FitnessKPI

AI-powered business intelligence and operations platform for fitness clubs and chains.

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Open sources

Field	Value
Name	FitnessKPI
Tagline	AI-powered business intelligence and operations platform for fitness clubs and chains.
Headquarters	Barcelona, Spain [LinkedIn]
Founded	2018 [FitnessKPI]
Stage	Series A [Dealroom, October 2026]
Business Model	SaaS
Industry	Other
Technology	AI / Machine Learning
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Co-Founders (2), Pablo Viñaspre and Isabel Vega Villegas [FitnessKPI; Isabel Vega Villegas' Post, 2026; Pablo Viñaspre's Post, 2026]
Funding Label	Series A
Total Disclosed	Approximately $2.8 million, from $1.08 million in July 2024, $0.54 million in 2025, and $1.4 million in October 2026 [Vestbee, July 2024; Dealroom, October 2026]

What an Investor Needs First

PUBLIC FitnessKPI sells AI-enabled business intelligence and operations software for fitness clubs and chains, and it merits investor attention because recent financing has coincided with a broader product shift from reporting tools toward task-executing "Smart Workers," a move that could expand both product scope and customer dependence if adoption holds [Fitt Insider, February 2026] [Dealroom, October 2026]. The company was founded in Spain in 2018 by Pablo Viñaspre and Isabel Vega Villegas, who say the product grew out of more than 25 years of combined experience managing sports centers, which helps explain the company's vertical focus on fitness-specific workflows rather than general analytics [FitnessKPI, Unknown] [FitnessKPI, Unknown].

The core product consolidates club data into dashboards, comparative rankings, predictive analytics, automation, and AI-enabled workflows, and the company says it now supports execution through digital agents after initially building around KPI reporting; that specialization is the clearest public differentiator, with more than 180 fitness-specific KPIs advertised on the website [FitnessKPI, Unknown] [Fitt Insider, February 2026]. Public traction signals are directionally positive but not fully reconciled across sources: Vestbee reported more than 600 clubs across 18 countries in July 2024, Dealroom reported more than 1,200 clubs across 23 countries in October 2026, and company-linked materials have since cited more than 1,500 clubs across 25-plus countries [Vestbee, July 2024] [Dealroom, October 2026] [Fitt Insider].

On the team side, Viñaspre is identified publicly as co-founder and CEO and Vega as co-founder and growth manager, while the broader go-to-market build appears to include country-level leadership in the UK and Western Europe, though much of that evidence remains company-linked or profile-based rather than independently reported [FitnessKPI, Unknown] [Virtuagym, October 2022] [FitnessKPI, 2026]. The business model is SaaS, and disclosed financing totals roughly $2.8 million across a July 2024 seed round led by Angels Capital, a 2025 Encomenda investment, and an October 2026 Series A reported by Dealroom and Finsmes, with US expansion cited as a current use of proceeds [Vestbee, July 2024] [Dealroom, October 2026] [Finsmes, October 2026].

Over the next 12 to 18 months, the central question is whether FitnessKPI can convert its category-specific analytics position into durable operational software with measurable automation outcomes, especially as it enters the US and asks buyers to trust more active decisioning layers inside club operations [Fitt Insider, February 2026] [Dealroom, October 2026]. A secondary watchpoint is evidence quality: several of the strongest scale and efficacy claims, including member-retention accuracy and member-analysis totals, still trace back to company materials, which leaves outside investors needing firmer third-party validation on retention lift, expansion within chains, and deployment depth [FitnessKPI, Unknown] [Fitt Insider] [Cybernews, October 2026].

Partially corroborated -- Mixed sourcing. Funding and some footprint data are corroborated by Vestbee, Dealroom, and Finsmes, while several product and scale claims remain company-sourced.

Taxonomy Snapshot

Axis	Value
Stage	Seed
Business Model	SaaS
Industry / Vertical	Other
Technology Type	AI / Machine Learning
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding	Series A, total disclosed approximately $2,800,000

Inside the Company

PUBLIC

FitnessKPI presents as a Barcelona-based software company built for a narrow, operationally messy corner of the market: fitness clubs that run on fragmented data across memberships, retention, and day-to-day site performance [FitnessKPI]. The company says it was founded in 2018 by Pablo Viñaspre and Isabel Vega Villegas, after what it describes as more than 25 years of combined experience managing sports centers, a detail that helps explain why the initial product was framed around fitness-specific operating metrics rather than generic business intelligence [FitnessKPI, Unknown].

