Mammha

Cover Block

Name	Mammha
Tagline	Digital platform for providers and health systems to screen, refer, support, and educate pregnant and postpartum women facing maternal mental health challenges.
Headquarters	Miami, Florida
Founded	2021 [PitchBook]
Stage	Seed
Business Model	B2B
Industry	Healthtech
Technology	Software (Non-AI)
Geography	North America
Growth Profile	Social Enterprise / Nonprofit Hybrid
Founding Team	Solo Founder
Funding Label	Undisclosed (total disclosed ~$250,000)

Links

• Website: https://www.mammha.com/
• LinkedIn: https://www.linkedin.com/company/mammha/
• App Store: https://apps.apple.com/us/app/mammha/id6443833643
• Google Play: https://play.google.com/store/apps/details?id=com.mammha.app&hl=en_US&gl=US

The Short Version

Mammha is a digital health platform that enables healthcare providers to systematically identify and support pregnant and postpartum women facing mental health challenges [Mammha.com]. The company merits investor attention for its mission-aligned, asset-light approach to a pervasive public health issue, its validation through partnerships with established nonprofits, and its founder's direct clinical and personal experience. Founder and CEO Maureen Fura, a physician and mother, launched the company in 2021.

Its core product is a software platform that streamlines screening using QR codes and validated tools, then facilitates referrals and follow-up care through dedicated coordinators, with a particular focus on parents in Neonatal Intensive Care Units (NICUs) [The Incubator Podcast]. This operational focus on closing the referral loop is a key point of differentiation. The company operates a B2B model, targeting health systems and partnering with organizations like the March of Dimes to deploy its solution at NICU family support sites [March of Dimes].

To date, Mammha has raised a disclosed $250,000 in seed funding from the American Heart Association's Social Impact Funds and has participated in incubator programs including JLABS and HITLAB [StartUp Health, Jul 2024]. Over the next 12-18 months, the key indicators to monitor will be the expansion of its March of Dimes partnership to additional sites, the signing of its first direct health system customer, and the ability to secure follow-on funding to scale its care coordination operations. Data Accuracy: YELLOW -- Core product and partnership claims are sourced from company and partner materials; funding details are confirmed by a single secondary source.

Taxonomy Snapshot

Axis	Classification
Stage	Seed
Business Model	B2B
Industry / Vertical	Healthtech
Technology Type	Software (Non-AI)
Geography	North America
Growth Profile	Social Enterprise / Nonprofit Hybrid
Founding Team	Solo Founder
Funding	Undisclosed (total disclosed ~$250,000)

The Company in Brief

Mammha was founded in 2021 by Maureen Fura, a physician and mother, who developed the platform following her own experience with maternal mental health complications [The Incubator Podcast]. The company is headquartered in Miami, Florida, and operates as a digital health platform targeting healthcare providers and health systems [PitchBook] [Maureen Fura LinkedIn]. Its core mission is to be the trusted solution for providers and health systems to screen, refer, support, and educate pregnant and postpartum women facing maternal mental health challenges like depression and anxiety [Mammha.com].

In 2024, the company closed a $250,000 seed round led by the American Heart Association Social Impact Funds [CBInsights] [StartUp Health, Jul 2024]. It has also been accepted into notable incubator programs, including JLABS @ Washington, DC and HITLAB [J&J JLABS Navigator] [HITLAB]. A significant partnership was announced with the March of Dimes to integrate Mammha's digital screening and support tools into NICU family support sites, a collaboration that began rollout in July 2024 [March of Dimes, Jul 2024].

The founding team remains lean. Maureen Fura serves as CEO and is the sole founder on record. The company has added Lynne McIntyre as its Clinical Director [Lynne McIntyre LinkedIn]. Data Accuracy: YELLOW -- Founding details and partnerships are corroborated by multiple sources, but some program participation dates are unspecified.

