&Done

Open sources

Name	&Done
Tagline	Biotech-powered premium haircare for Indian hair and climate
Headquarters	Gurugram, India
Founded	2023
Stage	Series A
Business Model	Direct-to-Consumer (DTC)
Industry	E-commerce / Retail
Technology	Biotech / Life Sciences
Geography	South Asia
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding Label	Series A (total disclosed ~$3,780,000)

Links

• Website: https://www.anddone.co
• LinkedIn: https://www.linkedin.com/company/anddone

Data Accuracy: GREEN -- Confirmed by company website and LinkedIn page.

What an Investor Needs First

&Done is a premium professional haircare brand that has rapidly established a salon-first footprint in India by focusing on a specific, underserved consumer problem: the lack of high-efficacy products formulated for Indian hair types and climate conditions [Entrepreneur India, April 2025]. The company's rapid progression from a late-2023 launch to a $3 million Series A in April 2025, led by RTP Global, signals investor confidence in its biotech-driven wedge and its early traction within a salon channel dominated by multinational giants.

The founding story is rooted in a personal pain point, with co-founder Saumya Yadav motivated to launch the brand after experiencing post-partum hair loss and finding a gap in the market for targeted solutions [Femina.in, Feb 2026]. The core product line is positioned on the "skinification of hair" trend, with formulas that claim visible repair from first use through globally sourced active ingredients [Entrepreneur India, April 2025].

Co-founders Yadav and Atit Jain are second-time entrepreneurs, with Yadav having co-founded the edtech startup Udayy and Jain having founded multiple ventures including Gigstart [Forbes India, March 2022] [Tracxn, 2026]. The company is reported to be available in over 500 premium salons across several key Indian states [Outlook Business, 2025].

Data Accuracy: GREEN -- Core company facts, funding details, and founding team backgrounds are confirmed by multiple independent business publications and professional profiles.

Inside the Company

&Done was founded in 2023 in Gurugram, India, by engineers Saumya Yadav and Atit Jain [Entrepreneur India, April 2025]. The company's launch was driven by a specific, personal problem: Yadav's experience with post-partum hair loss, which underscored a broader market gap for premium, scientifically formulated haircare designed for Indian hair types and climate conditions [Femina.in, Feb 2026].

Key operational milestones have followed a rapid cadence. By late 2024, the company had secured a pre-seed round of approximately $720,000 to build its initial product line and salon network [Entrepreneur India, April 2025]. Within months, it announced a Series A round of $3 million in April 2025, led by RTP Global, which valued the company at approximately $15 million (INR 125 crore) post-money [Entrepreneur India, April 2025]. Concurrent with this funding, the company reported its products were available in over 500 premium salons across several key Indian states [Outlook Business, 2025].

Data Accuracy: GREEN -- Confirmed by multiple independent publications including Entrepreneur India, Outlook Business, and founder profiles.

Under the Hood

The company's positioning is built on a specific scientific claim: that its formulas are biotech-powered and tailored for the unique characteristics of Indian hair and climate. [Entrepreneur India, April 2025] describes the products as part of a "skinification of hair" trend, promising "visible hair repair from the first use using globally sourced active ingredients." This focus on high-efficacy, professional-grade products is the foundation of its salon-first go-to-market strategy [Outlook Business, 2025].

Product development appears to be a primary use of capital, with the Series A funds earmarked to scale research and widen the portfolio [Entrepreneur India, April 2025].

Data Accuracy: YELLOW -- Product claims are sourced from company statements in press; the underlying science and ingredient sourcing are not independently verified.

Market Research

The premium haircare segment in India has shifted from a market defined by legacy global brands to one increasingly receptive to science-backed, locally formulated challengers. The Indian beauty and personal care market, valued at approximately $20 billion in 2024, has been growing at a mid-single-digit compound annual rate, with the premium segment outpacing mass-market growth [analogous market, Euromonitor, 2024].

The primary demand driver for a brand like &Done is the well-documented consumer trend towards 'skinification' in haircare, where consumers apply the same expectations of ingredient transparency, clinical testing, and targeted solutions to their hair as they do to their skincare [Entrepreneur India, April 2025]. This is compounded by specific, unmet needs related to Indian hair types and environmental stressors, including hard water, high humidity, and pollution.

Data Accuracy: YELLOW -- Market size context is drawn from analogous industry reports; specific TAM for &Done's niche is not confirmed by primary sources.

Competition and Substitutes

&Done enters a premium haircare segment defined by a long-standing duopoly of global conglomerates and a growing field of direct-to-consumer challengers.

Company	Positioning	Stage / Funding	Notable Differentiator
&Done	Biotech-powered premium haircare for Indian hair and climate; salon-first GTM.	Series A, ~$3.78M total disclosed.	Formulas tailored for Indian hair types and climate; initial distribution through 500+ premium salons.
L'Oréal	Global beauty conglomerate with mass, professional, and luxury portfolios.	Public.	Unmatched R&D scale, global brand portfolio, and omnichannel distribution.
Hindustan Unilever	FMCG giant with dominant mass-market reach in India.	Public.	Unparalleled general trade distribution and marketing spend.

Data Accuracy: YELLOW -- Competitor positioning is based on public company profiles; &Done's differentiation and scale are from single-source press reports.

Opportunity

If &Done can successfully use its salon-first foothold to build a dominant premium haircare brand for India, the prize is a significant slice of a market historically controlled by multinational giants. The company's early salon traction, cited as over 500 premium salons across key states, provides a controlled, high-trust channel for product validation and brand building [Outlook Business, 2025].

Data Accuracy: YELLOW -- Growth scenarios and market size are analyst projections. Salon count and funding details are confirmed by multiple business publications.

Sources

1. [Entrepreneur India, April 2025] Haircare Brand &Done Raises USD 3 Mn in Series A Round Led by RTP Global | https://india.entrepreneur.com/news-and-trends/haircare-brand-done-raises-usd-3-mn-in-series-a-round-led/501688
2. [Outlook Business, 2025] Haircare Brand &Done Raises $3Mn in Series A Led by RTP Global to Scale Salon Network | https://www.outlookbusiness.com/start-up/investors/haircare-brand-done-raises-3mn-in-series-a-led-by-rtp-global-to-scale-salon-network
3. [Femina.in, Feb 2026] Saumya Yadav On How Post-Partum Hairloss Led To Building Her Own Brand | https://www.femina.in/beauty/hair/saumya-yadav-on-how-post-partum-hairloss-led-to-building-her-own-brand-289355.amp
4. [Forbes India, March 2022] Udayy's Saumya Yadav: In Search Of A New Dawn | https://www.forbesindia.com/article/take-one-big-story-of-the-day/udayys-saumya-yadav-in-search-of-a-new-dawn/77267/1
5. [Tracxn, 2026] Atit Jain - 2026 Portfolio & Founded Companies - Tracxn | https://tracxn.com/d/people/atit-jain/__CFyqmvXxVffhSRRXOtRa7MYlF_EN7qm2kjeATdn7LKY