Human Augmented Brain Systems (HABS)
Decodes EEG brainwaves into real-time cognitive/emotional insights via wearables
Website: https://habs.ai
Cover Block
| Name | Human Augmented Brain Systems (HABS) |
| Tagline | Decodes EEG brainwaves into real-time cognitive/emotional insights via wearables |
| Headquarters | Saclay, France |
| Founded | 2023 |
| Stage | Pre-Seed |
| Business Model | Hardware + Software |
| Industry | Deeptech |
| Technology | AI / Machine Learning |
| Geography | Western Europe |
| Founding Team | Solo Founder |
| Funding Label | Seed (5.5M€ total, two rounds in 2024) [L'actu des Business Angels, 2025] [Maddyness, 2025] |
Links
- Website: https://habs.ai
- LinkedIn: https://www.linkedin.com/company/habs_cognitive
- YouTube: https://www.youtube.com/@HABSBrain
What an Investor Needs First
Human Augmented Brain Systems (HABS) is a French neurotechnology startup attempting to commercialize non-invasive brainwave decoding for high-stakes enterprise applications [French Wikipedia, 2025]. Founded in August 2023 by cybersecurity entrepreneur Olivier Locufier, the company aims to translate EEG and biometric data into real-time cognitive and emotional insights for sectors like defense, cybersecurity, and marketing [French Wikipedia, 2025].
The founding team brings a background in cybersecurity and biometrics, though operational experience in scaling deep-tech hardware remains unproven [Acast DeepTechs, 2026]. Public funding records are opaque, with two undisclosed rounds noted in 2024 [L'actu des Business Angels, 2025]. Over the next 12-18 months, the critical watchpoints will be the transition from prototype to validated commercial deployments, the securing of a priced institutional round, and the emergence of named enterprise customers.
Data Accuracy: YELLOW -- Key founding and product claims are sourced from a single Wikipedia entry and company materials; funding details are vague and unverified by major outlets.
Taxonomy Snapshot
| Axis | Classification |
|---|---|
| Stage | Pre-Seed |
| Business Model | Hardware + Software |
| Industry / Vertical | Deeptech |
| Technology Type | AI / Machine Learning |
| Geography | Western Europe |
| Founding Team | Solo Founder |
| Funding | Seed (5.5M€ total, two rounds in 2024) |
Inside the Company
Human Augmented Brain Systems (HABS) was founded in August 2023 on the Saclay Plateau in France [French Wikipedia, 2025]. The founding motivation was personal, with CEO Olivier Locufier citing the challenge of assessing pain in his newborn daughter during leukemia treatment as a catalyst for developing non-invasive neural sensing technology [French Wikipedia, 2025]. The company operates as a neurotechnology startup focused on decoding EEG brainwaves and biometric data into real-time cognitive and emotional insights [F6S].
The core team is anchored by Locufier, a serial entrepreneur with a background in building and selling companies in cybersecurity, biometrics, and encryption [Acast DeepTechs, 2026]. Public leadership signals include Samuel Willer as Sensora Director, Gilles le Guennec as Chief of Staff [RocketReach, 2026], and Karim Deneyer as CFO and EVP of Global Strategy [LinkedIn Karim Deneyer, 2026] [RocketReach, 2026]. The company claims a team of over 30 experts, 15 patents, and 158 scientific publications [habs.ai].
The company launched its Neoxa frontal EEG emotional sensor in 2025 [French Wikipedia, 2025]. It has defined two flagship product lines: HABS Secure for mental state monitoring in high-risk sectors and Sensora, a cognitive intelligence engine for marketing analytics [French Wikipedia, 2025] [habs.ai/use-cases-marketing, 2026].
Data Accuracy: YELLOW -- Founding details and product launch year cited from French Wikipedia; team composition and background are partially corroborated by LinkedIn profiles and a podcast interview. Core operational claims are company-sourced only.
Under the Hood
The company’s public-facing proposition centers on a hardware-plus-software platform designed to translate physiological signals into cognitive insights. The core technology is a non-invasive system that captures EEG brainwaves and other biometric data, processing them in real time to detect states like fatigue, stress, and distraction [French Wikipedia, 2025].
Two flagship products are cited: HABS Secure, a SaaS and hardware bundle for mental state monitoring in high-stakes environments [French Wikipedia, 2025], and Neoxa, a frontal EEG emotional sensor launched in 2025 [habs.ai/lab-research, 2026]. The commercial model is labeled Brainwaves-as-a-Service (BaaS), which uses federated AI to build personalized Cognitive Persona profiles [habs.ai, 2025].