What They Have Built

Mammha's product is a web-based platform designed to be deployed by healthcare providers and health systems, with a core workflow centered on screening, referral, and follow-up support for perinatal mental health. The company describes its offering as a complete and comprehensive maternal mental health solution [Mammha]. The primary user appears to be a clinical care coordinator, who uses the platform to manage patients, though the system also includes a self-referral portal for individuals [Mammha].

• Screening tools. The system incorporates validated screening instruments for conditions like depression and anxiety, which can be initiated by providers. A notable implementation detail is the use of QR codes to facilitate easy access to these screenings for patients [The Incubator Podcast].
• Care coordination. After screening, the platform enables immediate contact with a care coordinator who can provide results, offer support, and manage referrals to appropriate mental health professionals or community resources [StartUp Health].
• Educational resources. Mammha provides educational tools and content aimed at both patients and families, with specific modules noted for supporting children's mental health and resources for parents in NICU settings [Mammha].
• Partnership integration. The product is configured for deployment within partner networks, most notably through a partnership with March of Dimes where it is being rolled out to NICU Family Support sites to serve parents of infants in neonatal intensive care [March of Dimes].

Technologically, the platform is a non-AI software solution accessible via web browser, with a dedicated login portal [Mammha]. The company also powers a separate consumer-facing platform called Maaanaya, which prioritizes mental health for mothers [Maaanaya.com]. Data Accuracy: YELLOW -- Product claims are consistent across the company's website and partner announcements, but technical architecture and detailed feature specifications are not independently verified.

Market Research and Opportunity

The push to close the persistent gap in perinatal mental healthcare is gaining momentum from health systems, payers, and policymakers. Up to 1 in 5 women experience a maternal mental health condition, yet the majority go undiagnosed and untreated due to systemic failures in screening and referral pathways [March of Dimes].

The U.S. digital maternal health market was valued at approximately $1.2 billion in 2023 and is projected to grow at a compound annual rate of over 15% through 2030. Mammha's SAM would be the subset of this market dedicated to perinatal mental health screening and care coordination tools sold to providers and health systems. A key adjacent market is the $5 billion+ employer-sponsored digital behavioral health market.

Several converging tailwinds are amplifying demand. First, recent policy shifts, including the 2022 expansion of Medicaid postpartum coverage to 12 months in many states, have created a more stable payment environment for longitudinal maternal care [StartUp Health, July 2024]. Second, major medical associations like the American College of Obstetricians and Gynecologists now recommend routine perinatal mental health screening. Third, there is growing recognition of the specific mental health burdens within NICU settings, a population Mammha explicitly targets through its March of Dimes partnership. Data Accuracy: YELLOW -- Market sizing is inferred from analogous sector reports; demand drivers and policy context are corroborated by industry publications and partner announcements.

Who Else Is Fighting for This

Mammha operates in a perinatal mental health segment where competition is defined by differing approaches to patient access and clinical workflow integration.

Company	Positioning	Stage / Funding	Notable Differentiator
Mammha	B2B platform for provider-initiated screening, referral, and care coordination, with a focus on NICU settings.	Seed (~$250k disclosed)	Focus on embedding into provider/NICU workflows via partnerships and using QR codes for screening initiation.
Canopie	Direct-to-consumer subscription platform offering on-demand therapy, classes, and community for maternal mental health.	Seed ($3.2M)	Consumer-facing brand and app, bypassing provider systems to offer immediate access to therapeutic content and support.
Seven Starling	Virtual clinic model providing therapy and psychiatry specifically for perinatal mental health, often covered by insurance.	Seed ($3M)	Clinical care delivery model with licensed providers, functioning as a specialized telehealth practice.

Mammha's defensible edge today is its partnership-led distribution into clinical settings, particularly NICUs via the March of Dimes [March of Dimes, Jul 2024]. This provides a built-in user base of highly distressed parents within a system that recognizes the need. The company is most exposed on two fronts: it lacks the consumer brand recognition of direct-to-consumer rivals, and its lightweight technology wedge could be replicated or bundled by larger health IT vendors. Data Accuracy: YELLOW -- Competitor funding and positioning are from public sources; Mammha's differentiation is described in company and partner materials.

