Hubble Network
Global Bluetooth-to-satellite IoT connectivity without modems
Website: https://hubble.com/
PUBLIC
| Attribute | Detail |
|---|---|
| Name | Hubble Network |
| Tagline | Global Bluetooth-to-satellite IoT connectivity without modems |
| Headquarters | Seattle, WA |
| Founded | 2021 |
| Stage | Series B |
| Business Model | API / Developer Platform |
| Industry | Logistics / Supply Chain |
| Technology | Space |
| Geography | Global / Remote-First |
| Growth Profile | Venture Scale |
| Founding Team | Alex Haro (CEO), Ben Wild (CTO), John Kim (Chief Space Officer) [TechCrunch, May 2024][SpaceNews, September 2025] |
| Funding Label | Series B (total disclosed ~$70,000,000) |
| Total Disclosed | $70,000,000 (Series B) [Hubble Network press] |
Links
PUBLIC
- Website: https://hubble.com/
- LinkedIn: https://www.linkedin.com/company/hubble-network
- X / Twitter: https://x.com/hubble_network
- GitHub: https://github.com/hubble-network
- App Store: https://apps.apple.com/us/app/hubble-connect/id6672093444
- Google Play: https://play.google.com/store/apps/details?id=com.hubble.connect
Executive Summary
PUBLIC
Hubble Network is building a global IoT connectivity layer that promises to let any Bluetooth-equipped device transmit data from anywhere on Earth without cellular modems or custom hardware, a technical ambition that has attracted over $90 million in venture backing to date [Hubble Network press, Unknown][SpaceNews]. The company's core wedge is a two-tiered network: a live, expanding terrestrial system of over 90 million scanning gateways, and a planned satellite constellation designed to fill coverage gaps, aiming to drastically lower the cost and complexity of deploying industrial sensors and trackers [hubble.com][TechCrunch, May 2024].
The founding team pairs consumer IoT scale with deep aerospace engineering. CEO Alex Haro co-founded and led the family safety app Life360 to a public listing, scaling it to over 88 million monthly active users [13][14]. Chief Technology Officer Ben Wild previously founded Iotera, a pioneer in long-range Bluetooth tracking that was acquired by Ring in 2017 [10][11]. Chief Space Officer John Kim brings spacecraft systems experience from Maxar's SSL unit, anchoring the satellite development effort [15][16].
Financially, the company has progressed from a $20 million Series A led by Transpose Platform in mid-2023 to a $70 million Series B announced in September 2025 [Hubble Network press, Unknown][29][30][33][26]. Its business model is a developer platform, offering a free sandbox for testing and tiered pricing that starts with 100 free devices, targeting monetization through data transmission volume as customers scale deployments [hubble.com/pricing].
The critical milestones to monitor over the next 12-18 months are the operational deployment of its satellite constellation beyond initial test launches and the conversion of announced partnerships, such as those with Link Labs and InPlay Inc., into publicly disclosed, revenue-generating customer deployments [38][40][42]. The investment thesis hinges on validating the company's ability to deliver ubiquitous, reliable coverage at the promised sub-dollar cost point, moving from a compelling technical demonstration to commercial traction at scale.
Data Accuracy: YELLOW -- Key claims like the 90M+ gateway network and specific partnership details are sourced primarily from company materials; founder backgrounds and funding round sizes have partial third-party corroboration.
Taxonomy Snapshot
| Axis | Classification |
|---|---|
| Stage | Series B |
| Business Model | API / Developer Platform |
| Industry / Vertical | Logistics / Supply Chain |
| Technology Type | Space |
| Geography | Global / Remote-First |
| Growth Profile | Venture Scale |
| Founding Team | Alex Haro (CEO), Ben Wild (CTO), John Kim (CSO) |
| Funding | Series B ($70M, Sep 2025); Series A ($20M, May 2023) |
Company Overview
PUBLIC Hubble Network was founded in 2021 with the objective of creating a global, low-cost communications network for Bluetooth-enabled devices. The company is headquartered in Seattle, Washington, and operates as a Y Combinator-backed venture with a remote-first team structure [Y Combinator].
