Mammha
Digital platform for providers and health systems to screen, refer, support, and educate pregnant and postpartum women facing maternal mental health challenges.
Website: https://www.mammha.com/
Cover Block
PUBLIC
| Name | Mammha |
| Tagline | Digital platform for providers and health systems to screen, refer, support, and educate pregnant and postpartum women facing maternal mental health challenges. |
| Headquarters | Miami, Florida |
| Founded | 2021 [PitchBook] |
| Stage | Seed |
| Business Model | B2B |
| Industry | Healthtech |
| Technology | Software (Non-AI) |
| Geography | North America |
| Growth Profile | Social Enterprise / Nonprofit Hybrid |
| Founding Team | Solo Founder |
| Funding Label | Undisclosed (total disclosed ~$250,000) |
Links
PUBLIC
- Website: https://www.mammha.com/
- LinkedIn: https://www.linkedin.com/company/mammha/
- App Store: https://apps.apple.com/us/app/mammha/id6443833643
- Google Play: https://play.google.com/store/apps/details?id=com.mammha.app&hl=en_US&gl=US
Executive Summary
PUBLIC Mammha is a digital health platform that enables healthcare providers to systematically identify and support pregnant and postpartum women facing mental health challenges, a critical and underserved gap in maternal care [Mammha.com]. The company merits investor attention for its mission-aligned, asset-light approach to a pervasive public health issue, its validation through partnerships with established nonprofits, and its founder's direct clinical and personal experience with the problem. Founder and CEO Maureen Fura, a physician and mother, launched the company in 2021 after encountering shortcomings in existing provider solutions for perinatal mental health [Perplexity Sonar, Unknown].
Its core product is a software platform that streamlines screening using QR codes and validated tools, then facilitates referrals and follow-up care through dedicated coordinators, with a particular focus on parents in Neonatal Intensive Care Units (NICUs) [The Incubator Podcast, Unknown]. This operational focus on closing the referral loop, rather than just offering a screening tool, is a key point of differentiation. The company operates a B2B model, targeting health systems and partnering with organizations like the March of Dimes to deploy its solution at NICU family support sites [March of Dimes].
To date, Mammha has raised a disclosed $250,000 in seed funding from the American Heart Association's Social Impact Funds and has participated in incubator programs including JLABS and HITLAB [StartUp Health, Jul 2024]. The business model and revenue metrics are not publicly detailed, positioning the company as an early-stage, mission-driven venture. Over the next 12-18 months, the key indicators to monitor will be the expansion of its March of Dimes partnership to additional sites, the signing of its first direct health system customer, and the ability to secure follow-on funding to scale its care coordination operations. Data Accuracy: YELLOW -- Core product and partnership claims are sourced from company and partner materials; funding details are confirmed by a single secondary source.
Taxonomy Snapshot
| Axis | Classification |
|---|---|
| Stage | Seed |
| Business Model | B2B |
| Industry / Vertical | Healthtech |
| Technology Type | Software (Non-AI) |
| Geography | North America |
| Growth Profile | Social Enterprise / Nonprofit Hybrid |
| Founding Team | Solo Founder |
| Funding | Undisclosed (total disclosed ~$250,000) |
Company Overview
PUBLIC
Mammha was founded in 2021 by Maureen Fura, a physician and mother, who developed the platform following her own experience with maternal mental health complications and perceived gaps in provider-led support [The Incubator Podcast]. The company is headquartered in Miami, Florida, and operates as a digital health platform targeting healthcare providers and health systems [PitchBook] [Maureen Fura LinkedIn]. Its core mission, as stated on its website, is to be "the trusted solution for providers and health systems to screen, refer, support, and educate pregnant and postpartum women facing maternal mental health challenges like depression and anxiety" [Mammha.com].
Key operational milestones have centered on securing strategic partnerships and non-dilutive funding to validate its model. In 2024, the company closed a $250,000 seed round led by the American Heart Association Social Impact Funds [CBInsights] [StartUp Health, Jul 2024]. It has also been accepted into notable incubator programs, including JLABS @ Washington, DC and HITLAB, which provide resources and network access [J&J JLABS Navigator] [HITLAB]. A significant partnership was announced with the March of Dimes to integrate Mammha's digital screening and support tools into NICU family support sites, a collaboration that began rollout in July 2024 [March of Dimes, Jul 2024].
The founding team remains lean. Maureen Fura serves as CEO and is the sole founder on record. The company has added Lynne McIntyre as its Clinical Director, a role confirmed via LinkedIn, indicating an early investment in clinical oversight [Lynne McIntyre LinkedIn]. There is no public record of other C-suite hires or a formal board. The company's public narrative consistently ties its product development directly to founder Fura's personal and professional insights, framing the venture as a mission-driven response to systemic care gaps [Mammha.com].
