MapMyCrop
AI-powered crop monitoring platform using satellite imagery for farm management and yield optimization.
Website: https://mapmycrop.com/
Cover Block
PUBLIC
| Field | Value |
|---|---|
| Name | MapMyCrop |
| Tagline | AI-powered crop monitoring platform using satellite imagery for farm management and yield optimization |
| Headquarters | New York, USA and Pune, India |
| Founded | 2021 |
| Stage | Seed |
| Business Model | SaaS (MaaS imagery suite) |
| Industry | Agtech / Precision Agriculture |
| Technology | AI / Machine Learning, Satellite & Drone Imagery |
| Geography | South Asia (primary), 80+ countries claimed |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (3): Swapnil Jadhav, Rajesh Shirole, Sachin Sonigara |
| Funding Label | Seed |
| Total Disclosed | ~$2.4M across 5 rounds [Tracxn] |
Links
PUBLIC
- Website: https://mapmycrop.com/
- LinkedIn: https://www.linkedin.com/company/map-my-crop
- Crunchbase: https://www.crunchbase.com/organization/map-my-crop
- Founder LinkedIn (Swapnil Jadhav): https://www.linkedin.com/in/swapnil-neil-jadhav/
- Founder LinkedIn (Rajesh Shirole): https://in.linkedin.com/in/rajesh-shirole-70115126
Executive Summary
PUBLIC
MapMyCrop is a Pune- and New York-based agritech company that sells a satellite- and drone-driven crop monitoring suite to farmers, agribusinesses, lenders and insurers. It has reached a stage where its enterprise client list and capital base both deserve a closer look. Founded in 2021 by Swapnil Jadhav, Rajesh Shirole and Sachin Sonigara, the company describes itself as a Monitoring-as-a-Service (MaaS) platform combining 1-meter satellite imagery, machine learning and IoT signals to detect farm boundaries, identify crop types and flag anomalies across more than 80 countries [MapMyCrop website, retrieved 2025]. In February 2025 the company closed a $1.8 million seed round led by YourNest Venture Capital with participation from Eaglewings Ventures and angel investors, taking total disclosed funding to roughly $2.4 million across five rounds [Entrackr, 2025] [Tracxn]. Press coverage in Pune cites enterprise clients including PepsiCo and Unilever and reports that more than 6.2 million farmers use the application across 120 countries, although that user figure has not been independently audited [The Indian Express, retrieved 2026]. The product set spans satellite crop monitoring, drone multispectral analysis, ESG and carbon reporting, and an automated risk-scoring module for agricultural lenders [MapMyCrop website, retrieved 2025]. Over the next 12 to 18 months the questions that matter are whether the company can convert its enterprise logos into recurring revenue at scale, whether its farmer-reach claims hold up under third-party verification, and whether the seed capital is sufficient to extend the geographic and product footprint it advertises.
Data Accuracy: GREEN -- Core founding, funding and product facts confirmed across Entrackr, YourStory, Crunchbase and the company's own site.
Taxonomy Snapshot
| Axis | Value |
|---|---|
| Stage | Seed |
| Business Model | SaaS / MaaS subscription |
| Industry / Vertical | Agtech, precision agriculture |
| Technology Type | AI / ML, satellite remote sensing, drone imagery |
| Geography | HQ in New York and Pune; coverage claimed across 80 to 120 countries |
| Growth Profile | Venture scale |
| Founding Team | 3 co-founders |
| Funding | ~$2.4M total across 5 disclosed rounds [Tracxn] |
Company Overview
PUBLIC
MapMyCrop was founded in 2021 by Swapnil Jadhav, Rajesh Shirole and Sachin Sonigara to bring satellite-derived agronomy intelligence to farmers and agribusinesses that historically relied on manual scouting [YourStory, January 2025]. The company operates from twin bases in Pune, India and New York, and positions itself as a MaaS imagery suite, language it uses on Crunchbase and on its own about page to describe a subscription model built around recurring satellite passes rather than one-off reports [Crunchbase] [MapMyCrop website, retrieved 2025].
The early build-out was supported by Estonia-based accelerator Startup Wise Guys alongside Eaglewings Ventures and a set of angel investors, with the company describing itself as backed by these parties on its about page [MapMyCrop about page, retrieved 2025]. Tracxn records five funding rounds since 2022, culminating in the February 2025 seed led by YourNest Venture Capital that brought disclosed capital to approximately $2.4 million [Tracxn] [Entrackr, 2025]. YourStory's January 2025 profile reports that the platform draws on five satellites and machine learning models to deliver crop monitoring services to farmers and wholesalers, a description consistent with the product pages on the company's own site [YourStory, January 2025].
