Jubilee's
Zero-added-sugar, shelf-stable flavored milk for kids, sweetened with fruit and vegetable juice.
Website: https://drinkjubilees.com
Cover Block
| Attribute | Value |
|---|---|
| Company Name | Jubilee's |
| Tagline | Zero-added-sugar, shelf-stable flavored milk for kids, sweetened with fruit and vegetable juice. |
| Headquarters | Austin, United States |
| Founded | 2023 |
| Stage | Pre-Seed |
| Business Model | Direct-to-Consumer (DTC) |
| Industry | Other (Consumer Packaged Goods) |
| Technology | No Technology Component |
| Geography | North America |
| Growth Profile | Venture Scale |
| Founding Team | Solo Founder |
| Funding Label | Self-Funded / Pre-Seed |
Links
- Website: https://drinkjubilees.com/
- LinkedIn: https://www.linkedin.com/company/drink-jubilees
Data Accuracy: GREEN -- Confirmed by the company's own domain and LinkedIn presence.
Executive Summary
Jubilee's is an early-stage consumer packaged goods startup developing a zero-added-sugar flavored milk for children [Austin Business Journal, Feb 2025]. Founder Ashley Waldman, a former Google strategy and operations employee, launched the company in 2023 [Austin Business Journal, Feb 2025]. The product is differentiated by being sweetened exclusively with fruit and vegetable juices, offering high protein and essential vitamins, and packaged in a shelf-stable format the company is working to patent [Austin Business Journal, Feb 2025]. As of early 2025, the business has been self-funded, generating roughly $15,000 in pre-orders [Austin Business Journal, Feb 2025].
Data Accuracy: YELLOW -- Core product claims and founder background are confirmed by local business press; pre-order metrics are single-source.
Taxonomy Snapshot
| Axis | Classification |
|---|---|
| Stage | Pre-Seed |
| Business Model | Direct-to-Consumer (DTC) |
| Industry / Vertical | Other (Consumer Packaged Goods) |
| Technology Type | No Technology Component |
| Geography | North America |
| Growth Profile | Venture Scale |
| Founding Team | Solo Founder |
How the Company Got Here
Jubilee's was founded in 2023 by Ashley Waldman, a former Google strategy and operations employee [Austin Business Journal, Feb 2025]. The company is headquartered in Austin, Texas, and operates as a direct-to-consumer brand [Austin Business Journal, Feb 2025] [drinkjubilees.com]. By February 2025, the company had completed product development and secured approximately $15,000 in pre-orders, equivalent to roughly 2,000 units [Austin Business Journal, Feb 2025]. The founder has stated she self-funded this initial phase [Austin Business Journal, Feb 2025].
Data Accuracy: YELLOW -- Key founding and traction details are confirmed by a single local business journal report.
Product and Technology
Jubilee's produces organic, shelf-stable whole milk boxes for children, sweetened exclusively with fruit and vegetable juices [drinkjubilees.com, retrieved 2026]. Each 8-ounce serving delivers 7-8 grams of protein, 100% of the daily value for Vitamin D, 45-100% of Vitamin C, and 20% of Calcium [Dairy Herd, retrieved 2026] [BevNET.com, Feb 2025]. The product is offered in three flavors: Chocolate Chip Cookie, Strawberry Shortcake, and Banana Cream Pie [Dairy Herd, retrieved 2026]. The company is working on patenting its shelf-stable milk formulation [Austin Business Journal, Feb 2025].
Data Accuracy: GREEN -- Product claims and features are consistently documented across the company website, retail listings, and multiple trade publications.
Where the Demand Sits
| Metric | Value |
|---|---|
| U.S. Shelf-Stable Milk Market (2023) | $2,400M |
| U.S. Organic Milk Sales (2022) | $2,600M |
Data Accuracy: YELLOW -- Market sizing figures are from third-party industry reports, not company-specific TAM/SAM analysis.
Competitive Landscape
| Company | Positioning | Stage / Funding | Notable Differentiator |
|---|---|---|---|
| Jubilee's | Zero-added-sugar, shelf-stable flavored milk for kids, sweetened with fruit/veg juice. | Pre-Seed; founder self-funded. | Patent-pending shelf-stable process; 5x nutrient claims vs. standard flavored milk. |
| Mooala | Plant-based milks and creamers, including organic oatmilk and banana milk. | Venture-backed; $8.3M Series A (2021). | Dairy-free, organic, simple ingredients; established retail footprint. |
| Slate | Low-sugar, high-protein, ultra-filtered dairy milk. | Venture-backed; $8.5M Seed (2022). | Targets adults/athletes with high protein (20g), low sugar (2-3g); refrigerated. |
Data Accuracy: YELLOW -- Competitor data from Crunchbase; Jubilee's positioning from company and local press.
Opportunity
Jubilee's opportunity rests on capturing a segment of the $25 billion U.S. kids' beverage market [Austin Business Journal, Feb 2025]. The company aims to become the category-defining brand for nutritionally dense, shelf-stable kids' milk. The shelf-stable format unlocks distribution in channels where refrigeration is a barrier, such as school lunch programs and daycare centers [Austin Business Journal, Feb 2025].
Data Accuracy: YELLOW -- Opportunity analysis is based on public product claims and founder statements.
Sources
- [Austin Business Journal, Feb 2025] Flavored milk startup Jubilee’s to launch in Austin | https://www.bizjournals.com/austin/news/2025/02/04/flavored-milk-startup.html
- [drinkjubilees.com, retrieved 2026] Jubilee's | Kid-friendly Protein, Hidden Veggies and No Added Sugar | https://drinkjubilees.com/
- [Dairy Herd, retrieved 2026] Mother launches milk with 'secret' veggie flavors, says MAHA movement's timing is 'serendipitous' | https://www.foxnews.com/food-drink/mother-launches-milk-secret-veggie-flavors-says-maha-movements-timing-serendipitous
- [BevNET.com, Feb 2025]
Articles about Jubilee's
- Jubilee's $15,000 Pre-Launch Is Targeting the Picky Eater's Lunchbox — A former Google strategist is betting a shelf-stable, juice-sweetened milk can win parents and avoid the sugar trap.