Data Accuracy: YELLOW -- Founding details and partnerships are corroborated by multiple sources, but some program participation dates are unspecified.
Product and Technology
MIXED Mammha's product is a web-based platform designed to be deployed by healthcare providers and health systems, with a core workflow centered on screening, referral, and follow-up support for perinatal mental health. The company describes its offering as a "complete and comprehensive maternal mental health solution" that uses technology to bridge gaps in diagnosis and treatment [Mammha]. The primary user appears to be a clinical care coordinator, who uses the platform to manage patients, though the system also includes a self-referral portal for individuals [Mammha].
The platform's specific features, as detailed in public materials, include several key components.
- Screening tools. The system incorporates validated screening instruments for conditions like depression and anxiety, which can be initiated by providers. A notable implementation detail is the use of QR codes to facilitate easy access to these screenings for patients [The Incubator Podcast].
- Care coordination. After screening, the platform enables immediate contact with a care coordinator who can provide results, offer support, and manage referrals to appropriate mental health professionals or community resources [StartUp Health].
- Educational resources. Mammha provides educational tools and content aimed at both patients and families, with specific modules noted for supporting children's mental health and resources for parents in NICU settings [Mammha].
- Partnership integration. The product is configured for deployment within partner networks, most notably through a partnership with March of Dimes where it is being rolled out to NICU Family Support sites to serve parents of infants in neonatal intensive care [March of Dimes].
Technologically, the platform is a non-AI software solution accessible via web browser, with a dedicated login portal [Mammha]. There is no public disclosure of a proprietary algorithm or machine learning model; the value is positioned in streamlining workflow and ensuring follow-up rather than in predictive analytics. The company also powers a separate consumer-facing platform called Maaanaya, which prioritizes mental health for mothers, though the exact technological relationship between the two is not detailed [Maaanaya.com].
Data Accuracy: YELLOW -- Product claims are consistent across the company's website and partner announcements, but technical architecture and detailed feature specifications are not independently verified.
Market Research and Opportunity
PUBLIC
The push to close the persistent gap in perinatal mental healthcare is gaining momentum from health systems, payers, and policymakers, creating a tangible, if nascent, market for integrated digital solutions. The problem is well-documented: up to 1 in 5 women experience a maternal mental health condition, yet the majority go undiagnosed and untreated due to systemic failures in screening and referral pathways [March of Dimes]. This gap represents both a profound clinical need and a significant cost burden, with untreated perinatal mood and anxiety disorders (PMADs) linked to adverse outcomes for both parent and child, driving long-term healthcare utilization.
Quantifying the specific addressable market for a platform like Mammha is challenging without disclosed third-party reports. However, the broader context is instructive. The U.S. digital maternal health market, which includes a wide range of fertility, pregnancy, and postpartum solutions, was valued at approximately $1.2 billion in 2023 and is projected to grow at a compound annual rate of over 15% through 2030 (analogous market, Grand View Research). Mammha's more focused SAM would be the subset of this market dedicated to perinatal mental health screening and care coordination tools sold to providers and health systems. A key adjacent market is the $5 billion+ employer-sponsored digital behavioral health market, where platforms like Lyra Health and Modern Health are expanding into family and maternal support, indicating payer willingness to fund these services.
Several converging tailwinds are amplifying demand. First, recent policy shifts, including the 2022 expansion of Medicaid postpartum coverage to 12 months in many states, have created a more stable payment environment for longitudinal maternal care [StartUp Health, July 2024]. Second, major medical associations like the American College of Obstetricians and Gynecologists now recommend routine perinatal mental health screening, creating a clinical mandate that health systems must operationalize. Third, there is growing recognition of the specific mental health burdens within Neonatal Intensive Care Unit (NICU) settings, a population Mammha explicitly targets through its March of Dimes partnership. This focus on a high-acuity, high-cost sub-population can serve as a strategic wedge into larger health system contracts.
Regulatory and macro forces present a mixed picture. The platform's reliance on validated screening tools and care coordinators aligns with clinical guidelines, reducing implementation friction. However, the reimbursement landscape for digital care coordination remains fragmented, often requiring carve-outs or value-based care contracts. Furthermore, the competitive threat is not just from dedicated femtech startups but from large, well-capitalized telehealth and EHR vendors that could bundle similar functionality. The market opportunity is real and growing, but capturing it requires navigating complex procurement cycles and demonstrating clear ROI on outcomes like reduced emergency department visits or improved medication adherence.
Data Accuracy: YELLOW -- Market sizing is inferred from analogous sector reports; demand drivers and policy context are corroborated by industry publications and partner announcements.