The public record on the company’s formal profile is lean but directionally consistent. FitnessKPI’s website identifies Viñaspre as co-founder and CEO and Vega Villegas as co-founder and growth manager [FitnessKPI]. LinkedIn lists the company in Barcelona and places team size in the 11 to 50 employee band, which is useful as a scale marker, though still company-managed profile data rather than a filing-based confirmation [LinkedIn].

The clearest milestones are commercial rather than legal. In October 2022, FitnessKPI was publicly tied to a UK-market integration partnership with Virtuagym, indicating an early push outside Spain [Virtuagym, October 2022]. By July 2024, Vestbee reported a €1 million seed round led by Angels Capital, with the company described at that point as operating in 18 countries and serving more than 600 clubs [Vestbee, July 2024]. In February 2026, FitnessKPI announced a product shift toward a "digital workforce" model through its Smart Workers launch [Fitt Insider, February 2026]. Dealroom then reported a €1.3 million Series A round in October 2026 to support US expansion, with the company described as operating in more than 1,200 clubs across 23 countries [Dealroom, October 2026].

Claim stands unchecked -- This section relies primarily on company website disclosures, with partial corroboration from LinkedIn, Virtuagym, Vestbee, and Dealroom.

Under the Hood

MIXED FitnessKPI is selling a fairly specific promise to gym operators: take the data already scattered across club systems, turn it into fitness-specific operating metrics, and then push from dashboards into action. On the public product pages, the company describes a platform that consolidates club data, surfaces more than 180 sector-specific KPIs, benchmarks club performance, and applies predictive analytics to operating and retention workflows [FitnessKPI]. The positioning is vertical from the start, which matters here, because the claimed differentiation is not generic BI so much as a fitness-tailored metrics layer built around utilization, occupancy, comparative rankings, and membership behavior [FitnessKPI].

The retention module is presented in similarly operational terms. FitnessKPI says it can identify members at risk of cancelling within the next 60 days with 80% accuracy, although that figure appears to come from the company’s own product page and was not independently validated in the available sources [FitnessKPI]. A February 2026 company-distributed release also shows where the product narrative is moving: from analytics toward what it calls a "digital workforce," with "Smart Workers" designed to perform tasks, make decisions, and execute actions tied to club operations [Fitt Insider, February 2026]. Trend Hunter separately reported the introduction of Smart Workers, which gives at least some outside confirmation that the feature set was publicly launched, even if the underlying performance claims remain company-led [Trend Hunter, 2026].

The practical read is that FitnessKPI appears to be evolving from a reporting system into an automation layer for fitness operators, but the public evidence is stronger on feature announcements than on technical proof. There were no verified demos, engineering materials, or job-posting signals in the provided record that would support a reliable view on the underlying stack, model architecture, or deployment requirements. Investors can therefore underwrite the product today as a vertical analytics and workflow platform with announced AI agents, while treating the harder claims around predictive accuracy and autonomous execution as provisional until customer references or independent implementation detail surfaces [FitnessKPI] [Fitt Insider, February 2026].

Claim stands unchecked -- Material product details and performance claims rely primarily on company website and company-distributed press materials, with limited outside corroboration from Trend Hunter and no verified technical demo in the provided sources.

Market Research

PUBLIC The market matters now because fitness operators are under pressure to retain members, standardize multi-site operations, and extract usable decisions from fragmented club software, all while AI tooling has become cheap enough to be packaged into workflow products rather than standalone analytics [Virtuagym, October 2022] [Vestbee, July 2024] [Fitt Insider, February 2026].

