EvaluateLocate

Founders, Backgrounds, and Bench

EvaluateLocate is led by Co-Founders Adam Kirby (CEO) and Duncan Lambe (Chief Growth Officer), with Matthew Hopkinson serving as Board Adviser. Hopkinson brings over two decades of experience in UK retail and property data, having held director roles at CoStar, The Local Data Company, and Income Analytics.

Links

• Website: https://evaluatelocate.com

Data Accuracy: GREEN -- Confirmed by company website and multiple cited articles.

Summary and Signal

EvaluateLocate is a seed-stage startup aiming to automate location intelligence for UK businesses. Founded in early 2024, the company has built a subscription web app that uses proprietary spatial-reasoning models to analyze over 100 economic and geospatial metrics for any location in the UK, positioning it as a self-serve tool for non-specialist users like investors, retailers, and consultants. A recent £300,000 seed round, valuing the company at £2.75 million, provides initial capital to bring the product to market. The next 12-18 months will be critical for demonstrating user adoption and proving that its AI-driven interface can effectively displace incumbent, often consultancy-based, workflows.

Data Accuracy: YELLOW -- Core product and funding claims are company-sourced; team adviser background is self-published.

Taxonomy Snapshot

Axis	Classification
Stage	Seed
Business Model	SaaS
Industry / Vertical	Proptech
Technology Type	AI / Machine Learning
Geography	Western Europe (UK)
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding	Seed (total disclosed ~$379,500)

Company Overview

EvaluateLocate is a new entrant, incorporated in London in early 2024 with the explicit aim of building a self-serve platform for location intelligence. The company, EvaluateLocate Ltd, was formally registered on 4 February 2024, listing its activities as business software development and data processing. Its founding premise was to replace the manual, time-consuming process of gathering disparate geospatial and economic data with a single, accessible application that provides immediate analysis.

The company's key operational milestone was the completion of its seed funding round in 2024, which provided the capital to bring its product to market. The round, valued at £300,000, was announced alongside the launch of the company's subscription web app, establishing a valuation of £2.75 million. This sequence of incorporation, funding, and product launch within a single calendar year outlines a rapid, focused build-and-launch trajectory.

Data Accuracy: GREEN -- Company incorporation and funding details confirmed by UK Companies House and multiple independent news outlets.

The Product and the Stack

EvaluateLocate's core proposition is a self-serve web application designed to make granular UK location intelligence accessible to non-specialists. The platform uses a proprietary model called the GeoSpatial Predictor (GSP-1) to analyze over 100 metrics drawn from sources like the Office for National Statistics, Land Registry, Companies House, and Nomis. The intended workflow is straightforward: a user selects a location, and the app ranks and benchmarks it, explaining which locations are on the up and why. This aims to replace manual data gathering and ad-hoc consultancy for professionals in planning, retail, investment, and public services.

Key advertised functions include the ability to track changes for any local metric across the UK, anticipate location trends and market shifts, and export findings via PDF or interactive links. The company's focus on a subscription web app model indicates a cloud-hosted, SaaS architecture.

Data Accuracy: GREEN -- Product claims and technical description are consistently confirmed across the company's website, a SeedLegals interview, and third-party startup profiles.

The Market They Are Entering

EvaluateLocate enters a market where traditional consultancy and manual data aggregation are being displaced by software that promises speed and objectivity. The global location intelligence market was valued at $16.5 billion in 2022 and is projected to grow to $40.7 billion by 2032. The UK commercial real estate market, a primary adjacent sector, was valued at approximately £1 trillion in 2023.

Metric	Value
Global Location Intelligence Market 2022	16.5 $B
Global Location Intelligence Market 2032	40.7 $B
UK Commercial Real Estate Market 2023	1000 £B

Data Accuracy: YELLOW -- Market sizing figures are from third-party reports for analogous sectors, not the company's specific niche.

The Competitive Field

EvaluateLocate enters a market where the primary alternatives are established data consultancies and specialized software providers.

Company	Positioning	Stage / Funding	Notable Differentiator
EvaluateLocate	Self-serve SaaS for non-specialists needing UK location intelligence.	Seed ($379,500)	Proprietary GeoSpatial Predictor (GSP-1) model; over 100 curated UK-specific metrics.
CACI	Established consultancy and data provider offering bespoke location planning.	Private	Decades of client relationships; integrated consumer classification (ACORN).
Geolytix	Specialist in geospatial data and predictive modeling for retail.	Private	Strong retail sector focus; Mosaic consumer classification.

Data Accuracy: YELLOW -- Competitor profiles are based on public positioning.

Opportunity

EvaluateLocate aims to become the default, self-serve platform for location intelligence across the UK economy. The company has built a foundational data layer, a proprietary model (GSP-1) integrating over a decade of curated data from ONS, Land Registry, and Companies House, targeting non-specialist users who currently lack access to such consolidated insights.

Scenario	What happens	Catalyst	Why it's plausible
The Professional Services Wedge	The app becomes standard due diligence software for investment analysts and property consultants.	A major consultancy publicly adopts it as an internal tool.	The product is explicitly built for rapid location assessment.
Public Sector Procurement	Local and national government bodies license the platform for planning and regeneration.	A successful pilot with a city council.	The platform's use of official data sources aligns with public sector requirements.
Embedded Intelligence	EvaluateLocate's data and scoring models become an embedded API.	A partnership with a major commercial real estate listings platform.	The company's focus on a proprietary, model-driven output suggests the core asset is the scored intelligence.

Data Accuracy: YELLOW -- The growth scenarios are extrapolations based on the company's stated positioning.

Sources

1. [SeedLegals, 2024] Assessing locations instantly with EvaluateLocate | https://seedlegals.com/resources/assessing-locations-instantly-with-evaluatelocate/
2. [Fundable] EvaluateLocate - Fundable profile | https://www.tryfundable.ai/company/evaluatelocate
3. [Matthew Hopkinson] Matthew Hopkinson | https://www.matthewhopkinson.com/
4. [EvaluateLocate News, 2024] News Summary | https://evaluatelocate.com/news-summary
5. [UK Companies House] EvaluateLocate Ltd - UK Companies House | https://find-and-update.company-information.service.gov.uk/company/15464727
6. [Earth Imaging Journal, 2024] Geospatial intelligence app EvaluateLocate secures £300,000 investment | https://eijournal.com/news/business-2/geospatial-intelligence-app-evaluatelocate-secures-300000-investment
7. [F6S] EvaluateLocate - F6S | https://www.f6s.com/company/evaluatelocate
8. [EvaluateLocate] EvaluateLocate - Data-driven Location Intelligence | https://evaluatelocate.com
9. [Allied Market Research, 2023] Location Intelligence Market | https://www.alliedmarketresearch.com/location-intelligence-market-A13078
10. [Savills, 2024] UK Commercial Property Market Size | https://www.savills.com/insight-and-opinion/savills-news/367373/0/uk-commercial-property-market-size
11. [CACI] CACI Location Planning | https://www.caci.co.uk/services/location-planning
12. [Geolytix] Geolytix | https://www.geolytix.com
13. [Business Insider, 2020] PlaceIQ acquisition by Precisely | https://www.businessinsider.com/precisely-buys-location-data-firm-placeiq-2020-10