GGEZ1

Cover Block

Company Name	GGEZ1
Tagline	A ReFi-focused Layer-1 blockchain and Web3 platform tokenizing sustainability assets into stablecoins and powering a GameFi marketplace. [ggez.one]
Headquarters	Dubai, United Arab Emirates [Crunchbase]
Founded	2024 [StartupSeeker]
Stage	Pre-Seed
Business Model	B2B2C
Industry	Cleantech / Climatetech
Technology	Blockchain / Web3
Geography	Global / Remote-First
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding Label	Pre-Seed
Total Disclosed	$250,000 [Crunchbase]

Links

• Website: https://www.ggez.one/
• LinkedIn: https://www.linkedin.com/company/ggezone/
• YouTube: https://www.youtube.com/watch?v=mwBgdW3IKp8

The Short Version

GGEZ1 is a pre-seed stage blockchain venture proposing a three-part mechanism to channel capital into sustainable infrastructure: a Layer-1 blockchain for tokenizing real-world sustainability assets, a fully-collateralized stablecoin backed by those assets, and a gamified loyalty marketplace designed to reward sustainable consumer behavior [markets.bitcoin.com]. The concept converges Regenerative Finance (ReFi) and GameFi under a unified, sustainability-focused economic model.

Founded in 2024, the company is led by co-founders Mutaz Majdoub (also known as Mutaz Qubbaj) and Mohammed Shawamreh. Majdoub brings a fintech pedigree, having previously founded Squirrel, a financial wellbeing platform that won a WIRED award [11:FS, 2026] [Deciphr.ai, 2026]. The core product is a Cosmos-SDK based blockchain built for ReFi applications. Its ecosystem serves asset owners seeking to tokenize sustainability-linked real-world assets (RWAs) and brands or consumers engaging with a Web3 loyalty marketplace powered by a native rewards token, GGEZ [ggez.one].

To date, GGEZ1 has raised an estimated $250,000 in a pre-seed round. The company has achieved early recognition, winning HackerNoon’s "Startup of the Year 2024" award in the DeFi and Decentralization categories and reaching the semi-finals of the Startup World Cup [HackerNoon] [ggez.one].

Data Accuracy: YELLOW -- Core product claims are sourced from the company's website and a crypto markets site; founder background is corroborated by multiple podcast sources. Funding amount is cited but investor details are absent.

Taxonomy Snapshot

Axis	Classification
Stage	Pre-Seed
Business Model	B2B2C
Industry / Vertical	Cleantech / Climatetech
Technology Type	Blockchain / Web3
Geography	Global / Remote-First
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding	Pre-Seed (~$250k)

The Company in Brief

GGEZ1 is a Dubai-headquartered blockchain venture founded in 2024. The founding narrative emphasizes a mission to channel capital into sustainable infrastructure through tokenization and gamified rewards [ggez.one]. The company is structured as a B2B2C entity, targeting both institutional asset owners and consumer-facing brands.

Co-founders Mutaz Majdoub and Mohammed Shawamreh bring a fintech background to the project. Majdoub, also known as Mutaz Qubbaj, is a fintech veteran who previously founded Squirrel, a financial wellbeing platform that won a WIRED award in 2014 [HackerNoon] [developher.org]. Mohammed Shawamreh is listed as a co-founder on his LinkedIn profile [LinkedIn]. Key early milestones include winning the best pitch from the Middle East region at the Startup World Cup semi-finals in November 2023 [ggez.one]. In 2024, GGEZ1 was celebrated as HackerNoon’s “Startup of the Year 2024” in the Web3 category [ggez.one]. The company has disclosed a pre-seed funding round of approximately $250,000 [Crunchbase].

Data Accuracy: YELLOW -- Founders and funding round confirmed by Crunchbase and company site; some founder background details are from older, unrelated sources.