Competitive Landscape
MIXED Mammha operates in a perinatal mental health segment where competition is defined less by direct feature-for-feature duplication and more by differing approaches to patient access and clinical workflow integration.
| Company | Positioning | Stage / Funding | Notable Differentiator | Source |
|---|---|---|---|---|
| Mammha | B2B platform for provider-initiated screening, referral, and care coordination, with a focus on NICU settings. | Seed (~$250k disclosed) [CBInsights] | Focus on embedding into provider/NICU workflows via partnerships (e.g., March of Dimes) and using QR codes for screening initiation. | [Mammha.com] [The Incubator Podcast] |
| Canopie | Direct-to-consumer subscription platform offering on-demand therapy, classes, and community for maternal mental health. | Seed ($3.2M) [TechCrunch, 2022] | Consumer-facing brand and app, bypassing provider systems to offer immediate access to therapeutic content and support. | [Canopie.com] |
| Seven Starling | Virtual clinic model providing therapy and psychiatry specifically for perinatal mental health, often covered by insurance. | Seed ($3M) [Forbes, 2022] | Clinical care delivery model with licensed providers, functioning as a specialized telehealth practice. | [Seven Starling] |
The competitive map for perinatal mental health support splits into three primary lanes. The first is the incumbent healthcare system, where screening is often a paper form handled during a brief OB-GYN visit, with inconsistent follow-up. This is Mammha's primary target for displacement. The second lane comprises digital challengers like Canopie and Seven Starling, which build branded, direct-to-patient relationships. The third includes adjacent substitutes such as general mental health telehealth platforms (e.g., Talkspace, BetterHelp) and employer-sponsored wellness programs, which may offer perinatal content but lack specialized, integrated pathways.
Mammha's defensible edge today is its partnership-led distribution into clinical settings, particularly NICUs via the March of Dimes [March of Dimes, Jul 2024]. This provides a built-in user base of highly distressed parents within a system that recognizes the need. The edge is durable if the company can convert these pilot sites into long-term, paid enterprise contracts. However, it is also perishable; the partnership does not confer exclusivity, and a competitor with a more comprehensive software suite or deeper integration capabilities could displace them.
The company is most exposed on two fronts. First, it lacks the consumer brand recognition and engagement of direct-to-consumer rivals. A mother seeking help may turn to an app like Canopie before her provider suggests Mammha. Second, its lightweight technology wedge,centered on QR-code-initiated screening and care coordination,could be replicated or bundled by larger health IT vendors serving the same hospital systems. A named competitor's advantage is Seven Starling's licensed care delivery model; by actually providing therapy, they control the full patient journey and revenue stream, whereas Mammha's role is primarily facilitation.
The most plausible 18-month scenario hinges on whether Mammha can monetize its partnership foothold. The winner will be the company that proves it can systematically increase screening compliance and referral completion rates for health systems, thereby demonstrating a clear return on investment. If Mammha can publish data showing improved outcomes and reduced costs from its NICU deployments, it could secure its position as a niche workflow tool. The loser would be any player that remains a feature, not a business. If Mammha cannot transition from a free partner tool to a paid enterprise platform, it risks being sidelined by integrated modules from larger electronic health record vendors.
Data Accuracy: YELLOW -- Competitor funding and positioning are from public sources; Mammha's differentiation is described in company and partner materials. Direct competitive overlap analysis is inferred from public positioning.
Opportunity
PUBLIC If Mammha can become the standard workflow for perinatal mental health screening and referral within major health systems, it addresses a multi-billion-dollar gap in care with a solution that is both clinically validated and operationally simple.
The headline opportunity is for Mammha to become the default digital infrastructure for maternal mental health screening across U.S. hospital networks and community health centers. This outcome is reachable, not merely aspirational, because the company's wedge,using QR codes and validated tools to streamline a mandated but cumbersome clinical process,targets a clear operational pain point. The partnership with March of Dimes to deploy the platform in NICU family support sites provides a beachhead within a high-acuity, emotionally intensive care setting where the need is acute and the referral pathways are complex [March of Dimes, July 2024]. Success in this initial, focused environment demonstrates a model that can be replicated across other perinatal service lines, from labor and delivery to postpartum outpatient clinics.
Growth from this beachhead could follow several concrete paths, each with identifiable catalysts.
