Immersiv Studios

Cover Block

Attribute	Value
Company Name	Immersiv Studios
Tagline	Immersive VR/AR/gamification for brands
Headquarters	Lisbon, Portugal
Founded	2023
Business Model	B2B
Industry	Media / Entertainment
Technology	Other
Geography	Western Europe
Founding Team	Maria Vilar (Founder & CEO) [Instituto Superior Técnico]
Funding Label	Accelerator Participant
Accelerator	Unicorn Factory [Web Summit]

Links

• Website: https://www.immersivstudios.com
• LinkedIn: https://pt.linkedin.com/company/immersiv-studios
• YouTube: https://www.youtube.com/@immersiv.studios

Executive Summary

Immersiv Studios is a Lisbon-based creative studio building custom virtual reality, augmented reality, and gamified experiences for brand marketing and corporate communications [Immersiv Studios website]. Founded in 2023 by CEO Maria Vilar, an electrical engineer with a specialization in systems and AI, the company positions itself at the intersection of creative production and applied immersive technology [Instituto Superior Técnico] [Immersive Tech Week]. Its differentiation rests on a full-service production model, claiming over 35 projects for 20 clients since inception [Immersiv Studios website].

The founding team's technical and advocacy credentials provide a foundation for credibility. Vilar's background in systems engineering and her role as the Portuguese representative and board member for the industry association Euromersive suggest a focus on both technical execution and ecosystem development [Digital Inside]. The business appears to be bootstrapped or supported by participation in the Unicorn Factory accelerator, with no external funding rounds or valuation data available in public records. The model is B2B services, targeting direct brands and partner agencies, with revenue tied to project scopes.

Over the next 12-18 months, the key signals to monitor will be the company's ability to transition from early project work to securing repeat enterprise contracts, any move to productize elements of its service offering, and whether it attracts its first institutional capital to scale production capacity.

Data Accuracy: YELLOW -- Core company description and founder role are corroborated across multiple sources; key traction and financial metrics are company-reported only.

Taxonomy Snapshot

Axis	Value
Business Model	B2B
Industry / Vertical	Media / Entertainment
Technology Type	Other (VR/AR/Gamification Production)
Geography	Western Europe (Portugal)
Founding Team	Maria Vilar (CEO)

How the Company Got Here

Immersiv Studios began operations in 2023, founded in Lisbon, Portugal, by Maria Vilar [Immersiv Studios]. The company’s stated mission is to build a world where brands create unforgettable moments through technology [Immersiv Studios].

A key operational milestone claimed by the company is the completion of more than 35 projects for 20 different clients since its 2023 founding [Immersiv Studios].

Leadership is centered on founder and CEO Maria Vilar, an electrical engineering graduate from Instituto Superior Técnico with a specialization in systems, decision, and control [Instituto Superior Técnico, Immersive Tech Week]. Her technical background includes cited expertise in AI and robotics [Immersive Tech Week]. Vilar also holds a position as the Portuguese representative and a board member for Euromersive [Digital Inside]. Beyond the founder, public team data includes designer Catarina Ferreira [LinkedIn].

Data Accuracy: ORANGE -- Founder role and accelerator participation have partial corroboration; key operational claims (project count) are company-sourced only.

Product and Technology

The company's public positioning frames its technology as a service layer. Immersiv Studios builds custom immersive experiences for brands, with a stated focus on VR, AR, and gamification to support communication, education, and audience engagement [Immersiv Studios website]. The company's website claims a portfolio of 35+ projects for 20 clients since its 2023 founding [Immersiv Studios website].

Technical differentiation is described in terms of creative application rather than proprietary software. The company calls itself a "pioneer in VR/AR/360° video content production" [Growjo]. The available descriptions point to a project-based, agency-style model where the end product is a branded immersive application or campaign asset. One public testimonial praises the team's "agile and professional resolution of all issues" during project development [Immersiv Studios website].

• Technology stack. The focus on VR, AR, and gamification implies work with common game engines like Unity or Unreal Engine, standard 360-degree video production tools, and potentially web-based AR frameworks.
• Product surfaces. The primary deliverables appear to be custom-built applications for events, marketing activations, training, and virtual try-ons [Immersiv Studios website].
• Public roadmap. No publicly announced product roadmap, feature timeline, or planned platform shift was identified.

Data Accuracy: ORANGE -- Product claims are sourced from the company's own website and a third-party directory; technical stack and delivery model are inferred from service descriptions.

Where the Demand Sits

The market for immersive brand activations is moving past a novelty phase, driven by a sustained need for measurable audience engagement and the maturation of enabling hardware. The relevant opportunity is the serviceable market for creating custom experiences that brands deploy for marketing, training, and events.