The difficulty in sizing FitnessKPI's addressable market is straightforward: the available source set does not include a named third-party market model for fitness-club analytics or AI operations software. Public evidence instead supports a narrower, bottom-up reading of demand. By October 2022, Virtuagym described FitnessKPI as relevant to the UK fitness market through a data-integration partnership, and quoted the company expecting more than 100 UK customers in the following year [Virtuagym, October 2022]. By July 2024, Vestbee reported FitnessKPI was operating in 18 countries, serving more than 600 clubs, with data from 2 million clients [Vestbee, July 2024]. By October 2026, Dealroom described the company as operating in more than 1,200 clubs across 23 countries, while other later public references put the footprint at more than 1,500 clubs across 25 countries [Dealroom, October 2026] [Trend Hunter, 2026]. That does not establish market size, but it does indicate an international buyer base for vertical software that sits above core gym-management systems.

Demand drivers in the cited record are more concrete than TAM claims. The first is operational fragmentation: FitnessKPI's positioning rests on consolidating club data and surfacing fitness-specific KPIs, which implies that operators still run important workflows across multiple systems and need a unifying layer [FitnessKPI]. The second is retention pressure. The company markets a member-retention product that claims 80% accuracy in identifying members at risk of cancelling within 60 days, a signal that churn prediction is a live purchasing problem whether or not the claim is independently validated [FitnessKPI member-retention page]. The third is labor efficiency. In February 2026, the company announced a shift toward a "digital workforce" model, with Smart Workers designed to perform operational tasks and execute actions, suggesting that clubs are now being sold not only dashboards but also automation tied to front-line decisions [Fitt Insider, February 2026].

The closest adjacent markets are gym-management software, CRM and marketing automation for fitness businesses, business-intelligence platforms used by multi-site operators, and broader horizontal workflow automation. The Virtuagym partnership is useful here because it shows the likely stack position: FitnessKPI appears to complement, rather than replace, a club's system of record by integrating data and adding decision support on top [Virtuagym, October 2022]. That matters competitively. If buyers view the product as an analytics and operations layer, the relevant comparison set is wider than fitness-only BI vendors and includes incumbent vertical software providers that can extend into analytics, as well as horizontal AI tools that promise task automation without deep vertical tuning.

Macro and regulatory forces are present, even if the public sources only surface them indirectly. Cross-border expansion from Spain into the UK and the US suggests that demand is not confined to one local operating model, but it also raises the bar for handling customer data consistently across jurisdictions [Virtuagym, October 2022] [Dealroom, October 2026]. The October 2026 Cybernews item is also relevant to category conditions: after allegations about exposed data, FitnessKPI denied a platform breach and said valid customer administrator credentials had been used [Cybernews, October 2026]. Regardless of the root cause, the episode underlines that vendors selling retention analytics and operational automation into fitness chains are operating in a market where security posture, access controls, and customer trust can shape purchase decisions alongside feature breadth.

Public market signal	Evidence	Why it matters
UK expansion intent	FitnessKPI expected more than 100 UK customers in the year following October 2022 [Virtuagym, October 2022]	Suggests early confidence that the product could travel beyond Spain through channel and integration partnerships.
International club footprint, 2024	More than 600 clubs across 18 countries [Vestbee, July 2024]	Indicates demand from multi-country operators before the later AI repositioning.
International club footprint, 2026	More than 1,200 clubs across 23 countries [Dealroom, October 2026]	Shows continued adoption, though source-to-source metric definitions may differ.
Broader public footprint claim	More than 1,500 clubs across 25 countries [Trend Hunter, 2026]	Points to category expansion, but should be treated as directional until reconciled with other counts.

The table shows a market picture built from deployment evidence rather than third-party sizing. The practical read is that demand for vertical analytics and automation in fitness appears real and geographically broad, but the public record is still thin on independently published market-share or spending benchmarks.

Partially corroborated -- This section relies on named public sources including Virtuagym, Vestbee, Dealroom, Trend Hunter, Cybernews, and company materials. The core market inferences are supported, but market sizing remains indirect and some operating metrics are only partially corroborated.

Competition and Substitutes

MIXED FitnessKPI appears to sit between generic analytics software and full-stack club-management platforms, with its position defined less by owning the system of record and more by translating operational data into fitness-specific actions and retention workflows [FitnessKPI] [Virtuagym, October 2022] [Fitt Insider, February 2026].

