MapMyCrop
AI-powered crop monitoring platform using satellite imagery for farm management and yield optimization.
Website: https://mapmycrop.com/
Cover Block
| Field | Value |
|---|---|
| Name | MapMyCrop |
| Tagline | AI-powered crop monitoring platform using satellite imagery for farm management and yield optimization |
| Headquarters | New York, USA and Pune, India |
| Founded | 2021 |
| Stage | Seed |
| Business Model | SaaS (MaaS imagery suite) |
| Industry | Agtech / Precision Agriculture |
| Technology | AI / Machine Learning, Satellite & Drone Imagery |
| Geography | South Asia (primary), 80+ countries claimed |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (3): Swapnil Jadhav, Rajesh Shirole, Sachin Sonigara |
| Funding Label | Seed |
| Total Disclosed | ~$2.4M across 5 rounds [Tracxn] |
Links
- Website: https://mapmycrop.com/
- LinkedIn: https://www.linkedin.com/company/map-my-crop
- Crunchbase: https://www.crunchbase.com/organization/map-my-crop
- Founder LinkedIn (Swapnil Jadhav): https://www.linkedin.com/in/swapnil-neil-jadhav/
- Founder LinkedIn (Rajesh Shirole): https://in.linkedin.com/in/rajesh-shirole-70115126
The Short Version
MapMyCrop is a Pune- and New York-based agritech company that sells a satellite- and drone-driven crop monitoring suite to farmers, agribusinesses, lenders and insurers. Founded in 2021 by Swapnil Jadhav, Rajesh Shirole and Sachin Sonigara, the company describes itself as a Monitoring-as-a-Service (MaaS) platform combining 1-meter satellite imagery, machine learning and IoT signals to detect farm boundaries, identify crop types and flag anomalies across more than 80 countries [MapMyCrop website, retrieved 2025]. In February 2025 the company closed a $1.8 million seed round led by YourNest Venture Capital with participation from Eaglewings Ventures and angel investors, taking total disclosed funding to roughly $2.4 million across five rounds [Entrackr, 2025] [Tracxn]. Press coverage in Pune cites enterprise clients including PepsiCo and Unilever and reports that more than 6.2 million farmers use the application across 120 countries [The Indian Express, retrieved 2026]. The product set spans satellite crop monitoring, drone multispectral analysis, ESG and carbon reporting, and an automated risk-scoring module for agricultural lenders [MapMyCrop website, retrieved 2025].
Data Accuracy: GREEN -- Core founding, funding and product facts confirmed across Entrackr, YourStory, Crunchbase and the company's own site.
Taxonomy Snapshot
| Axis | Value |
|---|---|
| Stage | Seed |
| Business Model | SaaS / MaaS subscription |
| Industry / Vertical | Agtech, precision agriculture |
| Technology Type | AI / ML, satellite remote sensing, drone imagery |
| Geography | HQ in New York and Pune; coverage claimed across 80 to 120 countries |
| Growth Profile | Venture scale |
| Founding Team | 3 co-founders |
| Funding | ~$2.4M total across 5 disclosed rounds [Tracxn] |
The Company in Brief
MapMyCrop was founded in 2021 by Swapnil Jadhav, Rajesh Shirole and Sachin Sonigara to bring satellite-derived agronomy intelligence to farmers and agribusinesses [YourStory, January 2025]. The company operates from twin bases in Pune, India and New York, and positions itself as a MaaS imagery suite, describing a subscription model built around recurring satellite passes [Crunchbase] [MapMyCrop website, retrieved 2025].
The early build-out was supported by Estonia-based accelerator Startup Wise Guys alongside Eaglewings Ventures and a set of angel investors [MapMyCrop about page, retrieved 2025]. Tracxn records five funding rounds since 2022, culminating in the February 2025 seed led by YourNest Venture Capital that brought disclosed capital to approximately $2.4 million [Tracxn] [Entrackr, 2025]. YourStory's January 2025 profile reports that the platform draws on five satellites and machine learning models to deliver crop monitoring services [YourStory, January 2025].
Key milestones include: founding in 2021; first disclosed funding round in 2022 [Tracxn]; expansion of the product set to include drone monitoring and ESG/carbon modules; and the $1.8 million seed round in February 2025 [Tracxn] [Entrackr, 2025]. Press coverage in 2026 in The Indian Express cites enterprise clients including PepsiCo and Unilever [The Indian Express, retrieved 2026].
Data Accuracy: GREEN -- Founding, geography and milestones cross-confirmed by Crunchbase, Tracxn, Entrackr and YourStory.
What They Have Built
The product surface area spans four publicly described modules. The flagship is a satellite crop monitoring platform that delivers 1-meter imagery to detect farm boundaries, classify crop types and flag anomalies [MapMyCrop website, retrieved 2025]. A second module is drone monitoring software that supports multispectral image processing, plant health analysis, and volume measurements [MapMyCrop drone product page, retrieved 2025]. A third module covers ESG compliance scoring, carbon footprint tracking and sustainability reporting for agribusinesses [MapMyCrop website, retrieved 2025]. A fourth module is an automated risk-scoring product for agricultural lenders and insurers [MapMyCrop website, retrieved 2025].
Under the hood, YourStory reports the platform draws on five satellites and machine learning models [YourStory, January 2025]. The careers page describes a culture built on "20 years of verified agricultural data" [MapMyCrop careers page, retrieved 2025].
Data Accuracy: YELLOW -- Product feature descriptions confirmed on company site; performance metrics rely on company-supplied figures.
