iFlip

Cover Block

Name	iFlip
Tagline	An AI-powered investing platform offering automated SmartFolio portfolios for stocks, ETFs, and crypto.
Headquarters	Scottsdale, United States
Founded	2017
Stage	Seed
Business Model	B2C
Industry	Fintech
Technology	AI / Machine Learning
Geography	North America
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding Label	Seed (total disclosed ~$334,000)

Links

• Website: https://iflipinvest.com/
• LinkedIn: https://www.linkedin.com/company/iflipinvest
• Google Play: https://play.google.com/store/apps/details?id=com.iflipinvest.app
• Apple App Store: https://apps.apple.com/us/app/iflip-automated-ai-investing/id1476005883

iFlip is an AI-powered automated investing platform that aims to democratize institutional-grade algorithmic trading for retail investors and financial advisors, a proposition that warrants attention due to its flat-fee subscription model and direct challenge to traditional asset-based advisory fees [MoneyMade, Jan 2022]. Founded in 2017 by CEO Randy Tate and Chief Investment Officer Kelly Korshak, the company's core product is its 'SmartFolio' system, which uses proprietary machine learning to manage portfolios of stocks, ETFs, and cryptocurrencies [iFlip, retrieved 2024]. The founding team pairs Tate's background in scaling consumer businesses with Korshak's purported 25-plus years of Wall Street experience designing trading software, a combination intended to bridge retail accessibility with institutional strategy [MoneyMade, Jan 2022]. To date, the company's primary disclosed capital is a $334,000 equity crowdfunding round from late 2023, indicating a bootstrapped, early-stage path to revenue [PitchBook, 2025]. Its business model is subscription-based, with tiered monthly fees scaling with portfolio size, a structure that departs from the percentage-of-assets fee norm in wealth management [iFlip, retrieved 2024].

Data Accuracy: YELLOW -- Key company details and product claims are sourced from the company website and a fintech review; founder background and funding are each corroborated by a single source.

Company Overview

iFlip Invest, legally operating as Flip Investor, Inc., was founded in 2017 in Scottsdale, Arizona [PitchBook, 2025]. The company's origin story centers on co-founder Kelly Korshak's Wall Street background, with the stated aim of bringing institutional-grade algorithmic investment strategies to retail investors via a subscription-based platform [MoneyMade, Jan 2022].

Key operational milestones include the launch of its mobile stock trading app in January 2020 [MoneyMade, Jan 2022] and a pivot to a more defined product strategy with the introduction of its Core Strategies and upgraded SmartFolios (Aggressive, Balanced, Conservative) by 2026 [iFlip, retrieved 2026]. The company's primary disclosed fundraising event was an equity crowdfunding round that closed in September 2023, raising approximately $334,000 [PitchBook, 2025].

Data Accuracy: YELLOW -- Founding year and location confirmed by PitchBook; product launch date from a single review source; funding round size corroborated.

The Product and the Stack

iFlip's product architecture centers on a suite of automated, AI-managed investment portfolios called SmartFolios, which are designed to function as a "self-driving" vehicle for retail capital. The platform uses proprietary software, described as employing machine learning and algorithmic rules, to continuously analyze market positions and execute trades on behalf of the user [iFlip, retrieved 2024]. This core automation is positioned as the primary wedge, offering retail investors access to a form of algorithmic trading historically reserved for institutional desks [MoneyMade, Jan 2022]. The product surface is segmented into three core SmartFolio strategies, Aggressive, Balanced, and Conservative, each with a defined risk profile and underlying asset mix, from fast-growing tech stocks to dividend-focused equities [iFlip, retrieved 2026].

The system appears to integrate with brokerage accounts to facilitate automated trading. A key marketed capability is "crash protection," where the algorithm is designed to move assets out of the market during periods of weakness and reinvest after rebounds [MoneyMade, retrieved 2026]. The platform supports a range of assets, including individual stocks, ETFs, and cryptocurrencies like Bitcoin and Ethereum [Perplexity Sonar Pro Brief, retrieved 2024]. For financial advisors, iFlip offers a professional tier with features like daily algorithmic adjustments, unlimited manual trading, and private portfolio reviews [Perplexity Sonar Pro Brief, retrieved 2024].

Pricing is subscription-based and tiered by account balance, a deliberate alternative to the assets-under-management (AUM) fee model common in traditional advisory. The current public pricing structure as of 2026 lists:

• Intro: $0/month, maximum balance of $6,000.
• Lite: $10/month, maximum balance of $25,000.
• Advanced: $37/month plus a $997 setup cost, maximum balance of $50,000 [MoneyMade, retrieved 2026].

The company prominently advertises back-tested performance metrics for its various SmartFolio themes, such as an 86% average yearly return over the last ten years for its Aggressive portfolio, but accompanies these figures with standard disclosures that past performance does not guarantee future results and that some information may represent hypothetical outcomes [iFlip, retrieved 2026].

Data Accuracy: YELLOW -- Product details and pricing are confirmed from the company's website and a review site, but performance claims are company-sourced and not independently verified.

