Imagry

Cover Block

Attribute	Details
Name	Imagry
Tagline	Provides HD-mapless, LiDAR-free Level 3-4 autonomous driving software for passenger vehicles, shuttles, and buses.
Headquarters	San Jose, California, US
Founded	2015
Stage	Series A
Business Model	B2B
Industry	Deeptech
Technology	AI / Machine Learning
Geography	Global / Remote-First
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding Label	$50M+
Total Disclosed	~$60,000,000 [Wikipedia]

Links

• Website: https://imagry.co
• LinkedIn: https://www.linkedin.com/company/imagry

The Short Version

Imagry is a venture-scale bet on a hardware-agnostic, vision-only approach to autonomous driving, aiming to make Level 3 and 4 capabilities viable for mass-market passenger vehicles and public transit by eliminating the cost and complexity of HD maps and LiDAR [imagry.co]. Founded in 2015, the company’s core product, Imagry Cortex™, is a real-time, camera-based software stack that uses imitation learning to navigate without pre-mapped environments, a technical wedge it is deploying first in commercial autonomous buses [imagry.co, ai-online.com, 2024]. Co-founders Adham Ghazali (CEO) and Majed Jubeh (CTO) have led the company from its inception, building an R&D presence in both San Jose, California, and Haifa, Israel [Wikipedia, imagry.co]. The company reports having raised a total of $60 million [Wikipedia]. Its business model is B2B, licensing software to automotive OEMs and transit operators, a strategy underscored by a recently announced strategic partnership with Tier-1 supplier Continental [autotechoutlook.com, 2025].

Data Accuracy: YELLOW -- Core company claims are self-published; funding total is cited by Wikipedia but lacks detailed corroboration from major financial press.

Taxonomy Snapshot

Axis	Value
Stage	Series A
Business Model	B2B
Industry / Vertical	Deeptech
Technology Type	AI / Machine Learning
Geography	Global / Remote-First
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding	$50M+ (total disclosed ~$60,000,000)

The Company in Brief

Imagry was founded in 2015 by Adham Ghazali and Majed Jubeh, positioning itself early in the wave of companies betting on vision-based autonomy [Wikipedia]. The company is incorporated as Imagry, Inc. in San Jose, California, with a primary R&D subsidiary, Imagry (Israel) Ltd., located in Haifa, Israel [imagry.co].

Key operational milestones follow a path from technology development to initial commercial validation in public transit. The company obtained its first funding in May 2016 [Wikipedia]. A significant public milestone was achieved when Imagry received the first permit to operate an autonomous bus on urban public roads in Israel, leading to the launch of its Autonobus™ service [imagry.co]. The company states it continuously improves its motion planning models via a fleet of autonomous test vehicles operating in the U.S., Germany, Japan, and Israel [imagry.co].

Data Accuracy: YELLOW -- Core founding and location facts are confirmed by multiple sources; specific funding round details and precise milestone dates lack independent corroboration.

What They Have Built

Imagry's core proposition is a software stack that aims to deliver Level 3-4 autonomous driving without the industry-standard dependencies on HD maps or LiDAR sensors. The company's flagship product, Imagry Cortex™, is described as a real-time, vision-based system that uses imitation learning to navigate, a method that seeks to replicate and improve upon human driving behavior using only camera feeds [imagry.co]. This approach is positioned as a direct alternative to more complex and expensive sensor suites, with the stated goal of reducing the bill of materials and eliminating the need for costly, pre-mapped environments [imagry.co]. The software is designed to be hardware-agnostic, intended to run on standard automotive electronic control units (ECUs), which allows manufacturers to integrate it into existing vehicle platforms [ai-online.com, 2024].

The company's primary commercial focus to date appears to be on public transit and fleet applications. Imagry claims to have received the first permit to operate an autonomous bus on urban public roads in Israel and states it has launched the first autonomous buses in service zones there [imagry.co]. A strategic partnership with Tier-1 supplier Continental, announced in 2025, represents a significant public validation point for its technology [autotechoutlook.com, 2025]. Imagry also states its system has been selected by unnamed Tier-1s and OEMs for L3 passenger vehicles and by transportation operators for L4 heavy-duty electric buses [fox59.com].

Data Accuracy: YELLOW -- Core product claims and a key partnership are confirmed by company and trade press sources; specific performance metrics and detailed customer names are not publicly disclosed.

Market Size and Demand

The market for autonomous driving software is defined by the convergence of automotive cost pressures, regulatory shifts, and a search for scalable deployment models beyond closed ecosystems.

A 2023 report from McKinsey & Company estimated the global market for autonomous driving, including hardware, software, and services, could reach $300-400 billion by 2035 [McKinsey & Company, 2023]. For the commercial vehicle segment, which includes transit buses and shuttles where Imagry has initial deployments, Allied Market Research valued the global autonomous bus market at $4.3 billion in 2022, projecting it to reach $12.8 billion by 2032 [Allied Market Research, 2023].