Market Research and Opportunity
Precision agriculture is driven by food security pressure, ESG and Scope 3 disclosure mandates, and the drop in cost-per-hectare of satellite imagery. MapMyCrop is positioned across these forces. South Asia accounts for a large share of the global smallholder farmer base, and India has more than 100 million operational holdings. The Indian Express frames MapMyCrop's positioning around "doubling Indian crop yields" using satellite AI [The Indian Express, retrieved 2026].
Demand drivers include: food brand customers (PepsiCo, Unilever) needing field-level supply chain visibility; lenders and insurers needing better default and loss prediction; and cheaper satellite revisit times [MapMyCrop website, retrieved 2025].
| Metric | Value |
|---|---|
| Farmers reached | 6.2M+ across 80 to 120 countries |
| Users (LinkedIn descriptor) | 3.2M |
| Total disclosed funding | ~$2.4M across 5 rounds |
Data Accuracy: YELLOW -- Market drivers are well documented in cited press; specific TAM figures are not third-party sourced.
Who Else Is Fighting for This
Three competitive segments are visible. The first is global satellite agronomy platforms aimed at large agribusinesses and commodity buyers. MapMyCrop's differentiation is the bundling of imagery acquisition with end-user agronomy advisory and ESG reporting [MapMyCrop website, retrieved 2025]. The second segment is India-focused agritech platforms targeting smallholders, where MapMyCrop's edge is the combination of satellite analytics with WhatsApp-delivered, local-language guidance [The Indian Express, retrieved 2026]. The third segment is the lender/insurer risk-scoring niche.
Distribution into named global FMCG buyers (PepsiCo, Unilever) provides a credibility halo, and the multi-language, WhatsApp-native delivery layer is a moat in Indian smallholder distribution [The Indian Express, retrieved 2026]. The imagery layer is sourced from external satellites, so defensibility relies on proprietary training data, agronomy models and customer relationships [YourStory, January 2025].
Data Accuracy: ORANGE -- Segment map is inferred from company positioning and press coverage; no head-to-head competitive data is in the captured sources.
Opportunity
MapMyCrop aims to become the default field-level data layer connecting smallholder farms to global food and finance supply chains. Named relationships with PepsiCo and Unilever place the company inside the supplier networks of two of the world's largest food brands [The Indian Express, retrieved 2026].
| Scenario | Catalyst |
|---|---|
| FMCG sustainability backbone | Tightening Scope 3 disclosure rules |
| Lender risk-scoring layer | Bank or insurance partnership |
| Smallholder advisory at scale | Government or FPO distribution partnership |
Data Accuracy: YELLOW -- Scenarios are grounded in cited customer relationships and product modules; comparable valuations are illustrative.
Sources
- [MapMyCrop, retrieved 2025] Crop Monitoring & Farm Boundary Mapping | https://mapmycrop.com/
- [MapMyCrop, retrieved 2025] About Map My Crop | https://mapmycrop.com/about-map-my-crop/
- [MapMyCrop, retrieved 2025] Crop Monitoring product page | https://mapmycrop.com/products/crop-monitoring-solutions/
- [MapMyCrop, retrieved 2025] Drone Monitoring Software | https://mapmycrop.com/products/drone-crop-monitoring-solutions/
- [MapMyCrop, retrieved 2025] Partner page | https://mapmycrop.com/partner/
- [MapMyCrop, retrieved 2025] Careers | https://mapmycrop.com/careers/
- [LinkedIn] Map My Crop company page | https://www.linkedin.com/company/map-my-crop
- [Crunchbase] Map My Crop profile | https://www.crunchbase.com/organization/map-my-crop
- [YourStory, January 2025] How MapMyCrop is securing the future of farming with satellite-powered insights | https://yourstory.com/2025/01/mapmycrop-agritech-startup-farming-with-satellite-powered-insights
- [Indian Startup News] Farm management software startup MapMyCrop raises $1.8 million in funding | https://indianstartupnews.com/funding/farm-management-software-startup-mapmycrop-raises-funding-8830301
- [Entrackr, 2025] MapMyCrop bags $1.8 Mn in seed round | https://entrackr.com/snippets/mapmycrop-bags-18-mn-in-seed-round-8827439
- [CEO Insights India] MapMyCrop Raises $1.8 Million in Pre-Series A Funding led by YourNest Venture Capital | https://www.ceoinsightsindia.com/news/mapmycrop-raises-18-million-in-preseries-a-funding-led-by-yournest-venture-capital-nwid-20164.html
- [Tracxn] Map My Crop 2026 Company Profile | https://tracxn.com/d/companies/map-my-crop/__OU0TvMfwRvhPayzuHCbPBEdlYlisMOKvs2nGs1okqIA
- [The International Trade Council, retrieved 2026] Map My Crop Transforms Global Agriculture with AI-Powered Geospatial Intelligence | https://tradecouncil.org/map-my-crop-transforms-global-agriculture-with-ai-powered-geospatial-intelligence/
- [The Indian Express, retrieved 2026] Pune Inc: This techie uses satellite AI to double Indian crop yields | https://indianexpress.com/article/cities/pune/pune-inc-this-techie-uses-satellite-ai-to-double-indian-crop-yields-10562812/
- [LinkedIn] Swapnil (Neil) Jadhav profile | https://www.linkedin.com/in/swapnil-neil-jadhav/
- [LinkedIn] Rajesh Shirole profile | https://in.linkedin.com/in/rajesh-shirole-70115126
Articles about MapMyCrop
- MapMyCrop Wants a Satellite Eye Over Every Smallholder Field From Pune to Iowa — The Pune and New York agtech says 6.2 million farmers across 120 countries now run on its 1-meter imagery, with PepsiCo and Unilever on the buyer side.