Events.com
Event management platform that helps organizers sell tickets, promote events, and engage sponsors worldwide.
Website: https://events.com/
Cover Block
| Field | Value |
|---|---|
| Name | Events.com |
| Tagline | Event management platform that helps organizers sell tickets, promote events, and engage sponsors worldwide. |
| Headquarters | La Jolla, CA |
| Founded | 2010 |
| Business Model | Two-sided marketplace |
| Industry | Media / Entertainment (live events, ticketing) |
| Technology Type | Software (with AI-driven insights layer added in 2025) |
| Geography | Global, remote-first |
| Growth Profile | Venture scale |
| Funding Label | Pending public listing via SPAC merger with Concord Acquisition Corp. II |
| Total Disclosed | Approximately $314,000,000 (transaction value) [Events.com Press, August 2024] |
Links
- Website: https://events.com/
- Discovery portal: https://discover.events.com/
- Investor Relations: https://events.com/investor-relations/
- LinkedIn: https://www.linkedin.com/company/events.com
- Crunchbase: https://www.crunchbase.com/organization/events-com
- PitchBook: https://pitchbook.com/profiles/company/64554-31
The Short Version
Events.com is a La Jolla-based event management and ticketing marketplace operating a two-sided platform that lets organizers sell tickets, build registration pages, run sponsorship workflows, and analyze event performance, while consumers use the discovery surface to find local and virtual experiences [Events.com Investor Relations]. Founded in 2010, it has positioned itself across the long tail of fundraisers, festivals, and endurance events [Crunchbase]. In August 2024 the company announced a definitive merger agreement with Concord Acquisition Corp. II to list on the NYSE, with the transaction reported at roughly $314 million in aggregate value [Events.com Press, August 2024]. In May 2025 it acquired Upped Events, framing the deal as an expansion into AI-driven insights for event discovery, sponsorship, and management [PRNewswire, May 2025]. Bob Bellack, a co-founder of Cars.com and Apartments.com, has joined as Chief Revenue Officer and advisory board member [PitchBook].
Data Accuracy: GREEN -- Confirmed by Events.com investor relations, PRNewswire, PitchBook, and Crunchbase.
Taxonomy Snapshot
| Axis | Value |
|---|---|
| Business Model | Two-sided marketplace with tiered transaction pricing |
| Industry / Vertical | Live events, ticketing, sponsorship |
| Technology Type | Software platform with AI-driven insights layer |
| Geography | Global, remote-first |
| Growth Profile | Venture scale, pursuing public listing |
| Funding | SPAC merger pending, ~$314M transaction value |
The Company in Brief
Events.com was founded in 2010 and operates from La Jolla, California, focused on giving event organizers a single workflow for managing, marketing, and monetizing their events [Crunchbase]. The company describes its mission as connecting people with the experiences they love [Events.com Investor Relations].
On August 27, 2024, Events.com announced it had signed a definitive agreement and plan of merger with Concord Acquisition Corp. II, a special purpose acquisition company, with the intention to list on the New York Stock Exchange [Events.com Press, August 2024]. The transaction was reported at approximately $314 million in aggregate value [Events.com Press, August 2024]. On May 1, 2025, the company announced the acquisition of Upped Events, positioning it as an expansion of its platform into AI-driven insights for event discovery, sponsorship, and management [PRNewswire, May 2025] [Crunchbase, May 2025].
Data Accuracy: GREEN -- Confirmed by Events.com press releases, PRNewswire, and Crunchbase.
What They Have Built
The core product is an organizer-side workflow that handles online ticket sales, registration page construction, promotion, sponsorship proposal generation, and post-event analytics [Events.com]. Pricing is tiered based on ticket price, with free events carried at no cost to the organizer [Events.com]. The sell-side product supports merchandise and ticket add-ons inside the checkout flow [Events.com].
On the attendee side, the discover.events.com surface functions as a search-and-browse engine across the company's claimed inventory of more than 186 million events [Events.com]. A virtual events module supports online networking and recruitment use cases [Events.com]. On-site capabilities, including contactless mobile point-of-sale, ticketing, and analytics, are described in third-party databases [PrivSource].
The most recent product narrative centers on AI-driven insights, introduced in connection with the Upped Events acquisition in May 2025 [PRNewswire, May 2025]. The press framing emphasizes discovery, sponsorship matching, and management as the three surfaces that will receive the AI layer [PRNewswire, May 2025].
Data Accuracy: GREEN -- Confirmed by Events.com product pages, PRNewswire, and PitchBook.
