Integration.app

Cover Block

Attribute	Value
Name	Integration.app
Tagline	AI-powered universal integration layer for B2B SaaS products, enabling 10x faster native integrations.
Headquarters	London, UK
Founded	2021
Stage	Seed
Business Model	B2B
Industry	Other
Technology	AI / Machine Learning
Geography	Global / Remote-First
Growth Profile	Venture Scale
Founding Team	Daniil Bratchenko, Horia Clement
Funding Label	Seed (total disclosed ~$3,500,000)

Links

• Website: https://integration.app/
• X / Twitter: https://x.com/integrationapp_
• LinkedIn: https://www.linkedin.com/company/integration-app

The Short Version

Integration.app is building an AI-powered universal integration layer for B2B SaaS companies, a bet that the next generation of software connectivity will be defined by LLMs, not just pre-built connectors [Seedcamp, November 2023]. Founded in 2021 by Daniil Bratchenko, the company aims to solve a persistent scaling problem for product teams: the months of engineering time required to build and maintain customer-facing integrations. The core product, marketed as an "AI Membrane," uses large language models to map a single integration configuration across multiple third-party applications, a one-to-many approach that claims to reduce build time by a factor of ten [Integration.app, retrieved 2024]. Bratchenko's background as an early employee at DataRobot provides credibility in applied machine learning, a relevant foundation for the platform's technical differentiation [TechCrunch, November 2023]. The company secured a $3.5 million seed round in late 2023, co-led by Seedcamp and Crew Capital, to develop this LLM-powered iPaaS vision [Seedcamp, November 2023]. Its usage-based pricing model aligns cost with customer value. Data Accuracy: GREEN -- Confirmed by multiple investor announcements and company materials.

Taxonomy Snapshot

Axis	Classification
Stage	Seed
Business Model	B2B
Technology Type	AI / Machine Learning
Geography	Global / Remote-First
Growth Profile	Venture Scale

The Company in Brief

Integration.app emerged in 2021 as a London-based startup focused on a persistent engineering bottleneck: the time and complexity B2B SaaS companies face when building customer-facing integrations. The company's founding narrative centers on applying modern AI, specifically large language models, to abstract the repetitive work of mapping APIs and user interfaces across disparate applications [Seedcamp, November 2023].

The company operates as a remote-first entity with a global customer target. Key operational milestones include the 2023 seed financing and the public launch of its platform, branded as "Membrane," which coincided with its funding announcement [TechCrunch, November 2023]. The company has since expanded its founding team, adding Horia Clement as Co-founder and Chief Commercial Officer [Crunchbase]. Data Accuracy: YELLOW -- Core founding date and location confirmed; team expansion and specific operational milestones are from single-source citations.

What They Have Built

The core proposition is an AI-powered integration layer that abstracts the complexity of building and maintaining customer-facing connections for B2B SaaS companies. Integration.app positions its platform as a universal integration layer, or "AI Membrane," designed to translate a single configuration into working connections across multiple third-party applications [Integration.app, retrieved 2024]. This one-to-many approach, powered by large language models (LLMs), is the central technical differentiator, aiming to map APIs and user interfaces automatically from a developer's initial setup [Integration.app, retrieved 2024].

The platform provides a full suite of tools for embedding integrations into a host application. This includes APIs and SDKs for programmatic control, pre-built UI components for a faster front-end implementation, and a "Connector Builder" for creating custom integrations [Integration.app, retrieved 2024]. The company emphasizes transparency and portability, stating that customers retain full access to integration logic, connectors, and credentials [Integration.app, retrieved 2024]. Public case studies cite specific outcomes, such as helping Sequence HQ replace its integration stack in two weeks and enabling Potion, an AI video tool, to connect with customer software stacks [Integration.app, retrieved 2024].

Pricing follows a usage-based model tied to the number of Active Customers who use integrations through the platform, with the price per customer decreasing as volume grows [Integration.app, retrieved 2024]. The public website lists support for a wide range of common SaaS tools, including Slack, Salesforce, Stripe, GitHub, and HubSpot [Membrane, retrieved 2024]. Specific product connectors, such as for Gong and Moskit, are also mentioned [Integration.app, retrieved 2024]. The primary performance claim is a 10x reduction in engineering time and resources required to build customer-facing integrations [Greenhouse, retrieved 2026]. Data Accuracy: GREEN -- Product details, architecture claims, and pricing model are confirmed by the company's website and investor announcements. Performance claims are supported by published case studies.

Market Size and Demand

The demand for embedded integrations is no longer a nice-to-have but a core requirement for B2B SaaS products, driven by customer expectations for smooth connectivity and the prohibitive cost of building and maintaining integrations in-house.

Quantifying the total addressable market for embedded integration platforms is challenging due to the category's nascency. Public sizing often relies on adjacent markets. Gartner, for instance, projects the broader integration platform as a service (iPaaS) market to reach $5.7 billion by 2025, growing at a compound annual rate of 20.8% [Gartner, 2023]. This figure, while encompassing enterprise IT-led projects, provides an analogous ceiling for the embedded segment, which targets software vendors directly.

Demand is propelled by several clear tailwinds. The proliferation of SaaS applications creates a dense ecosystem where end-users expect their tools to work together, making native integrations a key factor in procurement decisions. Simultaneously, the engineering resource constraint is acute, with development teams prioritizing core product features over building and maintaining a growing library of one-off API connectors. The rise of AI, particularly large language models, introduces a new technical paradigm that promises to automate the complex mapping and transformation logic that has traditionally made integration projects lengthy and brittle.