Demand drivers center on cost, safety, and labor. The high bill of materials for sensor suites, particularly LiDAR, remains a primary barrier to widespread adoption for automakers [Reuters, 2023]. Concurrently, public transit agencies in multiple regions face driver shortages and rising operational costs, increasing the appeal of autonomous solutions for fixed-route services [American Public Transportation Association, 2024]. Regulatory momentum is also a factor, with bodies like the U.S. National Highway Traffic Safety Administration (NHTSA) and the European Union advancing frameworks for the type-approval of automated vehicles [NHTSA, 2023].

Metric	Value
Autonomous Bus Market (2022)	$4.3B
Autonomous Bus Market (2032 est.)	$12.8B

Data Accuracy: YELLOW -- Market sizing is based on analogous third-party reports, not a direct analysis of Imagry's specific SAM. Driver and regulatory trends are corroborated by industry coverage.

Who Else Is Fighting for This

Imagry enters a crowded and capital-intensive field by betting that a hardware-agnostic, camera-only software stack can undercut the cost and complexity of incumbent approaches. The competitive map is defined by two primary axes: the choice of sensor suite (LiDAR vs. vision) and the go-to-market model (full-stack vehicle vs. software supplier).

Company	Positioning	Stage / Funding	Notable Differentiator
Imagry	HD-mapless, LiDAR-free L3-4 software for passenger & transit vehicles; hardware-agnostic supplier.	Series A / ~$60M total	Bio-inspired, imitation-learning stack; no reliance on HD maps or LiDAR.
Momenta	Full-stack autonomous driving solutions with a focus on data-driven closed loops and mass-production ADAS.	Series C / $1B+ total	Dual-flywheel strategy combining mass-production ADAS data with L4 robotaxi development.
Helm AI	Vision-based perception software for automotive and robotics, emphasizing deep learning efficiency.	Series A / $31M total	Proprietary “Deep Teaching” platform for data-efficient model training.
Ottonomy	Autonomous last-mile delivery robots for sidewalks and indoor spaces.	Seed / $4.7M total	Focus on constrained, low-speed environments for logistics, not passenger vehicles.

Data Accuracy: YELLOW -- Competitor profiles and funding are drawn from Crunchbase and company materials; Imagry's specific competitive advantages are based on its own claims without third-party performance validation.

Opportunity

If Imagry's vision for a low-cost, camera-only autonomous driving stack is validated at scale, the company could capture a significant portion of the multi-billion dollar market for Level 3-4 autonomy software, particularly in commercial fleets and transit.

The headline opportunity is for Imagry to become the de facto software standard for retrofitting and manufacturing autonomous mass transit vehicles. Imagry has already deployed the first commercial autonomous bus on public roads in Israel and received the first permit for such an operation in the country [imagry.co].

Scenario	What happens	Catalyst
Transit-First Dominance	Imagry's Autonobus becomes the preferred retrofitting solution for municipal bus fleets in Europe and Asia.	A strategic partnership with a major European bus manufacturer or transit operator is announced.
OEM White-Label Platform	A major automaker selects Imagry Cortex™ as the embedded L3 system for a new line of passenger vehicles.	A named OEM customer is publicly disclosed.

Data Accuracy: YELLOW -- The core opportunity framing relies on company-stated deployments and partnerships, which are publicly cited but lack third-party, major-outlet validation for specific customer names.

Sources

1. [imagry.co] Imagry | https://imagry.co
2. [ai-online.com, 2024] Imagry's mapless, hardware-agnostic autonomous driving software | https://ai-online.com/2024/imagry-mapless-hardware-agnostic-autonomous-driving-software/
3. [Wikipedia] Imagry - Wikipedia | https://en.wikipedia.org/wiki/Imagry
4. [autotechoutlook.com, 2025] Imagry Announces Strategic Partnership with Continental | https://autotechoutlook.com/2025/imagry-continental-partnership/
5. [fox59.com] Imagry autonomous driving system selected for L3 and L4 applications | https://fox59.com/auto-tech/imagry-autonomous-driving-system-selected/
6. [McKinsey & Company, 2023] The future of autonomous driving | https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/the-future-of-autonomous-driving
7. [Allied Market Research, 2023] Autonomous Bus Market | https://www.alliedmarketresearch.com/autonomous-bus-market
8. [Reuters, 2023] Cost of sensors remains hurdle for self-driving cars | https://www.reuters.com/business/autos-transportation/cost-sensors-remains-hurdle-self-driving-cars-2023-10-05/
9. [American Public Transportation Association, 2024] Transit Workforce Shortage | https://www.apta.com/research-technical-resources/transit-workforce-shortage/
10. [NHTSA, 2023] NHTSA Advances Safety of Automated Driving Systems | https://www.nhtsa.gov/press-releases/nhtsa-advances-safety-automated-driving-systems
11. [Crunchbase] Momenta - Crunchbase Company Profile | https://www.crunchbase.com/organization/momenta
12. [Crunchbase] Helm AI - Crunchbase Company Profile | https://www.crunchbase.com/organization/helm-ai
13. [Crunchbase] Ottonomy - Crunchbase Company Profile | https://www.crunchbase.com/organization/ottonomy