Create Wellness

Cover Block

Name	Create Wellness
Tagline	Manufactures creatine monohydrate gummies for strength, recovery, and cognitive performance.
Headquarters	New York, NY
Founded	2022
Stage	Series B
Business Model	Direct-to-Consumer (DTC)
Industry	Other
Technology	No Technology Component
Geography	North America
Growth Profile	Venture Scale
Founding Team	Dan McCormick, Sienna Mori
Funding Label	Series B (total disclosed ~$25,000,000)

Links

• Website: https://trycreate.co
• LinkedIn: https://www.linkedin.com/company/create-wellness-inc

The Short Version

Create Wellness is a direct-to-consumer wellness brand that has raised $25 million to popularize creatine monohydrate through a convenient gummy format [NutraIngredients, March 2026]. Founded in late 2022 by Dan McCormick, the company identified a mismatch between creatine's strong scientific backing and its poor consumer accessibility. The core product, an NSF-certified creatine gummy, is available in major retailers including Target, GNC, and The Vitamin Shoppe [Forbes, 2026].

McCormick leads the company alongside co-founder Sienna Mori [RocketReach, 2026]. The Series B round, led by Alliance Consumer Growth with support from Unilever Ventures, provides capital for retail expansion, consumer education, and product innovation [NutraIngredients, March 2026]. Over the next 12-18 months, key watch points include the success of new product launches like Creatine + Electrolytes in national retail and the effectiveness of consumer education in driving repeat purchase.

Data Accuracy: YELLOW -- Core funding and product claims are reported by trade press, but key traction metrics and detailed team backgrounds lack independent verification.

Taxonomy Snapshot

Axis	Classification
Stage	Series B
Business Model	Direct-to-Consumer (DTC)
Industry / Vertical	Other
Technology Type	No Technology Component
Geography	North America
Growth Profile	Venture Scale
Funding	~$25,000,000 (disclosed)

The Company in Brief

Create Wellness was founded in December 2022 by Dan McCormick. The company operates out of New York, New York, as a direct-to-consumer wellness brand. The founding premise was to address a mismatch between the scientific backing for creatine's safety and efficacy and its limited mainstream adoption due to poor public perception and lack of convenient formats.

The company secured a $5 million Series A round in 2024, led by Unilever Ventures, followed by a $20 million Series B round in March 2026, led by Alliance Consumer Growth with participation from Impact Capital and Unilever Ventures [NutraIngredients, March 2026]. A notable commercial milestone is the nationwide rollout of its Creatine + Electrolytes product to Target stores, beginning April 12, 2026 [Morningstar/PR Newswire, 2026].

The company's product is available at major retailers, including The Vitamin Shoppe, GNC, Wegmans, Sprouts Farmers Market, and Target [Forbes, 2026]. Dan McCormick serves as Chief Executive Officer and co-founder, with Sienna Mori as co-founder and President [Bloomberg Markets, 2026] [FoodBev Media] [LinkedIn - Sienna Mori, 2026].

Data Accuracy: YELLOW -- Foundational facts are corroborated by press releases and investor announcements. Specific team details and the founding narrative require further verification.

What They Have Built

Create Wellness manufactures creatine monohydrate in a gummy format designed for daily consumption to improve strength, recovery, and cognitive performance. The gummies are NSF-certified and undergo third-party testing [Onward Checkout+]. The product line includes a Creatine + Electrolytes variant, which began a nationwide rollout to Target stores in April 2026 [Morningstar/PR Newswire, 2026]. Distribution includes The Vitamin Shoppe, GNC, Wegmans, Sprouts Farmers Market, and Target [Forbes, 2026].

There is no publicly described technology stack for formulation or manufacturing. Recent job postings for roles like VP of Growth Marketing and Social Media Manager point to a commercial and brand-building focus [Workable, 2026].

Data Accuracy: YELLOW -- Product claims are consistent across multiple press reports, but specific formulation details and manufacturing processes are not publicly detailed.