Key milestones in chronological order: founding in 2021; first disclosed funding round in 2022 [Tracxn]; expansion of the product set to include drone monitoring and ESG/carbon modules (timing not separately dated, but reflected on the current product pages); and the $1.8 million seed round in February 2025 with four investors participating [Tracxn] [Entrackr, 2025]. Press coverage in 2026 in The Indian Express cites enterprise clients including PepsiCo and Unilever, suggesting the company has moved beyond pilots into named commercial relationships [The Indian Express, retrieved 2026].
Data Accuracy: GREEN -- Founding, geography and milestones cross-confirmed by Crunchbase, Tracxn, Entrackr and YourStory.
Product and Technology
MIXED
The product surface area spans four publicly described modules. The flagship is a satellite crop monitoring platform that the company says delivers 1-meter imagery to detect farm boundaries, classify crop types and flag anomalies such as disease, water stress or nutrient deficiency [PUBLIC] [MapMyCrop website, retrieved 2025]. A second module is drone monitoring software that supports multispectral image processing, plant health analysis, volume measurements and multi-language outputs, with parallel processing and customizable branding aimed at service providers reselling drone surveys to growers [PUBLIC] [MapMyCrop drone product page, retrieved 2025]. A third module covers ESG compliance scoring, carbon footprint tracking and sustainability reporting for agribusinesses, addressing buyer demand from food brands navigating Scope 3 reporting [PUBLIC] [MapMyCrop website, retrieved 2025]. A fourth module is an automated risk-scoring product for agricultural lenders and insurers that the company markets with a claim of "30% better default prediction with real-time portfolio dashboards" [PUBLIC]; that figure appears only in the company's own marketing copy and is not independently verified [MapMyCrop website, retrieved 2025].
Under the hood, YourStory reports the platform draws on five satellites and machine learning models, while the company describes its system as a "MaaS-based 360 degree imagery agro suite" [PUBLIC] [YourStory, January 2025] [LinkedIn]. Public materials do not disclose which satellite constellations supply imagery, the model architectures used for crop classification, or the cloud stack underlying the product (inferred from job postings is not possible here because no open roles were surfaced from the careers page). The careers page itself describes a culture built on "20 years of verified agricultural data," which suggests the founders are leaning on an internally curated training corpus, although that dataset has not been described in any third-party technical write-up [PUBLIC] [MapMyCrop careers page, retrieved 2025].
Two customer-facing claims circulate widely in the company's own materials: a testimonial citing a 20% reduction in site visits and over 85% crop yield improvement, and the headline figure of 6.2 million farmers across 80-plus countries [PUBLIC] [MapMyCrop website, retrieved 2025]. The 85% yield improvement is attributable to a single quoted customer rather than a peer-reviewed study, and the 6.2 million farmer claim, while echoed in The International Trade Council and The Indian Express, has not been audited by an independent body [The International Trade Council, retrieved 2026] [The Indian Express, retrieved 2026]. Investors evaluating the product should treat these as marketing claims pending diligence on usage logs.
Data Accuracy: YELLOW -- Product feature descriptions confirmed on company site; performance metrics rely on company-supplied figures rather than third-party audits.
Market Research and Opportunity
PUBLIC
Precision agriculture sits at the intersection of three forces investors care about: food security pressure in emerging markets, ESG and Scope 3 disclosure mandates in developed-market food brands, and the rapid drop in cost-per-hectare of satellite imagery. MapMyCrop is positioned across all three.
The company itself notes that "the global market for precision agriculture is projected to grow significantly in the coming years, driven by the need for more efficient and sustainable farming practices," though it does not cite a specific third-party report on its about page [MapMyCrop about page, retrieved 2025]. Independent third-party sizing is not present in the captured research set, so the most defensible framing is qualitative: South Asia accounts for a large share of the global smallholder farmer base, and India alone has more than 100 million operational holdings according to government census data widely referenced in agritech coverage. The Indian Express coverage frames MapMyCrop's positioning around "doubling Indian crop yields" using satellite AI, locating the immediate addressable opportunity in the productivity gap between Indian smallholder yields and global benchmarks [The Indian Express, retrieved 2026].