The competitive map is easiest to read in three layers. At the incumbent layer, club-management and member-management suites already control daily workflows, billing, and core member records, which gives them distribution and product-bundling power; Virtuagym is the clearest named example in the available record, and its 2022 integration with FitnessKPI implies complementarity first, competition second [Virtuagym, October 2022]. At the challenger layer, FitnessKPI is pitching a vertical analytics and AI-operations layer for gyms and chains rather than a general business-intelligence tool, with more than 180 fitness-specific KPIs on its website and a later shift toward "Smart Workers" that are meant to execute tasks, not only report on them [FitnessKPI] [Fitt Insider, February 2026]. The adjacent substitute set is broader than direct gym-tech rivals, even if the sources do not name them: operators can still address many reporting needs through horizontal dashboard products, internal spreadsheets, or analytics modules embedded in existing club software, which keeps switching costs lower unless FitnessKPI's automation layer proves material in day-to-day operations.

The company does have a visible edge, but it is narrower than the headline AI language suggests. The strongest public evidence is domain specialization: the founders say the product was built out of sports-center operating experience, the software is marketed around fitness-specific KPIs, and third-party coverage ties the business to a multi-country base that grew from more than 600 clubs in 18 countries in mid-2024 to more than 1,200 clubs in 23 countries by October 2026, with separate company-linked sources claiming more than 1,500 clubs in 25 countries [FitnessKPI, Unknown] [Vestbee, July 2024] [Dealroom, October 2026] [Fitt Insider]. If those deployment figures are directionally right, FitnessKPI may have a category-specific dataset that improves benchmarking and retention models inside fitness, including its company-stated 80 percent accuracy claim for identifying members at risk of canceling within 60 days [FitnessKPI]. That advantage is potentially durable if club data integrations and benchmark history compound over time, but still perishable because most of the underlying proof is company-supplied and because the integration layer can be matched by larger platforms that already sit upstream in the workflow.

The clearest exposure is channel control. Virtuagym is named in the record as an integration partner for the UK market, not as an explicit rival, but that relationship also illustrates FitnessKPI's dependency risk: if club-management incumbents deepen their own analytics, retention, and AI-assistant features, a specialist layer can be compressed into a feature rather than preserved as a standalone budget line [Virtuagym, October 2022]. The February 2026 move toward a "digital workforce" model is strategically sensible in that context, because software that executes tasks has a stronger right to exist than software that only surfaces dashboards [Fitt Insider, February 2026]. Still, execution risk is high. The public record does not yet show named customer references validating that clubs adopted Smart Workers at scale, and the October 2026 Cybernews item adds a trust variable after the company denied a platform breach and said valid customer administrator credentials were used [Cybernews, October 2026]. In a category handling sensitive member and operating data, security perception can influence competitive outcomes even when the facts remain disputed.

Over the next 18 months, the most plausible scenario is a sorting between platforms that own core workflows and specialists that can prove measurable operational lift. Winner if X: Virtuagym, if club operators continue to prefer fewer vendors and integrated reporting inside the primary operating system, because it already has distribution into fitness operators and a visible partnership footprint in this niche [Virtuagym, October 2022]. Loser if Y: FitnessKPI, if Smart Workers remain more of a positioning shift than an adopted workflow layer, since its standalone value then reverts to analytics that incumbent systems can narrow over time [Fitt Insider, February 2026] [FitnessKPI]. The inverse case also exists: if retention prediction and task automation become buying criteria in their own right, FitnessKPI could hold its ground precisely because it is not trying to replace the full club stack. On the current public evidence, that upside is credible but not yet fully corroborated by independent customer proof.

Opportunity

PUBLIC The prize here is larger than a reporting dashboard: if FitnessKPI can turn fitness operators' fragmented software stacks into an execution layer for retention, pricing, staffing, and club operations, it has a path to become the operating system that many gym chains run against across multiple countries [FitnessKPI, Unknown] [Fitt Insider, February 2026] [Dealroom, October 2026].