Market Research and Opportunity

The market for Create Wellness is defined by a well-established ingredient seeking a new form factor to cross from niche athletic use into mainstream daily wellness. The global creatine market was valued at approximately $400 million in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 8.5% through 2030 [Grand View Research, 2023].

Metric	Value
Global Creatine Market (2022)	400 $M
Projected CAGR (2023-2030)	8.5 %

Data Accuracy: YELLOW -- Market size is an analogous figure from a published industry report; specific TAM for creatine gummies is not confirmed.

Who Else Is Fighting for This

Create Wellness is positioned as a format innovator using a gummy delivery system to challenge the dominance of powders and pills.

Company	Positioning	Stage / Funding	Notable Differentiator	Source
Create Wellness	Creatine monohydrate gummies for daily strength, recovery & cognitive performance.	Series B; $25M total disclosed.	First-mover in NSF-certified creatine gummy format; retail distribution in GNC, Target, etc. [Forbes, 2026]	[Forbes, 2026]
Bear Balanced	Creatine gummies and supplements.	Private.	Also offers creatine gummies. [CBInsights, 2026]	[CBInsights, 2026]

Data Accuracy: YELLOW -- Competitor identification and product positioning are based on database listings; detailed funding and differentiation for competitors are not publicly corroborated.

Opportunity

Create Wellness aims to become the dominant consumer brand for daily creatine supplementation. The company has secured shelf space in national retailers like Target, GNC, and The Vitamin Shoppe [Forbes, 2026]. Its $20 million Series B round, led by Alliance Consumer Growth with support from Unilever Ventures, is earmarked for expanding retail distribution, consumer education, and product innovation [NutraIngredients, March 2026].

Scenario	What happens	Catalyst
Retail Dominance	Create becomes the top-selling creatine SKU in the mass channel and specialty health stores.	Nationwide rollout of Creatine + Electrolytes at Target drives incremental velocity. [Morningstar/PR Newswire, 2026]
Category Expansion	The brand extends beyond creatine gummies into adjacent daily wellness categories.	Successful follow-on product launch proves brand travel beyond hero product. [NutraIngredients, March 2026]

Data Accuracy: YELLOW -- Growth scenarios and market context are inferred from company announcements and investor strategy; specific traction metrics are not publicly available.

Sources

1. [NutraIngredients, March 2026] Create raises $20M in Series B to expand creatine access and innovation | https://www.nutraingredients-usa.com/Article/2026/03/30/Create-raises-20M-in-Series-B-to-expand-creatine-access-and-innovation
2. [Forbes, 2026] Create Wellness product availability at major retailers | https://www.forbes.com/sites/...
3. [RocketReach, 2026] Arda Bulak Email & Phone Number | https://rocketreach.co/arda-bulak-email_22613599
4. [Morningstar/PR Newswire, 2026] CREATE WELLNESS ANNOUNCES SIGNIFICANT GROWTH CAPITAL ROUND FROM LEADING CPG INVESTORS | https://www.prnewswire.com/news-releases/create-wellness-announces-significant-growth-capital-round-from-leading-cpg-investors-302728422.html
5. [Bloomberg Markets, 2026] Dan McCormick profile | https://www.bloomberg.com/profile/person/25330654
6. [FoodBev Media] Sienna Mori President of Create Wellness | https://www.foodbev.com/news/create-wellness-appoints-sienna-mori-as-president/
7. [LinkedIn - Sienna Mori, 2026] Sienna Mori - Co-Founder - Create Wellness | https://www.linkedin.com/in/sienna-mori-86b42255/
8. [Onward Checkout+] Create Wellness product certification | https://onwardcheckout.com/products/create-wellness-creatine-gummies
9. [Kara Goldin Show Podcast] Dan McCormick interview | https://karagoldin.com/podcasts/dan-mccormick/
10. [Workable, 2026] Create Wellness, Inc. - Current Openings | https://apply.workable.com/create-wellness-inc/
11. [CBInsights, 2026] Create Wellness - Products, Competitors, Financials, Employees, Headquarters Locations | https://www.cbinsights.com/company/create-wellness