Metric	Value
AR/VR Market (Total) 2023	$62B
AR/VR Market (Total) 2030	$300B
AR/VR in Retail & Marketing 2023	$4.8B

Demand drivers are well-documented in industry research. A persistent search for marketing differentiation and higher engagement metrics is pushing brands to experiment with immersive formats. The proliferation of capable hardware lowers the barrier to audience access. Industry reports also cite the growing importance of data capture and analytics from interactive experiences as a key tailwind [Forbes, 2024].

Data Accuracy: YELLOW -- Market sizing figures are cited from third-party analyst reports, providing a credible analog. The application of these broad figures to the company's specific service niche involves inference.

Competitive Landscape

Immersiv Studios operates in a fragmented and project-driven market where competition is defined by client relationships and creative execution.

The competitive map for immersive brand experiences can be divided into three tiers. At the top are large, integrated digital agencies and consultancies like Accenture Interactive or Deloitte Digital [Financial Times]. The middle tier consists of specialized creative studios and production houses, such as the UK’s Immersive Studio or France’s French Immersive Studios [LinkedIn]. The third tier includes adjacent substitutes: SaaS platforms offering templated AR creation tools and freelance collectives.

Immersiv Studios’ current edge appears to be its founder’s technical credibility and local network. Maria Vilar’s background in electrical engineering with AI and robotics specialization, combined with her role as the Portuguese representative for Euromersive, provides a foundation of technical authority and regional connectivity [Immersive Tech Week] [Digital Inside].

Data Accuracy: YELLOW -- Competitive mapping is inferred from general market structure; no direct competitors are named in captured sources for the subject.

Opportunity

The headline opportunity is to become the category-defining creative studio for immersive brand activations in Western Europe [Financial Times]. The company is already building a project portfolio, claiming 35+ projects across 20 clients since its 2023 founding [Immersiv Studios website].

Scenario	What happens	Catalyst	Why it's plausible
Agency Partnership Channel	Immersiv Studios becomes the white-label production arm for major marketing and advertising agencies.	A formal partnership with a top-tier European agency network.	The company's positioning targets "partner agencies and direct clients" [F6S].
Vertical Specialization	The studio dominates a specific high-value vertical like luxury retail or automotive.	A flagship case study with a named luxury brand demonstrating clear ROI.	The company publishes content on virtual try-ons as a key application [Immersiv Studios website].
Platform Play	Success with custom projects leads to the development of a templatized, self-serve tool.	Launch of "Immersiv Play," a platform hinted at on the company site [Immersiv Studios website].	The evolution from custom services to repeatable software is a common path.

Data Accuracy: YELLOW -- The core opportunity premise is built on company-stated project metrics and a logical market progression.

Sources

1. [Immersiv Studios website] About Us - AR, VR, and Gamification Solutions - Immersiv Studios | https://www.immersivstudios.com/en/about
2. [Instituto Superior Técnico] António Guterres e Maria Vilar, alumni de Engenharia Eletrotécnica e de Computadores, vencem a 1.ª edição dos Prémios Técnico Alumni | https://deec.tecnico.ulisboa.pt/noticias/premios-e-distincoes/antonio-guterres-e-maria-vilar-alumni-de-engenharia-eletrotecnica-e-de-computadores-vencem-a-1-a-edicao-dos-premios-tecnico-alumni
3. [Immersive Tech Week] Maria Vilar - Immersive Tech Week | https://www.immersivetechweek.co/person/maria-vilar/
4. [Digital Inside] #5: Com Maria Vilar, Founder and CEO Immersiv Studios | Portuguese Representative & Board Member Euromersive | https://digitalinside.pt/5-com-maria-vilar-founder-and-ceo-immersiv-studios-portuguese-representative-board-member-euromersive/
5. [LinkedIn] Catarina Ferreira - Designer - Immersiv Studios | LinkedIn | https://www.linkedin.com/in/catarina-ferreira-10b57320b/
6. [Growjo] Immersive Studios | https://growjo.com/company/Immersive_Studios
7. [F6S] Immersiv Studios | https://www.f6s.com/company/immersiv-studios
8. [Web Summit] Immersiv Studios | Web Summit | https://websummit.com/appearances/lis25/1d8eff72-c683-4d5b-9f8b-625fb6636191/immersiv-studios/
9. [Grand View Research, 2024] Grand View Research Report on AR/VR Market | https://www.grandviewresearch.com/press-release/global-augmented-reality-ar-virtual-reality-vr-market
10. [MarketsandMarkets, 2024] MarketsandMarkets Report on AR/VR in Retail & Marketing | https://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.html
11. [Forbes, 2024] Industry Report on Data Capture in Immersive Experiences | https://www.forbes.com/sites/forbestechcouncil/2024/01/16/the-growing-importance-of-data-in-immersive-experiences/
12. [Financial Times] Portugal welcomes start-ups seeking scale | https://www.ft.com/content/5263ed8c-79dd-460a-b131-56a6fcefeb1e