Heka Global

Cover Block

Field	Value
Name	Heka Global
Tagline	AI platform providing consumer intelligence for financial services to enhance fraud prevention and credit decisions
Headquarters	New York, United States
Founded	2021
Stage	Series A
Business Model	B2B
Industry	Fintech
Technology	AI / Machine Learning
Geography	North America (with Tel Aviv office)
Growth Profile	Venture Scale
Founding Team	Co-Founders (2): Idan Bar-Dov, Ishay Horowitz
Funding Label	Series A
Total Disclosed	~$14,000,000

Links

• Website: https://www.hekaglobal.com/
• LinkedIn: https://www.linkedin.com/company/heka-global

The Short Version

Heka Global is a New York and Tel Aviv based fintech building an external customer intelligence engine for banks, payment processors, insurers, and pension funds. It combines web intelligence with custom AI models to support fraud prevention, credit decisions, and account recovery [Crunchbase]. The company was incorporated in 2021 by Idan Bar-Dov (CEO) and Ishay Horowitz, and operates a proprietary database exceeding 8.5 million records [Cornell Tech]. Its core technical claim is real-time behavioral analysis applied to identity and transaction signals at the moment a financial institution needs to make an underwriting, onboarding, or fraud-flag decision [Axios Pro, July 2025]. In July 2025 the company closed a $14 million Series A led by Windare Ventures, with participation from Barclays, Cornèr Banca, Viola Ventures, Viola FinTech, Gorges Ventures, and SureTech Investments [Axios Pro, July 2025] [The SaaS News]. The investor mix is the most distinctive signal in the file: a UK clearing bank and a Swiss private bank rarely co-invest at Series A unless they are also pilot or production customers. Over the next 12 to 18 months the questions that will determine the trajectory are conversion of those strategic relationships into multi-year contracts, geographic concentration of the early book, and how the proprietary record set scales against incumbents like LexisNexis and Experian [PitchBook].

Data Accuracy: GREEN -- Confirmed by Axios Pro, Crunchbase, PitchBook, and Cornell Tech.

Taxonomy Snapshot

Axis	Value
Stage	Series A
Business Model	B2B SaaS / API
Industry / Vertical	Fintech (fraud, credit, identity)
Technology Type	AI / Machine Learning, web intelligence
Geography	North America and Europe (offices in NY and Tel Aviv)
Growth Profile	Venture Scale
Founding Team	2 co-founders
Funding	~$14M disclosed across Series A

The Company in Brief

Heka Global was incorporated in 2021 by Idan Bar-Dov and Ishay Horowitz, with headquarters in New York and an engineering presence in Tel Aviv [Cornell Tech] [Tracxn]. The company positions itself as a consumer intelligence layer for financial services, sitting between a bank's underwriting or fraud system and the open web, and surfacing signals about applicants and account holders that traditional bureau data misses [Crunchbase] [LinkedIn]. The Cornell Tech profile frames the product as a tool that lets decision makers operate with "human-like precision at the scale of big data" using a database of more than 8.5 million records [Cornell Tech].

In July 2025, Axios Pro reported a $14 million Series A led by Windare Ventures with CEO Idan Bar-Dov on record [Axios Pro, July 2025]. Benzinga and Hipther framed the company's positioning as "real-time identity intelligence" for financial institutions [Benzinga, July 2025] [Hipther, July 2025]. CB Insights lists the Series A as the company's first publicly recorded priced round [CBInsights].

Operationally the company describes a cross-Atlantic footprint, with go-to-market activity in the United States and Europe and product engineering anchored in Israel [LinkedIn] [Cornell Tech]. LinkedIn lists roughly 1,459 followers [LinkedIn].

Data Accuracy: GREEN -- Confirmed by Axios Pro, Cornell Tech, Crunchbase, and CB Insights.

What They Have Built

The product is an AI agent that ingests web and behavioral signals to produce decision-ready intelligence on consumers applying for, or transacting through, regulated financial products. Startup Nation Finder characterizes the core technology as "an analyst-grade AI agent that enables banks, payment processors, insurers, and pension funds to fill critical blind spots in fraud prevention, credit decisions, and account recovery" [Startup Nation Finder]. Crunchbase frames the offering as "the external customer intelligence engine for financial services, powering credit, fraud, and onboarding with audit-ready AI" [Crunchbase].

The technical substrate has three named components: a proprietary record set exceeding 8.5 million entries [Cornell Tech]; a web intelligence layer that gathers external signals [LinkedIn] [Cornell Tech]; and custom AI models that translate those signals into real-time behavioral analysis [Axios Pro, July 2025]. The combination is pitched as complementary to traditional bureau and KYC vendors [The SaaS News]. Tracxn lists the company in the AI-based banking management software category and counts roughly 820 competitors [Tracxn].

Data Accuracy: YELLOW -- Product positioning is corroborated across Crunchbase, Startup Nation Finder, and Axios Pro, but technical depth and customer references remain undisclosed.

Market Research and Opportunity

Banks, insurers, and payment processors are absorbing a step change in synthetic identity fraud and AI-generated application abuse while regulators tighten expectations on model governance. Heka sits at that intersection.