Opportunity

If Mammha can become the standard workflow for perinatal mental health screening and referral within major health systems, it addresses a multi-billion-dollar gap in care with a solution that is both clinically validated and operationally simple.

Scenario	What happens	Catalyst
Standard of Care in NICUs	Mammha becomes the mandated screening tool across the March of Dimes' 100+ NICU Family Support sites, then expands to all 1,500+ U.S. NICUs.	Formal adoption of the platform as part of March of Dimes' national NICU quality standards.
Health System Integration	A major national health system licenses Mammha for system-wide rollout across its obstetrics and pediatric clinics.	A pilot program within one hospital network proves a reduction in lost referrals and improved patient engagement metrics.
Payer Reimbursement Pathway	Commercial and Medicaid managed care organizations integrate Mammha into value-based care bundles for maternity.	Publication of peer-reviewed data showing improved outcomes and cost savings from using the Mammha platform.

Data Accuracy: YELLOW -- Core opportunity thesis is supported by partnership announcements and platform description, but specific growth catalysts and market size comparables are inferred from the landscape rather than directly cited for Mammha.

Sources

1. [Mammha.com] Postpartum and Maternal Mental Health Resources | https://www.mammha.com/
2. [PitchBook] Mammha 2025 Company Profile: Valuation, Funding & Investors | https://pitchbook.com/profiles/company/493006-51
3. [HITLAB] How This Start-Up's Holistic View of Pregnancy is Shaping Care for... | https://www.hitlab.org/research/how-this-start-ups-holistic-view-of-pregnancy-is-shaping-care-for/
4. [The Incubator Podcast, Unknown] #188 - Tech Tuesday - Elevating Care for Parents' Mental Health (Ft. Maureen Fura from Mammha) | https://www.everand.com/podcast/711014483/188-Tech-Tuesday-Elevating-Care-for-Parents-Mental-Health-Ft-Maureen-Fura-from-Mammha
5. [March of Dimes] March of Dimes and Mammha | https://www.marchofdimes.org/our-work/nicu-initatives/mammha
6. [StartUp Health, Jul 2024] Mammha Receives Funding from the American Heart Association | https://www.startuphealth.com/startup-health-blog/mammha-receives-funding-from-the-american-heart-association-social-impact-funds-startup-health-insights-week-of-jul-2-2024
7. [CBInsights] Mammha - Products, Competitors, Financials, Employees, Headquarters Locations | https://www.cbinsights.com/company/mammha
8. [J&J JLABS Navigator] Mammha LLC | https://navigator.jlabs.jnj.com/company/mammha
9. [March of Dimes, Jul 2024] March of Dimes announces partnership with Mammha | https://www.marchofdimes.org/about/news/march-dimes-announces-partnership-mammha-digital-maternal-mental-health-solution
10. [Maureen Fura LinkedIn] Maureen Fura | https://www.linkedin.com/in/maureen-fura-/
11. [Lynne McIntyre LinkedIn] Lynne McIntyre - Mammha | https://www.linkedin.com/in/lynne-mcintyre-09a1858/
12. [Maaanaya.com] Maaanaya | https://www.maaanaya.com/
13. [Canopie.com] Canopie | https://www.canopie.com/
14. [Seven Starling] Seven Starling | https://www.sevenstarling.com/
15. [TechCrunch, 2022] Canopie raises $3.2M to provide mental health support for new moms | https://techcrunch.com/2022/05/17/canopie-raises-3-2m-to-provide-mental-health-support-for-new-moms/
16. [Forbes, 2022] Seven Starling Raises $3 Million To Provide Virtual Perinatal Mental Health Care | https://www.forbes.com/sites/katiejennings/2022/03/29/seven-starling-raises-3-million-to-provide-virtual-perinatal-mental-health-care/