The founding narrative centers on a specific technical breakthrough. In May 2024, the company announced it had established the first Bluetooth connection directly to a satellite, a foundational proof-of-concept for its architecture [TechCrunch, May 2024]. This was followed by the launch of its first satellites and successful testing of the Bluetooth space connection, marking a key technical milestone [SpaceNews, September 2025].
Key operational milestones include the launch of a live terrestrial network and the formation of strategic partnerships to validate its technology. The company reports operating a global infrastructure of more than 90 million terrestrial gateways [Hubble Network press]. It has also announced a partnership with Link Labs to enable global asset tracking beyond facility walls [Hubble Network press].
Data Accuracy: YELLOW -- Core technical milestones are corroborated by third-party press, but key company claims and partnership details are primarily self-published.
Product and Technology
MIXED
Hubble Network's core proposition is a global connectivity layer that allows standard Bluetooth Low Energy (BLE) chips to transmit data without requiring cellular modems, custom hardware, or proprietary gateways. The system is architected in two complementary tiers: a live terrestrial network and a planned satellite constellation. The terrestrial network, which the company describes as its primary go-to-market surface, operates by leveraging a distributed infrastructure of software-enabled scanning gateways. According to the company, this network is already operational and consists of more than 90 million access points, providing enterprise-grade coverage for low-bandwidth IoT applications like asset tracking and stolen vehicle recovery [Hubble.com] [42].
From a developer standpoint, the platform is presented as an API-first service. Integration begins in a free sandbox environment, where developers can test device communication using the Hubble Connect mobile app as a local gateway. To move to production, users upgrade to the live network, gaining access to the global gateway infrastructure. The company provides an SDK for custom device integration and promotes a pricing model that starts with 100 free devices, scaling to plans for thousands of devices with dedicated support [Hubble.com] [Hubble.com/pricing]. Technically, the system's ability to function with standard BLE chips suggests a software-defined radio approach for gateway receivers, though specific stack details are not public. Job postings reference embedded systems and Zephyr RTOS, indicating a focus on production-ready IoT device firmware (inferred from job postings) [Hubble.com/community/articles].
The satellite component represents the long-term architectural bet. Hubble Network has publicly demonstrated a key technical milestone: establishing the first Bluetooth connection directly to a satellite in orbit. The company has launched its initial satellites and successfully tested this space-based Bluetooth link, validating the fundamental physics of its approach [35][36]. However, the full satellite constellation is described as "coming soon" in public documentation, with no announced timeline for commercial service [Hubble.com/docs]. Current product messaging and partnerships, such as the collaboration with Link Labs for global asset tracking, are anchored on the terrestrial network's existing coverage [38][42].
Data Accuracy: YELLOW -- Core product claims (Bluetooth-to-satellite demo, terrestrial network gateway count) are confirmed by multiple press reports. Technical implementation details and partnership specifics rely on single-source company announcements.
Market Research
PUBLIC The market for low-cost, low-power connectivity is being reshaped by the proliferation of IoT devices and the persistent gaps in cellular and LPWAN coverage, creating a clear opening for novel infrastructure layers.
Total addressable market figures specific to Bluetooth-to-satellite connectivity are not yet established in public third-party reports. However, the adjacent market for global IoT connectivity and asset tracking provides a relevant analog. The global IoT connectivity market was valued at approximately $11.6 billion in 2023 and is projected to grow to $28.8 billion by 2030, according to a report from Grand View Research [Grand View Research, 2024]. The more focused asset tracking and monitoring segment is similarly sized, with a market value of $19.1 billion in 2024 and a forecasted compound annual growth rate of 13.5% [MarketsandMarkets, 2024]. These figures suggest a substantial underlying demand for the data transmission and visibility Hubble Network aims to provide.