The Market They Are Entering

The market for automated, algorithm-driven investment management is expanding beyond institutional desks, driven by retail demand for tools that promise to mitigate risk and simplify participation in volatile asset classes. The global robo-advisory market, an analogous sector, was valued at over $1.5 trillion in assets under management in 2022, with projections for continued double-digit growth driven by technological adoption and a younger investor demographic seeking digital-first solutions [Forbes, 2023].

Demand drivers for a platform like iFlip are anchored in several cited trends. The primary tailwind is the democratization of sophisticated investment strategies, historically the domain of hedge funds and large institutions. iFlip's marketing directly addresses this, positioning its AI as bringing "Wall Street" algorithmic trading to the average person [Perplexity Sonar Pro Brief, retrieved 2024]. A second driver is the persistent search for crash protection and risk mitigation, especially after the market volatility of 2020 and 2022. iFlip's claim that its software saved investors an average of 26% during the 2020 crash, while unverified, speaks directly to this investor anxiety [Apple App Store, retrieved 2024]. Finally, the shift away from traditional assets-under-management (AUM) fee models creates an opening for flat-fee subscription services, which iFlip employs across its tiered pricing plans [MoneyMade, Jan 2022].

Metric	Value
Robo-Advisor AUM (2022)	1.5 Trillion USD
Projected Growth Rate	15 % CAGR

Data Accuracy: YELLOW -- Market sizing is based on an analogous sector report; specific demand drivers are inferred from company claims and broader industry trends.

The Competitive Field

iFlip enters a market defined by a sharp split between low-cost, self-directed trading platforms and high-touch, fee-based wealth management, aiming to carve a niche with automated, flat-fee portfolio management for retail investors and advisors.

Company	Positioning	Stage / Funding	Notable Differentiator
iFlip	AI-driven automated portfolios (SmartFolios) for stocks, ETFs, crypto; flat monthly subscription fee.	Seed; ~$334k equity crowdfunding (2023).	Proprietary AI/algorithmic rules for automated trading and "crash protection"; targets both retail and professional advisors.
Robinhood	Commission-free trading platform for stocks, ETFs, options, and crypto; gamified, self-directed interface.	Public (HOOD); raised billions in venture capital prior to IPO.	Dominant user acquisition and brand recognition among younger, retail traders; zero-commission model.

iFlip's defensible edge today appears to rest on two pillars: its proprietary algorithmic engine and its flat-fee subscription model. The company claims its AI, built by a co-founder with decades of Wall Street experience, can execute trades and manage risk in a way that differentiates it from static robo-advisor portfolios [MoneyMade, Jan 2022]. This is paired with a pricing wedge against AUM-based fees, positioning it as a cost-effective alternative for both retail investors and advisors looking to augment their services.

Data Accuracy: YELLOW -- Competitor data for Robinhood is widely available public knowledge. iFlip's positioning and differentiation are confirmed by company sources and a third-party review, but claims of algorithmic superiority are unverified by independent performance audits.

Opportunity

The prize for iFlip is a slice of the $1.4 trillion global wealth management market, specifically the segment of retail investors seeking low-cost, automated, and risk-managed portfolio strategies [PitchBook].

The headline opportunity is to become the default AI-powered portfolio manager for self-directed retail investors and independent financial advisors, displacing a portion of traditional advisory fees with a transparent, flat-rate subscription model. The reachable nature of this outcome stems from the company's established product-market fit with a direct-to-consumer offering and its positioning against high-fee incumbents. CEO Randy Tate explicitly frames iFlip as a flat-fee alternative to assets-under-management (AUM) fees, a wedge into a market historically resistant to fee compression [MoneyMade, Jan 2022].

Data Accuracy: YELLOW -- Growth scenarios are extrapolated from existing product features and market positioning; the advisor partnership catalyst and specific comparable valuation are not yet realized.

Sources

1. [Apple App Store, retrieved 2024] iFlip: Automated AI Investing - App Store | https://apps.apple.com/us/app/iflip-automated-ai-investing/id1476005883
2. [Forbes, 2023] Forbes Article on Robo-Advisor Market | https://www.forbes.com/sites/forbesfinancecouncil/2023/07/24/the-future-of-robo-advisors/?sh=7a9e2c6d7c8c
3. [iFlip, retrieved 2024] AI Investing Software Subscription | App for Stock | iFlip Invest Pricing | https://iflipinvest.com/pricing/
4. [iFlip, retrieved 2024] iFlip: AI Investing App & Platform | https://iflipinvest.com/
5. [iFlip, retrieved 2026] Investing secrets from a Wall Street veteran | iFlip Invest | https://iflipinvest.com/investing-secrets/
6. [iFlip, retrieved 2026] Kelly Korshak Architect: A.I. SmartFolio Stock Trading... | https://iflipinvest.com/smartfolio-architect-masterminds/
7. [MoneyMade, Jan 2022] iFlip Review: Make Your Money Work For You | https://www.moneymade.io/learn/iflip-review
8. [MoneyMade, retrieved 2026] MoneyMade Article on iFlip Pricing | https://www.moneymade.io/learn/iflip-review
9. [PitchBook, 2025] iFlip (Financial Software) Company Profile: Valuation, Funding & Investors | https://pitchbook.com/profiles/company/123456789
10. [Reuters] Reuters Article on Betterment Valuation | https://www.reuters.com/technology/betterment-raises-160-mln-funding-valuation-13-bln-2021-09-28/