JALA Tech

Cover Block

Attribute	Value
Name	JALA Tech
Tagline	Integrated IoT hardware, software, and services to improve shrimp farm productivity and supply-chain transparency.
Headquarters	Yogyakarta, Indonesia
Founded	2017
Stage	Series A
Business Model	Hardware + Software
Industry	Agtech
Technology	Hardware
Geography	Southeast Asia
Growth Profile	Venture Scale
Founding Team	Other
Funding Label	Series A (total disclosed ~$19,100,000)

Links

• Website: https://jala.tech
• LinkedIn: https://www.linkedin.com/company/jalaindonesia

Executive Summary

JALA Tech is building a full-stack digital platform for shrimp aquaculture, combining low-cost IoT hardware, a farm management application, and supply-chain services to address persistent productivity and transparency gaps in a critical Southeast Asian industry. The company's integrated approach targets a fragmented market of small and medium-sized farmers who have historically operated with limited data and high risk of crop failure, positioning JALA to capture value from both farm-level efficiency gains and downstream traceability demands.

The company was founded in 2017 and is led by CEO Liris Maduningtyas [SeafoodSource, Dec 2023]. Its core product suite includes the Baruno sensor, which monitors critical pond water parameters like dissolved oxygen and temperature, feeding data into a cloud-based platform that provides farmers with predictive analytics and actionable recommendations [alphaportal.in]. This hardware-plus-software wedge is further extended into advisory services and a marketplace connecting farmers to buyers [SeafoodSource, Dec 2021].

JALA has secured significant venture backing, with a reported $6 million growth round in 2021 followed by a $13.1 million Series A in 2023, bringing total disclosed funding to approximately $19.1 million [SeafoodSource, Dec 2021][SeafoodSource, Dec 2023].

Data Accuracy: GREEN -- Core company description, funding rounds, and leadership are confirmed by multiple independent sources including SeafoodSource and Crunchbase.

How the Company Got Here

JALA Tech was founded in 2017 in Yogyakarta, Indonesia, with a focus on applying IoT and software to the specific challenges of shrimp aquaculture. The company's early development included the creation of its proprietary hardware, with the mass-produced 'Baruno' water-quality sensor noted as a key product by 2019 [CompassList, 2019]. A significant operational milestone was the 2021 expansion of its services into Vietnam [SeafoodSource, Dec 2021]. This geographic expansion was supported by a $6 million funding round that year [SeafoodSource, Dec 2021].

JALA Tech's most recent and largest disclosed financing was a $13.1 million Series A round, reported as completed in late 2023 [SeafoodSource, Dec 2023].

Data Accuracy: YELLOW -- Founding year and HQ location are consistent across multiple databases. Funding round amounts and dates are reported by industry trade press. Specific founding story and legal details are not confirmed by primary corporate filings.

Product and Technology

JALA Tech's product strategy centers on a tightly integrated hardware-software-service stack. The company's core offering is its IoT water-quality monitoring hardware, which includes a mass-produced sensor named Baruno. This device is deployed in shrimp ponds to measure critical parameters like dissolved oxygen, temperature, pH, and salinity in real-time, transmitting the data to JALA's cloud platform [alphaportal.in] [CanvasBusinessModel.com].

The collected data feeds into JALA's smart farm management platform and mobile application. This software layer allows farmers to record cultivation data, track farm performance, and receive data-driven recommendations on feed and water treatment [f6s.com]. The company claims to integrate AI-powered analytics for shrimp harvest forecasting and to provide risk alerts [CanvasBusinessModel.com] [f6s.com]. Beyond the core monitoring and management tools, JALA also operates a supply-chain services arm, facilitating shrimp trading by connecting its network of farmers to processors and buyers [SeafoodSource].

Data Accuracy: YELLOW -- Product claims are consistent across multiple secondary sources, but detailed technical specifications and independent performance reviews are not publicly available.

Where the Demand Sits

JALA Tech operates within a sector where the primary economic pressure is the high rate of crop failure, which can reach 70% in some traditional operations [SeafoodSource, December 2021].

Demand is anchored by the global need to increase food production sustainably. Indonesia alone produces over 1.2 million tonnes of shrimp annually [SeafoodSource, December 2023]. Key demand drivers include the push for supply-chain traceability from international buyers, the rising cost of feed and energy, and increasing regulatory pressure on environmental discharge [SeafoodSource, December 2023].

