FeedMe

Cover Block

Attribute	Value
Name	FeedMe
Tagline	All-in-one SaaS OS for restaurant operations in Southeast Asia
Headquarters	Johor Bahru, Malaysia
Founded	2019
Stage	Series A
Business Model	SaaS
Industry	Other
Technology	AI / Machine Learning
Geography	Southeast Asia
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding Label	Series A (total disclosed ~$5,000,000)

Links

• Website: https://feedme.ai
• LinkedIn: https://www.linkedin.com/company/feedme-pos-sdn-bhd

Executive Summary

FeedMe provides a unified SaaS operating system for restaurant operations in Southeast Asia, consolidating a fragmented landscape of point solutions into a single vertical stack. Founded in Johor Bahru, Malaysia in 2019, the company launched with a QR-based point-of-sale system and has since expanded its platform to include inventory management, delivery integrations, kitchen displays, and AI-driven demand forecasting [FeedMe, Unknown]. The business has reported a merchant base of more than 11,000 restaurants across the region and a revenue expansion of more than tenfold since 2021 [StartupResearcher, 2025].

Co-founders Squall Tan (CEO) and King Wei Lo (CTO) launched the business from their shared background in Malaysian universities, building the initial product to address operational inefficiencies in the local F&B sector [Vulcan Post, 2024]. The company operates on a SaaS subscription model and recently closed a $5 million Series A round led by Integra Partners with participation from Cento Ventures, capital it plans to use for expansion into Thailand and the development of embedded financial services [StartupResearcher, 2025]. Over the next 12-18 months, the key monitorables are the execution of the Thailand market entry, the depth of adoption for its newer AI and financial features, and the company's ability to maintain growth momentum against established regional competitors.

Data Accuracy: YELLOW -- Merchant and revenue growth metrics are reported by a single industry source; founder backgrounds and funding details are corroborated by multiple outlets.

Taxonomy Snapshot

Axis	Classification
Stage	Series A
Business Model	SaaS
Industry / Vertical	Other (Restaurant Technology)
Technology Type	AI / Machine Learning
Geography	Southeast Asia
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding	Series A (total disclosed ~$5,000,000)

How the Company Got Here

FeedMe launched in October 2019 as a QR code-based point-of-sale system for F&B merchants in Malaysia [Vulcan Post, 2024]. The co-founders, Squall Tan and King Wei Lo, established the company's headquarters in Johor Bahru, Malaysia, and later registered a separate legal entity, FeedMe PTE. LTD., in Singapore [FeedMe] [StartupResearcher, 2025].

By 2024, the company reported serving over 7,000 merchants in its home market [Vulcan Post, 2024]. The company closed a $5 million Series A funding round in 2025, led by Integra Partners with participation from Cento Ventures, to fuel expansion into Thailand and the development of embedded financial services [StartupResearcher, 2025] [Digital News Asia, 2025]. Public traction claims cite more than 11,000 merchants across Southeast Asia [StartupResearcher, 2025].

Data Accuracy: YELLOW -- Founder roles and founding year corroborated by a single news source; funding round and investor details confirmed by multiple outlets. Merchant count figures are company-sourced.

Product and Technology

FeedMe's core proposition is a unified software stack designed to replace the patchwork of point solutions typical in restaurant operations. The company's platform consolidates point-of-sale, QR code ordering, delivery platform integrations, inventory management, customer relationship tools, and AI-driven demand forecasting [FeedMe]. The company lists payments, accounting, kitchen display systems, and human resources management as part of its suite [FeedMe]. The technology stack runs on Amazon Web Services infrastructure [AWS Startups].

Public traction claims of over 11,000 merchants [StartupResearcher, 2025] suggest the integrated approach is gaining adoption. The recent funding round earmarks capital for enhancing AI features and developing embedded financial services like payments and lending [StartupResearcher, 2025] [Fintech News Malaysia, 2025].

Data Accuracy: YELLOW -- Core product claims are from company sources; AI and fintech roadmap items are cited in press coverage. Technical stack detail is limited.