Demand drivers visible in the cited research include: food brand customers (PepsiCo, Unilever) needing field-level supply chain visibility for sustainability disclosures [The Indian Express, retrieved 2026]; lenders and insurers needing better default and loss prediction tooling, which the company addresses with its risk-scoring module [MapMyCrop website, retrieved 2025]; and an underlying tailwind from cheaper satellite revisit times that makes per-farm monitoring economically viable. Adjacent and substitute markets include input retailers running their own digital agronomy programs, drone service marketplaces, and government-backed agri-stack initiatives in India that supply public crop data layers.
| Sizing claim | Value | Source |
|---|---|---|
| Farmers reached | 6.2M+ across 80 to 120 countries | [MapMyCrop, retrieved 2025] [The Indian Express, retrieved 2026] |
| Users (LinkedIn descriptor) | 3.2M | [LinkedIn] |
| Total disclosed funding | ~$2.4M across 5 rounds | [Tracxn] |
Analyst takeaway: the headline reach figures are large but lean almost entirely on company-supplied numbers; the more defensible bull case is qualitative, anchored in named enterprise customers and the structural demand for ESG-grade field data in food supply chains.
Data Accuracy: YELLOW -- Market drivers are well documented in cited press; specific TAM figures are not third-party sourced.
Competitive Landscape
MIXED
The captured research does not name a specific competitor, so a head-to-head comparison table is omitted in favor of a segment-level prose map. Three competitive segments are visible from the categories the company describes itself in. The first is global satellite agronomy platforms aimed at large agribusinesses and commodity buyers, a segment historically associated with players such as Planet Labs (as an imagery supplier) and a number of analytics vendors built on top of public Sentinel and Landsat feeds. MapMyCrop's differentiation here, based on its public positioning, is the bundling of imagery acquisition with end-user agronomy advisory and ESG reporting in a single subscription [PUBLIC] [MapMyCrop website, retrieved 2025]. The second segment is India-focused agritech platforms targeting smallholders, where competition spans input-led companies, FPO (farmer producer organization) software vendors and government-backed digital agri-stack initiatives. MapMyCrop's edge in this segment, per The Indian Express, is the combination of satellite analytics with WhatsApp-delivered, local-language guidance, which lowers the adoption barrier for smallholders [The Indian Express, retrieved 2026] [MapMyCrop partner page, retrieved 2025]. The third segment is the lender/insurer risk-scoring niche, where the company faces both specialist credit-scoring fintechs and the in-house data science teams of large rural lenders.
Where the company appears defensible today: distribution into named global FMCG buyers (PepsiCo, Unilever) provides a credibility halo that smaller regional rivals will struggle to match, and the multi-language, WhatsApp-native delivery layer is a meaningful moat in Indian smallholder distribution [The Indian Express, retrieved 2026]. Where it appears most exposed: the imagery layer itself is not proprietary (the company sources from external satellites per YourStory), so the durable defensibility has to come from the proprietary training data, the agronomy models and the customer relationships rather than the raw pixels [YourStory, January 2025]. A larger, better-capitalized global competitor entering India with a localized go-to-market would be the most direct threat.
Most plausible 18-month scenario: winner if MapMyCrop converts its FMCG sustainability-reporting relationships into multi-year, per-hectare contracts that lock in supply chain data flows; loser if a better-capitalized global platform partners with an Indian distribution incumbent (a major bank, an input retailer chain, or a government agri-stack initiative) and out-distributes the company in its home market before the Series A is closed.
Data Accuracy: ORANGE -- Segment map is inferred from company positioning and press coverage; no head-to-head competitive data is in the captured sources.
Opportunity
PUBLIC
The size of the prize, if MapMyCrop executes on its current positioning, is to become the default field-level data layer that connects smallholder farms to global food and finance supply chains.
The headline opportunity. The most plausible category-defining outcome for MapMyCrop is to become the standard field-data backbone for ESG-compliant agricultural supply chains in South and Southeast Asia. The evidence that makes this reachable rather than aspirational: named relationships with PepsiCo and Unilever already place the company inside the supplier networks of two of the world's largest food brands, both of which face hard sustainability disclosure requirements that need verifiable, field-level data [The Indian Express, retrieved 2026]. If MapMyCrop holds even a fraction of those relationships and expands wallet share as Scope 3 reporting tightens, the company becomes a natural acquisition target for a larger geospatial or agribusiness platform.
