Gmail, iCloud, and Exchange contacts.