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| Standard of Care in NICUs | Mammha becomes the mandated screening tool across the March of Dimes' 100+ NICU Family Support sites, then expands to all 1,500+ U.S. NICUs. | Formal adoption of the platform as part of March of Dimes' national NICU quality standards. | The existing partnership is active and framed as a strategic initiative to expand mental health support [March of Dimes]. The model is provider-initiated, fitting existing clinical workflows. |
| Health System Integration | A major national health system (e.g., HCA, Ascension) licenses Mammha for system-wide rollout across its obstetrics and pediatric clinics. | A pilot program within one hospital network proves a reduction in lost referrals and improved patient engagement metrics. | The platform is designed for health systems, and the founder's clinical background lends credibility for enterprise sales conversations [Mammha.com]. |
| Payer Reimbursement Pathway | Commercial and Medicaid managed care organizations integrate Mammha into value-based care bundles for maternity, creating a recurring revenue stream. | Publication of peer-reviewed data showing improved outcomes and cost savings from using the Mammha platform. | The company's inclusion in the American Heart Association Social Impact Funds portfolio signals alignment with value-based care initiatives focused on social drivers of health [StartUp Health, July 2024]. |
Compounding for Mammha would look like a classic data and workflow flywheel. Each new health system deployment generates more screening data, which can be anonymized and analyzed to refine risk algorithms and demonstrate population health impact. This evidence strengthens the value proposition for the next health system, creating a credibility loop. Furthermore, care coordinators using the platform become trained on its workflow, creating mild switching costs and embedding Mammha deeper into daily operations. Early signs of this flywheel are suggested by the platform's design, which includes a care coordinator manual and tools for tracking follow-up engagement, indicating a focus on user retention and process integration [Mammha.com].
The size of the win, should the health system integration scenario play out, can be framed by a credible comparable. The 2023 acquisition of the maternal health platform Babyscripts by Xplore (terms undisclosed) highlighted strategic interest in digitizing obstetrics care pathways. More broadly, public digital health companies focused on specialized care coordination, such as Accolade (market cap ~$800M as of early 2025), trade on the premise of managing complex patient journeys. If Mammha captured a material portion of the U.S. hospital market for perinatal mental health screening,a service addressing a condition affecting an estimated 1 in 5 women,its standalone value could reach the low hundreds of millions (scenario, not a forecast). This potential is anchored in the large, underserved patient population and the growing mandate from payers and accreditors to address maternal mental health. Data Accuracy: YELLOW -- Core opportunity thesis is supported by partnership announcements and platform description, but specific growth catalysts and market size comparables are inferred from the landscape rather than directly cited for Mammha.
Sources
PUBLIC
[Mammha.com] Postpartum and Maternal Mental Health Resources | https://www.mammha.com/
[PitchBook] Mammha 2025 Company Profile: Valuation, Funding & Investors | https://pitchbook.com/profiles/company/493006-51
[Perplexity Sonar, Unknown] How This Start-Up's Holistic View of Pregnancy is Shaping Care for ... | https://www.hitlab.org/research/how-this-start-ups-holistic-view-of-pregnancy-is-shaping-care-for/
[The Incubator Podcast, Unknown] #188 - Tech Tuesday - Elevating Care for Parents' Mental Health (Ft. Maureen Fura from Mammha) | https://www.everand.com/podcast/711014483/188-Tech-Tuesday-Elevating-Care-for-Parents-Mental-Health-Ft-Maureen-Fura-from-Mammha
[March of Dimes] March of Dimes and Mammha | https://www.marchofdimes.org/our-work/nicu-initatives/mammha
[StartUp Health, Jul 2024] Mammha Receives Funding from the American Heart Association | https://www.startuphealth.com/startup-health-blog/mammha-receives-funding-from-the-american-heart-association-social-impact-funds-startup-health-insights-week-of-jul-2-2024
[CBInsights] Mammha - Products, Competitors, Financials, Employees, Headquarters Locations | https://www.cbinsights.com/company/mammha
[J&J JLABS Navigator] Mammha LLC | https://navigator.jlabs.jnj.com/company/mammha
[HITLAB] How This Start-Up's Holistic View of Pregnancy is Shaping Care for ... | https://www.hitlab.org/research/how-this-start-ups-holistic-view-of-pregnancy-is-shaping-care-for/
[March of Dimes, Jul 2024] March of Dimes announces partnership with Mammha | https://www.marchofdimes.org/about/news/march-dimes-announces-partnership-mammha-digital-maternal-mental-health-solution
[Maureen Fura LinkedIn] Maureen Fura | https://www.linkedin.com/in/maureen-fura-/
[Lynne McIntyre LinkedIn] Lynne McIntyre - Mammha | https://www.linkedin.com/in/lynne-mcintyre-09a1858/
[Maaanaya.com] Maaanaya | https://www.maaanaya.com/
[Canopie.com] Canopie | https://www.canopie.com/
[Seven Starling] Seven Starling | https://www.sevenstarling.com/
[TechCrunch, 2022] Canopie raises $3.2M to provide mental health support for new moms | https://techcrunch.com/2022/05/17/canopie-raises-3-2m-to-provide-mental-health-support-for-new-moms/
[Forbes, 2022] Seven Starling Raises $3 Million To Provide Virtual Perinatal Mental Health Care | https://www.forbes.com/sites/katiejennings/2022/03/29/seven-starling-raises-3-million-to-provide-virtual-perinatal-mental-health-care/
Articles about Mammha
- Mammha Is Wiring the NICU for Maternal Mental Health — The physician-founded startup is using QR codes and a March of Dimes partnership to screen parents where they are.