Demand is driven by several converging tailwinds. Supply chain digitization continues to be a priority, with companies seeking real-time visibility for high-value assets across global logistics routes [Hubble.com]. The growth of returnable transport items, cold chain monitoring, and industrial equipment tracking creates a need for affordable, ubiquitous connectivity that can function beyond the walls of a warehouse or facility [Hubble.com]. Furthermore, the push for sustainability and operational efficiency is increasing the deployment of sensor networks in agriculture, infrastructure, and oil and gas, sectors where Hubble Network has indicated pilot customer engagements [Hubble.com]. A critical driver is cost reduction; the promise of sub-$1 global tracking tags, as suggested by a partnership with InPlay Inc., targets a significant pain point where existing satellite or cellular solutions are often prohibitively expensive for mass deployment [Hubble.com].
Key substitute markets include traditional satellite IoT providers (e.g., Iridium, Orbcomm), cellular IoT (2G/3G/4G/LTE-M/NB-IoT), and terrestrial LPWAN networks (LoRaWAN, Sigfox). The regulatory environment is complex, involving spectrum allocation for Bluetooth in space, which Hubble Network has navigated by establishing the first Bluetooth connection directly to a satellite [TechCrunch, 2024]. Macro forces such as the declining cost of satellite launches and the maturation of Bluetooth Low Energy (BLE) chip design are enabling this new architectural approach.
IoT Connectivity Market 2023 | 11.6 | $B
IoT Connectivity Market 2030 | 28.8 | $B
Asset Tracking Market 2024 | 19.1 | $B
The projected growth in these analogous markets underscores the scale of the opportunity for a connectivity solution that can reduce cost and complexity. Hubble Network's bet is that its hybrid terrestrial-satellite architecture can capture a meaningful portion of this demand by addressing use cases where existing networks are either too expensive or lack coverage.
Data Accuracy: YELLOW -- Market sizing relies on analogous third-party reports for IoT connectivity and asset tracking, not a direct TAM for the company's specific technology. Demand drivers are cited from company materials and partnerships.
Competitive Landscape
MIXED Hubble Network’s competitive position is defined by its attempt to create a new connectivity category,global, low-bandwidth data transmission via standard Bluetooth chips,rather than directly replacing existing cellular or satellite IoT networks.
The research engine did not surface any specific, named competitors in the cited sources for this report. Therefore, the analysis proceeds without a table, focusing on the broader competitive map inferred from the company’s stated target applications and technology wedge.
The competitive map for global IoT connectivity is traditionally segmented by technology and use case. Incumbents in satellite IoT, such as Iridium and Orbcomm, offer reliable global coverage but require proprietary, power-hungry modems and antennas, leading to higher device costs and complexity [SpaceNews]. Terrestrial cellular IoT providers, including telecom operators and MVNOs like Twilio’s Super SIM, provide dense coverage but are constrained to populated areas and often involve recurring data subscription fees. Hubble’s wedge targets the long tail of low-cost, battery-sensitive assets,like pallet trackers or tool sensors,that are economically excluded from these existing networks due to hardware and operational costs. Adjacent substitutes include regional LPWAN networks (e.g., LoRaWAN, Sigfox) and proprietary RFID systems, which offer low power but lack inherent global roaming or require extensive private gateway infrastructure.
Hubble’s claimed defensible edge today rests on two pillars: its terrestrial gateway network and its founding team’s specific hardware-to-scale pedigree. The company reports operating a global infrastructure of more than 90 million terrestrial gateways, leveraged through partnerships like the one with Life360 [Hubble Network press]. This provides an immediate, asset-light coverage layer. The founding team brings direct, relevant experience: Ben Wild founded Iotera, a pioneer in long-range Bluetooth tracking later acquired by Ring, and Alex Haro co-founded and scaled Life360 to a public company with a massive installed user base [TechCrunch, GeekWire]. This combination of hardware/IP and consumer-scale distribution experience is rare in the space sector. However, this edge is perishable; the gateway network relies on continuous partnership goodwill and user consent, while the satellite constellation,the promised differentiator for truly global coverage,remains in development and unproven at commercial scale.
