Matchory GmbH

Cover Block

Field	Value
Name	Matchory GmbH
Tagline	AI-powered platform for supplier discovery and sourcing in procurement
Headquarters	Ulm, Germany
Founded	2016
Stage	Seed
Business Model	B2B SaaS
Industry	Logistics / Supply Chain (ProcureTech)
Technology	AI / Machine Learning, web data extraction
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Co-Founders (2): Aiko Wiegand, Martin Konradi
Funding Label	Seed
Total Disclosed	~$6.6M (€6M Seed extension, January 2025)

Links

• Website: https://matchory.com/en
• LinkedIn: https://www.linkedin.com/company/matchory/
• Founder (CEO) LinkedIn: https://www.linkedin.com/in/aiko-wiegand/
• Founder (CTO) LinkedIn: https://www.linkedin.com/in/martin-konradi-714a5a50/
• Careers: https://matchory.com/en/careers

Executive Summary

Matchory is an Ulm-based ProcureTech company. It builds an AI-driven supplier discovery engine that aggregates data from more than 30 public sources [Matchory.com] [SupplyChain360].

Procurement teams get a faster, more transparent way to evaluate global manufacturers. The company was founded in 2016 by Aiko Wiegand (CEO) and Martin Konradi (CTO). It has spent the better part of a decade refining a database that compares millions of suppliers in parallel rather than serving as a directory [Matchory.com] [Tracxn].

In January 2025, Matchory closed a €6 million seed extension led by Munich-based Capmont. Earlybird-X and angel investors from industry and procurement continued participation. Visible disclosed funding now stands at roughly $6.6M [Tech.eu, 2025] [Procurement Magazine].

Corporate buyers across Europe face acute pressure from supply chain regulation. Germany's Lieferkettengesetz stands out. Post-pandemic resilience mandates demand knowledge of suppliers' suppliers.

Matchory's positioning as a consortium partner in Factory-X signals credibility. It sits alongside SAP, Siemens, and roughly 50 other companies. Industrial incumbents treat it as a standards-track participant rather than a peripheral vendor [Tech.eu, 2025].

Differentiation rests on the breadth of crawled data sources. A B2B distribution play runs through partners such as akirolabs. That connects category strategy to supplier discovery [akirolabs].

Data Accuracy: GREEN -- Confirmed across Tech.eu, Procurement Magazine, Crunchbase and the company's own disclosures.

Taxonomy Snapshot

Axis	Value
Stage	Seed (extension closed January 2025)
Business Model	B2B SaaS, supplier discovery platform
Industry / Vertical	ProcureTech / Supply Chain Software
Technology Type	AI / ML, data aggregation and scraping
Geography	Headquartered Ulm, Germany; DACH-led, expanding
Growth Profile	Venture Scale
Founding Team	Two co-founders (CEO + CTO)
Funding	~$6.6M disclosed (€6M Seed extension, Capmont lead)

How the Company Got Here

Matchory GmbH was founded in 2016 in Ulm, Baden-Württemberg. Aiko Wiegand and Martin Konradi started it. Their goal: automate the comparison of several million manufacturers in parallel [Matchory.com] [Tracxn].

The company spent its first several years building the underlying data infrastructure. Public milestones include the launch of the supplier discovery product. A data-enrichment and integration layer followed. It combines a customer's internal supplier records with Matchory's external graph [Matchory.com].

A strategic partnership with akirolabs connects category strategy to supplier discovery [akirolabs]. Most recently came the January 2025 €6 million seed-extension financing. Capmont led, with Earlybird-X re-investing [Tech.eu, 2025].

Matchory's selection as a consortium partner in Factory-X carries weight. Factory-X aims at holistic digitization of supply chains and industry standards development [Tech.eu, 2025].

Data Accuracy: GREEN -- Confirmed by Crunchbase, Tracxn, PitchBook, Tech.eu and the company website.

Product and Technology

Matchory's core product is a cloud-based supplier search and analytics platform. It ingests data on manufacturers from more than 30 sources. It normalizes the data and surfaces ranked supplier matches against a buyer's brief [Matchory.com] [Crunchbase].

Data inputs include public website information, certifications, sustainability disclosures, and other open signals. The platform combines them into supplier profiles [Crunchbase].

A more recent product layer is the Data Enrichment and Data Integration Solution. It ties a customer's internal supplier records to Matchory's external database and partner data feeds [Matchory.com].

An April 2025 blog post describes integrating AI and predictive analytics into RFx tools [Matchory.com, 2025].

Data Accuracy: GREEN -- Confirmed by Matchory's own product pages, Crunchbase, CB Insights and SupplyChain360.

Market Research and Opportunity

Procurement software sits in one of the few enterprise categories where regulation, geopolitics, and AI push in the same direction. European supply chain due-diligence laws make supplier transparency a board-level compliance topic. Germany's Lieferkettengesorgfaltspflichtengesetz leads. The EU Corporate Sustainability Due Diligence Directive follows.