Growth scenarios.
| Scenario | What happens | Catalyst | Why it is plausible |
|---|---|---|---|
| FMCG sustainability backbone | Converts PepsiCo/Unilever-type relationships into multi-year, per-hectare contracts covering Scope 3 reporting | Tightening Scope 3 disclosure rules in EU and US food supply chains | Named clients already in place [The Indian Express, retrieved 2026] |
| Lender risk-scoring layer | Becomes the embedded risk-scoring API for agricultural lenders and crop insurers in India and SE Asia | Bank or insurance partnership announcement | Risk-scoring module already productized [MapMyCrop website, retrieved 2025] |
| Smallholder advisory at scale | Reaches double-digit-million active smallholders via WhatsApp + local-language advisory | Government or FPO distribution partnership | Multi-language delivery already in product, partner testimonials cite WhatsApp distribution [MapMyCrop partner page, retrieved 2025] |
What compounding looks like. The flywheel is data, not pixels. Every additional farm onboarded adds labeled ground-truth observations (crop type, yield outcome, input application) that improve the underlying classification and yield-prediction models, which in turn make the product more valuable to the next FMCG buyer or lender, which funds the next wave of farmer onboarding. Early evidence the flywheel is starting is visible in the breadth of described use cases on a single platform (monitoring, ESG, lender risk) which suggests the same underlying data layer is being repackaged into multiple revenue streams [MapMyCrop website, retrieved 2025].
The size of the win. A credible scenario-not-a-forecast comparable: global precision agriculture platforms that achieve embedded status in food supply chains have historically commanded valuations in the high hundreds of millions to low billions of dollars at exit. With ~$2.4 million of total disclosed capital today [Tracxn], MapMyCrop is many rounds away from that outcome, but the named enterprise relationships and the geographic positioning in the largest smallholder market on earth keep the upper-bound scenario on the table.
Data Accuracy: YELLOW -- Scenarios are grounded in cited customer relationships and product modules; comparable valuations are illustrative rather than transactional.
Sources
PUBLIC
[MapMyCrop, retrieved 2025] Crop Monitoring & Farm Boundary Mapping | https://mapmycrop.com/
[MapMyCrop, retrieved 2025] About Map My Crop | https://mapmycrop.com/about-map-my-crop/
[MapMyCrop, retrieved 2025] Crop Monitoring product page | https://mapmycrop.com/products/crop-monitoring-solutions/
[MapMyCrop, retrieved 2025] Drone Monitoring Software | https://mapmycrop.com/products/drone-crop-monitoring-solutions/
[MapMyCrop, retrieved 2025] Partner page | https://mapmycrop.com/partner/
[MapMyCrop, retrieved 2025] Careers | https://mapmycrop.com/careers/
[LinkedIn] Map My Crop company page | https://www.linkedin.com/company/map-my-crop
[Crunchbase] Map My Crop profile | https://www.crunchbase.com/organization/map-my-crop
[YourStory, January 2025] How MapMyCrop is securing the future of farming with satellite-powered insights | https://yourstory.com/2025/01/mapmycrop-agritech-startup-farming-with-satellite-powered-insights
[Indian Startup News] Farm management software startup MapMyCrop raises $1.8 million in funding | https://indianstartupnews.com/funding/farm-management-software-startup-mapmycrop-raises-funding-8830301
[Entrackr, 2025] MapMyCrop bags $1.8 Mn in seed round | https://entrackr.com/snippets/mapmycrop-bags-18-mn-in-seed-round-8827439
[CEO Insights India] MapMyCrop Raises $1.8 Million in Pre-Series A Funding led by YourNest Venture Capital | https://www.ceoinsightsindia.com/news/mapmycrop-raises-18-million-in-preseries-a-funding-led-by-yournest-venture-capital-nwid-20164.html
[Tracxn] Map My Crop 2026 Company Profile | https://tracxn.com/d/companies/map-my-crop/__OU0TvMfwRvhPayzuHCbPBEdlYlisMOKvs2nGs1okqIA
[The International Trade Council, retrieved 2026] Map My Crop Transforms Global Agriculture with AI-Powered Geospatial Intelligence | https://tradecouncil.org/map-my-crop-transforms-global-agriculture-with-ai-powered-geospatial-intelligence/
[The Indian Express, retrieved 2026] Pune Inc: This techie uses satellite AI to double Indian crop yields | https://indianexpress.com/article/cities/pune/pune-inc-this-techie-uses-satellite-ai-to-double-indian-crop-yields-10562812/
[LinkedIn] Swapnil (Neil) Jadhav profile | https://www.linkedin.com/in/swapnil-neil-jadhav/
[LinkedIn] Rajesh Shirole profile | https://in.linkedin.com/in/rajesh-shirole-70115126
Articles about MapMyCrop
- MapMyCrop Wants a Satellite Eye Over Every Smallholder Field From Pune to Iowa — The Pune and New York agtech says 6.2 million farmers across 120 countries now run on its 1-meter imagery, with PepsiCo and Unilever on the buyer side.