Funtap

The People Building It

Funtap was founded in 2015 by three co-founders. Adam Bui is identified as the founder and CEO [Crunchbase]. The company's headquarters are in Hanoi, Vietnam.

Data Accuracy: YELLOW -- Founding team count and CEO identity confirmed; specific backgrounds not surfaced in the public research.

The Short Version

Funtap is a Hanoi-based mobile game publisher that has built a portfolio of over 300 licensed titles and a reported global player base of 50 million [Funtap] [ZoomInfo]. The company pursues a publishing model focused on game localization, user acquisition, and monetization through in-app purchases and advertising [e27] [Dealroom]. Its primary differentiation is its scale and operational execution within Vietnam. The company expanded its scope in early 2022 by launching a $10 million blockchain investment fund, Funverse Capital [e27, January 2022].

Data Accuracy: YELLOW -- Core metrics are company-sourced; funding total is from a single database; team size is estimated from a third-party profile.

The Company in Brief

Funtap was established on May 14, 2015, by three co-founders [e27]. The company's headquarters are located at 19 To Huu Street, Nam Tu Liem district, Hanoi [RocketReach]. In January 2022, the company announced the launch of Funverse Capital, a $10 million blockchain fund intended to invest up to $1 million per deal in blockchain projects [e27, January 2022]. The company claims to have published over 300 licensed games and reached over 50 million players worldwide [Funtap] [ZoomInfo].

Data Accuracy: YELLOW -- Founding date and fund launch corroborated by e27; player and game counts are company-sourced claims.

What They Have Built

Funtap's core product is mobile game publishing, providing localization, user acquisition, and live operations for a portfolio of over 300 licensed games [ZoomInfo]. The business model generates revenue through in-app purchases and advertising [Dealroom]. The company's blockchain investment fund, Funverse Capital, represents a strategic technology bet, aiming to invest in blockchain projects with associated mentorship [e27, January 2022].

Data Accuracy: YELLOW -- Product scope and portfolio size from company-aligned sources; blockchain fund details from a 2022 press article.

Market Size and Demand

Southeast Asia's digital economy gaming segment was estimated at $5 billion in 2022, with a projected compound annual growth rate of 15% through 2025 [Google, Temasek, Bain & Company, October 2022]. Global mobile games revenue reached $90.4 billion in 2023, with Southeast Asia contributing an estimated $5.5 billion [Newzoo, 2023].

Data Accuracy: GREEN -- Market data sourced from industry reports.

Who Else Is Fighting for This

Funtap operates in a global mobile game publishing market. The landscape is stratified by geography, genre, and capital access. Global incumbents include Tencent, NetEase, and Activision Blizzard King [PUBLIC]. Regional champions include Garena (Sea Ltd) [PUBLIC]. Funtap operates as an independent, venture-backed publisher focusing on regional distribution.

Data Accuracy: GREEN -- Competitive landscape based on industry structure.

Opportunity

Funtap aims to become a regional gateway for global game developers seeking distribution in Vietnam and Southeast Asia. The company's claimed network of 50 million players serves as a distribution advantage for licensing deals [Funtap].

Scenario	What happens	Catalyst	Why it's plausible
Platform Expansion	Funtap launches a proprietary game discovery or social platform.	Strategic partnership with a regional telecom or payment provider.	Existing scale provides a ready audience for a first-party platform [Dealroom].
Blockchain Catalyst	Funverse Capital incubates or acquires a breakout blockchain game.	Portfolio company launches a play-to-earn title that gains traction.	Strategic intent demonstrated by the launch of a dedicated investment fund [e27, January 2022].

Data Accuracy: YELLOW -- Core opportunity metrics are sourced from the company and a single third-party aggregator.

Sources

1. [Funtap] Funtap Corporate Website | https://corp.funtap.vn/en
2. [ZoomInfo] Funtap - Overview, News & Similar companies | https://www.zoominfo.com/c/funtap/540317431
3. [e27] Funtap - e27 Startup Profile | https://e27.co/startups/funtap/
4. [Dealroom] Funtap company information, funding & investors | https://app.dealroom.co/companies/funtap
5. [RocketReach] Funtap profile | https://rocketreach.co/funtap-profile_b41f0bd2ff75d3e8
6. [CBInsights] Funtap | https://www.cbinsights.com/company/funtap
7. [Tracxn] Funtap - 2025 Company Profile, Team, Funding & Competitors | https://tracxn.com/d/companies/funtap/__gxw7aW984Dqp4J7N9GzKQqC93qG-BJv6VnTuNtIzFAk
8. [Crunchbase] Funtap - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/funtap-joint-stock-company
9. [e27, January 2022] Vietnam's games publisher Funtap launches US$10M blockchain fund | https://e27.co/vietnams-games-publisher-funtap-launches-us10m-blockchain-fund-20220118/