What They Have Built

The product architecture combines three distinct but interlocking components. GGEZ1 is building a Cosmos-SDK Layer-1 blockchain, described as purpose-built for Regenerative Finance (ReFi) and GameFi applications [markets.bitcoin.com]. This foundational layer is designed to host the platform's core offerings: a Real-World Asset (RWA) tokenization launchpad, asset-backed stablecoins, and a gamified loyalty marketplace.

For asset owners, the platform offers a tokenization launchpad to convert sustainability-linked assets into digital tokens [ggez.one]. These tokenized assets are intended to back a suite of fully-collateralized stablecoins [ggez.one]. On the consumer-facing side, a separate GameFi and augmented reality (AR) platform aims to create a deals marketplace where brands can offer rewards, and users can earn a native "GGEZ" token for sustainable engagement [ggez.one]. Public technical documentation confirms the use of the CometBFT consensus mechanism and an on-chain governance model where a GGEZ1 Governance Coin facilitates transactions and security [ggez.one/pdfs/GGEZ1_ReFi.pdf].

Data Accuracy: YELLOW -- Product claims are sourced consistently from the company's own materials and a third-party crypto data site, but no independent technical reviews or live deployment evidence corroborates functionality.

Market Size and Demand

The market for tokenizing real-world assets and financing sustainability projects is gaining momentum. Demand drivers include the growing institutional and retail appetite for exposure to sustainability-linked assets and the capital efficiency promised by blockchain-based fractional ownership [ggez.one]. A secondary driver is the search for utility and engagement in the Web3 space beyond speculative trading [ggez.one].

Market Segment	Estimated Size (2024/2025)	Source & Notes
Voluntary Carbon Market	$2.0 billion (2024)	[Ecosystem Marketplace, 2024]
Real-World Asset (RWA) Tokenization	$16 billion (projected by 2030)	[Boston Consulting Group, 2023]
Global Sustainable Debt Issuance	~$1.0 trillion (cumulative to 2023)	[Climate Bonds Initiative, 2024]

Data Accuracy: YELLOW -- Market sizing is drawn from analogous, third-party reports for adjacent sectors; company-specific TAM/SAM/SOM is not publicly available.

Who Else Is Fighting for This

GGEZ1 enters a market defined by established blockchains expanding into tokenization and specialized platforms carving out niches in sustainability finance.

• Layer-1 and Layer-2 Blockchains. General-purpose smart contract platforms like Ethereum, Solana, and Cosmos-based chains serve as the foundational infrastructure upon which most tokenization and DeFi applications are built. GGEZ1's decision to build its own Cosmos-SDK chain is a bet on vertical integration [markets.bitcoin.com].
• Real-World Asset (RWA) Tokenization Platforms. Players like Centrifuge, Maple Finance, and Ondo Finance focus on tokenizing traditional financial assets. GGEZ1's stated wedge is a narrower focus on "sustainability assets" [ggez.one].
• Regenerative Finance (ReFi) and Carbon Platforms. Projects like Toucan Protocol, KlimaDAO, and Regen Network focus on carbon markets and ecological data. GGEZ1's proposed combination of sustainability RWA tokenization with a consumer-facing GameFi layer attempts to bridge institutional capital with retail engagement [ggez.one/pdfs/GGEZ1_GameFi.pdf].

Data Accuracy: YELLOW -- Competitive mapping is inferred from public descriptions of the company's model versus known players in adjacent sectors; no direct competitive analysis from the company is available.

Opportunity

If GGEZ1 successfully bridges the gap between tokenized real-world assets and consumer-facing rewards, it could unlock a new channel for sustainable infrastructure financing. The headline opportunity is to become the default Layer-1 infrastructure and liquidity layer for sustainability-linked assets in emerging markets. The platform's design addresses two acute market needs: a lack of accessible, yield-generating sustainability investments for retail and institutional Web3 capital, and a lack of compelling engagement mechanisms for brands to promote sustainable consumer behavior [ggez.one].