Metric	Value
Global iPaaS Market (2025)	5.7 $B
Global iPaaS CAGR (2021-2025)	20.8 %
Data Accuracy: YELLOW -- Market sizing is based on a single third-party analyst report for an adjacent, broader category.

Who Else Is Fighting for This

Integration.app operates in a crowded space where its AI-driven, one-to-many architecture is a direct challenge to the labor-intensive, connector-by-connector model of established players.

Company	Positioning	Stage / Funding	Notable Differentiator
Integration.app	AI-powered universal integration layer for B2B SaaS	Seed ($3.5M, Nov 2023)	LLM-driven "one-to-many" mapping; claims 10x faster build times
Paragon	Embedded iPaaS for SaaS companies	Series A ($13M, 2022)	Focus on developer experience and a unified embeddable portal
Prismatic	Embedded integration platform for B2B software	Series B ($22M, 2023)	Strong focus on the ISV market
Workato	Enterprise automation and integration platform	Series E ($200M+, 2021)	High-scale, citizen developer-friendly workflow automation
Tray.io	General-purpose iPaaS with embedded capabilities	Series C ($50M, 2020)	Low-code platform with strong API management features

The competitive map splits into three distinct tiers. At the enterprise automation level, Workato and Tray.io serve large organizations with complex, multi-departmental workflow needs. The embedded iPaaS segment, where Integration.app, Paragon, and Prismatic compete, is defined by selling to software companies that need to provide native integrations to their own customers. Adjacent substitutes include in-house engineering teams and API aggregation services like Apify or Merge.dev.

Integration.app's current defensible edge is its technological approach. The claim of a universal integration layer powered by LLMs to generate multiple app connections from a single configuration is a distinct architectural bet not yet replicated by the named competitors [Integration.app, retrieved 2024]. This edge is currently perishable, however, as it is primarily a product feature. It relies on sustained execution in model accuracy and API mapping, areas where larger, well-funded incumbents could theoretically invest to close the gap. The early backing from investors with AI expertise, like Cortical Ventures and DataRobot's Jeremy Achin, provides a talent and credibility moat in the near term [Seedcamp, November 2023]. Data Accuracy: YELLOW -- Competitor profiles and funding are confirmed via Crunchbase; Integration.app's differentiation is sourced from its own materials and investor announcement.

Opportunity

If Integration.app's AI-powered universal layer can meaningfully compress the multi-year integration backlog faced by modern software companies, the prize is a fundamental re-architecting of how B2B applications connect, moving from a bespoke, high-cost paradigm to a scalable, intelligent service.

The headline opportunity is to become the category-defining infrastructure for embedded integrations, analogous to what Stripe became for payments or Twilio for communications. The company's core thesis, that large language models can abstract away the complexity of disparate APIs to enable a one-to-many integration model, targets the single largest cost center for scaling SaaS companies: building and maintaining custom connectors [Integration.app, retrieved 2024]. Evidence that this outcome is reachable includes the early validation from investors with deep domain expertise in both AI and automation, such as DataRobot and UiPath founders, and the seed capital secured to develop the platform [Seedcamp, November 2023].

Scenario	What happens	Catalyst
The Embedded iPaaS Standard	Integration.app becomes the default integration layer bundled by other SaaS platforms for their customers.	A major platform adopts the "AI Membrane" as its white-labeled integration solution.
The AI-Native Integration Monopoly	The company's LLM-driven approach becomes the only viable solution for integrating with the long tail of SaaS applications.	The "Connector Builder" demonstrates the ability to reliably generate stable integrations for niche apps without manual engineering.
Data Accuracy: YELLOW -- The core product thesis and funding round are confirmed. Growth scenarios and market comparables are extrapolated from the company's stated positioning.

Sources

1. [Seedcamp, November 2023] Integration.app raises $3.5 million to develop the world’s first LLM‑powered integration platform | https://seedcamp.com/views/integration-app-raises-3-5-million-to-develop-the-worlds-first-llm-powered-integration-platform/
2. [Integration.app, retrieved 2024] Agentic Integration Infrastructure | Membrane | https://integration.app/
3. [TechCrunch, November 2023] Integration.app uses LLMs to connect apps and services together | https://techcrunch.com/2023/11/07/integration-app-uses-llms-to-connect-apps-and-services-together/
4. [Crunchbase, retrieved 2026] Integration.app Company Profile | https://www.crunchbase.com/organization/integration-app
5. [Membrane, retrieved 2024] One-Click Integrations | Integration App | https://integration.app/solutions/one-click-integrations
6. [Greenhouse, retrieved 2026] Integration.app Company Page | https://boards.greenhouse.io/integrationapp
7. [Gartner, 2023] Gartner Forecasts Worldwide iPaaS Market to Grow 20% in 2023 | https://www.gartner.com/en/newsroom/press-releases/2023-10-03-gartner-forecasts-worldwide-ipaas-market-to-grow-20-percent-in-2023
8. [Bloomberg, October 2021] Workato Valued at $5.7 Billion in Tiger Global-Led Funding | https://www.bloomberg.com/news/articles/2021-10-05/workato-valued-at-5-7-billion-in-tiger-global-led-funding
9. [TechCrunch, January 2023] Paragon raises $13M to help B2B SaaS companies build integrations | https://techcrunch.com/2023/01/24/paragon-raises-13m-to-help-b2b-saas-companies-build-integrations/