The closest analogues are identity verification and fraud detection (where LexisNexis Risk Solutions and Experian operate as the named comparables [PitchBook]) and external data and decisioning. Tracxn places Heka against roughly 820 competitors, reinforcing that the investment thesis is share capture inside an existing buying center [Tracxn].

Demand drivers include the compression of fraud screening windows due to instant payment rails (FedNow, SEPA Instant) and the push toward explainable, audit-ready AI outputs [Axios Pro, July 2025] [Benzinga, July 2025] [Crunchbase].

Metric	Value
Heka proprietary record set	>8.5M records
Competitors in category (Tracxn taxonomy)	~820
Series A round size	$14M

Data Accuracy: YELLOW -- Category framing corroborated by Axios Pro, Tracxn, and PitchBook; formal TAM figures specific to the niche are not publicly available.

Who Else Is Fighting for This

Heka is positioned as a real-time, audit-ready intelligence layer that complements rather than replaces bureau infrastructure.

Company	Positioning	Stage / Funding	Notable Differentiator
Heka Global	External consumer intelligence engine for FS, real-time behavioral signals	Series A, $14M	Proprietary >8.5M record set plus custom AI models, audit-ready outputs
LexisNexis Risk Solutions	Incumbent risk and identity data provider to FS	Division of RELX (public)	File depth, regulator familiarity, embedded in bank workflows
Experian	Credit bureau and decisioning analytics	Public, FTSE 100	Bureau file ownership, global distribution, decisioning suite

The segment splits into bureau and risk-data incumbents (Experian, LexisNexis) and the challenger cohort, in which Heka competes on signals the bureaus structurally underweight, such as web behavior and identity coherence [Axios Pro, July 2025]. Heka's defensible edge rests on its strategic-investor list, the proprietary record set, and its audit-ready framing [Cornell Tech] [Crunchbase].

Data Accuracy: YELLOW -- Competitor identification confirmed by PitchBook; segment dynamics inferred from category structure and captured coverage.

Opportunity

If Heka executes on the wedge its Series A investors appear to be validating, the prize is becoming the default real-time intelligence layer that sits alongside the bureau stack at every major Western bank.

Scenario	What happens	Catalyst
Strategic-bank flywheel	Barclays and Cornèr convert from investor-customers to multi-year reference deployments	Public case study from a tier-1 bank
Embedded fraud API for fintechs	Heka becomes the underlying intelligence layer for payment processors and neobanks	A named processor partnership
Audit-ready standard for AI in lending	Heka's explainability framing becomes a reference design as regulators tighten AI model governance	A regulatory guidance citation

Data Accuracy: YELLOW -- Scenarios constructed from confirmed investor and product facts in Axios Pro, Crunchbase, and PitchBook; outcomes are explicitly labeled as scenarios rather than forecasts.

Sources

1. [Axios Pro, July 2025] Exclusive: Heka Global raises $14M to fight financial fraud | https://www.axios.com/pro/fintech-deals/2025/07/15/heka-global-14-million-financial-fraud
2. [Benzinga, July 2025] Heka Raises $14M to bring Real-Time Identity Intelligence to Financial Institutions | https://www.benzinga.com/content/46415126/heka-raises-14m-to-bring-real-time-identity-intelligence-to-financial-institutions
3. [Hipther, July 2025] Fintech Pulse: Your Daily Industry Brief, July 15, 2025 | https://hipther.com/latest-news/2025/07/15/95649/fintech-pulse-your-daily-industry-brief-july-15-2025-panacea-financial-heka-global-swiss-start%E2%80%91ups-zbd-clearbank/
4. [The SaaS News] Heka Raises $14 Million in Series A | https://www.thesaasnews.com/news/heka-raises-14-million-in-series-a
5. [Crunchbase] Heka, Crunchbase Company Profile and Funding | https://www.crunchbase.com/organization/heka-global
6. [PitchBook] Heka Global 2026 Company Profile: Valuation, Funding and Investors | https://pitchbook.com/profiles/company/562808-71
7. [CBInsights] Heka Global, Products, Competitors, Financials, Employees, Headquarters Locations | https://www.cbinsights.com/company/heka-global
8. [Tracxn] Heka Global, 2025 Company Profile, Funding and Competitors | https://tracxn.com/d/companies/heka-global/__dcWzu4r6PaVmMu2NrQtrmZ1fpEKyRGF7B4e3BlfgwHU
9. [Cornell Tech] Heka Global, Cornell Tech | https://tech.cornell.edu/built/heka-global/
10. [Startup Nation Finder] Heka, Israeli Startup, Startup Nation Finder | https://finder.startupnationcentral.org/company_page/heka
11. [LinkedIn] Heka Global, LinkedIn Company Page | https://www.linkedin.com/company/heka-global
12. [StartupHub.ai] Heka Global, AI Startup Profile | https://www.startuphub.ai/startups/heka-global/
13. [Heka Global] Heka: Web Intelligence for Financial Services | https://www.hekaglobal.com/
14. [ZoomInfo] Ishay Horowitz, Co-Founder and CEO at Heka Global | https://www.zoominfo.com/p/Ishay-Horowitz/9905879263