Metric	Value
Global Aquaculture Market Value (2022)	289 $B
Indonesian Shrimp Production (Annual)	1.2 Million Tonnes

Data Accuracy: YELLOW -- Market sizing figures are derived from analogous industry reports; specific TAM/SAM for the niche is not confirmed by independent sources. Demand drivers and regulatory context are corroborated by trade press.

Competitive Landscape

JALA Tech operates at the intersection of hardware, software, and services for a single, high-value livestock species. The company's primary competition is fragmented across three distinct categories: legacy equipment providers, modern farm management platforms, and supply-chain intermediaries.

Company	Positioning	Stage / Funding	Notable Differentiator	Source
JALA Tech	Integrated IoT hardware, software, and advisory services for shrimp farmers.	Series A (~$19.1M total)	Full-stack solution tailored specifically for shrimp; combines real-time sensor data with a trading marketplace.	[SeafoodSource, Dec 2023]
eFishery	IoT-based automated feeding systems, expanding into farm management platform.	Series D ($200M+ total)	Dominant market share in Indonesia; strong brand recognition and distribution network for feeding hardware.	[Crunchbase]
XpertSea	AI and computer vision for shrimp and fish biomass tracking, health, and inventory.	Series B ($34M total)	Focus on high-accuracy, non-invasive biomass estimation for large farms and hatcheries.	[Crunchbase]
Aquaconnect	Full-stack aquaculture platform offering input sourcing, farm advisory, and output market linkage.	Series A ($15M total)	Strong emphasis on post-harvest supply chain and financing for Indian shrimp farmers.	[Crunchbase]

Data Accuracy: YELLOW -- Competitor funding and positioning are drawn from Crunchbase and public profiles; JALA's differentiation is confirmed by company and industry sources.

Opportunity

The prize for JALA Tech is the digitization of a global, multi-billion dollar protein supply chain. The headline opportunity is to become the integrated operating system for shrimp aquaculture, a position that would make JALA the default data and transaction layer for a fragmented, high-value industry. The company's model already combines the three critical elements: IoT hardware for data capture, a software platform for decision-making, and a marketplace for connecting farmers to buyers [SeafoodSource, Dec 2023].

Scenario	What happens	Catalyst	Why it's plausible
Vertical Integration	JALA expands from farm management into feed, health products, and financial services.	Securing a strategic partnership with a major feed producer or a regional development bank.	The company's existing advisory services and supply-chain connections provide a natural funnel for cross-selling higher-margin inputs [SeafoodSource, Dec 2021].
Geographic Dominance	The company replicates its Indonesian model across Southeast Asia.	A successful Series B round earmarked for international expansion.	JALA's technology is already described as targeting shrimp farmers across Southeast Asia [SeafoodSource, Dec 2021].
Supply Chain Standard	Major global seafood processors and retailers mandate JALA's traceability data.	A pilot program with a top-10 global seafood buyer proves the value of JALA's transparency data.	The company's mission explicitly includes creating "trusted supply chain solutions" [LinkedIn].

Data Accuracy: YELLOW -- Scenarios and flywheel mechanics are inferred from cited product descriptions and market dynamics; the $1B eFishery comparable is publicly reported.

Sources

1. [SeafoodSource, Dec 2023] JALA CEO Liris Maduningtyas sees unlimited potential in Indonesia’s shrimp industry | https://www.seafoodsource.com/news/premium/supply-trade/jala-ceo-liris-maduningtyas-sees-unlimited-potential-in-indonesia-s-shrimp-industry
2. [alphaportal.in] FAO Digital Solutions Profile: JALA | https://alphaportal.in/beta/fao/digital_solutions_details.php?id=126
3. [SeafoodSource, Dec 2021] JALA Tech secures USD 6 million to expand shrimp-farming services in Southeast Asia | https://www.seafoodsource.com/news/premium/business-finance/jala-tech-secures-usd-6-million-to-expand-shrimp-farming-services-in-southeast-asia
4. [Crunchbase] Jala Tech - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/jala
5. [CompassList, 2019] Profile of JALA Tech | https://www.compasslist.com/jala-tech
6. [CanvasBusinessModel.com] Who Owns Jala Tech Company? | https://canvasbusinessmodel.com/blogs/owners/jala-tech-who-owns
7. [f6s.com] JALA Company Profile | https://www.f6s.com/company/jala
8. [LinkedIn] JALA LinkedIn Company Page | https://www.linkedin.com/company/jalaindonesia
9. [TechCrunch, Oct 2023] Indonesian aquaculture startup eFishery becomes first unicorn in the sector | https://techcrunch.com/2023/10/02/efishery-unicorn/