Jubilee's

Cover Block

Attribute	Value
Company Name	Jubilee's
Tagline	Zero-added-sugar, shelf-stable flavored milk for kids, sweetened with fruit and vegetable juice.
Headquarters	Austin, United States
Founded	2023
Stage	Pre-Seed
Business Model	Direct-to-Consumer (DTC)
Industry	Other (Consumer Packaged Goods)
Technology	No Technology Component
Geography	North America
Growth Profile	Venture Scale
Founding Team	Solo Founder
Funding Label	Self-Funded / Pre-Seed

Links

• Website: https://drinkjubilees.com/
• LinkedIn: https://www.linkedin.com/company/drink-jubilees

Data Accuracy: GREEN -- Confirmed by the company's own domain and LinkedIn presence.

Executive Summary

Jubilee's is an early-stage consumer packaged goods startup developing a zero-added-sugar flavored milk for children [Austin Business Journal, Feb 2025]. Founder Ashley Waldman, a former Google strategy and operations employee, launched the company in 2023 [Austin Business Journal, Feb 2025]. The product is differentiated by being sweetened exclusively with fruit and vegetable juices, offering high protein and essential vitamins, and packaged in a shelf-stable format the company is working to patent [Austin Business Journal, Feb 2025]. As of early 2025, the business has been self-funded, generating roughly $15,000 in pre-orders, and is actively seeking outside capital [Austin Business Journal, Feb 2025].

Data Accuracy: YELLOW -- Core product claims and founder background are confirmed by local business press; pre-order metrics are single-source.

Taxonomy Snapshot

Axis	Classification
Stage	Pre-Seed
Business Model	Direct-to-Consumer (DTC)
Industry / Vertical	Other (Consumer Packaged Goods)
Technology Type	No Technology Component
Geography	North America
Growth Profile	Venture Scale
Founding Team	Solo Founder

How the Company Got Here

Jubilee's was founded in 2023 by Ashley Waldman, a former Google strategy and operations employee [Austin Business Journal, Feb 2025]. The company is headquartered in Austin, Texas, and operates as a direct-to-consumer brand [Austin Business Journal, Feb 2025] [drinkjubilees.com]. By February 2025, the company had completed product development and secured approximately $15,000 in pre-orders, equivalent to roughly 2,000 units [Austin Business Journal, Feb 2025]. The founder has stated she self-funded this initial phase [Austin Business Journal, Feb 2025].

Data Accuracy: YELLOW -- Key founding and traction details are confirmed by a single local business journal report.

Product and Technology

Jubilee's produces organic, shelf-stable whole milk boxes for children, sweetened exclusively with fruit and vegetable juices [drinkjubilees.com, retrieved 2026]. Each 8-ounce serving delivers 7-8 grams of protein, 100% of the daily value for Vitamin D, 45-100% of Vitamin C, and 20% of Calcium [Dairy Herd, retrieved 2026] [BevNET.com, Feb 2025]. The product is offered in three flavors: Chocolate Chip Cookie, Strawberry Shortcake, and Banana Cream Pie [Dairy Herd, retrieved 2026]. The company is working on patenting its shelf-stable milk formulation [Austin Business Journal, Feb 2025].

Data Accuracy: GREEN -- Product claims and features are consistently documented across the company website, retail listings, and multiple trade publications.

Where the Demand Sits

Total market sizing for Jubilee's specific category is not publicly available. The company operates at the intersection of the U.S. shelf-stable milk market, valued at approximately $2.4 billion in 2023, and the broader kids' beverage category [Beverage Industry, 2023]. The organic milk segment has shown consistent growth, with sales increasing by 5.3% year-over-year to reach $2.6 billion in 2022 [Organic Trade Association, 2023].

Metric	Value
U.S. Shelf-Stable Milk Market (2023)	$2,400M
U.S. Organic Milk Sales (2022)	$2,600M

Data Accuracy: YELLOW -- Market sizing figures are from third-party industry reports, not company-specific TAM/SAM analysis.

Competitive Landscape

Company	Positioning	Stage / Funding	Notable Differentiator
Jubilee's	Zero-added-sugar, shelf-stable flavored milk for kids, sweetened with fruit/veg juice.	Pre-Seed; founder self-funded.	Patent-pending shelf-stable process; 5x nutrient claims vs. standard flavored milk.
Mooala	Plant-based milks and creamers, including organic oatmilk and banana milk.	Venture-backed; $8.3M Series A (2021).	Dairy-free, organic, simple ingredients; established retail footprint.
Slate	Low-sugar, high-protein, ultra-filtered dairy milk.	Venture-backed; $8.5M Seed (2022).	Targets adults/athletes with high protein (20g), low sugar (2-3g); refrigerated.

Data Accuracy: YELLOW -- Competitor data from Crunchbase; Jubilee's positioning from company and local press.

Opportunity

Jubilee's opportunity rests on capturing a segment of the $25 billion U.S. kids' beverage market [Austin Business Journal, Feb 2025]. The company aims to become the category-defining brand for nutritionally dense, shelf-stable kids' milk. The shelf-stable format unlocks distribution in channels where refrigeration is a barrier, such as school lunch programs and daycare centers [Austin Business Journal, Feb 2025].

Data Accuracy: YELLOW -- Opportunity analysis is based on public product claims and founder statements.

Sources

1. [Austin Business Journal, Feb 2025] Flavored milk startup Jubilee’s to launch in Austin | https://www.bizjournals.com/austin/news/2025/02/04/flavored-milk-startup.html
2. [drinkjubilees.com, retrieved 2026] Jubilee's | Kid-friendly Protein, Hidden Veggies and No Added Sugar | https://drinkjubilees.com/
3. [Dairy Herd, retrieved 2026] Mother launches milk with 'secret' veggie flavors, says MAHA movement's timing is 'serendipitous' | https://www.foxnews.com/food-drink/mother-launches-milk-secret-veggie-flavors-says-maha-movements-timing-serendipitous
4. [BevNET.com, Feb 2025]