Eilla AI

The People Building It

Eilla AI is led by co-founders Nikola Lazarov (CEO), Nikolay Babulkov (CTO), and Petar Petrov (Chief Commercial Officer). The team combines AI engineering expertise with financial sector experience, specifically targeting the automation of private market deal workflows.

The Short Version

Eilla AI is a London-based software platform that automates the research and analysis workflows of private market deal teams. Founded in 2023, the company aims to replicate the tasks of junior analysts in venture capital, private equity, and M&A, handling functions from company profiling and competitor analysis to generating valuation reports and buyer lists [startup-seeker.com]. Its differentiation hinges on a claimed commitment to data privacy, anonymizing sensitive information to avoid exposure to third-party AI models [eilla.ai, retrieved 2024]. The company is backed by a $1.5 million seed round led by Eleven Ventures with participation from Fuel Ventures, closed in November 2023 [PreSeed Now]. Over the next 12-18 months, the key watchpoints will be whether the company can substantiate its dual positioning as both a workflow automation tool for financial analysts and an AI-native M&A advisory for SMBs, and if it can convert its seed capital into documented customer traction.

Data Accuracy: YELLOW -- Core product description and funding round corroborated by multiple sources; founder backgrounds and commercial traction lack independent verification.

The Company in Brief

Eilla AI was founded in London in 2023, launching as an AI platform focused on automating deal workflows for venture capital, private equity, and M&A professionals [CB Insights]. The founding trio, CEO Nikola Lazarov, CTO Nikolay Babulkov, and Chief Commercial Officer Petar Petrov, began with a premise that junior analysts in private markets spend excessive time on repetitive research tasks [Business Insider, 2023-11]. The company's initial positioning centered on providing "AI workers for private market intelligence" [YouTube].

Within its first year, the company secured a $1.5 million seed round in November 2023, led by Eleven Ventures with participation from Fuel Ventures and its founder Mark Pearson [fuel.ventures, 2023-11]. As of 2024, the firm describes itself as "The AI-Native M&A Advisory for SMBs," suggesting an expanded focus on advisory services alongside its original SaaS tool [eilla.ai, retrieved 2024].

Data Accuracy: GREEN -- Company details confirmed by Crunchbase and the company website; funding round corroborated by multiple publisher reports.

What They Have Built

Eilla AI positions itself as an AI-native platform designed to automate the research-intensive workflows of private market professionals. The company's public-facing materials describe a system that breaks down analyst tasks into discrete steps, from sourcing data to generating investment memos, while emphasizing data security [PreSeed Now].

Core workflow automation

The platform replicates the work of junior analysts and associates in venture capital, private equity, and M&A, automating tasks including company and market research, competitor identification, creation of buyer lists, and the generation of valuation reports [vcstack.io] [youtube.com].

Data aggregation and privacy

A key technical claim is the aggregation, or "data infusion," from multiple trusted sources like Capital IQ, Crunchbase, and LinkedIn, covering over 8 million companies [vcstack.io]. The platform is built to anonymize sensitive information, a feature directly marketed to address institutional concerns about using external AI services [eilla.ai, retrieved 2024] [CB Insights].

Generative document intelligence

The product uses generative AI to produce insights and draft documents that support investment decision-making, including extraction and classification from unstructured documents [blog.eilla.ai, retrieved 2026].

Data Accuracy: YELLOW -- Product capabilities are described across multiple third-party profiles and the company's own site, but detailed technical specifications or independent performance validations are not available.

Market Size and Demand

Eilla AI's target market is the workflow software segment for venture capital, private equity, and M&A professionals. While a specific TAM is not publicly disclosed, the broader generative AI market in financial services is projected to grow from $2.7 billion in 2023 to $13.4 billion by 2032 [Bloomberg Intelligence].

Demand is driven by the expansion of private market data and the need for operational efficiency. CEO Nikola Lazarov identified the time spent on repetitive tasks as a primary industry bottleneck [Business Insider, November 2023]. Data privacy concerns serve as a potent catalyst for adoption, with the company's anonymization features addressing a critical hurdle for financial institutions [CB Insights] [eilla.ai, retrieved 2024].

Metric	Value
Generative AI in Financial Services (2023)	$2.7B
Projected Market by 2032	$13.4B

Data Accuracy: YELLOW -- Market sizing is based on an analogous sector report; specific TAM for private markets workflow software is not publicly confirmed.

Who Else Is Fighting for This

Eilla AI enters a crowded field of software tools aimed at financial analysts, positioning itself as an AI-native workflow layer.

Company	Positioning	Stage / Funding	Notable Differentiator
Eilla AI	AI platform automating VC, PE, and M&A deal workflows; focuses on data anonymization.	Seed, $1.5M (2023)	Combines proprietary data infusion with generative AI for document generation and analysis.

The competitive map includes incumbent data providers like Capital IQ, PitchBook, and Crunchbase, which serve as foundational data partners. Specialized workflow tools like Affinity and Visible compete for attention, while AI-native challengers like DealFabric and VC Stack target similar automation. Eilla's edge rests on its emphasis on data anonymization and workflow replication.

Data Accuracy: YELLOW -- Competitor details are limited; Eilla's own positioning and differentiators are confirmed by multiple sources.

Opportunity

The headline opportunity is to become the default operating system for junior and mid-level investment professionals across venture capital, private equity, and M&A advisory. By positioning its AI as secure, privacy-focused "workers," Eilla addresses the critical barrier of data sensitivity.

Growth paths include:

• Vertical SaaS Dominance: Becoming the must-have workflow tool for analysts at mid-market PE and VC firms.
• Platform Expansion into Advisory: Evolving into a full-service, AI-native M&A advisory for small and medium businesses.
• Enterprise API Play: Offering AI analysts as an embedded API for large investment banks and asset managers.

Data Accuracy: YELLOW -- Opportunity analysis is based on company claims and product positioning; growth scenarios are plausible extrapolations from cited capabilities.

Sources

1. [CB Insights] Eilla.ai | https://www.cbinsights.com/company/eilla-ai
2. [startup-seeker.com] Eilla.ai | https://startup-seeker.com/company/eilla~ai
3. [eilla.ai, retrieved 2024] The AI-Native M&A Advisory for SMBs | https://eilla.ai/
4. [Business Insider, 2023-11] This startup uses AI to cut admin in PE and VC. | https://www.businessinsider.com/eilla-ai-generative-ai-fintech-raises-1-5m-vc-funding-2023-11
5. [YouTube] Nikola Lazarov interview | https://www.youtube.com/watch?v=p5Ytq0-idkw
6. [fuel.ventures, 2023-11] Fuel Ventures investment announcement | https://fuel.ventures
7. [Crunchbase] Eilla AI | https://www.crunchbase.com
8. [PreSeed Now] Eilla AI: Doing a VC Analyst's Job For Them | https://preseednow.com/p/eilla-ai
9. [vcstack.io] Eilla AI product profile | https://www.vcstack.com/data-software-tools/eilla-ai
10. [blog.eilla.ai, retrieved 2026] AI document intelligence and secure collaboration | https://blog.eilla.ai
11. [Bloomberg Intelligence] Generative AI in Financial Services market report | https://www.bloomberg.com/professional/blog/generative-ai-in-financial-services-a-13-4-billion-market-by-2032/