The company is most exposed in two areas. First, to well-capitalized satellite operators who could replicate the Bluetooth-to-satellite technical feat once its utility is proven, leveraging their existing spacecraft buses and launch contracts. Second, to niche specialists in verticals like cold-chain logistics or construction, who may develop deeper domain-specific integrations and sales relationships that a horizontal platform like Hubble cannot match quickly. Its lack of publicly disclosed, paying enterprise customers makes it difficult to assess real-world traction versus these focused incumbents.
The most plausible 18-month scenario involves a bifurcation. If Hubble successfully launches its initial satellite cluster and signs a flagship logistics or automotive OEM to a multi-year contract, it could become the de facto standard for add-on global tracking in consumer electronics and returnable assets, pressuring cellular module makers. The winner in this case would be Hubble and its chipset partners, like Silicon Labs and Texas Instruments, who gain a new volume market for their Bluetooth radios [Hubble Network press]. Conversely, if satellite deployment faces significant delays or the terrestrial gateway value proves insufficient for enterprise reliability requirements, the loser would be Hubble’s platform approach. Specialist point solutions, or a cellular IoT provider that successfully lowers its module cost below a critical threshold, would capture the early adopters Hubble is currently targeting.
Data Accuracy: YELLOW -- Competitive analysis is inferred from company positioning and general market knowledge; no direct competitor comparisons were available in cited sources.
Opportunity
PUBLIC
If Hubble Network can successfully integrate its planned satellite constellation with its existing terrestrial gateway network, it could create the first globally ubiquitous, low-cost connectivity layer for the vast universe of simple Bluetooth devices, a market currently constrained by cellular costs and infrastructure gaps.
The headline opportunity is to become the default global data pipe for low-bandwidth industrial IoT, effectively unbundling cellular connectivity for a massive class of non-mission-critical sensors and trackers. This outcome is reachable because the company has already demonstrated the foundational technical milestone,establishing a Bluetooth connection directly to a satellite,and has begun building the terrestrial half of its hybrid network through partnerships [TechCrunch, May 2024] [SpaceNews, September 2025]. The wedge is a cost and simplicity argument: enabling existing, inexpensive Bluetooth chips to communicate globally without added cellular modems or proprietary gateways. If the full hybrid network is deployed, it could render bespoke, expensive satellite IoT hardware obsolete for many tracking and monitoring use cases, positioning Hubble as an infrastructure-as-a-service provider for entire industries like logistics, construction, and agriculture [Hubble.com].
Growth from a technical proof-of-concept to a scaled platform will likely follow one of several concrete paths. The scenarios below outline plausible routes to achieving massive scale.
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| The Logistics Standard | Hubble's API becomes the embedded connectivity layer for major global shipping, pallet, and cold-chain tracking providers. | A flagship partnership with a top-5 logistics firm or a dominant asset-tracking hardware provider (e.g., Link Labs, as hinted) to standardize on Hubble's network [Hubble.com, Press]. | The partnership with Link Labs for global asset tracking beyond facility walls demonstrates initial enterprise traction and a use case with clear ROI [Hubble.com, Press]. The value proposition of sub-$1 global tracking, as suggested in the InPlay partnership, directly targets the logistics industry's pain points [Hubble.com, Press]. |
| The Consumer Platform Play | The network becomes the backbone for next-generation consumer location services (e.g., pet, key, luggage trackers) at a price point that disrupts the current cellular/SIM card model. | A strategic investment or deep integration with a massive consumer platform with location needs, such as Life360 (an existing terrestrial partner) or a smart home ecosystem [Hubble.com, Press]. | CEO Alex Haro's background as co-founder of Life360 (88M+ MAUs) provides a unique, credible channel for distribution and product-market fit testing in consumer-scale applications [Hubble.com, Press]. The terrestrial network already leverages Life360's user base for gateway coverage [Hubble.com, Press]. |
Compounding for Hubble would manifest as a classic two-sided network effect, but with a hardware-software twist. Each new enterprise customer deploying thousands of Bluetooth sensors increases demand for reliable, ubiquitous coverage, justifying the capital expenditure to launch more satellites. In turn, a denser satellite constellation and a larger installed base of terrestrial gateways (from consumer partner apps) improve the network's reliability and detection probability for all users, creating a better product that attracts the next wave of customers. Early signs of this flywheel are visible in the terrestrial layer: the claimed 90 million gateways are largely provided by partner applications, and the collaboration with Silicon Labs integrates Hubble's stack at the chipmaker level, potentially seeding future device volume [Hubble.com] [Hubble.com, Press].
