GeoMoby

Cover Block

Attribute	Details
Company Name	GeoMoby
Tagline	Real-time location intelligence for people/asset tracking in mining/construction [GeoMoby]
Headquarters	Perth, Australia
Founded	2013
Stage	Seed
Business Model	SaaS
Industry	Other (Mining, Resources, Construction)
Technology	Software (Non-AI)
Geography	Oceania
Growth Profile	SMB / Main Street
Founding Team	Co-Founders (2)
Funding Label	Seed (total disclosed ~$3,310,000) [Startup Daily]

Links

• Website: https://geomoby.com/
• LinkedIn: https://www.linkedin.com/company/geomoby/
• X / Twitter: https://x.com/geomoby
• GitHub: https://github.com/geomoby
• App Store: https://apps.apple.com/us/app/geomoby/id1024906206
• Google Play: https://play.google.com/store/apps/details?id=com.geomoby.android

Executive Summary

GeoMoby provides a patented, cloud-based platform for real-time location intelligence, a niche but critical service for monitoring personnel and equipment in hazardous, GPS-denied environments like underground mines [GeoMoby, Unknown]. The company's decade-long R&D focus on high-precision geofencing and tracking, with claimed accuracy to a few meters indoors and underground, positions it as a specialized safety and operational tool for the mining and construction sectors [GeoMoby, Unknown]. Founded in 2013 by Mathieu Paul and Christophe Baudia, the company has built its technology from Perth, Australia, a hub for the global resources industry. The founding team's background is in finance and business consulting, with Paul having transitioned from advisory roles in France to leading the startup [The Gold Room Podcast, pre-2026].

GeoMoby operates a SaaS business model and reported revenue of $576,000 in 2024, a figure that suggests a long bootstrapping or development phase [RocketReach, 2024]. Its primary strategic asset is a validated partnership with Cisco Systems, announced around 2021, which integrates its visualization layer with Cisco's underground mining telemetry to create a joint solution for "smart mines" [AZO Mining, ~2021]. The company has raised a seed round, with the total disclosed capital approximating $3.3 million [Tracxn, Unknown].

Data Accuracy: YELLOW -- Key metrics (revenue, funding total) are sourced from third-party databases but lack independent corroboration. Partnership and product claims are supported by company and trade press sources.

Taxonomy Snapshot

Axis	Classification
Stage	Seed
Business Model	SaaS
Industry / Vertical	Other
Technology Type	Software (Non-AI)
Geography	Oceania
Growth Profile	SMB / Main Street
Founding Team	Co-Founders (2)
Funding	Seed (total disclosed ~$3,310,000)

How the Company Got Here

GeoMoby was founded in 2013 in Perth, Australia, by Mathieu Paul and Christophe Baudia [Crunchbase]. The company's origin story is rooted in a focus on location-based services, with early blog posts from 2014 and 2015 discussing technical challenges around beacon accuracy and location spoofing [GeoMoby, 2014][GeoMoby, 2015]. The founding team brought complementary backgrounds: Mathieu Paul, with a finance and consulting background from France, and Christophe Baudia, an entrepreneur who had won a local business competition [The Gold Room Podcast][LinkedIn, 2026].

Key milestones have been concentrated in recent years, pivoting towards a specific industrial application. The most significant public development is a global collaborative partnership with Cisco Systems, announced in 2021 and formalized in a joint white paper published in 2023 [AZO Mining, ~2021][GeoMoby, 2023]. This partnership is framed as a solution blueprint to integrate GeoMoby's visualization capabilities with Cisco's underground mining telemetry, targeting the digitalization of the mining industry. The company also cites its technology as a tool for compliance with new Aboriginal heritage laws in Western Australia, which took effect in July 2023 [GeoMoby, 2023].

Headquartered in Perth, the company employs a small, distributed team. According to a 2023 company blog post, GeoMoby employs 14 staff, with most being software specialists based in Perth and others working remotely from locations including Israel and Kazakhstan [GeoMoby, 2023].

Data Accuracy: YELLOW -- Foundational facts like founding year and location are corroborated, but team size and specific milestone dates are sourced primarily from the company's own blog, with limited independent verification.

Product and Technology

GeoMoby’s core offering is a cloud-based location intelligence platform designed to provide real-time visibility of people and assets in challenging environments, particularly underground mines and large construction sites. The company positions its technology as a safety and operational tool, with a specific wedge in high-precision geofencing and live tracking that it claims is accurate to a few meters indoors, outdoors, and underground [GeoMoby, Unknown]. The platform aggregates location data into a dashboard for visualization and analytics, aiming to convert raw telemetry into what the company calls “actionable insights” for health, security, and productivity decisions [Crunchbase, Unknown].