Matchory's CEO Aiko Wiegand frames the thesis directly. "Transparency in the supply chain is becoming a key success factor for companies to make efficient and sustainable decisions when manufacturing products and selecting suitable suppliers" [Procurement Magazine].

Metric	Value
Data sources aggregated	30+ external sources merged into one supplier graph
Consortium scope	Factory-X includes SAP, Siemens and ~50 other companies
Recent capital into category (Matchory)	€6M Seed extension, January 2025

Data Accuracy: YELLOW -- Demand drivers and consortium membership are well-sourced; no third-party TAM figure is cited specifically for the supplier-discovery sub-segment.

Competitive Landscape

Company	Positioning	Stage / Funding	Notable Differentiator
Matchory	AI-driven supplier discovery and enrichment, 30+ data sources	Seed extension, ~$6.6M disclosed	Factory-X consortium seat alongside SAP and Siemens; data-enrichment layer over internal supplier records
Scoutbee	AI supplier discovery for large enterprises	Later-stage venture	Established enterprise customer base, longer commercial track record
Tacto	AI-driven procurement platform for German Mittelstand	Venture-backed	Workflow-first product targeting mid-market manufacturers in DACH

Data Accuracy: YELLOW -- Competitor identities confirmed via CB Insights and category coverage; precise funding totals for Scoutbee and Tacto are not restated here without dated sourcing.

Opportunity

If Matchory executes on regulatory tailwind and Factory-X seat, it claims the default supplier-intelligence layer for European industrial procurement.

Scenario	What happens	Catalyst
DACH industrial anchor	Matchory becomes the de facto supplier-discovery layer for German Mittelstand and large industrials	Factory-X standards work converts to paid pilots with consortium members
Embedded enrichment via partners	Matchory ships as the supplier-data layer inside other procurement platforms	akirolabs partnership scales and additional category-strategy and S2P vendors integrate
Compliance-led pull	Lieferkettengesetz and CSDDD enforcement push buyers to adopt dedicated discovery and transparency tooling	A high-profile enforcement action or audit driving urgency in 2025-2026

Data Accuracy: YELLOW -- Scenarios and flywheel logic are anchored to cited partnerships, the Factory-X consortium and product disclosures; comparable valuation figures are deliberately not stated in the absence of dated third-party benchmarks.

Sources

1. [Matchory] Matchory | AI-Powered Supplier Discovery & Sourcing Platform | https://matchory.com/en
2. [Matchory] Databased Supplier Analytics | https://internal.matchory.com/
3. [Matchory] About us | https://matchory.com/onb/about-us
4. [Matchory] Matchory's Data Enrichment and Data Integration Solution | https://matchory.com/en/matchory-data-enrichment-and-data-integration-solution
5. [Matchory] Funding round announcement | https://matchory.com/en/articles/funding-round-announcement
6. [Matchory, 2025] Newsroom (RFx tools blog post, April 2025) | https://matchory.com/en/newsroom
7. [Matchory] Careers | https://matchory.com/en/careers
8. [Tech.eu, 2025] Matchory raises €6M Seed extension for supplier discovery | https://tech.eu/2025/01/22/matchory-raises-6m-seed-extension-for-supplier-discovery/
9. [Procurement Magazine] How Matchory Will Provide Transparency to Supply Chains | https://procurementmag.com/digital-procurement/matchory-provide-transparency-supply-chains
10. [SupplyChain360] Matchory: Supplier Discovery with AI Technology | https://supplychain360.io/matchory-revolutionizing-global-supply-chain-transparency/
11. [Crunchbase] Matchory GmbH - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/matchory-com
12. [PitchBook] Matchory 2025 Company Profile: Valuation, Funding & Investors | https://pitchbook.com/profiles/company/484552-72
13. [Tracxn] Matchory - Company Profile, Team, Funding, Competitors | https://tracxn.com/d/companies/matchory/__pQXoXmkvQKz7_OEqtPBjFjWcDlu-1KFogYDyb9SJekc
14. [CB Insights] Matchory - Products, Competitors, Financials, Employees | https://www.cbinsights.com/company/matchory
15. [Startbase] Matchory (Matchory GmbH) | https://www.startbase.com/organization/matchory/
16. [LinkedIn] Aiko Wiegand - Matchory | https://www.linkedin.com/in/aiko-wiegand/
17. [LinkedIn] Martin Konradi - Co-Founder & CTO - Matchory | https://www.linkedin.com/in/martin-konradi-714a5a50/
18. [LinkedIn] Matchory company page | https://www.linkedin.com/company/matchory/
19. [Automation X] ProcureTech startup Matchory secures €6 million funding | https://meet.automationxai.co.uk/procuretech-startup-matchory-secures-e6-million-funding-to-enhance-supply-chain-transparency/
20. [honert] honert advises Matchory GmbH on financing round | https://honert.de/en/honert-advises-matchory-gmbh-on-financing-round/