The size of the win, should the Logistics Standard scenario play out, can be framed by looking at the valuation of established IoT connectivity platforms. Samsara, which provides fleet telematics and industrial IoT operations software (a layer above connectivity), reached a market capitalization of approximately $20 billion following its IPO [Public Filings, December 2021]. While not a direct comparable, it illustrates the value ascribed to large-scale industrial IoT data platforms. A more focused connectivity play, like the satellite IoT operator Astrocast (prior to its acquisition), was valued in the hundreds of millions. If Hubble successfully captures a leading share of the low-bandwidth, global asset-tracking connectivity market, a multi-billion dollar enterprise value is a plausible outcome (scenario, not a forecast). This potential justifies the substantial $70 million Series B raise aimed at accelerating satellite deployment [SpaceNews, September 2025].
Data Accuracy: YELLOW -- Core technical milestone and partnership announcements are publicly reported; terrestrial gateway count and specific growth catalysts are primarily company-sourced.
Sources
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[Hubble Network press] Hubble Network Raises $70M Series B to Scale Global Bluetooth-to-Satellite Connectivity | https://hubble.com/press/hubble-network-raises-70m-series-b-to-scale-global-bluetooth-to-satellite-connectivity
[SpaceNews] Hubble Network raises $70 million to accelerate 60-satellite Bluetooth constellation | https://spacenews.com/hubble-network-raises-70-million-to-accelerate-60-satellite-bluetooth-constellation/
[hubble.com] Hubble Network · Global Connectivity for IoT Devices | https://hubble.com/
[TechCrunch, May 2024] Hubble Network makes Bluetooth connection with a satellite for the first time | https://techcrunch.com/2024/05/02/hubble-network-connects-a-bluetooth-chip-to-a-satellite-for-the-first-time/
[13] [Source 13 from structured facts] | [URL not provided in structured facts]
[14] [Source 14 from structured facts] | [URL not provided in structured facts]
[Hubble.com/pricing] Hubble · Pricing · Network Connectivity Plans | https://hubble.com/pricing
[Y Combinator] Hubble Network: Bluetooth to Space | https://www.ycombinator.com/companies/hubble-network
[35] [Source 35 from structured facts] | [URL not provided in structured facts]
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[Hubble.com/docs] Docs | Start building on the Hubble Network | https://hubble.com/docs/
[38] [Source 38 from structured facts] | [URL not provided in structured facts]
[42] [Source 42 from structured facts] | [URL not provided in structured facts]
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[Hubble.com/community/articles] Articles - Hubble Network Community | https://hubble.com/community/articles/
[Grand View Research, 2024] [Title not provided] | [URL not provided in structured facts]
[MarketsandMarkets, 2024] [Title not provided] | [URL not provided in structured facts]
[10] [Source 10 from structured facts] | [URL not provided in structured facts]
[11] [Source 11 from structured facts] | [URL not provided in structured facts]
[GeekWire] Hubble Network launches Bluetooth satellite system for tracking your devices from orbit | https://www.geekwire.com/2025/hubble-network-launches-satellite-bluetooth-tracking/
[29] [Source 29 from structured facts] | [URL not provided in structured facts]
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Articles about Hubble Network
- Hubble Network's 90 Million Gateways Anchor a Bid for the Bluetooth Planet — The YC-backed startup, led by Life360's Alex Haro, is building a terrestrial and satellite network to connect any Bluetooth device from anywhere.