The headline opportunity rests on a sequence that is visible in the public record, even if it is still early. FitnessKPI started with vertical analytics for fitness operators, built around club-level KPIs, comparative rankings, predictive analytics, and retention workflows rather than generic business intelligence [FitnessKPI, Unknown] [FitnessKPI, Unknown]. By 2024, third-party coverage described the company as serving more than 600 clubs across 18 countries [Vestbee, July 2024], and by 2026 public sources placed it at more than 1,200 clubs across 23 countries or more than 1,500 clubs across 25 countries, depending on source [Dealroom, October 2026] [Trend Hunter, 2026]. That progression does not prove category leadership, but it does show an installed base large enough for the next product step, namely moving from measurement into action through "Smart Workers" that the company says can perform operational tasks and execute decisions inside club workflows [Fitt Insider, February 2026] [FitnessKPI, Unknown]. If that transition works, the company stops being a dashboard vendor and starts looking more like workflow infrastructure for a vertical that is still operationally fragmented.

The upside can be framed as a small set of concrete paths rather than a single all-or-nothing bet.

Scenario	What happens	Catalyst	Why it's plausible
Cross-sell the digital workforce	FitnessKPI converts its analytics footprint into a higher-value automation layer, selling retention actions, operational workflows, and AI agents into existing club accounts	The February 2026 launch of Smart Workers gives the company a new product surface to sell into an installed base already using KPI and benchmarking tools [Fitt Insider, February 2026]	Public sources show a progression from analytics to action, and the company already markets predictive retention and operational automation to fitness operators [FitnessKPI, Unknown] [FitnessKPI, Unknown]
Become the standard layer for multi-site operators	The product becomes the default reporting and operational decision layer for chains, franchises, and cross-border operators that need common KPIs and comparative rankings across sites	Continued international expansion, plus integrations like the Virtuagym partnership, increase the value of being the normalized layer above underlying club systems [Virtuagym, October 2022] [Dealroom, October 2026]	FitnessKPI is already presented as serving clubs in 23 to 25 countries, which suggests the product can travel across markets if data integration remains straightforward [Dealroom, October 2026] [Trend Hunter, 2026]
Build a UK and US beachhead into broader chain adoption	Management uses the UK partnership motion and 2026 US expansion to win chain customers in English-speaking markets where software budgets are typically larger	The Virtuagym UK integration and the 2026 Florida office create two visible go-to-market wedges outside Spain [Virtuagym, October 2022] [Dealroom, October 2026]	The company had already signaled UK ambitions in 2022 and raised fresh capital in 2026 specifically to accelerate US expansion, which makes international scaling an observed strategy rather than a new claim [Virtuagym, October 2022] [Dealroom, October 2026]

What compounding looks like is fairly straightforward. More clubs on the platform should mean more operational benchmarks, more retention patterns, and more proof points for which actions work by club type, geography, and member behavior, even if the public evidence does not yet quantify model performance beyond company claims [FitnessKPI, Unknown] [FitnessKPI member-retention page]. That matters because FitnessKPI's product already spans measurement, benchmarking, predictive signals, and automation, so each new deployment can improve both product usefulness and switching friction, especially for multi-site groups standardizing around common KPIs and workflows [FitnessKPI, Unknown] [Vestbee, July 2024]. The early signs of that flywheel are visible in footprint growth, from 600 clubs in 18 countries in 2024 to more than 1,200 clubs in 23 countries in 2026 according to Dealroom, with company-linked sources later citing more than 1,500 clubs in 25 countries [Vestbee, July 2024] [Dealroom, October 2026] [Fitt Insider] [Trend Hunter, 2026].

The size of the win is harder to pin down because the source set does not include a verified category TAM or a clean public-market comparable focused narrowly on fitness-club intelligence software. Even so, the scenario is intelligible: if FitnessKPI becomes the standardized operating layer for a meaningful share of mid-market and enterprise fitness chains across Europe and selected English-speaking markets, the outcome could support a valuation well beyond its disclosed funding base of roughly $2.8 million to date [Vestbee, July 2024] [Dealroom, October 2026]. A practical way to frame it is as a strategic software asset rather than a niche dashboard business. In a successful scale scenario, not a forecast, the company could plausibly become worth tens of millions of dollars if it converts current international footprint into durable automation revenue and embeds itself deeply enough in operator workflows that replacement becomes disruptive. The cited evidence supports reach, product ambition, and early international repeatability; it does not yet support precision on terminal value.

Partially corroborated -- This section relies on one independent funding report, one Dealroom report, one partner announcement, and several company or company-distributed product claims; the upside logic is grounded, but some operational metrics remain only partially corroborated.

Sources