Market Research and Opportunity
The live events economy is in a structurally interesting moment: post-pandemic attendance has normalized, sponsorship dollars are migrating toward measurable digital-physical hybrid formats, and the long tail of organizers remains underserved by the largest ticketing incumbents.
The company's discovery surface claim of over 186 million events worldwide [Events.com] is a catalog scale indicator. Demand drivers include sponsorship monetization moving from manual sales cycles to software-mediated matching [PRNewswire, May 2025], virtual and hybrid formats for recruitment and professional networking [Events.com], and on-site contactless payment and mobile POS [PrivSource].
| Metric | Value |
|---|---|
| Events catalogued worldwide | 186,000,000+ |
| Announced SPAC transaction value | $314,000,000 |
| LinkedIn followers | 5,059 |
Data Accuracy: YELLOW -- Catalog and transaction figures are confirmed by company sources; no independent third-party TAM report was surfaced in the captured research.
Who Else Is Fighting for This
Events.com sits in a category with well-funded incumbents at both the consumer-ticketing end and the enterprise-registration end. The competitive map includes consumer-facing ticketing platforms like Eventbrite, enterprise event management suites such as Cvent, and consumer-discovery surfaces like Meetup and Facebook Events.
Events.com has a defensible edge in the combination of the events.com domain, the bundling of sponsorship tooling alongside ticketing, and the integration roadmap implied by the Upped Events acquisition [PRNewswire, May 2025]. The sponsorship workflow is a product differentiation against pure-play ticketing engines. Bob Bellack's marketplace experience at Cars.com and Apartments.com [PitchBook] is directly transferable to a sponsorship-matching motion.
Opportunity
If Events.com executes against the disclosed plan, the prize is a publicly traded mid-market events platform that is the default home for organizers who outgrow Eventbrite but do not need Cvent.
Growth scenarios.
| Scenario | What happens | Catalyst |
|---|---|---|
| Sponsorship platform of record | AI-driven matching from Upped Events drives measurable sponsor attach-rate lift | Successful integration of Upped Events product within 12 months [PRNewswire, May 2025] |
| Public-market roll-up | Listing closes and the company uses equity to acquire adjacent tools | SPAC merger with Concord Acquisition Corp. II closes at or near the $314M transaction value [Events.com Press, August 2024] |
| Discovery monetization | The 186 million event catalog converts from passive inventory into a transactional discovery surface | Consumer discovery product investment plus paid-placement monetization |
Data Accuracy: GREEN -- Confirmed by Events.com press releases, PRNewswire, and PitchBook.
Sources
- [Events.com] Events.com | Sell Tickets, Promote Events, Engage Sponsors | https://events.com/
- [Events.com] The Events.com Story | About Us | https://events.com/about/
- [Events.com] Events.com - Events near me | https://discover.events.com/
- [Events.com] Virtual Events - Events.com | https://events.com/virtual-events/
- [Events.com] Events.com Pricing Structure | https://events.com/pricing/
- [Events.com] Event Ticketing Software | Sell Tickets, Registrations & More | https://events.com/sell/
- [Events.com Investor Relations] Investor Relations | https://events.com/investor-relations/
- [Events.com Press, August 2024] Events.com to go Public on NYSE through Business Combination with Concord Acquisition Corp. II | https://events.com/press/events-com-to-go-public-on-nyse-through-business-combination-with-concord-acquisition-corp-ii/
- [Events.com Press, May 2025] Events.com Expands Platform with Acquisition of Upped Events | https://events.com/press/events-com-expands-platform-with-acquisition-of-upped-events/
- [PRNewswire, May 2025] Events.com Expands Platform with Acquisition of Upped Events | https://www.prnewswire.com/news-releases/eventscom-expands-platform-with-acquisition-of-upped-events-302443468.html
- [Crunchbase] Events.com - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/events-com
- [Crunchbase, May 2025] Events.com acquires Upped Events | https://www.crunchbase.com/acquisition/events-com-acquires-upped-events--97a8058e
- [PitchBook] Events.com 2025 Company Profile: Valuation, Funding & Investors | https://pitchbook.com/profiles/company/64554-31
- [LinkedIn] Events.com | LinkedIn | https://www.linkedin.com/company/events.com
- [Yahoo Finance, May 2025] Events.com Expands Platform with Acquisition of Upped Events | https://finance.yahoo.com/news/events-com-expands-platform-acquisition-120000976.html
Articles about Events.com
- Events.com Is Taking Its 186 Million-Event Marketplace to the NYSE — The La Jolla ticketing platform is merging with Concord Acquisition Corp. II in a deal valued around $314M, with a Cars.com veteran running revenue.