Scenario	What happens	Catalyst	Why it's plausible
The Regional ReFi Standard	GGEZ1 becomes the go-to chain for tokenizing solar, water, and carbon projects in MENA & Africa.	A flagship tokenization deal with a named sovereign fund or development bank.	The company's public materials explicitly target emerging markets and sustainability asset owners [ggez.one].
The Loyalty Layer for Sustainable Brands	Major consumer brands use GGEZ1's GameFi marketplace to run sustainability-linked loyalty campaigns globally.	A pilot partnership announced with a multinational FMCG or retail company.	The platform is built to serve brands wanting to offer sustainable deals and crypto rewards [ggez.one].
The Sustainability-Backed Stablecoin	The GGEZ stablecoin gains traction as a "green" alternative in DeFi, backed by yielding real-world assets.	Publication of a third-party attestation report on the stablecoin's collateral reserves.	The company's core product claim is creating asset-backed stablecoins from sustainability investments [markets.bitcoin.com].

Data Accuracy: YELLOW -- Opportunity analysis is based on company-stated goals and product claims; market size comparables are inferred from broader industry projections, not company-specific metrics.

Sources

1. [ggez.one] GGEZ1: ReFi blockchain ecosystem making it easy to invest in sustainability on Web3 | https://www.ggez.one/
2. [markets.bitcoin.com] GGEZ1 Crypto Overview | https://markets.bitcoin.com/crypto/ggez1
3. [Crunchbase] GGEZ1 - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/ggez1
4. [StartupSeeker] StartupSeeker profile for ggez.one | https://startup-seeker.com/company/ggez~one
5. [HackerNoon] Meet GGEZ1, Winner of Startups of The Year 2024 in DeFi AND Decentralization | https://hackernoon.com/meet-ggez1-winner-of-startups-of-the-year-2024-in-defi-and-decentralization
6. [11:FS, 2026] 208. CEO Interviews: Luke Johnson, Neat Capital & Mutaz Qubbaj Squirrel | https://www.11fs.com/podcasts/ep-208-ceo-interviews-luke-johnson-neat-capital-mutaz-qubbaj-squirrel
7. [Deciphr.ai, 2026] Founding WIRED 2014's Winner, with Mutaz Qubbaj, Founder @ Squirrel | https://www.deciphr.ai/podcast/founding-wired-2014s-winner-with-mutaz-qubbaj-founder--squirrel
8. [developher.org] Mentor profile for Mutaz Qubbaj | https://developher.org/events-2/mentoring-programme/meet-the-mentors/mutaz-qubbaj/
9. [LinkedIn] Mohammed Shawamreh LinkedIn Profile | https://jo.linkedin.com/in/shawamreh
10. [jordanstartupexpo.com] Jordan Startup Expo company listing for GGEZ1 | https://jordanstartupexpo.com/
11. [ggez.one/pdfs/GGEZ1_ReFi.pdf] GGEZ1 ReFi Tokenomics PDF | https://ggez.one/pdfs/GGEZ1_ReFi.pdf
12. [ggez.one/pdfs/GGEZ1_GameFi.pdf] GGEZ1 GameFi Platform PDF | https://www.ggez.one/pdfs/GGEZ1_GameFi.pdf
13. [Amazon Music] The Twenty Minute VC episode with Mutaz Qubbaj | https://music.amazon.com/es-co/podcasts/35cf4c38-b1cc-4fe5-9256-dd9dbaae8885/episodes/cee9d490-12b7-45b3-b080-af758bb69643/the-twenty-minute-vc-20vc-venture-capital-startup-funding-the-pitch-founding-wired-2014's-winner-a-squirrel
14. [Ecosystem Marketplace, 2024] Voluntary Carbon Market Report (Analogous market) | https://www.ecosystemmarketplace.com/publications/state-of-the-voluntary-carbon-market-2024/
15. [Boston Consulting Group, 2023] The Future of Asset Tokenization Report (Analogous market) | https://www.bcg.com/publications/2023/future-of-asset-tokenization
16. [Climate Bonds Initiative, 2024] Sustainable Debt Market Summary (Substitute market) | https://www.climatebonds.net/resources/reports/sustainable-debt-global-state-market-2024