Where the Demand Sits

The restaurant technology market in Southeast Asia is transitioning from fragmented point-of-sale tools to integrated software stacks. The broader food service point-of-sale market in Asia Pacific was valued at $2.5 billion in 2022 and is projected to grow at a compound annual rate of 13.8% through 2030 [Grand View Research, 2022]. FeedMe's stated target of over 11,000 merchants across Malaysia, Singapore, and Indonesia [StartupResearcher, 2025] represents a slice of this potential.

Demand is propelled by the post-pandemic acceleration of digital ordering and regional government initiatives promoting digital adoption among SMEs. Rising labor costs and supply chain volatility are increasing the appeal of back-office automation and AI-driven forecasting tools. The company's stated intent to develop embedded payments and lending for its merchant base [Fintech News Malaysia, 2025] indicates a strategic move to capture a larger share of restaurant wallet spend.

Data Accuracy: YELLOW -- Market sizing is based on an analogous regional report; demand drivers and expansion plans are cited from recent funding coverage.

Competitive Landscape

FeedMe positions itself as a unified operating system against a backdrop of specialized tools.

Company	Positioning	Stage / Funding
FeedMe	All-in-one SaaS OS for restaurant operations across Southeast Asia.	Series A, ~$5M (2025)
StoreHub	POS and retail management platform for restaurants and retail stores in Southeast Asia.	Series B, $13.6M (2021)
Qashier	Smart POS terminal and payments solutions provider for SMEs in Singapore and regionally.	Seed, $10M (2023)
Slurp!	Cloud-based restaurant management system focusing on F&B chains in Indonesia and Southeast Asia.	Series A, $8M (2023)

Data Accuracy: YELLOW -- Competitor funding stages are drawn from Crunchbase profiles.

Opportunity

FeedMe's opportunity is to become the default operating system for the fragmented restaurant sector in Southeast Asia. FeedMe has demonstrated its ability to sign up more than 11,000 merchants across the region, with revenues expanding more than tenfold since 2021 [StartupResearcher, 2025].

Scenario	What happens	Catalyst
Embedded Finance Dominance	FeedMe becomes the primary gateway for restaurant banking, payments, and lending.	Successful rollout of its planned embedded payments and lending products [Fintech News Malaysia, 2025].
Regional Standard for Chains	FeedMe is adopted as the mandated system for national and regional multi-chain restaurant groups.	Securing a flagship partnership with a major Southeast Asian food & beverage conglomerate.

Data Accuracy: YELLOW -- Merchant and revenue growth figures are reported by a single industry publication (StartupResearcher); product claims and future plans are sourced from the company and investor announcements.

Sources

1. [FeedMe] FeedMe Ecosystem Overview | https://feedme.ai/product/overview
2. [StartupResearcher, 2025] FeedMe Raises $5M to Scale AI Restaurant Software in SEA | https://www.startupresearcher.com/news/feedme-raises-usd5-million-to-scale-ai-restaurant-platform-in-southeast-asia
3. [Vulcan Post, 2024] FeedMe: From POS to AI-Powered Restaurant OS | https://vulcanpost.com/feedme-pos-restaurant-os/
4. [Digital News Asia, 2025] FeedMe raises US$5 mil to accelerate restaurant automation across Southeast Asia | https://www.digitalnewsasia.com/startups/feedme-raises-us5-mil-accelerate-restaurant-automation-across-southeast-asia
5. [Fintech News Malaysia, 2025] FeedMe Raises US$5M to Develop Embedded Payments, Lending for SE Asia Restaurants | https://fintechnews.my/55032/payments-remittance-malaysia/feedme-us5m-funding/
6. [Grand View Research, 2022] Food Service Point-of-Sale Terminal Market Size, Share & Trends Analysis Report | https://www.grandviewresearch.com/industry-analysis/food-service-point-of-sale-terminal-market
7. [Crunchbase] StoreHub - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/storehub
8. [Crunchbase] Qashier - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/qashier
9. [Crunchbase] Slurp! - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/slurp-2
10. [AWS Startups] FeedMe POS Sdn. Bhd. | https://aws.amazon.com/startups/startups/feedme-pos-sdn-bhd/