Data Accuracy: ORANGE -- Product descriptions are sourced from the company's website and a French Wikipedia entry; technical claims are company-reported and not independently verified.
Market Research
The market for neurotechnology is expanding beyond medical diagnostics into commercial applications for cognitive monitoring and human-machine interaction. The global neurotechnology market was valued at approximately $14.3 billion in 2023 and is projected to grow at a compound annual rate of around 13% through 2030 [Grand View Research, 2024]. The wearable biometric sensors market is forecast to exceed $4.5 billion by 2028 [Global Market Insights, 2024].
| Metric | Value |
|---|---|
| Neurotechnology Market (2023) | $14.3B |
| Wearable Biometric Sensors Market (2028 est.) | $4.5B |
Data Accuracy: YELLOW -- Market sizing figures are from third-party analyst reports for analogous sectors; specific BaaS segment sizing is not confirmed.
Competition and Substitutes
HABS positions itself at the intersection of neurotechnology and applied human-machine interfaces.
| Metric | Value |
|---|---|
| Neuralink (US) | 7000 $M |
| HABS (France) | 5.5 €M |
| Company | Positioning | Stage / Funding | Notable Differentiator |
|---|---|---|---|
| HABS | Non-invasive EEG wearables for real-time cognitive/emotional insights. | Pre-Seed / 5.5M€ | Focus on industrial B2B SaaS and federated AI. |
| Neuralink | Invasive brain-computer interfaces (BCIs). | Later-stage / $7B+ | Surgical implantation for high-bandwidth neural data. |
Data Accuracy: YELLOW -- Competitor identification and funding comparison are based on public reports, but HABS's specific market position and differentiation are primarily self-reported [habs.ai, 2025] [French Wikipedia, 2025].
Opportunity
The prize for HABS is establishing the foundational layer for real-time, non-invasive cognitive state monitoring across high-stakes industries. The company's positioning around Brainwaves-as-a-Service (BaaS) and federated AI for Cognitive Persona profiles [habs.ai, 2025] frames the ambition as a platform.
| Scenario | What happens | Catalyst |
|---|---|---|
| Regulatory Mandate in Transportation | Neoxa becomes a recommended system for monitoring pilot/driver fatigue. | A major safety incident prompts a new regulatory framework. |
| Embedded Security Standard | Password replacement technology is adopted as a high-assurance authentication layer. | A strategic partnership with a legacy security player. |
Data Accuracy: YELLOW -- Opportunity framing is extrapolated from company claims and founder background; specific growth catalysts and market comparables are illustrative.
Sources
- [L'actu des Business Angels, 2025] | https://www.lactudesbusinessangels.com/article/habs-leve-55-millions-deuros
- [Maddyness, 2025] | https://www.maddyness.com/finance/2025/06/12/habs-levage-fonds/
- [French Wikipedia, 2025] | https://fr.wikipedia.org/wiki/Human_Augmented_Brain_Systems
- [habs.ai, 2025] | https://habs.ai
- [habs.ai/lab-research, 2026] | https://habs.ai/lab-research
- [habs.ai/use-cases-marketing, 2026] | https://habs.ai/use-cases-marketing
- [MyConnecting IA, 2025] | https://myconnecting-ia.com/podcasts/exclusif-cette-startup-francaise-remplace-tous-vos-mots-de-passe-par-vos-pensees/
- [Acast DeepTechs, 2026] | https://shows.acast.com/deeptechs/episodes/olivier-locufier-habs
- [RocketReach, 2026] | https://rocketreach.co/human-augmented-brain-systems-habs-profile_b5c9f4f6f42e8a2d
- [LinkedIn Karim Deneyer, 2026] | https://www.linkedin.com/in/karimdeneyer/
- [F6S] | https://www.f6s.com/company/habs.ai
- [Challenges.fr, 2025] | https://www.challenges.fr/entreprise/tech-numerique/face-a-neuralink-delon-musk-la-start-up-francaise-habs-releve-le-defi-de-decrypter-les-ondes-cerebrales_633985
- [Grand View Research, 2024] | https://www.grandviewresearch.com/industry-analysis/neurotechnology-market-report
- [Global Market Insights, 2024] | https://www.gminsights.com/industry-analysis/wearable-biometric-sensors-market
- [Gartner, 2024] | https://www.gartner.com/en/documents/5467897
- [Premium Beauty News] | https://www.premiumbeautynews.com/en/innovation-how-startup-habs,25871
Articles about Human Augmented Brain Systems (HABS)
- HABS's EEG Sensor Aims to Decode Stress Before It Becomes a Mistake — The French neurotech startup is targeting high-risk sectors with a non-invasive wearable that reads brainwaves for cognitive risk detection.