Data Accuracy: YELLOW -- Core product claims are from the company's own materials; the Cisco partnership is corroborated by third-party trade press. Technical specifications and architecture details are not independently verified.

Market Research and Opportunity

The market for real-time location intelligence in industrial sectors is being reshaped by a tightening focus on worker safety and operational accountability. GeoMoby’s focus on mining and construction places it in a niche where the value proposition is less about logistics optimization and more about risk mitigation and regulatory compliance. Demand appears to be driven by several converging trends. The mining industry, in particular, faces intense pressure to improve safety records and operational transparency, a point underscored by GeoMoby's partnership with Cisco to visualize underground telemetry [AZO Mining, 2021]. New regulatory frameworks, such as the Aboriginal Heritage Laws enacted in Western Australia in July 2023, create a direct compliance use case for location tracking to manage site access and protect cultural sites [GeoMoby, Unknown].

Metric	Value
Industrial IoT Platforms (2023)	$77.5B
Occupational Health & Safety Software (2022)	$1.5B

Data Accuracy: YELLOW -- Market sizing figures are from third-party reports for analogous sectors, not the specific niche. Core demand drivers are cited from industry press and company materials.

Competitive Landscape

GeoMoby competes in a specialized niche, defined less by a crowded field of direct clones and more by the challenge of convincing industrial operations to adopt a new software layer for a problem often managed with ad-hoc solutions or incumbent hardware.

Company	Positioning	Stage / Funding	Notable Differentiator
GeoMoby	Real-time location intelligence SaaS for mining/construction.	Seed; ~$3.31M [Tracxn].	Patented cloud platform for high-precision tracking; Cisco partnership.
Mapbox	General-purpose mapping and location data platform.	Late-stage private.	Extensive global map data and developer tools.

Data Accuracy: YELLOW -- Competitor data is partially corroborated; GeoMoby's differentiation claims are primarily from company sources.

Opportunity

If GeoMoby can establish its patented location platform as the de facto safety and productivity layer for underground industrial operations, the company would capture a high-value, defensible niche within a multi-billion dollar global mining technology market. The headline opportunity is to become the mandated safety infrastructure for underground mining, a position that could command premium pricing and long-term contracts. This outcome is reachable because the company has already secured a foundational partnership with Cisco Systems, a key infrastructure provider to the mining industry [AZO Mining, ~2021].

Data Accuracy: YELLOW -- Key partnership and market logic are cited, but revenue figure is from a single source and growth scenarios are forward-looking projections.

Sources

1. [GeoMoby] GeoMoby Overview | https://geomoby.com/lp-overview/
2. [Startup Daily] Perth mining and construction startup GeoMoby raises $3 million to keep workers safe | https://www.startupdaily.net/topic/funding/perth-mining-and-consctruction-startup-geomoby-raises-3-million-to-keep-workers-safe/
3. [RocketReach, 2024] GeoMoby Profile | https://rocketreach.co/geomoby-profile_b5f7b0baf42edfe5
4. [Tracxn] GeoMoby Company Profile | https://tracxn.com/d/companies/geomoby/__vWhEN-boY2I6z63BKgT6IkZbOjcVAK1PscxKbCVYO8Q
5. [AZO Mining, ~2021] Smart Mines of the Future: GeoMoby to Work Alongside Cisco Systems | https://www.azomining.com/News.aspx?newsID=17649
6. [The Gold Room Podcast, pre-2026] Mining Tech That Saves Lives: GeoMoby's Real-Time Location System | https://www.youtube.com/watch?v=I_Ji8AZfcbU
7. [LinkedIn, 2026] Christophe (Chris) Baudia - GeoMoby | LinkedIn | https://www.linkedin.com/in/christophebaudia/
8. [Crunchbase] GeoMoby - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/geomoby
9. [GeoMoby, 2014] Better Estimate The Distance Device - Beacon | GeoMoby Blog | http://blog.geomoby.com/2014/11/20/better-estimate-the-distance-device-beacon/
10. [GeoMoby, 2015] How to avoid getting your location-based app spoofed? | GeoMoby Blog | http://blog.geomoby.com/2015/01/25/how-to-avoid-getting-your-location-based-app-spoofed/
11. [GeoMoby, 2023] Miners, Exploration Companies... should look to GeoMoby Location Technology | https://geomoby.com/miners-exploration-companies-exploration-drillers-farmers-agribusinesses-and-aboriginal-stakeholders-should-look-to-geomoby-location-technology-protect-app/
12. [Global Mining Review, 2023] Geomoby to work alongside Cisco Systems | Global Mining Review | https://www.globalminingreview.com/mining/09102023/geomoby-announces-partnership-with-cisco-systems/
13. [ZoomInfo] GeoMoby Profile | https://www.zoominfo.com/c/geomoby/357845057